What Caixin Global does

Caixin Global is the English-language international arm of Caixin Media, operating as a privately held subscription-based digital news platform providing business, financial, and economic coverage focused on China. The legal entity, Caixin Global Limited, is registered in Hong Kong with its parent Caixin Media headquartered in Beijing; the company maintains offices in both locations and publishes a flagship website at caixinglobal.com alongside iOS and Android mobile applications. Its product surface spans a multi-format content platform including breaking news, in-depth analysis, the CX Daily newsletter, Weekly Must-Read, Caixin Explains, ESG biweekly, podcasts (China Business Uncovered, Darers & Doers), video, and the Caixin Briefs feature, complemented by the Caixin CEIC Mobile data product providing 4 million time series across 20+ industries.

The business model is subscription-driven across three primary tiers: individual digital subscriptions (monthly, yearly, two-year, student up to 75% discounted, gift card, and English+Chinese combo); group/corporate subscriptions priced at USD 249.99/year per seat for English-only and USD 369.98/year for English+Chinese, starting at 6 users; and academic group subscriptions starting at 50 accounts with IP-based authentication and volume discounts. Payment is processed via PayPal, credit cards, Alipay, WeChat, bank transfer, and Apple in-app purchase, with a $0.99 trial gating conversion. Distribution combines self-serve digital funnels (web, app stores, third-party payment) with direct enterprise sales for institutional and academic clients.

The customer base is a horizontal mix across financial services (leading commercial banks, asset managers, insurers), corporate enterprise (Fortune 500 and multinationals), public sector (G20 governments, multilateral development banks, think tanks), education (over 60% of the world's top 50 universities), and professional services (top consulting, law, and accounting firms). Go-to-market is primarily product-led/content-led growth via SEO, social media, newsletters, and flagship events (Asia New Vision Forum, Caixin Summer Summit, Davos-Caixin CEO Luncheon), augmented by media partnerships with Wall Street Journal, CNBC, MarketWatch, Nikkei Asia, and other regional outlets for syndication.

Name

Caixin Global

Legal name

Caixin Global Limited

Website

https://caixinglobal.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Caixin Global is a privately held, subscription-based English-language digital news platform providing business, financial, and economic coverage of China to financial institutions, corporates, governments, top universities, and professional services firms worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Digital Subscriptions: Individual subscription tiers offering unlimited access to Caixin Global's news website, app, and archives since 2010. Tiers include Monthly, Yearly, English & Chinese Combo, Student, 2-Year, and Gift Card options. Revenue is recurring subscription-based with auto-renewal options.
2. Group/Corporate Subscriptions: Institutional subscriptions for teams and organizations offering discounted unlimited access plus premium benefits including Caixin alerts, invitations to online/offline events, customized services, and dedicated customer support. Pricing is per-account with volume discounts starting at 6 users.
3. Academic/Educational Subscriptions: Special academic group pricing for educational institutions with volume discounts based on account count. Includes news access, My Caixin Alert newsletters, and event invitations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Caixin Global provides subscription-based English-language news, analysis, and economic data covering China's business, finance, and economy. The platform delivers multi-format content via a website, iOS and Android mobile apps, daily and weekly newsletters, podcasts, and video, supplemented by the Caixin CEIC Mobile economic data service. Revenue is generated through individual subscriptions, group/corporate subscriptions (starting at 6 users), academic subscriptions (starting at 50 accounts), and select premium event access.

Product overview

Caixin Global is a news and media company providing English-language business and financial news, analysis, and data about China. The company's primary product is its news website (caixinglobal.com), which is complemented by mobile applications, newsletters (CX Daily, Weekly Must-Read, Caixin ESG Biweekly Report), audio podcasts (China Business Uncovered, Darers & Doers), video content, and data tools (Caixin CEIC Mobile with 4 million time series data). Additional offerings include Caixin Briefs, Economic Indexes, Caixin Explains, ThinkChina research platform, and Events (webinars and forums like Asia New Vision Forum). The company offers individual and group/institutional subscription plans.

Differentiator

Problem solved

Functional benefit

Brands

• Caixin App: Mobile application for accessing Caixin Global news content
• CX Daily
• Weekly Must-Read
• Caixin Briefs
• Caixin Explains
• China Business Uncovered Podcast
• Darers & Doers Podcast
• Caixin ESG
• Economic Indexes
• ThinkChina

Products and services

• Caixin Global Individual Digital Subscription Recurring subscription product offering individual users unlimited access to the Caixin Global news website, mobile app, email newsletters (CX Daily, Weekly Must-Read, Caixin ESG Biweekly Report), podcasts, video content, and the complete news archive. Tiers include monthly, yearly, student, 2-year, gift card, and English & Chinese combo options.
• Caixin Global Group/Corporate Subscription Institutional subscription for teams and organizations providing discounted unlimited access for 6+ users, including English-only and English+Chinese tiers at USD 249.99 and USD 369.98 per seat per year respectively, plus premium benefits such as My Caixin Alert customized keyword monitoring, event invitations, and dedicated support.
• Caixin Global Academic/Institutional Subscription Academic and educational institution subscription offering volume discounts starting at 50 accounts with IP-based authentication, news access, My Caixin Alert keyword newsletters, and event invitations, used by over 60% of the world's top 50 universities.
• Caixin CEIC Mobile Portable economic data subscription service providing access to 4 million time series across 20+ industries and 18 macroeconomic categories compiled from 1,500 data sources worldwide, allowing subscribers to download 600 data series per year.
• Caixin Mobile App iOS and Android mobile application providing full access to Caixin Global's news content, archives, newsletters, podcasts, and video to subscribers on mobile devices, with in-app purchase subscription support.
• Caixin Global Events Conferences and events program hosting subscriber-only and ticketed online and offline events including the Asia New Vision Forum, Caixin Summer Summit in Hong Kong, and the Davos-Caixin CEO Luncheon, complemented by webinars offering roundtable and conference insights.

Quantifiable outcome

• Over 60% of world's top 50 universities subscribe to Caixin Global
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• The Wall Street JournalminorGTM or Marketing PartnerMedia partnership for content distribution and cross-promotion. Listed as media partner on Caixin Global website.
• CNBCminorGTM or Marketing PartnerMedia partnership for content distribution. Listed as media partner on Caixin Global website.
• MarketWatchminorGTM or Marketing PartnerMedia partnership for content distribution. Listed as media partner on Caixin Global website.
• The Australian Financial ReviewminorGTM or Marketing PartnerMedia partnership for content distribution. Listed as media partner on Caixin Global website.
• The Straits TimesminorGTM or Marketing PartnerMedia partnership for content distribution. Listed as media partner on Caixin Global website.
• Toyokeizai OnlineminorGTM or Marketing PartnerJapanese media partnership for content distribution. Listed as media partner on Caixin Global website.
• Nikkei AsiaminorGTM or Marketing PartnerMedia partnership for content distribution. Listed as media partner on Caixin Global website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Financial Times: Premier English-language subscription business and financial news outlet with deep China coverage and a similar group/institutional subscription model. Direct competitor for the same enterprise wallets targeting global decision-makers.
• Nikkei Asia: English-language Asia-focused business news outlet from Nikkei with subscription model and corporate accounts. Comparable audience (institutional China and Asia watchers) and similar product mix of breaking news, explainers, and analysis.
• South China Morning Post: Hong Kong–based English-language news outlet with a paywalled subscription model and corporate licensing, focused heavily on China business and policy. Competes for the same international English readers seeking China coverage.
• Yicai Global: English-language sister outlet of Yicai in Shanghai providing China business and finance news to international readers. Same category of professional English-language China journalism via a competing Chinese media group.

Broad incumbents

• Reuters News: Global news organization with extensive China coverage distributed through institutional subscriptions and licensing. Overlaps in audience but offers broader global news rather than a China-focused news subscription product.
• Bloomberg News: Global financial news and data provider with strong China reporting bundled into Bloomberg Terminal subscriptions. Overlaps in audience (financial institutions) but with much broader coverage; competes more via the data product than standalone news.
• The Wall Street Journal: U.S. subscription business news outlet with deep China coverage and a corporate subscription product. Direct overlap with enterprise audiences; broader global breadth than a China-focused product.
• The Economist: Subscription-based English-language weekly covering global economics, politics, and business with significant China content. Competes for institutional subscribers seeking global perspectives including China.

Emerging players

• Sixth Tone: Shanghai-based English-language news outlet covering China society, business, and current affairs. Comparable niche (English coverage of China) but smaller scale and more society/lifestyle than financial focus.
• The Diplomat: Subscription-supported English-language outlet covering Asia-Pacific geopolitics, including China. Comparable niche (English-language Asia analysis aimed at institutional readers) though broader geopolitical than pure business focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/caixin
• Facebookfacebook.com/caixinmedia
• LinkedInlinkedin.com/company/caixin-media
• Instagraminstagram.com/caixin_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caixin Global