Diversified.

What Diversified. does

Diversified is a privately held, US-headquartered global systems integrator founded in 1989, specializing in audiovisual, broadcast, and media technology solutions. It designs, builds, integrates, and supports complex large-scale installations across broadcast facilities, stadiums and arenas, corporate offices, houses of worship, education, healthcare, retail, federal government, and data centers, with named enterprise anchors including the NFL, Microsoft, NBCUniversal, Fox Sports, CBS News, eBay, Starbucks, Lululemon, Madison Square Garden, US Air Force, and the Department of Homeland Security.

Its core technology stack spans SMPTE ST 2110 IP-based broadcast infrastructure, fine-pitch and architectural LED displays, immersive audio, control room video walls, cloud media production, and enterprise media asset management (PAM/MAM/DAM). Proprietary or co-developed IP includes the SMPTE ST 2110 flypack broadcast system co-developed with Fox Sports, the Atlas Orchestrate media orchestration platform (NAB Best of Show 2025), and Atlas version 2.11 with hybrid cloud-edge performance accelerators and multi-cloud certifications. The offering is organized around ten solution categories — Broadcast AV, Digital Signage, Digital Experience, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, IPTV, Electronic Security, and Smart Workplace — delivered alongside five service lines: Strategy & Design, Build & Integrate, Lifecycle Management & Financing, and Support & Maintain (with ADOPT, ASSURANCE, FLEX SOURCING, PULSE, and Cybersecurity sub-services).

The business model combines project-based systems integration revenue with an expanding base of recurring managed services and lifecycle support. Diversified sells exclusively through direct enterprise field sales led by a CRO-appointed global commercial organization, supported by regional offices across the Americas (Dallas-area HQ, Denver, New York, Las Vegas), EMEA (Frankfurt, Surrey), APAC (Brisbane, Melbourne, India), and the Middle East, and through a deep partner ecosystem anchored by Microsoft, Cisco, Ross Video, Sony, Crestron, Logitech, Barco, and AWS. Eleven consecutive #2 rankings on SCN's Top 50 Systems Integrators list, NAB and Inavation industry awards, and the Queen's Award for Enterprise underscore sustained market positioning.

Name

Diversified.

Legal name

Diversified

Website

https://onediversified.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Diversified is a global audiovisual and media systems integrator that designs, builds, and supports complex enterprise installations across broadcast, sports, government, corporate, and worship verticals for Fortune 100 clients.

Ownership category

akta.pro rank

Product category

Audiovisual and Media Systems Integration

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)

akta.pro secondary industries

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC), Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Audiovisual systems integration
• Broadcast media infrastructure
• Enterprise collaboration technology
• Digital signage solutions
• Managed AV services

Headquarters

HQ city

Kenilworth

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Systems Integration Services: Design, build, and integration of audiovisual systems for complex, large-scale installations including broadcast facilities, stadiums, corporate offices, and government facilities. Project-based revenue from implementation.
2. Managed Services: The AV industry increasingly shifts from project-based deployments toward subscription, remote monitoring and managed operations services. Diversified is expanding managed services globally including Europe with focus on Germany, offering recurring revenue through monitoring, support, and lifecycle management.
3. Lifecycle Management and Financing: Ongoing support services including ADOPT (dedicated experts), ASSURANCE (support services), FLEX SOURCING (production crew), PULSE (proactive monitoring), and cybersecurity services.
4. Strategy and Design Consulting: Consulting services for technology strategy and design of AV and media solutions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Diversified is a global audiovisual and media technology solutions provider that designs, integrates, and supports complex AV, broadcast, digital signage, immersive display, collaboration, and media-supply-chain systems for enterprise clients. The company delivers end-to-end services spanning strategy, design, build, integration, managed operations, and lifecycle support across sports venues, broadcast facilities, corporate offices, government, faith, education, retail, healthcare, and live-event verticals.

Product overview

Diversified is a global technology solutions provider offering comprehensive audiovisual and media innovation services. The portfolio includes solution categories (Broadcast AV, Digital Signage, Digital Experience, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, IPTV, Electronic Security, Smart Workplace, Command & Control Centers) and service offerings (Strategy & Design, Build & Integrate, Lifecycle Management & Financing, Support & Maintain with sub-services ADOPT, ASSURANCE, FLEX SOURCING, PULSE, and Cybersecurity). The company serves diverse vertical markets including sports venues, corporate offices, broadcast facilities, houses of worship, retail, education, and government. Key differentiators include SMPTE ST 2110 expertise, immersive environment design, enterprise media asset management with AI capabilities, and managed services for complex large-scale deployments. The offering spans from initial strategy and design through build, integration, and ongoing support with managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast AV End-to-end audiovisual solutions for broadcast facilities, including SMPTE ST 2110 IP-based infrastructure, production systems, and playout technology, delivered to broadcast networks and sports broadcasters.
• Digital Signage Digital signage solutions for retail, corporate, and public spaces enabling dynamic content display, wayfinding, and customer engagement.
• Digital Experience Immersive digital experiences creating memorable environments for customer engagement across venues and enterprise spaces.
• Immersive Experience Immersive display technology and environments transforming physical spaces into experience-driven venues using fine-pitch LED, architectural displays, and real-time content for sectors including retail, hospitality, corporate, and sports.
• Media Production Complete media production solutions including studio design, broadcast systems, and production workflow automation for content creation across broadcast and venue environments.
• Media Supply Chain Enterprise media asset management solutions connecting PAM, MAM, and DAM for content creation, workflow automation, governance, and distribution across the media supply chain, with AI capabilities for duplicate detection, speech-to-text, and metadata enrichment.
• Meeting & Collaboration Enterprise collaboration solutions including Microsoft Teams Rooms, huddle rooms, and hybrid meeting technology enabling seamless workplace communication for distributed teams.
• IPTV Television distribution and content management systems for enterprise and hospitality environments.
• Electronic Security Security solutions including access control, surveillance cameras, intrusion alarm systems, and motion detectors for buildings, venues, and enterprise environments.
• Smart Workplace Integrated workplace technology combining AV, collaboration, and security solutions for modern enterprise environments.
• Stadiums & Arenas Solutions Complete audiovisual and broadcast solutions for sports venues including production systems, display technology, sound systems, and fan engagement systems.
• Live Performance Venues Solutions Technology solutions for theaters, music venues, and immersive entertainment spaces including audio, video, lighting, and control systems.
• Command & Control Centers Mission-critical control room solutions including NOC, SOC, and GSOC environments with video walls, collaboration tools, smart cameras, and situational awareness systems.
• Strategy & Design Consulting Consulting and design services for conceptualizing technology projects with strategic planning and expert guidance, forming the front end of Diversified's services portfolio.
• Build & Integrate Implementation services partnering with consultants or directly with clients for project design-build and successful technology deployment across complex enterprise environments.
• Lifecycle Management & Financing Technology lifecycle management and financing solutions ensuring systems remain current and cost-effective across multi-year enterprise programs.
• Support & Maintain Comprehensive support and maintenance services ensuring optimal system performance, including ADOPT dedicated experts, ASSURANCE support services, FLEX SOURCING production crew, PULSE proactive monitoring, and media-centric Cybersecurity offerings.
• Managed Services Managed services for complex, large-scale enterprise rollouts, including remote monitoring and managed operations across global deployments, with recurring revenue and lifecycle management focus.
• Global Playout and Distribution Strategic collaboration with Comcast Technology Solutions to modernize and scale global Broadcast Operations Center playout infrastructure using SMPTE ST 2110 IP-based technology, advanced monitoring systems, and centralized network operations.
• Diversified Digital Enterprise digital experience offering launched at ISE 2026, representing the company's expanded focus on digital engagement for enterprise clients.

Quantifiable outcome

• Delivered broadcast systems for World Cup and Super Bowl to millions of viewers
• +3 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability17 records

Feature5 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Blue Square XflagshipStrategic or Co-development Partner · 10 June 2026Blue Square X collaborated with Diversified at InfoComm 2026 in Las Vegas to demonstrate how immersive display technology transforms physical spaces through 'The Pitch,' a sports-inspired activation showcasing premium fine-pitch LED display systems, architectural display environments, and real-time content environments designed for engagement across sectors including luxury retail, hospitality, corporate spaces, and sports venues.
• Comcast Technology Solutions (CTS)coreStrategic or Co-development Partner · 15 April 2026Diversified announced a strategic collaboration with Comcast Technology Solutions to support the expansion of CTS's global Broadcast Operations Center at its Dry Creek facility in Colorado. The collaboration involves modernizing and scaling CTS's playout infrastructure through integration of IP-based SMPTE ST 2110 technology, advanced monitoring systems, and centralized network operations. Diversified has established dedicated on-site presence with engineering and delivery teams embedded alongside CTS operations.
• Ross VideocoreTechnology or IntegrationTransformation Church partnered with Diversified and Ross Video to build an advanced UHD HDR broadcast production system. Ross Video solutions form the core video workflow infrastructure for delivering cinematic-quality video at 23.98p supporting weekly worship services, music releases, and long-form content production.
• MicrosoftflagshipTechnology or IntegrationFeatured partner with dedicated solution pages. Diversified launched Microsoft Solutions Centre in EMEA and maintains close partnership for Teams Rooms, Surface Hub, and Microsoft 365 collaboration solutions. Recognized as Premier Partner at InfoComm 2026.
• CiscocoreTechnology or IntegrationFeatured partner with dedicated solution pages covering collaboration, Webex, and network infrastructure solutions.
• Ross VideocoreTechnology or IntegrationFeatured partner with dedicated solution pages covering broadcast production infrastructure and video workflow solutions.
• SonycoreTechnology or IntegrationFeatured partner with dedicated solution pages covering professional display, broadcast, and production technology.
• CrestroncoreTechnology or IntegrationFeatured partner covering intelligent video, control systems, and enterprise collaboration solutions.
• LogitechcoreTechnology or IntegrationFeatured partner covering collaboration devices, conference room solutions, and video conferencing hardware.
• BarcocoreTechnology or IntegrationFeatured partner for projection, control room displays, and collaborative workspace solutions.
• ShurecoreTechnology or IntegrationFeatured partner covering professional audio, wireless microphone systems, and meeting room audio solutions.
• SennheisercoreTechnology or IntegrationFeatured partner for professional audio equipment and conferencing solutions.
• TelestreamcoreTechnology or IntegrationFeatured partner covering video streaming, transcoding, and quality assurance solutions. Diversified named 2024 Telestream Top Performing US Partner.
• PlanarcoreTechnology or IntegrationFeatured partner for professional display solutions and video walls.
• Legrand AVcoreTechnology or IntegrationFeatured partner covering AV infrastructure, connectivity, and mounting solutions.
• SharpcoreTechnology or IntegrationFeatured partner for display solutions and collaboration displays.
• LawocoreImplementation/ SI/ Consulting PartnerEdith Cowan University project delivered in partnership with Lawo partner PAT. Lawo's Home management platform for IP infrastructures and mc²36 audio production console were key components.
• ISE (Integrated Systems Europe)flagshipGTM or Marketing PartnerDiversified participates as exhibitor and presenter at ISE, expanding managed services presence in Europe. Managing Director EMEA Will Hegan spoke at ISE 2026 about European expansion strategy.
• AVIXAflagshipGTM or Marketing PartnerPremier Partner at InfoComm 2026, the largest pro AV technology exhibition in North America. Diversified showcased immersive technology at its Experience Center during the event.
• GroCyberminorStrategic or Co-development PartnerDiversified and GroCyber joined forces to deliver media-centric cybersecurity solutions addressing IoT and connected environment security requirements.
• AWS (Amazon Web Services)coreTechnology or IntegrationDiversified joined AWS as Virtual Live Remote Production Partner for Media, enabling cloud-based media production workflows.
• AppspacecoreTechnology or IntegrationDiversified expanded partnership with Appspace to offer clients a unified workplace experience platform combining digital signage and workplace management.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Others

• Ross Video: Ross Video is a leading broadcast technology manufacturer (production switchers, graphics, infrastructure) that is a featured technology partner of Diversified. While not a direct competitor, Ross Video is the underlying vendor for many of Diversified's broadcast production projects (Transformation Church, Monumental Sports), making it a strategically important ecosystem participant rather than a peer in delivery.

Direct peers

• IVCi: IVCi is an AV integration and managed services company specializing in collaboration, conferencing, and digital media for enterprise, healthcare, and education clients. It competes with Diversified on managed services RFPs and unified communications deployments.
• Whitlock: Whitlock (now operating under CDW following CDW's acquisition) is a US-focused audiovisual integration, collaboration, and digital media solutions provider serving enterprise and government clients. It competes directly with Diversified on corporate collaboration, broadcast, and digital signage projects and was historically a top-5 SCN integrator.
• AVI-SPL: AVI-SPL is the largest global AV systems integrator and Diversified's most direct competitor, offering audiovisual, collaboration, digital signage, broadcast, and managed services for enterprise and government clients. It consistently ranks #1 on SCN's Top 50 Systems Integrators list — directly adjacent to Diversified's #2 ranking — and competes head-to-head on the same Fortune 500 and stadium/venue RFPs.
• HB Communications: HB Communications is an East Coast AV systems integrator providing design-build audiovisual, broadcast, and collaboration solutions to enterprise, higher education, and government clients. It is a peer in the top tier of US AV integrators and competes with Diversified on Northeast corporate and education projects.
• AVI Systems: AVI Systems is a large US-focused AV integration and collaboration services company serving enterprise, healthcare, education, and government clients with similar solution breadth to Diversified (broadcast, conferencing, digital signage, managed services). It is a frequently named top-3 SCN integrator and competes directly on corporate, healthcare, and government AV deployments.
• Alpha Video: Alpha Video is a systems integrator specializing in broadcast, AV, and digital media infrastructure for stadiums, broadcast networks, sports venues, and corporate clients. Its sports/broadcast focus directly mirrors Diversified's Monumental Sports, Fox Sports, and NFL work, and it competes on the same IP-based broadcast (SMPTE ST 2110) projects.
• Snader & Associates: Snader & Associates (now part of the M3 Technology Group / Snader division) is a long-standing broadcast and AV systems integrator serving broadcast networks, sports venues, and corporate clients with similar project profiles to Diversified. It directly competes on broadcast facility integration work.
• CCS Presentation Systems: CCS Presentation Systems is a national AV integrator serving corporate, education, healthcare, and government clients with audiovisual, collaboration, and digital signage solutions. It ranks consistently in the top 10 of SCN's integrator list and overlaps directly with Diversified on enterprise collaboration and education deployments.

Broad incumbents

• CDW: CDW is a large IT solutions provider that acquired Whitlock to enter the AV systems integration space and now competes as a broad incumbent. It leverages enterprise IT relationships to cross-sell audiovisual, collaboration, and digital signage solutions, directly threatening Diversified's mid-market and enterprise AV business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DiversifiedUS
• LinkedInlinkedin.com/company/diversified
• Xx.com/DiversifiedUS

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified.