Just Dial
- Company typePublic
- Founded1996
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Just Dial firmographics
Firmographics- Name
- Just Dial
- Legal name
- Just Dial Limited
- Website
- https://justdial.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Just Dial industry classification
Industry- Product category
- Local Search Platform
- NAICS
- Retail Trade (44-45), Telephone Call Centers (56142)
- SIC
- Retail-Nonstore Retailers (5960), Services-Advertising (7310)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where Just Dial is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Just Dial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Paid Campaigns/Subscriptions: Revenue from merchants subscribing to paid advertising plans (paid listings, premium visibility, lead packages). The company reported 631,530 active paid campaigns as of March 31, 2026.
- B2B Marketplace Transactions: Transaction fees and commissions from JD Mart B2B platform where buyers discover and transact with verified vendors.
- Advertising Services: Additional advertising services including featured listings, banner ads, mobile banners, website banners, and lead packages for enhanced visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Standard Plan - ₹99/Day Onwards (25% off ₹132/Day) |
| Subscription | Multi-year contract | 2 Year Standard Plan - ₹75/Day Onwards (44% off ₹132/Day) |
| Subscription | Multi-year contract | 3 Year Standard Plan - ₹66/Day Onwards (50% off ₹132/Day) |
| Subscription | Annual | Growth Plan - List in Top 5 (Guided) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Just Dial product offering
Product offeringCore offering
Just Dial is India's No.1 local search engine connecting consumers with local businesses and services through multiple channels including website, mobile apps (Android & iOS), telephone (88888-88888), and SMS. The platform enables merchants to list their businesses and subscribe to paid advertising campaigns for premium visibility, while offering consumers free access to 54.7 million listings and 157.1 million reviews across 250+ Indian cities.
Product overview
Just Dial Limited is India's No. 1 Local Search Engine providing fast, free, and comprehensive information about local businesses and services. The company operates a multi-platform ecosystem accessible via mobile apps (Android & iOS), website, M-site, desktop, telephone (88888-88888), and SMS. The core Just Dial search platform connects users with local businesses across 250+ cities in India. The product portfolio includes: the core Just Dial local search engine, JD Mart B2B marketplace for wholesale/trade transactions, the AI-powered JD Sixer Pack business management suite, JD Pay digital payments, Universal Business Listing for Google Profile sync, and vertical-specific offerings including Travel Services (flights, hotels, buses, trains), JD Healthcare (doctors, hospitals), JD Auto (automobile services), JD Xperts (on-demand services), Book a Table (restaurant reservations), Movies, Entertainment, Jobs, and Real Estate. Reliance Retail Ventures Limited acquired controlling stake in September 2021.
Differentiator
Problem solved
Functional benefit
Brands
- JD Mart: B2B marketplace platform connecting manufacturers, wholesalers, suppliers, and traders
- JD Sixer Pack
- JD Pay
- JD Omni
Products and services
- Just Dial (Core Platform) India's No.1 Local Search Engine providing fast, free, and comprehensive information about local businesses and services through mobile apps (Android & iOS), M-site, desktop/website, telephone (Voice, pan India number 88888-88888), and SMS. Connects 182.4 million quarterly unique visitors with 54.7 million listings across 250+ cities in India.
- JD Mart India's Largest Online B2B Marketplace by Justdial connecting manufacturers, wholesalers, suppliers, and traders. Enables buyers to discover quality vendors across millions of product categories for B2B procurement and wholesale purchasing needs.
- JD Sixer Pack AI-powered suite of six business management tools for local merchants including virtual number calling, lead management, CRM, review management, business analytics, and competitive insights, consolidated into a single dashboard.
- JD Pay Quick digital payments solution for all Justdial users and vendors facilitating transactions on the platform. Supports credit cards, debit cards, and UPI.
- JD Xperts On-demand services vertical providing access to various professional services.
- Travel Services Travel vertical offering flight booking, bus booking, train booking, and hotel booking services.
- Book a Table Restaurant table booking service allowing users to reserve tables at restaurants.
- JD Auto Automobile services vertical including car service, bike on rent, and related automotive services.
- JD Healthcare Healthcare vertical connecting users with doctors, hospitals, path labs, diagnostic centres, and other medical service providers.
- JD Omni End-to-end business management solution for MSMEs to run business online.
Quantifiable outcome
- Customer profit increased from 9% to 63% using Justdial advertising
- +2 more outcomes
Companies that use Just Dial
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Just Dial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Just Dial partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Just Dial competitors and assessment
Company assessmentDirect peers
- IndiaMART InterMESH: India's leading B2B marketplace serving MSMEs with supplier discovery and lead generation, the closest direct competitor to JD Mart and the broader Just Dial paid-listings model.
- TradeIndia: Long-standing Indian B2B marketplace for manufacturers, suppliers, and exporters. Overlaps with Just Dial's JD Mart and was co-named in the CCPA notices, making it a direct competitive and regulatory peer.
- Sulekha: Indian local-services and business-discovery platform connecting users with local professionals. Closely comparable to Just Dial in audience, categories, and SMB-advertising revenue model.
- Yelp: US-headquartered local business directory and review platform with subscription advertising for merchants. The closest international functional analog to Just Dial's search-plus-paid-listing model.
Emerging players
- Justdial Clone / UrbanPro: India-focused local-services discovery platform for tutors, trainers, and professional services. Comparable in MSME lead-gen and category-level local search.
- ExportersIndia: Indian B2B directory focused on exporters, manufacturers, and suppliers. Co-named in the CCPA notices alongside Just Dial and competes for the same B2B lead-generation wallet.
Broad incumbents
- OLX India: India's leading classifieds platform (now part of CarTrade Tech). Competes with Just Dial in local listings across categories such as real estate, automobiles, and services.
- Bing Places: Microsoft's local business directory that feeds Bing and Copilot discovery. A broad incumbent in the same local-search category, though with much smaller India reach.
- Google Business Profile: Google's free local business listing and discovery product embedded in Google Search and Maps. It is the dominant alternative to Just Dial's core local-search offering and the reason Just Dial built its Universal Business Listing sync.
Regional players
- 99acres: Indian real-estate portal that competes with Just Dial's JD real-estate vertical. Highly relevant for category-level comparison even though the core business overlaps only on local discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Dial social profiles
Digital presenceJust Dial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Dial leadership team
Management profileNumber of profiles
Profiles7 records
Just Dial funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Dial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Dial
What does Just Dial do?
Just Dial is India's No.1 local search engine connecting consumers with local businesses and services through multiple channels including website, mobile apps (Android & iOS), telephone (88888-88888), and SMS. The platform enables merchants to list their businesses and subscribe to paid advertising campaigns for premium visibility, while offering consumers free access to 54.7 million listings and 157.1 million reviews across 250+ Indian cities.
Is Just Dial a public or private company?
Just Dial is a public company. It is classified as public and is currently operating.
When was Just Dial founded?
Just Dial was founded in 1996. It employs 1 to 10 people.
Where is Just Dial based?
Just Dial is headquartered in Mumbai, India, in the Asia region.
How does Just Dial make money?
Three revenue lines are on record. Paid Campaigns/Subscriptions are the primary driver. The others are B2B Marketplace Transactions and advertising Services.
Who are Just Dial's main competitors?
Direct peers on record are IndiaMART InterMESH, TradeIndia, Sulekha and Yelp. Emerging players are Justdial Clone / UrbanPro and ExportersIndia. Broad incumbents are OLX India, Bing Places and Google Business Profile. 99acres is listed as a regional player.
Does Just Dial have an API?
No public API is recorded for Just Dial.
What industry is Just Dial in?
Just Dial's product category is Local Search Platform. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of CRAFANAB, Social Marketplace Aggregators (Multi-seller in Social Feed). Its NAICS code is 44-45 and its SIC code is 5960.