BRAUZZ.
BRAUZZ. (Planet B BV) is a Belgian direct-to-consumer e-commerce brand selling plastic-free personal care and household cleaning products in solid bar format across Benelux and Western Europe, operating the WONDR and POWR sub-brands and a subscription membership priced at €49/year.
- Company typePrivate
- Founded2019
- HeadquartersGent, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BRAUZZ. does
Planet B BV, operating under the brand BRAUZZ. (DBA Planet B), is a Belgian direct-to-consumer e-commerce company founded in 2019 to eliminate plastic packaging from everyday personal care and household products. The company sells solid-format, plastic-free personal care items (shampoo bars, conditioner bars, body butter bars, scrub bars) under the WONDR sub-brand and eco-friendly household cleaning products under the POWR sub-brand, with prices ranging from €8.95 to €19.95. Its technology stack is a standard Shopify commerce deployment: three storefronts (planetb.care, wondr.planetb.care, powr.planetb.care) with unified cart, localized to Belgium, Germany, France, Luxembourg, the Netherlands and Austria, plus analytics via GA4 and Google Tag Manager, advertising pixels on Pinterest and TikTok, and a broad payment mix including PayPal, Apple Pay, Google Pay, Bancontact and major card networks. The business model combines one-time product sales with a Planet B Membership subscription priced at €49/year (or €24/quarter) that delivers 15% off all products, €12.50 quarterly shop credit (€50/year), and exclusive event access. The company holds B Corp certification, serves environmentally conscious consumers primarily in the Benelux and Western Europe, and reports cumulative impact metrics including approximately 5.99M plastic bottles avoided and 943,836 kg of CO2 emissions saved.
Planet B was co-founded by Ruben Renaer, Lowie Vercraeye and Manush Barvar and has operated with a lean 1-10 employee base since founding, supported by a single disclosed seed funding event of $117,441 from Pitchdrive in October 2020. Distribution is omnichannel within Belgium: owned e-commerce storefronts plus physical retail partner locations offering in-person specialist advice. Marketing is concentrated in paid social (Google, Pinterest, TikTok), email newsletter, brand blogs and Linktree, with a community-events layer reserved for paying members. While revenue and ARR figures are not publicly disclosed, the company shows 1,155 enrolled members, 4,213 customer reviews, and €330,315 in cumulative charitable donations through its platform, indicating a small but operationally active consumer brand.
BRAUZZ. firmographics
Firmographics- Name
- BRAUZZ.
- Legal name
- Planet B BV
- Website
- https://brauzz.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRAUZZ. (Planet B BV) is a Belgian direct-to-consumer e-commerce brand selling plastic-free personal care and household cleaning products in solid bar format across Benelux and Western Europe, operating the WONDR and POWR sub-brands and a subscription membership priced at €49/year.
- Ownership category
- akta.pro rank
BRAUZZ. industry classification
Industry- Product category
- Sustainable Personal Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Bar Soap & Syndet Bars (CRABAEAA)
Keywords
Where BRAUZZ. is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
BRAUZZ. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of eco-friendly personal care bar products (shampoo bars, conditioner bars, body butter bars, scrub bars) and household cleaning products through owned e-commerce storefronts
- Membership Subscription: Annual membership program offering 15% discount on all products, quarterly €12.50 shop credit (€50/year total), and exclusive access to events and community. Priced at €49/year or €24/quarter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Planet B Membership Annual |
| Subscription | Pay-as-you-go | Planet B Membership Quarterly |
| Unit Pricing | Pay-as-you-go | Individual Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BRAUZZ. product offering
Product offeringCore offering
BRAUZZ. (operating as Planet B) designs, brands and sells solid-format, plastic-free personal care and household cleaning products directly to consumers via owned e-commerce storefronts under the WONDR (personal care) and POWR (household) sub-brands. Its catalog includes shampoo bars, conditioner bars, body butter bars, scrub bars, and dish soap, plus accessories such as magnetic bar holders. A paid membership program provides 15% off all products, quarterly shop credit, and exclusive event access.
Product overview
Planet B is a sustainable e-commerce platform specializing in eco-friendly personal care and household products. The company operates two primary sub-brands: WONDR (personal care) and POWR (household products), alongside a subscription membership program. WONDR offers solid shampoo bars, conditioner bars, body butter bars, and scrub bars in plastic-free format, while POWR provides sustainable household cleaning solutions. The Planet B Membership offers 15% discount across all products plus quarterly shop credits. Products are sold primarily as solid/bar formats to eliminate plastic packaging, with impact tracked in plastic bottles avoided (5.9M+) and CO2 saved (943K+ kg).
Differentiator
Problem solved
Functional benefit
Brands
- WONDR: Eco-friendly personal care brand offering shampoo bars, conditioner bars, body butter bars, and scrub bars. Products are vegan and low-waste.
- POWR
Products and services
- ABRIKOOS | Repair Body Butter Bar Solid plastic-free body butter bar in apricot (ABRIKOOS) variant designed for moisturizing and skin repair, sold to consumers seeking low-waste personal care. Priced at €14.95.
- VEGAN HONEY | Conditioner Bar Vegan solid conditioner bar with honey essence for conditioning hair after washing, sold as a plastic-free alternative to bottled conditioner. Priced at €12.95.
- ENERGIZING GINGER | Scrub Bar Solid scrub bar formulated with lime and ginger for body exfoliation, sold as a plastic-free shower/bath product. Priced at €9.95.
- FLOWER POWER | Shampoo Bar Solid plastic-free shampoo bar for daily hair cleansing, sold as the entry-level personal care product. Priced at €8.95.
- AFTERSUN | Soothing Body Butter Soothing solid body butter bar formulated for post-sun skin care and moisturizing, sold as a plastic-free after-sun alternative.
- Afwasmiddel pakket (Dish Soap Package) Eco-friendly solid dish soap package for household cleaning needs, sold as a plastic-free alternative to bottled dish soap. Priced at €19.00.
- 3x Magnetic Bar Holder Three-pack of magnetic wall-mounted holders designed for storing solid shampoo, conditioner, and body care bars in the shower. Priced at €19.95.
- Planet B Membership Paid loyalty subscription program for Planet B customers, offering 15% discount across all WONDR and POWR products, €12.50 quarterly shop credit (€50/year), and exclusive access to community events and launch parties. Priced at €49/year or €24/quarter.
Quantifiable outcome
- 5,989,123 plastic bottles avoided through bar product usage
- +2 more outcomes
Companies that use BRAUZZ.
Customer profileSegments2 records
Ideal customer profiles2 records
BRAUZZ. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
BRAUZZ. partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
BRAUZZ. competitors and assessment
Company assessmentDirect peers
- Attitude Superbloom: Canadian natural personal care and household products brand with EWG-verified, plant-based, plastic-conscious formulations. Overlaps with both WONDR (personal care bars) and POWR (cleaning) sub-brands.
- Plaine Products: US D2C brand offering refillable aluminum-bottled personal care (shampoo, conditioner, body wash). Comparable sustainability positioning and D2C subscription model, though bottle format vs. Planet B's bar format.
- by Humankind: US-based D2C personal care brand focused on reducing single-use plastic through refillable and low-waste formats including bar products. Targets sustainability-minded consumers with a subscription/membership model, similar GTM motion to Planet B.
- Cleancult: US D2C brand offering plastic-free household cleaning products in tablet and refill formats. Directly comparable to Planet B's POWR household sub-brand in mission, GTM, and customer segment.
- Ethique: New Zealand-based pioneer of solid bar-format personal care (shampoo, conditioner, body wash). Direct comparable to WONDR's bar product line; both target eco-conscious consumers with plastic-free solid bars and similar price points globally.
Emerging players
- HiBAR: US-based brand specializing in solid shampoo and conditioner bars with plastic-free packaging. Smaller-scale direct competitor with similar bar-format focus; distribution through both DTC and select retail.
- EcoRoots: Smaller US-based zero-waste personal care brand selling shampoo bars, conditioner bars, and bar soap. Niche direct competitor to WONDR with smaller assortment and brand scale.
Broad incumbents
- Lush: Global fresh-handmade cosmetics retailer with extensive bar-format personal care (shampoo bars, conditioner bars, body butters). Operates physical stores across Europe and strong D2C presence; broader portfolio but directly overlaps Planet B's core WONDR offering.
- Weleda: European natural personal care and household brand with Natrue certification, strong sustainability credentials, and broad retail presence. Established comparable to Planet B in mission but at much larger scale across bar soaps, body care, and household.
- Unilever (Love Beauty and Planet, Dove Refillable): Global CPG giant with multiple sustainable personal care initiatives and refill/bar-format pilot products. Represents the incumbent threat as major brands respond to regulatory pressure and consumer demand that Planet B is built to capture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BRAUZZ. social profiles
Digital presenceBRAUZZ. compliance and trust
Trust signalCompliance1 record
BRAUZZ. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAUZZ. leadership team
Management profileNumber of profiles
Profiles3 records
BRAUZZ. subsidiaries and ownership
Company hierarchySubsidiaries2 records
BRAUZZ. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAUZZ. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAUZZ.
What does BRAUZZ. do?
BRAUZZ. (operating as Planet B) designs, brands and sells solid-format, plastic-free personal care and household cleaning products directly to consumers via owned e-commerce storefronts under the WONDR (personal care) and POWR (household) sub-brands. Its catalog includes shampoo bars, conditioner bars, body butter bars, scrub bars, and dish soap, plus accessories such as magnetic bar holders. A paid membership program provides 15% off all products, quarterly shop credit, and exclusive event access.
Is BRAUZZ. a public or private company?
BRAUZZ. is a private company. It is classified as venture growth investor backed and is currently operating.
When was BRAUZZ. founded?
BRAUZZ. was founded in 2019. It employs 1 to 10 people.
Where is BRAUZZ. based?
BRAUZZ. is headquartered in Gent, Belgium, in the Europe region.
How does BRAUZZ. make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are membership Subscription.
Who are BRAUZZ.'s main competitors?
Direct peers on record are Attitude Superbloom, Plaine Products, by Humankind, Cleancult and Ethique. Emerging players are HiBAR and EcoRoots. Broad incumbents are Lush, Weleda and Unilever (Love Beauty and Planet, Dove Refillable).
Does BRAUZZ. have an API?
No public API is recorded for BRAUZZ..
What industry is BRAUZZ. in?
BRAUZZ.'s product category is Sustainable Personal Care Products. Its primary akta.pro industry code is CRABAEAA, Bar Soap & Syndet Bars. Its NAICS code is 32561 and its SIC code is 2840.