Tulaa
Tulaa is a Nairobi-based mobile commerce platform founded in 2016 that connects smallholder farmers across Africa to agricultural inputs and produce buyers via mobile, targeting underserved rural farming communities.
- Company typePrivate
- Founded2016
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Tulaa does
Tulaa is a Nairobi, Kenya-based for-profit company founded in 2016 that operates a mobile commerce platform targeting smallholder farmers across Africa. The company's product is described as a mobile commerce solution for this segment, implying an intermediation role between farmers and agricultural input suppliers and/or produce buyers, delivered via mobile devices to reach populations with limited access to formal commerce infrastructure. The company is private, employs 11-50 people, and operates as a venture-backed early-stage enterprise.
The company's commercial model is not explicitly disclosed in the source material, but consistent with the smallholder farmer mobile commerce category, likely revenue mechanics include transaction fees, input mark-ups, or offtake commissions. Pricing model, contract structure, and customer segments are not detailed. The business has been funded through three 2018 events totaling approximately $657,000: a non-dilutive $30,000 from MIT and The MasterCard Foundation, a $627,000 equity round led by AHL Venture Partners, and a Village Capital program participation. The company is led by founder and CEO Hillary Miller-Wise. No subsequent funding, product launches, partnerships, or geographic expansions are documented in the source material, and no revenue, GMV, or active customer figures are disclosed.
Tulaa firmographics
Firmographics- Name
- Tulaa
- Website
- https://tulaa.io
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Tulaa is a Nairobi-based mobile commerce platform founded in 2016 that connects smallholder farmers across Africa to agricultural inputs and produce buyers via mobile, targeting underserved rural farming communities.
- Ownership category
- akta.pro rank
Tulaa industry classification
Industry- Product category
- Agritech Mobile Commerce
- NAICS
- Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Tulaa is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Markets served
Tulaa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D
Tulaa product offering
Product offeringCore offering
Tulaa is a mobile commerce platform designed for smallholder farmers in Africa, enabling them to access agricultural inputs, finance, and markets via mobile phones. The company operates a technology-driven solution that bridges smallholder farmers with input suppliers, financial services, and produce buyers through a mobile interface.
Product overview
No product or service information for Tulaa was found in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Tulaa Mobile Commerce Platform
Companies that use Tulaa
Customer profileIdeal customer profiles1 record
Tulaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tulaa partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Tulaa competitors and assessment
Company assessmentBroad incumbents
- SunCulture: Kenya-based agritech company selling solar-powered irrigation and related products to smallholder farmers. Operates in the same smallholder-farmer commercial ecosystem in East Africa.
Emerging players
- Branch International: Mobile-first financial services platform for underbanked users across Africa. Adjacent to Tulaa in mobile distribution and digital payments to smallholder and informal-economy customers in Kenya.
- Farmerline: Ghana-headquartered agritech company providing digital tools, inputs, and market access to smallholder farmers across Africa. Comparable as a mobile-driven platform serving similar farmer customers in adjacent geographies.
- Hello Tractor: Agritech platform operating a tractor-sharing marketplace for African smallholder farmers. Comparable as a mobile-enabled marketplace model serving the same customer base.
- Pula Advisors: Africa-focused agricultural insurance and advisory provider for smallholder farmers. Comparable as a digital platform embedding services into the smallholder farmer value chain.
Direct peers
- Apollo Agriculture: Kenya-based agritech platform providing inputs, financing, and advisory to smallholder farmers via mobile. Direct competitor to Tulaa in the smallholder mobile commerce and input distribution category.
- Twiga Foods: Nairobi-headquartered B2B mobile commerce platform connecting farmers to retailers. Operates a similar mobile-first marketplace model for agricultural produce and inputs in Kenya.
- iProcure: East African agricultural input distribution platform using technology to streamline farm supply procurement. Overlaps with Tulaa on mobile-enabled ag-input commerce for smallholders.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Tulaa social profiles
Digital presenceTulaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulaa leadership team
Management profileNumber of profiles
Profiles1 record
Tulaa funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulaa
What does Tulaa do?
Tulaa is a mobile commerce platform designed for smallholder farmers in Africa, enabling them to access agricultural inputs, finance, and markets via mobile phones. The company operates a technology-driven solution that bridges smallholder farmers with input suppliers, financial services, and produce buyers through a mobile interface.
When was Tulaa founded?
Tulaa was founded in 2016. It employs 11 to 50 people.
Where is Tulaa based?
Tulaa is headquartered in Nairobi, Kenya, in the Africa region.
Who are Tulaa's main competitors?
SunCulture is listed as a broad incumbent. Emerging players are Branch International, Farmerline, Hello Tractor and Pula Advisors. Direct peers are Apollo Agriculture, Twiga Foods and iProcure.
Does Tulaa have an API?
No public API is recorded for Tulaa.
What industry is Tulaa in?
Tulaa's product category is Agritech Mobile Commerce. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 42491 and its SIC code is 700.