Strongpoint Partners
Strongpoint Partners is a Shore Capital Partners-backed tech-enabled retirement plan administration, payroll, and HR platform serving 25,000+ small- and mid-sized businesses across 42+ U.S. states through 24+ acquired independent TPA partner firms, administering $54B+ in plan assets for 600K+ participants.
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Strongpoint Partners does
Strongpoint Partners is a tech-enabled retirement services and payroll platform serving small- and medium-sized businesses (SMBs) and their plan participants across the United States. The company delivers third-party administration (TPA), recordkeeping, actuarial, fiduciary, compliance, payroll, and HR services through a roll-up model that has absorbed 24+ independent TPA partner firms since founding in January 2022 under Chicago-based private equity sponsor Shore Capital Partners. Strongpoint's product surface includes Defined Contribution, Defined Benefit, ESOP, and Cash Balance plan administration modules; the Strongpay payroll and HRIS platform (launched October 2023); the ACT with Strongpoint program enabling retiring TPA owners to monetize and transition clients; and SECURE Act 2.0 compliance tooling. The underlying platform integrates Salesforce-based plan administration with 401(k) recordkeepers including Empower, American Funds, and Nationwide's RetireAssist Connect pooled plan, providing what the company describes as a "single pane of glass" from onboarding through ongoing service. The platform administers $54B+ in plan assets across 32K+ plans serving 25K+ unique customers and 600K+ plan participants in 42+ states, with a coast-to-coast network of 375+ US-based retirement consultants averaging 35+ years of plan design experience. Revenue is generated through professional-service fees on a quote-based, multi-year contractual basis tied to plan type, participant count, and service scope, with no publicly disclosed pricing tiers. Go-to-market is field-led: direct SMB engagement via regional partner firms supported by a national sales organization, plus bottom-of-funnel partner acquisition through invite-only "A Day with Strongpoint" events, an established M&A deal team, and sell-side advisor relationships.
Strongpoint Partners firmographics
Firmographics- Name
- Strongpoint Partners
- Legal name
- Strongpoint Partners
- Website
- https://strongpointpartners.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Strongpoint Partners is a Shore Capital Partners-backed tech-enabled retirement plan administration, payroll, and HR platform serving 25,000+ small- and mid-sized businesses across 42+ U.S. states through 24+ acquired independent TPA partner firms, administering $54B+ in plan assets for 600K+ participants.
- Ownership category
- akta.pro rank
Strongpoint Partners industry classification
Industry- Product category
- Retirement Plan Administration Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
- akta.pro secondary industries
- Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Benefits Administration & Enrollment Support (BPAAAIAB), Employee Benefits Brokerage & Consulting (FSAEADAC), Benefits Administration (BPACAPAC)
Keywords
Where Strongpoint Partners is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Strongpoint Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Retirement Plan Administration Services: Third-party administration (TPA) services for retirement plans including 401(k), Defined Contribution, Defined Benefit, ESOP, Cash Balance plans. Services include plan design, recordkeeping, actuarial services, fiduciary oversight, compliance and reporting.
- ACT with Strongpoint (Practice Acquisition): Program enabling TPA practice owners to monetize their businesses while transitioning clients. Deal process eliminates extensive legal and diligence fees with approximately 90-day conversion period. Strongpoint claims ~83% historical 2-year retention rate.
- Payroll and HR Solutions (Strongpay): Integrated payroll services with customized workflows, enterprise-level data validation, and HR solutions. Processing over 481,000 W-2s annually with $21.7B+ funds dispersed. Revenue derived from service fees for payroll processing and HR administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom retirement and payroll solutions for small- to mid-sized businesses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Strongpoint Partners product offering
Product offeringCore offering
Strongpoint Partners delivers retirement plan administration, payroll, HR, and fiduciary services to small and mid-sized plan sponsors through a partner network of third-party administrators. Its services span Defined Contribution, Defined Benefit, and ESOP plan administration, supported by an integrated Salesforce-based technology platform and the Strongpay payroll/HR solution. The firm also runs the ACT with Strongpoint program, enabling retiring TPA practice owners to monetize and transition their books while maintaining continuity for clients.
Product overview
Strongpoint Partners is a tech-enabled retirement services platform that operates as a platform-plus-partner-network architecture. The core platform provides integrated retirement third-party administration (TPA), recordkeeping, payroll, and HR solutions for small- to medium-sized businesses. Key products include Strongpay (payroll and HR services), ACT with Strongpoint (client transition/monetization program for retiring TPA owners), and specific service modules for Defined Contribution, Defined Benefit, ESOP & Specialty Consulting, and Retirement Integrated Payroll & HRIS. The platform is delivered through a coast-to-coast network of independent TPA partner firms, combining local expertise with national infrastructure support.
Differentiator
Problem solved
Functional benefit
Brands
- Strongpay: Payroll and HR solutions for small- to medium-sized businesses, integrated with retirement services.
Products and services
- Strongpay Integrated payroll and HR solutions platform offered by Strongpoint Partners that combines payroll processing with HRIS functionality and links retirement plan data to streamline workforce and benefits administration for small and mid-sized employers.
- ACT with Strongpoint Acquisition and client transition program that enables independent third-party administration (TPA) and retirement consulting practice owners to sell, transition, or partner their books of business with Strongpoint Partners while preserving continuity for clients and staff.
- Defined Contribution Plan Administration Outsourced administration services for Defined Contribution retirement plans (e.g., 401(k)), covering plan design, recordkeeping, fiduciary oversight, compliance, and reporting for plan sponsors.
- Defined Benefit Plan Administration Administration, actuarial support, and compliance services for Defined Benefit (pension) plans, including plan design, valuation, government reporting, and ongoing administration for plan sponsors.
- ESOP & Specialty Consulting Specialty consulting and administration services for Employee Stock Ownership Plans (ESOPs) and other non-standard retirement plan arrangements, targeted at employers and selling shareholders.
Quantifiable outcome
- 3-year growth exceeding 400%
- +5 more outcomes
Companies that use Strongpoint Partners
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Strongpoint Partners technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Strongpoint Partners partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Bidwell Consulting Services, Inc. (BCS)coreFounded in 2005 by Dave Banathy, Dennis Cargile, Creasia Gale, and Dan DeWitt, headquartered in Chico, California. Specializes in Defined Benefit and 401(k) plan solutions for small to medium sized businesses, founded on principles of superior, flexible, and innovative retirement plan administration.
- Integrated Pension Design, Inc. (IPD)coreFounded in 1986 by Stan Lipton & led by Kiersten Bartlein, headquartered in Long Island, New York. A TPA firm delivering sophisticated plan design to clients nationwide with high touch service.
- Nationwide Retirement SolutionsminorStrongpoint is one of the service providers partnered with Nationwide for their RetireAssist Connect pooled plan solution. Nationwide serves as recordkeeper, custodian, and corporate trustee for the new product.
- American Retirement Plan Services (ARPS)coreFounded in 1997 by David S. Cohen and led by Amy Uddeme, headquartered in Baltimore County, MD. A boutique, consulting-focused firm delivering tailored services primarily to small and medium-sized businesses.
- SMS RetirementcoreFounded in 1985 and led by Mark Strakowski and Jeremy Schira, headquartered in Cincinnati, Ohio. A TPA firm committed to delivering customized retirement plan solutions for employers, professional firms, and small business owners nationwide with best-in-class service.
- Creative Retirement Systems, LLC (CRS)coreFounded in 1979 and led by Kaezad Setna, headquartered in Springdale, Ohio. Prides themselves on helping clients reach retirement objectives with plans tailored to unique needs.
- Associated Pension Consultants, LLC (APC)coreFounded in 1995 by Warren Simon, headquartered in Melville, New York. Team of retirement consultants committed to delivering high-quality service to each client, helping them secure their retirement future.
- Allied Consultants, Inc. (ACI)coreFounded in 1988 by Nelson Yeung, headquartered in Chino Hills, CA. Specialized in retirement consulting and planning for almost 40 years, priding themselves on providing best solutions with knowledge, integrity, and professionalism.
- Benefit Equity, Inc. (BEI)coreFounded in 1989 by Robert Gorelick, headquartered in Santa Ana, California. A leader in retirement services industry set apart by belief in building and cultivating relationships and collaborative approach to solving problems. Acquisition facilitated by Dream Business Brokers.
- United Benefit Pensions, LLC (UBP)coreFounded in 2003 by Pat Deegan, headquartered in Melville, New York. Team has built reputation for delivering personalized service to each client, endeavoring to give them a roadmap to retirement success.
- CRP - California Retirement PlanscoreFounded in 1992 by Brian Smith, headquartered in Northern California. Has been specializing in relationship-driven retirement plan administration, consulting, and problem-solving services for over 30 years, serving small- to medium-sized businesses across the country.
- Actuaries Unlimited (AUI)coreFounded in 1970 and led by Mindy Gassman and E. Mark Fishman, headquartered in Los Angeles, CA. A leading provider of pension administration and retirement benefits consulting made up of nine esteemed Actuaries and dedicated skilled staff.
- Liden, Nestle, Soled & Associates (LNS)minorAcquisition of LNS announced as part of Strongpoint's growth initiatives in February 2026 to expand and strengthen retirement services platform.
- Pension Consultants, Inc. (PCI)coreFounded in 1971 by Ed Fishman, headquartered location not specified. A leader in 401(k), Cash Balance, and combo-plan retirement plan administration made up of experienced consultants, actuaries and support staff who build cost-effective, flexible, and trouble-free retirement plans.
- Cash Balance ActuariescoreFounded in 2009 by Charles Steingas, with employees spread across 11 states. Specializes in designing and administering flexible and easy-to-understand cash balance plans. Provides B2B and B2B2B Cash Balance and traditional Defined Benefit retirement solutions, including actuarial outsourcing to dozens of retirement TPA firms across the industry.
- Karel-Gordon & AssociatescoreFounded in 1975 by Jerry Karel, headquartered in Deerfield, IL. Industry leader in combo retirement plan design, consulting, and administration, specializing in custom retirement solutions designed specifically for each client's unique retirement objectives. Led by Holly Danziger (President) and Seth Silverman (Head of Growth).
- Retirement Planning Consulting Group (RPCG)coreFounded in 2018 by Claire May, headquartered outside Hartford, CT. Leverages breadth and depth of expertise across all retirement plan considerations to optimize plan performance for clients and participants.
- SI GROUPcoreFounded in 1983 by Craig Suemori, headquartered in Honolulu, HI. Specialized in custom retirement plan solutions for almost 40 years serving Hawaii and Pacific coast. Certified TPA with Centre for Fiduciary Excellence (CEFEX) since 2009, one of only 43 TPA firms in the nation.
- Carlson QuinncoreFounded in 1994 by Leif Carlson & Brian Quinn, headquartered outside San Francisco, CA. Specializes in unique plan strategies and complicated retirement objectives for mid-size and larger firms. Provides ESOP consulting and administration.
- Pollard & AssociatescoreFounded in 1970 by Hans Banziger (led by Mary Grason), headquartered in the DMV area. Spent 50+ years helping customers 'navigate the bridge to retirement' with 1,000+ customers across Maryland, Virginia, and Washington D.C.
- Pension Financial Services (PFS)coreFounded in 1982 by Earle Garvin, headquartered in Duluth, GA. Provides the highest caliber actuarial and retirement planning services to over 800 clients across the Southeast, guided by principle that 'interest today creates tomorrow.'
- Retirement Planners and Administrators (RPA)coreFounded in 1969 by Hans Banziger, headquartered in Falls Church, VA. Provides 401(k) plan administration and recordkeeping services to small-/mid-sized businesses, servicing 1,300+ plans.
- Retirement Strategies Group (RSG)coreFounded in 1999 by Joey Bender & Bob Guidry, headquartered in New Orleans, LA. Provides 401(k) plan administration and recordkeeping services to small-/mid-sized businesses, servicing 600+ plans including 401(k), Profit Sharing, Cash Balance and Traditional DB plans. Recognized as Top-Tier TPA by John Hancock with 98.7% plan retention.
- Jocelyn Pension ConsultingcoreFounded in 2002 by Bob Jocelyn, headquartered in Boulder, CO and San Rafael, CA. Provides professional advice and local support to create customized 401(k) plan solutions for small- to medium-sized businesses. Second partner to join Strongpoint (September 2022). Nick Jocelyn serves on Schwab Retirement Business Services Trust & Custody Advisory Board.
- HowardSimoncoreHowardSimon was founded in 1981 by Howard Simon, headquartered in Riverwoods, Illinois. It is a large independent TPA with recordkeeping and advisory capabilities offering integrated retirement, payroll, and HR solutions through a tech-enhanced service delivery model. Strongpoint's first partner firm (January 2022).
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Strongpoint Partners competitors and assessment
Company assessmentBroad incumbents
- HUB International: HUB International is a large PE-backed insurance brokerage and benefits consulting firm providing employee benefits brokerage, retirement plan services, and HR consulting — competing with Strongpoint for SMB and mid-market plan sponsors through a broader insurance-focused portfolio.
- Paychex: Paychex is one of the largest U.S. payroll, HR, and benefits administration providers serving SMBs — directly comparable to Strongpoint's Strongpay offering and competing for integrated benefits/payroll customers in the same SMB segment.
- ADP (Automatic Data Processing): ADP is the dominant U.S. payroll and HR services provider, offering payroll, benefits administration, retirement services, and HR outsourcing at massive scale — serving many of the same SMB customers Strongpoint targets through Strongpay.
- USI Insurance Services: USI is a national insurance brokerage and employee benefits consulting firm offering retirement plan services alongside property/casualty, benefits, and personal insurance — a broad incumbent that competes with Strongpoint in the employee benefits and retirement space.
- Empower Retirement: Empower is one of the largest U.S. retirement recordkeepers, having consolidated multiple recordkeeping platforms and increasingly bundling plan administration and advisory services — a major competitive incumbent whose scale and integrator relationships materially shape Strongpoint's market.
- Cetera Advisor Networks: Cetera is a large, PE-backed wealth management and retirement plan services platform serving advisors and plan sponsors across the U.S., offering retirement plan administration as part of a broader wealth/RIA platform — overlapping with Strongpoint's retirement focus.
Direct peers
- CAPTRUST: CAPTRUST is one of the largest independent retirement plan advisory firms in the U.S., providing plan design, investment advisory, and administration services to mid- to large-sized plan sponsors — directly comparable to Strongpoint's retirement consulting core offering.
- SageView Advisory: SageView is a national retirement plan advisory firm focused on 401(k), 403(b), and defined benefit plan consulting for middle-market employers — directly overlapping with Strongpoint's retirement plan design and consulting practice.
- Alerus Financial: Alerus provides retirement plan administration, recordkeeping, payroll, and HCM solutions for mid-market employers — operating a similar combined retirement-plus-payroll/HR platform with comparable target customers and service mix to Strongpoint Partners.
- OneDigital: OneDigital is a PE-backed insurance, benefits, and HR consulting platform that offers retirement plan administration, payroll, benefits brokerage, and HR outsourcing to SMBs — closely paralleling Strongpoint's integrated retirement/payroll/HR services model across a national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strongpoint Partners social profiles
Digital presenceStrongpoint Partners compliance and trust
Trust signalCompliance2 records
Strongpoint Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strongpoint Partners leadership team
Management profileNumber of profiles
Profiles10 records
Strongpoint Partners subsidiaries and ownership
Company hierarchySubsidiaries24 records
Strongpoint Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strongpoint Partners M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strongpoint Partners
What does Strongpoint Partners do?
Strongpoint Partners delivers retirement plan administration, payroll, HR, and fiduciary services to small and mid-sized plan sponsors through a partner network of third-party administrators. Its services span Defined Contribution, Defined Benefit, and ESOP plan administration, supported by an integrated Salesforce-based technology platform and the Strongpay payroll/HR solution. The firm also runs the ACT with Strongpoint program, enabling retiring TPA practice owners to monetize and transition their books while maintaining continuity for clients.
Is Strongpoint Partners a public or private company?
Strongpoint Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Strongpoint Partners founded?
Strongpoint Partners was founded in 2022. It employs 501 to 1,000 people.
Where is Strongpoint Partners based?
Strongpoint Partners is headquartered in Chicago, United States, in the North America region.
How does Strongpoint Partners make money?
Three revenue lines are on record. Retirement Plan Administration Services are the primary driver. The others are ACT with Strongpoint (Practice Acquisition) and payroll and HR Solutions (Strongpay).
Who are Strongpoint Partners's main competitors?
Broad incumbents on record are HUB International, Paychex, ADP (Automatic Data Processing), USI Insurance Services, Empower Retirement and Cetera Advisor Networks. Direct peers are CAPTRUST, SageView Advisory, Alerus Financial and OneDigital.
Does Strongpoint Partners have an API?
No public API is recorded for Strongpoint Partners.
What industry is Strongpoint Partners in?
Strongpoint Partners's product category is Retirement Plan Administration Services. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing, with a secondary code of FSAAANAC, Employee Benefit & Retirement Plan Trust Services. Its NAICS code is 524292 and its SIC code is 6411.