LOB

What LOB does

LOB is a privately held Japanese company headquartered in Tokyo, founded in 2016, that develops and supplies advertising platform technology. The company operates with a headcount band of 11-50 employees and serves the Japanese advertising market, though specific product functionality, customer segments, and technical architecture are not detailed in the available data. LOB's capital history shows two early-stage funding rounds totaling approximately $458,826: a 2016-11-01 round backed by Japan Finance Corporation and Mizuho Bank, followed by a 2017-12-14 round led by B Dash Ventures. Leadership comprises Fumitaka Takebayashi as President and CEO and Rei Nakahara as CTO. No additional information on revenue, customers, partnerships, M&A activity, product launches, or management beyond the two named executives is disclosed in the source material, leaving the operational and commercial profile of the company largely undocumented.

Name

LOB

Legal name

bigwin138

Website

https://lob-inc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LOB is a Tokyo-based, privately held developer and supplier of an advertising platform, founded in 2016, serving the Japanese market with a team of 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Gaming wagers / house edge: Core revenue is generated from user wagers across sports betting, casino, slots, lottery (togel), cock fighting (sabung ayam), fish shooting (tembak ikan) and other game categories, with the house retaining a margin on each bet. Users deposit funds into a wallet, transfer into game-provider balances, and stake on outcomes.
2. Referral / affiliate commissions: A dedicated Referral program invites existing users to refer new players, generating affiliate-based commissions as a secondary revenue stream.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LOB is a developer and supplier of advertising platform technology based in Tokyo, Japan. Founded in 2016, the company builds and supplies its advertising platform to support digital advertising operations for business customers, with no consumer-facing offerings and a focused product set centered on ad tech.

Product overview

BIGWIN138 operates as a single integrated online gambling platform that aggregates multiple gaming verticals under one wallet and one login, rather than separate standalone products. The core platform exposes seven game categories through top-level navigation: Sportsbook (sports betting including World Cup), Casino (live dealer and table games such as Gates Of Olympus Roulette), Slot Games (tagged as the platform's #1 category with progressive jackpots), Togel/Lottery (with a draw-results board), Sabung Ayam (cockfighting), Games (casual/arcade), and Tembak Ikan (fish shooting). Layered on top of these verticals are platform-wide features including a real-time Progressive Jackpot pool, a Promotions module (free spins, deposit bonuses, sportsbook cashback), a Referral program, a Lucky Spin wheel event, a unified wallet with provider-balance transfer, and an Android APK mobile client.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Platform LOB's core product is an advertising platform developed and supplied by the company for digital advertising operations. It is targeted at business customers seeking ad tech infrastructure and is positioned as the company's flagship offering under the lob-inc.com corporate identity.

Quantifiable outcome

• Progressive jackpot pool of 17,824,236,867.83 (IDR) displayed site-wide on the homepage.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves2 records

Expansion highlights1 record

Direct peers

• Maxim88: Southeast Asia-focused online gambling platform offering sports, live casino, slots and other verticals with multi-language support. Comparable multi-vertical structure and Indonesian/Southeast Asian customer focus.
• SBOBET: Established Asian online sportsbook and casino operator with multi-vertical offering. Closely comparable to the BIGWIN138138 mix of sportsbook, casino, slots, and live games, with deep Southeast Asian market presence.
• W88: Asian online betting and casino operator offering sportsbook, casino, slots, and live games. Directly comparable multi-vertical structure and Southeast Asia focus.
• Mansion88 / M88: Asia-focused online gambling operator with sportsbook and casino offerings, including Indonesian market presence. Comparable multi-vertical structure and regional Asian focus.
• Dafabet: Asia-focused online gambling operator covering sportsbook, casino, slots, and games. Directly comparable product breadth and customer base to BIGWIN138138.
• BK8: Southeast Asian online gambling platform with sports, live casino, slots, and lottery products. Comparable multi-vertical offering and similar regional targeting as BIGWIN138138.

Broad incumbents

• 1xBet: Global online gambling operator with broad sportsbook, casino, slots, and live games offering active across emerging markets. Comparable product mix but vastly larger scale and broader geographic reach than BIGWIN138138.
• Pinnacle: Established global sportsbook and casino operator. Comparable on sportsbook vertical and game-aggregator architecture, though Pinnacle serves more regulated markets and skews B2C professional/semi-pro bettors.
• bet365: Global online gambling incumbent with deep sportsbook and casino offerings. Overlaps in product categories with BIGWIN138138 but operates at much larger scale under full regulatory licensing in established markets.

Others

• infini88: Appears in the BIGWIN138138 footer as a platform/payment integration logo; likely a game aggregator or white-label platform provider enabling the BIGWIN138138 platform's third-party game content. Adjacent ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lob_inc
• Facebookfacebook.com/lobinccom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOB