MyFoodOffice

What MyFoodOffice does

MyFoodOffice (operating under the legal entity Foodsoft AS) is a Norway-headquartered vertical SaaS company that builds a modular cloud platform for professional food makers, with a current focus on bakeries, pastry shops and confectioneries. Founded/launched in 2018 and incubated at StartupLab within Oslo Science Park, the company is led by CEO Martin Lang (former PwC consultant with a family-bakery background), CTO Vadim Sokolov, and Sales Executive Italy Heidi Haugli. The platform groups its modules into two suites: "Manage Your Business" (B2B Sales Standard/Pro, Digital Production, Digital Packing, and the Connect API/integration layer) and "Manage Your Products" (Food Declaration Standard/Pro, the AI-enabled Pro Tools add-on, Food Labels, and Food Costing). A recipe change in the shared data model automatically propagates into declarations, labels, costing, the webshop, and POS via Connect, and the system is built around EU food-declaration and labelling compliance as a native workflow rather than an add-on.

The platform serves a mix of single-shop artisan bakeries, multi-site bakery groups, and cafe/hospitality chains, with publicly named customers spanning Larsens Bakeri, Romsøes Conditori, Ødegaarden Bakeri og Konditori, Geheb Conditori (a 9-bakery group), Pavé Milano, Panificio Balduzzi, Backificio, Boulangerie M and Åpent Bakeri. MyFoodOffice operates in Norway (since 2018), Italy (since 2022, with a Milan sales presence), and maintains localised sites and pricing in Sweden and France. Its go-to-market blends a multilingual self-serve web signup (app.myfoodoffice.com across five locales) with demo-driven inside sales, a small field-sales team in Norway and Italy, and ecosystem partnerships with local bakery associations and freelance consultants. Revenue comes primarily from modular annual SaaS subscriptions (e.g., B2B Sales SEK 2,075/month, Production SEK 1,241/month, Food Declaration Pro SEK 1,241/month, Food Costing SEK 1,241/month, Connect and Food Declaration Standard at SEK 499/month each), with onboarding, training, and local support included; the company also offers a free trial on the Food Declaration Standard module.

Name

MyFoodOffice

Legal name

Foodsoft AS

Website

https://myfoodoffice.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MyFoodOffice is a Norway-based vertical SaaS platform that helps professional bakeries and confectioneries manage recipes, food declarations, B2B orders, production, packing, labelling, costing and integrations, serving SMBs, multi-site groups and cafe chains across Norway, Italy, Sweden and France.

Ownership category

akta.pro rank

Product category

Bakery Management Software

NAICS

Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI)

Keywords

• Bakery management software
• Food production planning
• B2B ordering platform
• Recipe management software
• Food declaration compliance

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Modular SaaS subscriptions (annual billing): Recurring annual subscriptions sold as a modular suite: B2B Sales (Standard/Pro), Production, Packing, Connect, Food Declaration (Standard/Pro), Labels, and Food Costing. Customers pick the modules they need and can upgrade as they grow, with a 15% discount on annual billing versus monthly. A free trial ("Prova gratis") is offered on the Food Declaration Standard tier.
2. Professional services / implementation & support: Onboarding, training and ongoing local support included with subscriptions (referenced repeatedly across customer stories — training sessions, configuration assistance, customisation requests). Implied services revenue and customer-success motion tied to the subscription base.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

MyFoodOffice is a modular, cloud-based SaaS platform purpose-built for professional food makers (primarily bakeries, pastry shops and confectioneries). It centralises B2B sales ordering, digital production planning, pick-and-pack workflow, recipe and food-declaration management, automated food label generation, food costing, and an API-based integration layer (Connect) that synchronises data with webshops, POS, accounting systems and scales. Customers can pick individual modules from the suite and upgrade as they grow.

Product overview

MyFoodOffice is a single, modular SaaS platform for professional food makers (initially bakeries) that combines two solution areas: "Manage Your Business" and "Manage Your Products." Manage Your Business bundles the operational modules — B2B Sales (Standard & Pro), Digital Production, Digital Packing and the MyFoodOffice Connect integration/API module — that connect sales channels with operations. Manage Your Products bundles the product-data modules — Food Declaration (Standard & Pro), the AI-enabled Pro Tools add-on, Food Labels and Food Costing — that manage the food portfolio end to end, from recipes and nutritional declarations to labels and margins. Customers can pick individual modules from the suite and upgrade over time; the modules share a single data model so that a recipe change automatically flows into declarations, labels, costing, the webshop and POS via Connect.

Differentiator

Problem solved

Functional benefit

Products and services

• MyFoodOffice B2B Sales Module for managing wholesale, B2B and multi-shop sales channels for professional bakeries. Supports personalised catalogues, customer-specific pricing and discounts, delivery route/date planning, and a digital catalogue so B2B customers can place orders online, with orders feeding directly into production.
• MyFoodOffice Production Digital production planning tool that automatically calculates right-sized batch quantities, lets users organise production in advance, monitor activity status in real time, and maintain traceability of food production for bakeries and confectioneries.
• MyFoodOffice Packing Digital pick-and-pack module that speeds up order picking and packing for bakery operations, updates order status in real time, reduces errors and automatically turns orders into packing slips and delivery notes.
• MyFoodOffice Connect Integration/API module that automates the data flow between MyFoodOffice and customers' scales, POS/cash registers, accounting and e-commerce/webshop systems, keeping products, prices and data synchronised without manual entry.
• MyFoodOffice Food Declaration Recipe and food-declaration management module that organises recipes, ingredients, nutritional values and allergens, and keeps food declarations correct and up-to-date with European food regulations. Available in Standard and Pro (advanced) tiers.
• MyFoodOffice Food Labels Online label-designer module that automatically generates food label content (counter cards and adhesive labels for prepackaged goods) from the latest recipes so labels are always up to date with changing recipes and food-safety regulation.
• MyFoodOffice Food Costing Costing and margin module that monitors every stage from raw-material purchase to labour, packaging and the final product to provide detailed ingredient, production-time and packaging analysis for actionable profit insight.
• Pro Tools (AI-Enabled) AI-enabled module for food-declaration experts that gives users a "super power" to select and act on all products in one go, suited to dedicated food-labelling responsibilities and bulk recipe/product operations.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• StartupLab (Oslo Science Park)coreStrategic or Co-development PartnerMyFoodOffice is part of StartupLab, described as Norway's leading tech incubator, located at the Oslo Science Park. StartupLab is where the company is headquartered and provides the incubation environment for product and team development since launch.
• Stefano Greselin (Greselin.eu freelance engineering)majorImplementation/ SI/ Consulting PartnerIndependent freelance engineer assisting small and medium-sized companies in reorganisation, development and innovation projects. Introduced MyFoodOffice to Panificio Balduzzi at an Aspan bakery-association event and acts as an ongoing implementation/change-management advisor for bakery customers in Italy.
• Aspan – Associazione dei Panificatori BergamaschiminorGTM or Marketing PartnerLocal Bergamo bakery trade association that hosted the industry event at which Stefano Greselin first introduced MyFoodOffice to bakery owners, providing a trusted channel into traditionally digitisation-resistant Italian bakeries.
• Dolcesalato (Italian bakery/pastry trade magazine)minorGTM or Marketing PartnerItalian trade magazine that published a feature article on the Pavé Milano × MyFoodOffice collaboration in January 2024, providing earned-media coverage republished as a PDF asset on the Pavé Milano customer-story page.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cybake: UK-based bakery management software offering recipes, production planning, B2B ordering, allergen control, and food labeling for professional bakeries — directly comparable product scope and customer profile to MyFoodOffice.
• FlexiBake: Canadian bakery ERP/software suite providing recipe management, production scheduling, inventory, and wholesale ordering for artisan and industrial bakeries — closely comparable in functionality and target customer.

Emerging players

• JustFoodERP (by Horizon Group): Canadian food-industry ERP built on Microsoft Dynamics for food manufacturers and distributors including bakeries — comparable vertical niche but targeting mid-market accounts.
• Inecta: US-based food ERP targeting food manufacturers and distributors including bakeries, offering recipe, production, and traceability modules — comparable in vertical but with broader food-industry focus.

Broad incumbents

• Sage Group: UK-headquartered accounting and ERP software company with deep SMB reach across Europe — comparable as a broader business-management incumbent competing for the same bakery back-office wallet.
• Toast: US-based restaurant POS and back-office platform increasingly serving cafes and bakery chains — comparable as a broader SMB food-service software platform with overlapping back-office and online-ordering capabilities.
• Aptean: US-listed vertical ERP provider with food and beverage industry solutions (including bakery processors), serving as a broader incumbent that SMB bakeries could migrate to as they scale.
• Visma: Nordic ERP/accounting/payroll software incumbent with strong Norwegian and Swedish SMB penetration — directly relevant as the generic-systems incumbent that MyFoodOffice's customer stories describe displacing.
• Bizerba: German food-industry hardware and software vendor supplying scales, label printers, and food-safety/traceability software to food manufacturers, including bakeries — overlaps with MyFoodOffice's Connect integration and labeling modules.
• Lightspeed Commerce (Restaurant): Global POS and commerce platform with a dedicated Restaurant vertical serving cafes, bakeries, and food retailers — comparable as a broader food-retail software incumbent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@myfoodoffice2864
• Facebookfacebook.com/myfoodoffice
• LinkedInlinkedin.com/company/myfoodoffice
• Instagraminstagram.com/myfoodoffice_italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyFoodOffice