Devil's Foot Beverage

What Devil's Foot Beverage does

Devil's Foot Beverage Company is an Asheville, North Carolina-based craft beverage company founded in late 2017 by Ben Colvin (President) and Jacob Baumann. It produces a portfolio of 12+ small-batch, regionally sourced non-alcoholic craft sodas, sparkling waters, and canned zero-proof cocktails under two umbrella brands — Devil's Foot (flagship craft sodas including three ginger beer varieties, a Sparkling Lemonade/Limeade family, root beer, and sparkling waters) and the Friend of the Devil sub-brand (ready-to-drink cocktails). The company's core production methodology, marketed as Farm-to-Can®, relies on whole-fruit utilization (zesting before juicing), upcycling of imperfect/ugly regional produce, and small-batch brewing techniques adapted from the craft beer world, with ingredients sourced from organic farms in North and South Carolina and most SKUs containing fewer than seven real ingredients.

Name

Devil's Foot Beverage

Legal name

Devil's Foot Beverage Company

Website

https://devilsfootbrew.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Devil's Foot Beverage Company is a privately held Asheville, NC craft beverage company that produces non-alcoholic craft sodas, sparkling waters, and zero-proof canned cocktails using a Farm-to-Can® model of regionally sourced organic whole fruit, sold via DTC e-commerce, a flagship tasting room, and six-state wholesale distribution.

Ownership category

akta.pro rank

Product category

Craft Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Craft non-alcoholic beverages
• Organic craft sodas
• Ginger beer varieties
• Zero-proof canned cocktails
• Farm-to-can sparkling waters

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (DTC E-commerce): The company sells canned craft sodas, sparkling waters, and zero-proof cocktails directly through its online store (shop.devilsfootbrew.com), offering 6-packs, cases of 24, and build-your-own mixed cases with nationwide shipping and local Asheville pickup.
2. On-Premise Sales (The Mule Tasting Room): The Mule, a 305-capacity full-service bar and private event space in Biltmore Village, serves draft soda, beer, wine, cocktails, and mocktails featuring Devil's Foot craft sodas. This provides both direct revenue and brand experience.
3. Wholesale / Distribution: Wholesale distribution through distributor partnerships (AlaBev, Progressive Distribution) and direct retail relationships with stores across multiple states. The company carries products in retail outlets throughout the Carolinas, Tennessee, Virginia, Georgia, Colorado, and Florida.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Devil's Foot Beverage Company manufactures and sells small-batch, organic, low-sugar craft sodas, ginger beers, sparkling waters, and zero-proof canned cocktails made from regionally sourced North and South Carolina produce using a proprietary Farm-to-Can® whole-fruit processing model. The company sells directly to consumers through its own online store and The Mule tasting room in Asheville, NC, and distributes wholesale across six states through distributors and retail partners.

Product overview

Devil's Foot Beverage Company is an Asheville-based craft soda and zero-proof beverage company founded in late 2017. Its product portfolio centers on two main sub-brands: (1) Farm-to-Can Craft Sodas — including three ginger beer varieties (Classic, Fuego, Ghost), a Sparkling Lemonade/Limeade family (Future's So Bright, Sparkling Strawberry/Black Tea/Blueberry Lemonade, Sparkling Cherry Limeade), Sparkling Orange, and Root Beer; and (2) the Zero Proof Series — canned non-alcoholic cocktail-inspired drinks including N/A Margarita (Edmund's Oast collab), N/A Paloma (Hi-Wire collab), N/A Negroni (Burial collab), N/A Blackberry Sangria (Oskar Blues collab), Tropical IPL, POG IPL, N/A Cosmo, N/A Peach Bellini, and specialty Sparkling Waters. The company also sells via its own e-commerce store (powered by Arryved), at its 305-capacity tasting room The Mule in Biltmore Village, and through statewide distribution in the Carolinas, Tennessee, Virginia, Georgia, Florida, and Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• Friend of the Devil: A ready-to-drink canned cocktail brand featuring all-natural, fresh fruits and roots.

Products and services

• Classic Ginger Beer The flagship original ginger beer that launched Devil's Foot, made with fresh organic ginger root and bright citrus. Small-batch brewed with a real ginger bite up front, citrus lift in the middle, and clean lingering warmth on the finish. Targeted at adult craft soda and cocktail mixer consumers.
• Fuego Ginger Beer Bold ginger beer made with extra fresh ginger and added sweetness for balance. Opens bright and citrusy, builds with real ginger heat, and finishes with lingering warmth. Sits between the Classic and Ghost Ginger Beer variants on the heat scale.
• Ghost Ginger Beer Ginger beer crafted in collaboration with Ghost Dog Hot Sauce, starting with the Fuego base and layering in organic Habanero peppers. Features fresh ginger bite, citrus mid-palate, and Habanero warmth that builds with tropical fruit brightness.
• Future's So Bright Sparkling Lemonade Flagship sparkling lemonade made with fresh-squeezed organic lemons balanced for bright, clean, slightly tart flavor. Designed to be bold enough to drink straight or to pair with food and serve as a cocktail base.
• Future's So Bright Sparkling Limeade Sparkling limeade made with fresh-squeezed organic limes and balanced sweetness, part of the flagship Future's So Bright product family for everyday and mixer use.
• Sparkling Strawberry Lemonade Sparkling lemonade made with real strawberries and fresh-squeezed organic lemons. Balanced enough for adults and approachable enough for kids as a healthier family soda alternative.
• Sparkling Blueberry Lemonade Sparkling lemonade made with fresh North Carolina blueberries and organic lemons squeezed on production day. Delivers the depth of ripe blueberries with tartness meeting bright lemon acidity.
• Sparkling Black Tea Lemonade Sparkling Arnold Palmer-style beverage made with bold black tea and fresh-squeezed organic lemon. Smooth tea character up front with bright lemon acidity cutting through cleanly. 54 calories per can.
• Sparkling Cherry Limeade Sparkling limeade made with real cherries and fresh-squeezed organic limes. Tart, refreshing, and balanced with natural sweetness for everyday craft soda consumption.
• Raspberry Lime Rickey Sparkling raspberry lime rickey combining raspberry and lime flavors. Vegan and positioned as a craft soda alternative.
• Sparkling Orange First release in the Soundwave Series, a collaboration with The Orange Peel music venue. Built around real Navel and Blood oranges creating layered citrus character that is bright and juicy without being aggressive.
• Root Beer Small-batch craft root beer made with half the sugar of traditional root beers. Features classic root botanicals up front, subtle spice underneath, and brown sugar warmth on the finish, made with real botanicals.
• Raspberry Lemon Sparkling Water Ultra-low-sugar sparkling water crafted in collaboration with ENO Hammocks. Made with real raspberries, fresh organic lemon, and only 1g of sugar. Bright, tart, and clean with no artificial flavors; vegan and gluten-free.
• Stronger Through Water (Blackberry Sparkling Water) Devil's Foot's first sparkling water offering, created in collaboration with NoDa Brewing to mark one year after Hurricane Helene. Made with 100% real farm-fresh North Carolina blackberries, no artificial flavors or added sugars, only 1g of sugar per can. Proceeds benefit Asheville GreenWorks.
• Sparkling Blackberry Blueberry Lemonade Sparkling lemonade made with blackberries and blueberries, created in collaboration with Bear's Smokehouse BBQ to support Linked4Life, a local initiative providing free mental health counseling for Asheville food and beverage workers.
• Chai Tea & Lemon Sparkling chai and lemon beverage made with Asheville Tea Co., born in the weeks after Hurricane Helene as part of the resilience product series honoring community recovery.
• Zero Proof Series (Friend of the Devil) Collection of non-alcoholic canned cocktails crafted with locally sourced organic ingredients for mindful drinking and sober-curious consumers. Includes ready-to-drink zero-proof versions of classic cocktails such as Margarita, Paloma, Negroni, Blackberry Sangria, Cosmo, Peach Bellini, plus hop-forward Tropical IPL and POG IPL.
• N/A Margarita Zero-proof margarita crafted in collaboration with Edmund's Oast Brewing. Features fresh-squeezed citrus, vibrant zest, natural sweetness, and just enough salt. 18g sugar and 81 calories per can.
• N/A Paloma Non-alcoholic take on the classic Paloma cocktail with fresh lime and grapefruit and lemongrass to replicate tequila's subtle notes. 15g sugar and 68 calories per can. Crafted in collaboration with Hi-Wire Brewing.
• N/A Negroni Non-alcoholic Negroni capturing the bitter, botanical complexity of the iconic cocktail without the alcohol. Created in collaboration with Burial Beer Co.
• N/A Blackberry Sangria Non-alcoholic blackberry sangria with layered mixed berries and a smooth finish. Created in collaboration with Oskar Blues Brewery. Celebratory and fruit-forward with hints of citrus and subtle spices.
• N/A Cosmo Non-alcoholic Cosmopolitan in the Zero Proof Series lineup for sober-curious consumers seeking craft cocktail alternatives.
• N/A Peach Bellini Non-alcoholic Peach Bellini in the Zero Proof Series, made with real fruit and organic sweeteners with no artificial flavors. Vegan formulation.
• Tropical IPL (India Pale Lemonade) Hoppy non-alcoholic sparkling lemonade made with fresh lemon and mango juice, Citra and Azacca hops, and organic cane sugar. Bridges the hazy IPA world with real fruit juice for hop-forward, tropical character. Collaboration with Swamp Rabbit Café & Grocery.
• POG IPL (Passion Fruit, Orange, Guava India Pale Lemonade) Non-alcoholic Passion Fruit, Orange, and Guava India Pale Lemonade with Citra and Azacca hops for subtle bitterness and aromatic qualities reminiscent of beer. Collaboration with Burial Beer Co.
• The Mule Tasting Room 305-capacity full-service bar and private event space located in Biltmore Village, Asheville, NC. Serves draft soda, beer, wine, cocktails, and mocktails featuring Devil's Foot craft sodas and house-made tonic. Functions as a flagship brand experience and event venue for consumers and private events.

Quantifiable outcome

• 9–18g sugar per can vs. 46g in traditional soda
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

17 partnerships are on record, tiered flagship, minor and core.

• NoDa Brewing CompanyflagshipStrategic or Co-development Partner · 9 September 2025To mark one year after Hurricane Helene, Devil's Foot and NoDa Brewing (Charlotte, NC) released 'Stronger Through Water,' a blackberry sparkling water. The collaboration honors the days immediately after the storm when NoDa rushed water to The Mule, which became a community distribution hub, receiving and distributing over 16,000 gallons of clean drinking water. Proceeds benefit Asheville GreenWorks.
• Bear's Smokehouse BBQminorStrategic or Co-development Partner · 9 September 2025Devil's Foot collaborated with Bear's Smokehouse BBQ (Asheville) on a Sparkling Blackberry Blueberry Lemonade. A portion of proceeds benefits Linked4Life, a local initiative providing free mental health counseling for Asheville food and beverage workers.
• Asheville GreenWorksminorOthers · 9 September 2025Nonprofit environmental organization benefiting from proceeds of the Stronger Through Water collaboration with NoDa Brewing. Dedicated to creating a more climate-resilient future through environmental conservation and education.
• Linked4LifeminorOthers · 9 September 2025Local initiative providing free mental health counseling for Asheville food and beverage workers. Benefiting from proceeds of the Sparkling Blackberry Blueberry Lemonade collaboration with Bear's Smokehouse BBQ.
• Asheville Music Professionals (AMP)minorOthers · 9 September 2025Local nonprofit dedicated to providing education, advocacy, and collaboration for people who work and thrive in music in Western North Carolina. Both Devil's Foot and the Soundwave Series partner venues committed to cash donations to AMP.
• Swamp Rabbit Café & GroceryminorStrategic or Co-development Partner · 4 September 2025Devil's Foot collaborated with Swamp Rabbit Café & Grocery (Greenville, SC) on Tropical IPL (India Pale Lemonade), made with fresh lemon and mango juice, Citra and Azacca hops, and organic cane sugar. Debuted August 25, 2025 at The Mule, Swamp Rabbit, online, and select retailers across distribution.
• Progressive Distribution (Florida)coreChannel Partner/ Reseller/ Distributor · 4 April 2025Devil's Foot announced a new distribution partnership with Progressive Distribution, a leading distributor in Florida, making all-natural non-alcoholic craft sodas more widely available through Progressive's retail partners statewide across Florida.
• Asheville Music Venues (Soundwave Series)flagshipStrategic or Co-development Partner · 7 March 2024Devil's Foot launched the Soundwave Series: four brand-new non-alcoholic beverages developed in collaboration with four of Asheville's preeminent music venues. Each venue committed to making Devil's Foot the headlining act for non-alcoholic beverages. Both Devil's Foot and partner venues committed to providing cash donations to local nonprofit Asheville Music Professionals (AMP). All four craft sodas are available at The Mule, online, and select retailers.
• Big Ears FestivalflagshipStrategic or Co-development Partner · 24 February 2024Devil's Foot Beverage became the official non-alcoholic beverage sponsor of the 2024 Big Ears Festival in Knoxville, Tennessee. Friend of the Devil (the company's craft cocktail brand) served as the official cocktail sponsor. A co-branded can (The Future's So Bright Sparkling Lemonade Big Ears edition) was created for the occasion.
• AlaBevcoreChannel Partner/ Reseller/ Distributor · 28 September 2021AlaBev, Alabama's premier food and beverage distributor serving the entire state for over a century, began carrying Devil's Foot craft sodas in September 2021. This fulfilled a new sweet spot in AlaBev's portfolio: a healthier, more flavorful non-alcoholic craft beverage that functions as a cocktail and mocktail mixer.
• Darby CommunicationscoreGTM or Marketing Partner · 23 September 2021Devil's Foot partnered with fellow Asheville-based PR and digital marketing agency Darby Communications as its agency of record, effective September 2021. Darby Communications handles public relations to spread awareness of Devil's Foot's full line of non-alcoholic craft beverages made with organic and locally sourced ingredients.
• Burial Beer Co.flagshipStrategic or Co-development PartnerDevil's Foot collaborated with Burial Beer Co. (Asheville) on multiple products: POG IPL (Passion Fruit, Orange, Guava India Pale Lemonade with Citra and Azacca hops) and N/A Negroni (non-alcoholic version of the classic cocktail with bitter, botanical complexity). The POG IPL is described as the most beer-like creation, pushing boundaries of what a 'soda' can be.
• Oskar Blues BreweryminorStrategic or Co-development PartnerDevil's Foot collaborated with Oskar Blues Brewery (Denver, Colorado) on N/A Blackberry Sangria — a celebratory, fruit-forward beverage with hints of citrus and subtle spices that captures the festive spirit of traditional sangria in a non-alcoholic format.
• Edmund's Oast BrewingminorStrategic or Co-development PartnerDevil's Foot collaborated with Edmund's Oast Brewing (Charleston, SC) on N/A Margarita, featuring bright lime, orange, and subtle sweetness with just enough salinity for classic margarita character.
• Hi-Wire BrewingminorStrategic or Co-development PartnerDevil's Foot partnered with Hi-Wire Brewing (Asheville, NC) on N/A Paloma — a non-alcoholic grapefruit-forward beverage served alongside Hi-Wire's Paloma Sour, featuring fresh-squeezed grapefruit and citrus on production day.
• Ghost Dog Hot SauceminorStrategic or Co-development PartnerDevil's Foot collaborated with Ghost Dog Hot Sauce to create Ghost Ginger Beer — starting with the Fuego Ginger Beer base and layering in organic Habañero peppers for heat with tropical fruit brightness.
• ENO HammocksminorStrategic or Co-development PartnerDevil's Foot collaborated with ENO Hammocks (Eagles' Nest Outfitters) to create Raspberry Lemon Sparkling Water — designed for outdoor enjoyment with real raspberries, fresh organic lemon, and 1g of sugar.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/devilsfootbrew
• Instagraminstagram.com/devilsfootbrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devil's Foot Beverage