What Supergut does

Supergut (legal entity: Uplifting Results Labs, Inc.) is a gut health and prebiotic fiber supplement company that develops, markets, and sells clinically-validated fiber products targeting the estimated 95% of Americans who fail to meet daily fiber intake recommendations. Its core product portfolio consists of three lines: Foundational Daily Fiber (6g prebiotic fiber per serving for digestive support), GLP-1 Daily Support (6–7g fiber with appetite and metabolic support positioning), and Prebiotic Bars (10g fiber plus 10g plant-based protein per bar). The company's technology foundation is the proprietary 'Golden Gut Health Ratio' — a 2:1 soluble-to-insoluble fiber blend combining four prebiotic fiber sources, including the clinically-studied branded ingredients Solnul (resistant potato starch from MSP Starch Products) and Sunfiber (guar fiber from Taiyo International). The formulation is protected by U.S. Patent No. 11,318,159 and certified by Monash University as Low FODMAP, with additional compliance under Non-GMO Project, gluten-free, vegan, glyphosate-free, and GMP certifications.

The business operates a hybrid direct-to-consumer and omnichannel retail go-to-market model. DTC revenue flows through supergut.com via one-time purchases and a Subscribe & Save subscription program offering 20% recurring discounts, with prices ranging from $27 to $60 per product and bundle sets offering 10–25% savings. Wholesale revenue is generated through major national retailers: Target (nationwide launch October 2024), Walmart (nationwide launch October 2025), GNC, Walgreens, and Amazon. Products are HSA/FSA-eligible through a TrueMed partnership. Primary customer segments include mainstream health-conscious consumers, GLP-1 medication users seeking companion nutrition for muscle preservation and digestive side-effect mitigation, and metabolic health seekers managing blood sugar and appetite. The company cites 25+ million scoops sold as a self-reported adoption milestone and operates with an 11–50 person organization, incorporated in Texas with operational offices in Los Angeles and legal headquarters in Austin.

The company is venture-backed and private, having raised approximately $22M in a 2024 Series B followed by a March 2025 minority growth investment led by Full Frame Growth Partners with participation from Access Capital, Alpha Edison, LivWell Ventures, Rocana Venture Partners, and Strand Equity Partners. Leadership transitioned in March 2025: founder Marc Washington moved from CEO to Executive Chairman, and Tracey Warner Halama (former CEO of Vital Proteins) was appointed CEO. The company competes in the protein and fiber nutrition space alongside Olipop and Pendulum Therapeutics, and is positioned to benefit from the GLP-1 supplement market projected to reach $5.52B by 2034 at 11.97% CAGR.

Name

Supergut

Legal name

Uplifting Results Labs, Inc.

Website

https://supergut.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Supergut is a gut health supplement company that develops and sells clinically-validated prebiotic fiber products — including Foundational Daily Fiber, GLP-1 Daily Support, and Prebiotic Bars — targeting health-conscious consumers and GLP-1 medication users via direct-to-consumer e-commerce and retailers including Walmart, Target, GNC, and Walgreens.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)

Keywords

• Prebiotic fiber supplements
• Gut health nutrition
• GLP-1 support products
• Digestive wellness supplements
• Fiber blend formulations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Direct-to-Consumer E-commerce: Supergut sells products directly through its e-commerce platform supergut.com, offering both one-time purchases and subscription options. The subscription model (Subscribe & Save) provides 20% recurring discounts to drive customer retention and predictable revenue.
2. Retail Distribution: Supergut generates revenue through wholesale distribution to major retail chains including Walmart, Target, GNC, and Walgreens. The company launched at Walmart nationwide in October 2025 and Target nationwide in October 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Supergut manufactures and sells prebiotic fiber supplement powders and bars formulated with a proprietary 2:1 soluble-to-insoluble fiber blend (the Golden Gut Health Ratio) combining four prebiotic fiber sources. Its core offerings include Foundational Daily Fiber (6g fiber per serving for digestive support), GLP-1 Daily Support (6-7g fiber for appetite control and metabolic health), and Prebiotic Bars (10g fiber plus 10g plant-based protein). Products are sold directly to consumers via the company's e-commerce platform and through major retail chains.

Product overview

Supergut is a gut health and GLP-1 nutrition company offering a portfolio of prebiotic fiber supplements designed to address fiber deficiency and support metabolic health. The core product lineup consists of three main offerings: Foundational Daily Fiber (6g prebiotic fiber for daily digestive support), GLP-1 Daily Support (6-7g fiber with appetite-regulating properties), and Prebiotic Bars (10g fiber + 10g protein for on-the-go consumption). These products are available as individual items, in various flavors, or as pre-configured bundled sets. The company positions its supplements as solutions for the 95% of Americans who don't get enough dietary fiber, with a focus on GLP-1 medication users and those seeking metabolic wellness support.

Differentiator

Problem solved

Functional benefit

Products and services

• GLP-1 Daily Support A prebiotic fiber blend designed for appetite control and metabolic health support, containing 6-7g of fiber per serving and formulated to support natural GLP-1 levels and help quiet food cravings. Available in unflavored, Blood Orange, Raspberry Lemon, and Watermelon Lime flavors.
• Foundational Daily Fiber A prebiotic fiber powder supplement designed for total gut health and digestive support, containing 6g of fiber per serving with a proprietary blend of soluble and insoluble fibers using clinically-studied Solnul and Sunfiber ingredients. Available in unflavored, Pomegranate Berry, and Peach Mango flavors, as well as on-the-go stick packs.
• Prebiotic Bars On-the-go snack bars providing 10g of prebiotic fiber and 10g of plant-based protein per bar, designed for hunger control and cravings management between meals with blood sugar support. Available in Chocolate Brownie, Peanut Butter Chocolate, and Strawberry Almond flavors in 12-count and 24-count packs.
• Gut Health Essentials Sets (Bundle sets) Pre-configured bundles combining Supergut products for specific health goals, including The Fiber Flight Set (Pomegranate Berry and Peach Mango), The Smooth Operator, GLP-1 Craving Control Set, Go-Anywhere Travel Pack, and The Summer Body Set, all offering savings versus individual purchases.

Quantifiable outcome

• 6-7g of prebiotic fiber per serving
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Olipop: Olipop is a functional prebiotic soda brand combining multiple prebiotic fiber sources to support gut health. It directly competes with Supergut in the consumer prebiotic fiber space, raised a $50M Series C, and is featured alongside Supergut in Forbes as a category peer.
• Pendulum Therapeutics: Pendulum develops microbiome-targeted probiotic and prebiotic supplements for metabolic and digestive health, including GLP-1-adjacent positioning. It is one of the most directly comparable gut-health supplement companies to Supergut with $150M+ raised.
• Seed Health: Seed is a venture-backed microbiome health company offering synbiotic (probiotic + prebiotic) supplements with a focus on clinically validated strains and DTC distribution. Its formulation, scientific rigor, and direct-to-consumer subscription model closely mirror Supergut's playbook.
• Ritual: Ritual is a clinically backed essential-nutrient and gut-health supplement brand (multivitamins, synbiotics, protein) sold DTC and into national retail including Target. It overlaps Supergut on the clean-label, science-led, gut-health positioning and shares Target as a key channel.
• Poppi: Poppi is a prebiotic-functional soda brand sold DTC and into mass retail (Walmart, Target, Whole Foods). It overlaps with Supergut on prebiotic fiber positioning and shares the same retail anchors (Walmart and Target) for digestive-friendly functional CPG.
• Health-Ade Kombucha: Health-Ade is a leading functional, prebiotic-rich kombucha brand with nationwide retail presence. It is a category peer for gut-health functional beverages and shares target retailers (Walmart, Target, Whole Foods) with Supergut's expanding CPG footprint.

Broad incumbents

• Athletic Greens (AG1): AG1 is a leading daily greens and gut-health nutritional supplement powder sold via DTC subscription. While broader in scope (vitamins, minerals, adaptogens), it competes for the same 'daily nutritional powder' mindshare and shelf/budget share as Supergut's Foundational Daily Fiber.
• Vital Proteins: Vital Proteins is a leading collagen and functional nutrition brand (now part of Nestle Health Science) that pioneered premium functional powders in mass retail. Supergut's new CEO previously ran Vital Proteins, and the brands share a powdered-format, premium-DTC-then-retail playbook.
• Culturelle: Culturelle is one of the largest clinically studied probiotic supplement brands sold across mass retail (CVS, Walgreens, Target, Walmart). It competes with Supergut for digestive-health supplement dollars and shelf space, though Culturelle is probiotic-focused rather than prebiotic-focused.
• Thorne: Thorne is a premium, science-led nutritional supplement brand spanning gut, metabolic, and sports health. Its DTC plus practitioner channel model and clinical positioning make it a comparable reference point for Supergut's premium science-led supplement approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/supergut
• Xx.com/supergut_
• Facebookfacebook.com/supergut
• LinkedInlinkedin.com/company/ur-labs

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supergut