What HiBAR does

HiBAR, Inc. is a privately held, Minneapolis-based direct-to-consumer personal care company founded in 2018. The company manufactures and sells solid bar alternatives to conventional liquid personal care products — shampoo bars, conditioner bars, body wash bars, deodorant bars, and face wash bars — through its own Shopify-powered e-commerce site (hellohibar.com), a wholesale program for third-party retailers, and a network of physical retail locations, with international shipping available to Canada and select other markets. The company manufactures products at facilities in Minneapolis and St. Paul, Minnesota, and reports eliminating more than 9.6 million plastic bottles cumulatively since founding.

HiBAR's core technology centers on waterless, concentrated bar formulations built around surfactant chemistry (Sodium Cocoyl Isethionate derived from coconut oil) rather than traditional soap, with formulas pH-balanced at approximately 5.7 to match hair and skin. The product portfolio is segmented by use case: haircare is split across hair-type-specific shampoo and conditioner bars (Moisturize, Volumize, Maintain, Soothe, Curl, Repair, plus fragrance-free variants), face care includes amino-acid-based face wash bars (Cleanse, Hydrate, Renew) and a Solid Oil Cleanser, body care includes four soap-free body wash variants, and deodorant is offered in both regular and sensitive (baking-soda-free) formulations. All products are Leaping Bunny certified cruelty-free, free from sulfates, parabens, phthalates, and silicones, and packaged in FSC-certified recyclable cardboard.

The revenue model combines one-time direct purchases at $11.95–$29.90 per bar, a Subscribe & Save subscription program offering 15% off with 30–90 day configurable delivery frequencies, electronic gift cards ($15–$100 denominations), and a wholesale/B2B channel. Bundle-builder discounts (5%, 10%, 15% off 3/4/5+ items) and free US shipping on orders $50+ encourage larger baskets. Distribution leverages earned media (Forbes, Today Show, NYT, GMA, Oprah Daily, Allure, Condé Nast Traveler), owned social (Facebook, Instagram, TikTok), content marketing, email, and verified reviews (via Junip). The company appears bootstrapped with no disclosed outside funding rounds.

Name

HiBAR

Legal name

HiBAR, Inc.

Website

https://hellohibar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HiBAR is a Minneapolis-based DTC personal care company that sells plastic-free shampoo, conditioner, body wash, deodorant, and face wash bars via e-commerce, wholesale, and subscription, targeting eco-conscious consumers, hair-type-specific buyers, and travelers.

Ownership category

akta.pro rank

Product category

Plastic-Free Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bar Soap & Syndet Bars (CRABAEAA)

Keywords

• Plastic-free personal care
• Solid bar shampoo
• Concentrated haircare bars
• Zero-waste beauty
• Sustainable deodorant

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - One-Time Purchase: Direct e-commerce sales of shampoo bars, conditioner bars, body wash bars, deodorant bars, face wash bars, and accessories at listed retail prices. Individual products and bundled sets available.
2. Subscription & Save Program: Recurring subscription model offering 15% savings on regular deliveries with configurable delivery frequencies (30, 45, 60, 75, 90 days).
3. Gift Cards: Electronic gift cards sold in denominations from $15 to $100, delivered via email.
4. Wholesale/B2B: Wholesale inquiries page for retailers interested in stocking HiBAR products. Store locator shows physical retail locations where products are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

HiBAR manufactures and sells plastic-free personal care products in solid bar form, including shampoo bars, conditioner bars, body wash bars, face wash bars, and deodorant bars. Products use waterless, concentrated surfactant-based formulations that are pH-balanced and free of sulfates, parabens, phthalates, and silicones, with each bar delivering usage equivalent to multiple plastic bottles. The line includes hair-type-specific formulations (Maintain, Moisturize, Volumize, Soothe, Curl, Repair) and is sold primarily direct-to-consumer through hellohibar.com with subscription options, alongside a wholesale program and select physical retail locations.

Product overview

HiBAR is a plastic-free personal care brand offering solid bar alternatives to traditional bottled products. The product portfolio centers on four main categories: Hair Care (shampoo bars, conditioner bars, and curated sets in Maintain, Moisturize, Volumize, Soothe, Curl, and Repair formulas), Face Care (Cleanse, Hydrate, and Renew amino acid face wash bars plus a Solid Oil Cleanser), Body Care (soap-free body wash bars in four scent/function variants), and Deodorant (plastic-free deodorant bars in regular and sensitive formulas with various scents). Products are sold individually, as themed sets, or through a build-your-own bundle tool with volume discounts. The company emphasizes salon-quality formulas, pH-balanced ingredients, clean beauty standards (no sulfates, parabens, phthalates, silicones), and cruelty-free/vegan certifications. All products are manufactured in Minneapolis, Minnesota, and shipped in plastic-free packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Shampoo & Conditioner Sets
• Individual Shampoo Bars
• Individual Conditioner Bars
• Face Wash Bars
• Soap-Free Body Wash Bars
• Plastic-Free Deodorant Bars
• Sampler Sets
• Shower Lift and Travel Pouch Accessories
• HiBAR Plastic-Free E-Gift Card
• Build A Bundle

Quantifiable outcome

• 9,604,942 plastic bottles eliminated
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plaine Products: Refillable aluminum-bottle shampoo, conditioner, body wash, and lotion brand with vegan, non-toxic positioning and subscription DTC model. Same eco-conscious consumer, same multi-category personal care focus, but bottle/refill rather than bar format.
• Lush: Global handmade cosmetics brand with extensive solid shampoo, conditioner, body, and deodorant bar ranges sold DTC, through own retail, and wholesale. Direct competitor in bar-format personal care, though broader product portfolio and bigger retail footprint.
• Ethique: New Zealand-based pioneer of solid bar shampoo, conditioner, body wash, and face wash. Most direct comparable: similar solid-bar format, sustainability-led positioning, DTC + wholesale, multi-category portfolio targeting the same eco-conscious consumer.
• Dr. Bronner's: Family-run, certified Fair Trade bar soap and personal-care company with a strong plastic-free, organic positioning. Comparable in sustainability-led branding and bar format, though its core is bar soap rather than haircare.

Broad incumbents

• Procter & Gamble: Global CPG major behind Head & Shoulders, Herbal Essences, and Pantene — categories where bar-format launches have been piloted. Wide portfolio overlap with HiBAR's shampoo and body wash lines and structural advantages in retail.
• Unilever: Global CPG major behind Dove, TRESemmé, Love Beauty and Planet, and SheaMoisture, several of which have launched or expanded bar-format shampoo/body wash SKUs. Broad incumbent in the same haircare and body care categories, with deeper distribution and marketing budgets.
• SheaMoisture: Unilever-owned natural and sulfate-free hair and body care brand. Direct overlap on sulfate-free, vegan, hair-type-targeted haircare, with strong wholesale presence in mass and natural channels.
• Method Products (Ecover/SC Johnson): Eco-design-led household and personal care brand (now part of the SC Johnson/Ecover portfolio) with natural-positioning body wash, hand wash, and cleaning products. Comparable sustainability/clean-beauty framing at much larger distribution scale.

Emerging players

• Innersense Organic Beauty: Professional-grade clean haircare brand with curl-, volume-, and hydrate-specific product lines targeting the same hair-type-segmented buyer. Comparable positioning on clean ingredients and hair-type customization, sold DTC and through salons.
• By Humankind: Personal care brand offering refillable and reduced-plastic formats (deodorant, body wash, hair care) sold DTC. Comparable sustainability-first positioning targeting the same eco-conscious buyer, with overlap on deodorant and body wash specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellohibar
• Instagraminstagram.com/hellohibar
• TikToktiktok.com/@hibarofficial
• Xx.com/hellohibar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiBAR