South China Morning Post

Name

South China Morning Post

Legal name

South China Morning Post Publishers Ltd.

Website

https://scmp.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscriptions: SCMP generates revenue through digital subscriptions offering unlimited access to scmp.com content and SCMP Plus premium content.
2. Print + Bundles: Print edition combined with digital subscriptions for complete coverage.
3. Enterprise Subscriptions: B2B news and intelligence services for corporate clients including group subscriptions and enterprise access.
4. Advertising: Display advertising and sponsored content across scmp.com properties.
5. Events & Conferences: SCMP Live organizes summits and conferences including GBA-ASEAN Summit, China Conference, Family Business Summit, and others.
6. Syndication & Licensing: Content syndication and licensing arrangements for third-party platforms.
7. E-commerce and Merchandise: Sale of magazines, merchandise, and specialty products through The Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SCMP is a multi-platform English-language news media company producing breaking news, in-depth analysis, opinion, and multimedia journalism on China, Asia, Hong Kong, and global affairs. The company distributes this journalism through its own digital properties (scmp.com, mobile apps, ePaper, newsletters, podcasts) and earns revenue from consumer digital and print subscriptions, quote-based enterprise subscriptions for corporate intelligence, display advertising and sponsored content, content syndication and licensing, and SCMP Live conferences and summits.

Product overview

South China Morning Post operates as a comprehensive multi-platform media company offering a portfolio of news, analysis, and lifestyle content products. The core offering is SCMP.com, a digital news platform delivering journalism on China, Asia, and global affairs, enhanced by AI-powered search and personalization. Premium offerings include SCMP Plus subscription for ad-free, exclusive content access, and the SCMP App for mobile news consumption. Content extends across video (SCMP Films, SCMP Shorts), audio (Podcasts), and interactive formats (Infographics, Talking Post). Events include the China Conference series and SCMP Learn educational initiatives including the Student of the Year Awards. Specialized vertical content covers areas including health (Health Matters), food (SCMP Cooking), dining (100 Top Tables), and youth audiences (Young Post).

Differentiator

Problem solved

Functional benefit

Brands

• SCMP Plus: Premium subscription service offering exclusive analysis and in-depth reporting.
• SCMP Learn
• SCMP Live
• SCMP Films
• Health Matters

Products and services

• SCMP.com SCMP's primary digital news platform offering breaking news, in-depth analysis, opinion, and multimedia features on China, Asia, Hong Kong, and global affairs, with AI-powered search, personalized recommendations, and dedicated sections for business, tech, lifestyle, and sport.
• SCMP Plus Premium subscription tier providing unlimited access to SCMP journalism, exclusive analysis, investigations, ad-free reading, and early access to special reports for individual subscribers.
• SCMP App Native iOS and Android mobile applications delivering SCMP news content, breaking news notifications, and personalized content recommendations for on-the-go reading.
• ePaper Digital replica of SCMP's daily print edition delivered via PressReader integration, available to subscribers for the full print newspaper experience in digital format.
• SCMP Learn Educational initiative including the Student of the Year Awards program, SOTY Growth Network, and STANCE Storytelling Competition that recognizes academic excellence and runs experiential learning programs in partnership with schools across Asia.
• China Conference Flagship thought leadership event series bringing together experts, policymakers, and business leaders to discuss China-Asia trade, investment, and geopolitical developments, with editions held in Hong Kong, Jakarta, and Astana.
• SCMP Newsletters Curated email newsletter bundle for subscribers including Daily Briefing (Global), China Today, Breaking News, and SCMP Exclusives, delivering targeted news and analysis to subscriber inboxes.
• SCMP Podcasts Audio content series covering news analysis, expert interviews, and in-depth discussions on Asia-Pacific affairs and global issues, distributed through podcast platforms.
• Young Post Youth-oriented news and lifestyle platform covering education, culture, and topics relevant to younger audiences in Hong Kong and Asia.
• Talking Post Interactive discussion platform featuring interviews, debates, and conversations with newsmakers and opinion leaders on key issues affecting Asia.

Quantifiable outcome

• Trusted source for US-China relations coverage and China policy analysis
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• Southeast Asian Futures Initiative CentreminorStrategic or Co-development Partner · 11 August 2026SCMP signed MOU in Kuala Lumpur to enhance regional cooperation between Hong Kong, Malaysia, and ASEAN region through economic thought leadership and mutual understanding initiatives.
• Star Media Group BerhadminorStrategic or Co-development Partner · 11 August 2026MOU signed in Kuala Lumpur to promote regional cooperation and economic thought leadership between Hong Kong, Malaysia, and ASEAN.
• Malaysian Chamber of Commerce (Hong Kong & Macau)minorStrategic or Co-development Partner · 11 August 2026MOU signed to enhance business ties and regional cooperation between Hong Kong, Malaysia, and ASEAN member states.
• The Shaw Prize FoundationminorGTM or Marketing Partner · 29 July 2026SCMP covered Shaw Prize laureates and their scientific achievements, featuring partnership content on innovation and humanity.
• Hong Kong Jockey ClubcoreGTM or Marketing Partner · 11 July 2026Hong Kong Jockey Club is the sole sponsor of SCMP's Student of the Year Awards for the 13th consecutive year. The awards ceremony was held at Hong Kong Convention and Exhibition Centre, with HKJC also hosting nominees at Pokfulam Public Riding School for immersive learning experiences as part of SCMP Learn's SOTY Growth Network.
• Astana International Financial Centre AuthorityminorStrategic or Co-development Partner · 7 July 2026SCMP's China Conference to debut in Astana, Kazakhstan in September, with partnership with AIFCA for the first local media-organized event in Central Asia.
• Astana HubminorStrategic or Co-development Partner · 7 July 2026Partnership with Kazakhstan's innovation centre for SCMP's inaugural China Conference in Astana.
• Danantara IndonesiacoreStrategic or Co-development Partner · 30 June 2026Co-organizer of Nusa Dua Forum along with SCMP. This summit brought together about 120 officials and investors from Indonesia and Hong Kong to discuss Bali's transformation into an international financial centre.
• HK-ASEAN FoundationcoreStrategic or Co-development Partner · 30 June 2026Co-organizer of GBA-ASEAN Summit 2026 along with SCMP. Summit positioned Hong Kong as 'super connector' between Southeast Asia and China's Greater Bay Area, drawing 500 senior government officials.
• ASEAN Chamber of CommercecoreStrategic or Co-development Partner · 30 June 2026ASEAN Chamber of Commerce launched at SCMP's GBA-Asean Summit 2026 with goal of bridging business ties between Greater Bay Area and ASEAN member states. Inaugural chairman Daniel Fung Wah-kin described it as fulfilling a 'long-felt need'.
• ASEAN Chamber of Commerce Hong KongcoreStrategic or Co-development Partner · 30 June 2026Launched at SCMP GBA-ASEAN Summit 2026 to strengthen trade and investment ties between Hong Kong, Greater Bay Area, and Southeast Asian countries. Supported by Chief Executive John Lee.
• Prudential Hong KongcoreGTM or Marketing Partner · 17 January 2026Sponsor of STANCE Storytelling Competition 2025 organized by SCMP. Competition drew nearly 1,000 applicants from over 130 schools across Asia with 20 finalists. Prudential also presented 'Special Award' recognizing students on 'Voices of Tomorrow' theme.
• Blue Pool CapitalcoreStrategic or Co-development Partner · 6 November 2025Co-organizer of Family Business Summit in Hong Kong along with SCMP. Summit brought together approximately 150 private business owners from US, Europe, Southeast Asia, Middle East, Hong Kong, and mainland China.
• Kadin IndonesiaminorStrategic or Co-development Partner · 13 October 2025MOU signed in Jakarta to establish platform for dialogue between business leaders of Indonesia and Chinese mainland including Hong Kong. Equal partners in curating topics and speakers for SCMP's flagship 'China Conference: Southeast Asia' event to be held in Jakarta in early 2026.
• Stagwell (STGW) / HarrisXminorStrategic or Co-development Partner · 10 October 2025Partnership expansion of 'Future of News' initiative into Asia-Pacific with summit in Singapore hosted in partnership with American Chamber of Commerce. Featured new research from HarrisX examining news advertising perceptions across Hong Kong, Japan, Singapore, and Vietnam with nearly 10,000 respondents.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Financial Times: Global English-language business newspaper with significant Asia coverage. Comparable business model (digital subscriptions, enterprise licenses) and overlapping audience of senior executives, but broader geographic scope and larger scale than SCMP.
• The Guardian: UK-based English-language newspaper with global coverage and digital subscription model. Comparable digital-first transformation from legacy print brand, though focused more on global general news than Asia business.
• The Economist: Global English-language weekly newspaper with strong Asia coverage and digital subscription model. Comparable in serving internationally-minded executive readers with subscription-based business model.
• The New York Times: Global English-language newspaper that has built a leading digital subscription business. Comparable subscription-first business model transformation, though NYT covers broader general news vs. SCMP's regional Asia focus.
• The Wall Street Journal: Global English-language business newspaper owned by News Corp with substantial Asia bureau and digital subscription model. Overlaps with SCMP in covering China business/policy for executive audiences, but operates at much larger scale.
• Bloomberg: Global financial news and data provider with major Asia presence. Competes for executive audience attention and enterprise subscription dollars in Asia business intelligence, though broader data/terminal product offering.

Others

• Reuters: Global news agency providing news, including substantial Asia coverage, to media and enterprise customers. Comparable in covering China/Asia for global business audience, but operates via syndication model vs. SCMP's direct subscription approach.

Direct peers

• Caixin: Chinese business and financial media with English edition (Caixin Global) covering China economy and policy. Comparable to SCMP for English-language China-focused business journalism serving international audiences.
• The Straits Times: Singapore-based English-language newspaper covering Southeast Asia with subscription model. Closely comparable to SCMP as another legacy English-language Asian newspaper serving regional business and policy audiences with both print and digital products.
• Nikkei Asia: English-language Asian news publication from Nikkei covering business, politics, and economy across Asia. Direct competitor to SCMP for global executives seeking Asia business intelligence, with similar subscription and B2B models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scmpnews
• Facebookfacebook.com/scmp
• LinkedInlinkedin.com/company/south-china-morning-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South China Morning Post