Liepin

What Liepin does

Liepin (猎聘) is a Chinese online recruitment platform that operates a dual-sided marketplace connecting employers with professional job seekers across multiple industry verticals, including IT/Internet (互联网), real estate (房地产), finance (金融), consumer goods (消费品), automotive/manufacturing (汽车·制造), and healthcare/chemical (医疗·化工). Founded in 2011 by CEO Kebin Dai and headquartered in Beijing, the company went public on the Hong Kong Stock Exchange in 2021 under ticker 6100.HK. Liepin serves both individual professionals seeking career opportunities and corporate HR departments seeking talent, with employers as the primary paying customer segment. The platform is accessible via liepin.com and a mobile application, and includes dedicated channels for campus recruitment (校园招聘), overseas returnee hiring (海归招聘), executive headhunter services (猎头服务), and resume optimization (简历优化) as a value-added add-on.

The product portfolio spans a core job posting and candidate search platform, an executive search/headhunter network accessible via h.liepin.com, and cross-border HR solutions supporting Chinese enterprises with global expansion, including payroll, compliance, and talent localization. Technology infrastructure is centered on a standard marketplace stack augmented by AI/ML capabilities: NLP for resume and job description parsing, recommendation engines for candidate-job matching, and predictive analytics for labor market trend analysis. Liepin monetizes primarily through subscription-based job posting fees and resume database access sold to corporate recruiters and third-party headhunters. Pricing is not publicly disclosed but is structured as recurring B2B subscriptions.

The company has scaled through venture funding (Matrix Partners China, Warburg Pincus, China Mobile Innovation Industry Fund) and selective M&A, including the 2018 acquisition of Gllue Software to extend ATS/recruitment-technology capabilities. Liepin has also participated as a minor investor in early-stage ventures outside its core business, including a 2026 angel round in Gestala, a brain-computer interface startup. With 1,001–5,000 employees and a recognized brand among China's HR service providers, Liepin competes in a mature, increasingly crowded online recruitment market.

Name

Liepin

Legal name

Liepin (猎聘)

Website

https://liepin.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liepin is a Chinese online recruitment marketplace, listed on HKEX (6100.HK), connecting employers across IT, finance, real estate, manufacturing, and other verticals with professional job seekers through a web platform, mobile app, and dedicated headhunter, campus, and returnee channels.

Ownership category

akta.pro rank

Product category

Online Recruitment Marketplace

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Online recruitment platform
• Job marketplace
• Talent acquisition
• Executive search
• Career networking

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job posting and recruitment services: Liepin generates revenue by providing job posting services to employers, resume database access to headhunters, and recruitment platform services to companies seeking talent across various industry sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Liepin operates an online dual-sided recruitment marketplace that connects employers with job seekers across multiple industry verticals including IT/Internet, real estate, finance, consumer goods, automotive/manufacturing, and healthcare/chemical. The platform offers job postings, resume database access, candidate search, resume optimization services, campus recruitment, specialized returnee (overseas talent) recruitment, and headhunter/executive search services through its website and mobile application.

Product overview

Liepin (猎聘) operates as a comprehensive online recruitment platform offering a multi-module ecosystem. The core platform provides job posting and candidate matching services, supplemented by specialized modules including Campus Recruitment for fresh graduates, Returnee Recruitment for overseas graduates, Resume Optimization for candidate enhancement, and Headhunter Services for executive search. The platform covers multiple industry verticals including IT/Internet, Real Estate, Finance, Consumer Goods, Automotive/Manufacturing, and Healthcare/Chemical sectors. The platform also supports Chinese enterprises' globalization efforts through cross-border HR solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Liepin Job Platform (猎聘) Core online recruitment platform connecting job seekers with employers, offering job postings, resume submissions, and candidate search capabilities across multiple industries including IT/Internet, real estate, finance, consumer goods, automotive/manufacturing, and healthcare/chemical.
• Campus Recruitment (校园招聘)
• Returnee Recruitment (海归招聘) Dedicated service for overseas returnees seeking employment opportunities in China, connecting international talent with local employers across multiple industries.
• Headhunter Services (猎头服务) Executive search and headhunting services connecting employers with senior-level and specialized talent through professional headhunters registered on the platform.
• Cross-border HR Solutions (跨境HR服务) Localization services helping Chinese enterprises navigate cross-border compliance, payroll, talent acquisition, and management localization for global expansion.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kanzhun (Boss Zhipin): Operator of Boss Zhipin (BOSS直聘), the leading direct-chat-based online recruitment platform in China (NASDAQ: BZ). Most direct competitor to Liepin's online recruitment marketplace with overlapping employer and job-seeker base across China's white-collar segment.
• Zhilian Zhaopin: One of China's longest-established online recruitment platforms (formerly NYSE-listed before privatization). Directly competes with Liepin in white-collar and mid-market job postings across the same multi-vertical structure.
• 51job (now under Ganzhou Recruit): Historic Chinese recruitment platform offering job postings, headhunting, and HR outsourcing. Directly comparable to Liepin in scale, multi-vertical coverage, and B2B recruitment services model.
• Beisen: China-based HR SaaS provider offering recruitment, performance, and talent management software (HKEX: 6689). Competes with Liepin's recruitment ATS layer and enterprise HR technology offerings.
• Moka: Chinese cloud-based recruitment ATS and talent acquisition platform. Directly comparable to Liepin's enterprise recruitment tools and a known competitor in China's mid-market HR tech space.
• Career International: China-based HR services firm (SH: 300662) offering headhunting, RPO, and cross-border HR. Overlaps with Liepin's Headhunter Services and Cross-border HR Solutions modules.
• CGP Group: Chinese HR outsourcing and recruitment services firm. Profiled alongside Liepin as a leading Chinese HR provider helping enterprises with cross-border compliance and talent acquisition.

Broad incumbents

• LinkedIn: Global professional network owned by Microsoft with a meaningful China presence (before local shutdown). Sets the global benchmark for professional networking and recruitment that Liepin's platform aspires to in scale and data depth.
• Indeed: Global job search engine owned by Recruit Holdings (Japan). Comparable business model as a recruitment marketplace and relevant benchmark for Liepin's AI-driven matching ambitions.

Regional players

• BIPO: Asia-headquartered HR services provider focused on cross-border payroll, compliance, and talent acquisition. Profiled alongside Liepin for Chinese enterprise globalization HR support, with overlapping cross-border HR capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/liepinusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liepin