HB Communications
Diversified is a global audiovisual and media technology integrator delivering end-to-end AV, broadcast, digital experience, and smart workplace solutions — from strategy through ongoing managed support — to Fortune 100 enterprises, U.S. federal agencies, major sports venues, and top broadcast networks across the Americas, APAC, and EMEA.
- Company typePrivate
- Founded1946
- HeadquartersNorth Sydney, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What HB Communications does
Diversified is a global audiovisual and media technology integrator delivering end-to-end solutions from strategy and design through build, integration, and ongoing support for enterprise, broadcast, sports venue, retail, healthcare, education, energy, faith, and federal government clients. Its solution portfolio spans Audio Visual, Digital Experience, Digital Signage, Electronic Security, IPTV, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, and Smart Workplace, organized against nine space types including Broadcast Facilities, Corporate Offices, Stadiums & Arenas, Courtrooms, and Data Centers. The technology stack is anchored by deep expertise in SMPTE ST 2110 and ST 2022 IP-based media transport standards, immersive AV environments (projection mapping, video walls, interactive displays), smart workplace and unified communications, electronic security systems, and end-to-end media supply chain infrastructure.
The company operates a global delivery model with US headquarters in Dallas and presence across Americas, APAC (Australia), and EMEA (UK), plus expanding India operations, employing a field-sales enterprise go-to-market supported by an ecosystem of 16 tier-one technology partners including Microsoft, Cisco, Crestron, Sony, Barco, Logitech, Sennheiser, Ross Video, and Shure. Revenue is generated through three streams: professional services (Strategy & Design, including lifecycle management and financing), one-time project-based Build & Integrate work, and recurring Support & Maintenance services delivered through branded programs (ADOPT dedicated experts, ASSURANCE support, FLEX SOURCING live event staffing, PULSE proactive monitoring, and Cybersecurity). Pricing is quote-based on multi-year contracts and not publicly disclosed. The customer base includes Fortune 100 brands and 13+ U.S. federal agencies such as the U.S. Air Force, U.S. Navy, FBI, and the White House Communication Agency, alongside marquee sports venues (NFL, Madison Square Garden, UBS Arena, Levi's Stadium), major broadcasters (Fox News, CBS News, NBCUniversal), and consumer brands (Starbucks, Lululemon, Volkswagen, Peloton). The company is privately held under founder Mackey Barron with Dana Barron serving as CEO.
HB Communications firmographics
Firmographics- Name
- HB Communications
- Legal name
- Diversified
- Website
- https://hbcommunications.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Diversified is a global audiovisual and media technology integrator delivering end-to-end AV, broadcast, digital experience, and smart workplace solutions — from strategy through ongoing managed support — to Fortune 100 enterprises, U.S. federal agencies, major sports venues, and top broadcast networks across the Americas, APAC, and EMEA.
- Ownership category
- akta.pro rank
HB Communications industry classification
Industry- Product category
- Audiovisual System Integration Services
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Graphics, Branding & Character Generation (CG) (MPAHAKAF)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Cloud PBX & Hosted Telephony (HDAIAHAB)
Keywords
Where HB Communications is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
HB Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Professional Services - Strategy & Design: Consulting services for project conceptualization, technology strategy, and system design. Includes lifecycle management and financing options for long-term AV investments.
- Build & Integrate: Project design-build and implementation services for AV systems, broadcast facilities, digital experiences, and venue technology. One-time project-based revenue.
- Support & Maintenance Services: Ongoing support services including dedicated experts (ADOPT), support services (ASSURANCE), live event staffing (FLEX SOURCING), proactive monitoring (PULSE), and cybersecurity services. Recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
HB Communications product offering
Product offeringCore offering
HB Communications is an audiovisual system integrator that designs, builds, and supports enterprise AV environments across broadcast facilities, stadiums, corporate offices, retail, education, healthcare, and government. The offering spans strategy and design consulting, system build and integration, and ongoing support and maintenance services including dedicated experts, proactive monitoring, live event staffing, and cybersecurity.
Product overview
Diversified is a global leader in audio visual and media innovation offering an integrated portfolio of solutions organized around By Solution (Audio Visual, Digital Experience, Digital Signage, Electronic Security, IPTV, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, Smart Workplace), By Service (Strategy & Design, Build & Integrate, Support & Maintain), and By Space (Broadcast Facilities, Classrooms & Campuses, Corporate Offices, Courtrooms, Data Centers, House of Worship, Live Performance Venues, Retail Stores, Stadiums & Arenas). The company delivers end-to-end services from initial concept through deployment and ongoing support, serving industries including Broadcast Media, Education, Energy & Utilities, Faith, Federal Government, Financial Services, Healthcare, Professional Services, Public Sector, Retail, Sports & Entertainment, Technology, and Hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Solutions End-to-end audio visual technology solutions including design, integration, deployment and ongoing support for enterprise environments.
- Digital Experience Digital experience solutions focused on creating immersive, interactive environments for enterprise clients.
- Digital Signage Digital signage solutions for retail, corporate and public spaces enabling dynamic content delivery and audience engagement.
- Electronic Security Security technology solutions for protecting facilities and assets through electronic surveillance and access control systems.
- IPTV Internet Protocol Television solutions for delivering broadcast content across enterprise networks.
- Immersive Experience Immersive technology solutions creating engaging, boundary-pushing environments using advanced AV technologies including projection mapping, video walls, and interactive displays.
- Media Production Professional media production services including broadcast facilities, live event production and content creation.
- Media Supply Chain Media supply chain solutions managing content acquisition, processing and distribution workflows.
- Meeting & Collaboration Collaboration technology solutions for modern workplaces enabling seamless communication across hybrid teams.
- Smart Workplace Integrated smart workplace solutions combining AV, collaboration and facility management technologies.
- Strategy & Design Services Consulting and design services for technology projects, including lifecycle management and financing options.
- Build & Integrate Services Implementation and integration services for AV and media technology solutions, delivered as project-based deployments.
- Support & Maintenance Services Ongoing support and maintenance services including Dedicated Experts (ADOPT), Support Services (ASSURANCE), Live Event & Production Staffing (FLEX SOURCING), Proactive Monitoring (PULSE), and Cybersecurity services.
Quantifiable outcome
- SMPTE ST 2110 / ST 2022 projects delivered successfully for broadcast and media clients
Companies that use HB Communications
Customer profileNamed customers41 records
Segments10 records
Ideal customer profiles2 records
HB Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HB Communications partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered featured.
- MicrosoftfeaturedFeatured technology partner providing collaboration and productivity solutions integrated into Diversified's AV implementations. Joint solutions for modern workplace and meeting collaboration environments.
- CiscofeaturedFeatured technology partner for networking, collaboration, and video conferencing solutions. Integration of Cisco collaboration platforms into enterprise AV deployments.
- CrestronfeaturedFeatured partner for control systems, AV-over-IP, and unified communications solutions. Crestron technology integrated into enterprise and venue AV systems.
- SonyfeaturedFeatured partner for professional display solutions, cameras, and broadcasting equipment. Sony visual and imaging technology deployed in broadcast and corporate environments.
- BarcofeaturedFeatured partner for projection systems, video walls, and collaboration solutions. Barco technology deployed in control rooms, venues, and corporate environments.
- LogitechfeaturedFeatured partner for conference room cameras, speakers, and collaboration peripherals. Logitech solutions integrated into meeting room and collaboration deployments.
- Legrand AVfeaturedFeatured partner for AV infrastructure, cable management, and mounting solutions. Legrand AV products integrated into installations for connectivity and physical infrastructure.
- LG Business SolutionsfeaturedFeatured partner for commercial displays, digital signage, and video walls. LG display technology deployed in retail, corporate, and venue environments.
- SennheiserfeaturedFeatured partner for professional audio equipment, microphones, and conferencing audio solutions. Sennheiser audio technology integrated into meeting spaces and broadcast facilities.
- TelestreamfeaturedFeatured partner for video capture, transcoding, and media workflow solutions. Telestream technology supporting media production and supply chain operations.
- PlanarfeaturedFeatured partner for LED video walls, commercial displays, and digital signage solutions. Planar technology deployed in high-impact visual installations.
- Ross VideofeaturedFeatured partner for live production switching, routing, and broadcast infrastructure. Ross Video solutions supporting broadcast facilities and live event production.
- NeatfeaturedFeatured partner for video conferencing devices and meeting room solutions. Neat devices integrated into modern workplace collaboration environments.
- SharpfeaturedFeatured partner for commercial displays and multifunction printers. Sharp visual solutions deployed in corporate and retail environments.
- ShurefeaturedFeatured partner for professional audio systems, wireless microphones, and conferencing audio. Shure audio solutions integrated into corporate and broadcast environments.
- ViewSonicfeaturedFeatured partner for commercial displays, projectors, and interactive solutions. ViewSonic technology deployed in education and corporate environments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HB Communications competitors and assessment
Company assessmentDirect peers
- Diversified: Diversified is a global audiovisual and media technology integrator offering end-to-end strategy, build, and support services across broadcast, corporate, government, sports, and retail verticals. It is the closest direct peer, sharing the same ST 2110 broadcast expertise, Fortune 100 customer base (NFL, NBCUniversal, Microsoft), and multi-region delivery model.
- AVI Systems: AVI Systems is one of the largest U.S. audiovisual integrators, providing AV design, integration, and managed services for enterprise, healthcare, government, and higher education clients. It competes head-to-head on enterprise AV integration and recurring services contracts.
- Conference Technologies Inc (CTI): CTI is a nationwide audiovisual integrator serving corporate, education, government, and house-of-worship markets with design-build and managed services. Direct overlap on AV integration, broadcast adjacency, and multi-vertical enterprise delivery.
- Whitlock (now part of Kinly): Whitlock was a major U.S. AV integrator specializing in collaboration, broadcast, and enterprise solutions, and has merged into Kinly's global collaboration practice. Highly comparable in customer base (corporate, broadcast, government) and service model.
- PSAV / Encore Global: Encore Global (formerly PSAV) is a leading event technology and venue production services provider for hotels, convention centers, and live event venues. Comparable in venue and live event AV services and in recurring live event staffing (analogous to FLEX SOURCING).
- Solotech: Solotech is a global audiovisual and entertainment technology provider serving live performance venues, broadcast, and corporate clients. Comparable in large-venue AV integration, broadcast expertise, and live event production services.
- Video Corporation of America (VCA): VCA is an audiovisual integration and broadcast systems provider serving enterprise, government, education, and broadcast clients in the U.S. Direct overlap on broadcast facility design-build and AV integration services.
Regional players
- Compu Dynamics (now part of Prism Holdings): Compu Dynamics is an AV and data center infrastructure provider in the Mid-Atlantic U.S. Comparable in AV integration services for enterprise and government clients, with a more regionally focused delivery model.
- Verrex: Verrex is a commercial audiovisual integrator serving corporate, legal, financial, and healthcare clients across the U.S. East Coast. Comparable on enterprise AV integration and managed services for corporate environments.
- Avidex (GPA Business Unit): Avidex is a West Coast-focused audiovisual integrator serving corporate, healthcare, and education markets, now operating as a business unit of GPA. Comparable in enterprise AV design-build and managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HB Communications social profiles
Digital presenceHB Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
HB Communications leadership team
Management profileNumber of profiles
Profiles2 records
HB Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HB Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HB Communications
What does HB Communications do?
HB Communications is an audiovisual system integrator that designs, builds, and supports enterprise AV environments across broadcast facilities, stadiums, corporate offices, retail, education, healthcare, and government. The offering spans strategy and design consulting, system build and integration, and ongoing support and maintenance services including dedicated experts, proactive monitoring, live event staffing, and cybersecurity.
Is HB Communications a public or private company?
HB Communications is a private company. It is classified as unknown and is currently operating.
When was HB Communications founded?
HB Communications was founded in 1946. It employs 251 to 500 people.
Where is HB Communications based?
HB Communications is headquartered in North Sydney, Australia, in the Oceania region.
How does HB Communications make money?
Three revenue lines are on record. Professional Services - Strategy & Design is the primary driver. The others are build & Integrate and support & Maintenance Services.
Who are HB Communications's main competitors?
Direct peers on record are Diversified, AVI Systems, Conference Technologies Inc (CTI), Whitlock (now part of Kinly), PSAV / Encore Global, Solotech and Video Corporation of America (VCA). Regional players are Compu Dynamics (now part of Prism Holdings), Verrex and Avidex (GPA Business Unit).
Does HB Communications have an API?
No public API is recorded for HB Communications.
What industry is HB Communications in?
HB Communications's product category is Audiovisual System Integration Services. Its primary akta.pro industry code is MPAHAKAF, Graphics, Branding & Character Generation (CG), with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516 and its SIC code is 3663.