What HUB International does

HUB International is one of the largest insurance brokerage and risk advisory firms in North America, headquartered in Chicago and founded in 1998. The company serves commercial businesses, employers, high-net-worth individuals, and individual consumers through 570+ offices across the US and Canada with approximately 20,000 employees. Its service portfolio spans commercial insurance (property, casualty, professional liability, cyber, marine, aviation, workers' compensation, and specialty lines), employee benefits (group health, pharmacy benefits management, voluntary benefits, absence management), retirement and private wealth services, personal insurance, and risk advisory services. HUB operates nearly 100 Specialty Practices targeting industry verticals including construction, healthcare, life sciences, entertainment, cannabis, hospitality, financial institutions, real estate, and renewable energy, supplemented by sub-brands such as VIU by HUB (digital personal insurance), HUB GlobalView (multinational benefits), and Specialty Program Group.

The business model is primarily commission-based, with approximately 85% of income derived from insurance policy placements and the balance from fee-based advisory services. Go-to-market is hybrid: high-touch enterprise sales through regional offices and Specialty Practices for mid-market and enterprise clients, combined with digital self-serve (VIU by HUB) and channel partnerships (Insureon) for small businesses and consumers. Technology infrastructure includes an enterprise-wide Anthropic Claude AI deployment across the workforce, an expanded CyberCube cyber risk analytics partnership, and proprietary platforms supporting global benefits governance and supply chain risk solutions.

HUB has been controlled by Hellman & Friedman since its 2013 acquisition at $4.4 billion, with Leonard Green & Partners joining as a minority investor in 2023 and T. Rowe Price, Alpha Wave Global, Temasek, and Altas Partners participating in a $1.6 billion minority equity round in May 2025 that valued the company at $29 billion. Revenue grew from $1.1 billion in 2013 to $4.8 billion in 2024, supported by over 800 acquisitions since founding and 49 acquisitions completed in 2025 alone. In June 2026, HUB confidentially filed for an IPO with the SEC.

Name

HUB International

Legal name

HUB International Limited

Website

https://hubinternational.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HUB International is a Chicago-based insurance brokerage and risk advisory firm serving commercial, employee benefits, retirement, and personal insurance clients across North America through 570+ offices, generating $4.8B in 2024 revenue at a $29B valuation.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Commercial insurance
• Employee benefits
• Risk advisory
• Personal insurance

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Commission-based model generating approximately 85% of income from insurance policy placements across commercial, personal, and employee benefits lines.
2. Fee-Based Advisory Services: Fee-based advisory services supplementing commission income, including risk advisory, retirement consulting, and financial planning services.
3. Digital Platform Services: Revenue from VIU by HUB digital platform for small business and consumer personal insurance quoting and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

HUB International is a global insurance brokerage and risk advisory firm that places commercial and personal insurance, designs employee benefits and retirement programs, and provides risk consulting across 570+ offices in North America. It serves commercial, mid-market, enterprise, high-net-worth, and individual consumer clients through nearly 100 Specialty Practices and proprietary digital platforms including VIU by HUB and HUB GlobalView. Approximately 85% of revenue comes from insurance commissions and the balance from fee-based advisory services.

Product overview

HUB International operates as a full-service insurance brokerage and risk advisory firm offering a comprehensive portfolio organized around six core product lines: Business Insurance (property, casualty, professional liability, and specialty lines including aviation, marine, cyber, and workers' compensation), Employee Benefits (group health, retirement plans, pharmacy benefits, and voluntary benefits), Retirement Services (401(k) advisory, private wealth management, and fiduciary services), People & Technology Consulting (HR consulting, HRIS, and organizational change management), Personal Insurance (auto, homeowners, and specialty coverage for individuals), and Risk Services (claims, crisis, and fleet risk management). The company deploys a hybrid sales model combining nearly 100 Specialty Practices for high-touch enterprise sales with digital platforms including VIU by HUB for personal insurance and HUB GlobalView for multinational benefits coordination. Recent AI initiatives include deployment of Anthropic's Claude platform across 20,000+ employees, and proprietary platforms like Supply Chain AI Risk Solutions address specific market needs.

Differentiator

Problem solved

Functional benefit

Brands

• VIU by HUB: Digital-first platform for small businesses and individual consumers providing lightning-fast insurance quotes

Products and services

• Business Insurance
• Employee Benefits
• Retirement Services
• People & Technology Consulting
• Personal Insurance
• Private Client
• Risk Services
• VIU by HUB
• HUB GlobalView
• HUB Small Business Benefits Solutions
• HUB PEO Consulting Practice
• HUB Supply Chain AI Risk Solutions

Quantifiable outcome

• 85% productivity gains in targeted use cases with Claude AI deployment
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and strategic.

• Calgary FlamesminorGTM or Marketing Partner · 2 March 2026Proud Partner of the Calgary Flames NHL team for remainder of 2025-26 season through Hub International Canada West ULC Prairies Division. Includes in-arena signage, digital exposure, VIP hospitality, and youth program focus.
• 33sevenminorStrategic or Co-development Partner · 3 November 2025Collaboration to provide Canadian farm families with tools for succession, transition, and life insurance planning. Addresses challenges in farm succession and supports preservation of Canadian agricultural legacies.
• AnthropiccoreTechnology or Integration · 1 October 2025Strategic partnership to deploy Claude AI platform across HUB's 20,000+ employees starting late Q4 2025. Early results show 85% productivity gains and 90%+ user satisfaction, making HUB one of Anthropic's first insurance brokerage partners.
• CyberCubestrategicTechnology or Integration · 1 July 2025Expanded partnership for cyber risk analytics capabilities, integrated into HUB's proprietary analytics infrastructure ahead of IPO filing. Part of company strategy to build data and analytics as competitive moat.
• InsureonstrategicChannel Partner/ Reseller/ DistributorDigital distribution partnership for small commercial insurance, enabling HUB to serve businesses with 50 employees or less and under $5 million in annual revenue through Insureon's online platform.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Marsh McLennan: The world's largest insurance broker (~$25B revenue) and risk advisor. Directly comparable to HUB in commercial brokerage, employee benefits, retirement, and risk advisory, with deeper global scale and broader consulting operations.
• Aon: Global #2 insurance and reinsurance broker with comparable coverage of risk, health, wealth, and commercial brokerage. Recently acquired NFP to expand middle-market presence, mirroring HUB's growth-by-acquisition strategy.
• Willis Towers Watson (WTW): Global insurance broker and advisory firm operating across Risk & Broking, Health, Wealth, and Career segments. Most directly comparable to HUB in scale, vertical specialization, and benefits/retirement focus.
• Arthur J. Gallagher & Co. Top-five publicly traded global insurance broker with comparable commercial brokerage, employee benefits, and risk management practice. Most relevantly comparable on acquisition-led growth strategy in the North American market.
• Brown & Brown: Public US insurance brokerage and risk management firm with similar organic-plus-inorganic growth model and significant exposure to specialty practices. Provides a relevant publicly traded comparison point for HUB's M&A trajectory.
• Lockton: Largest privately held insurance broker globally and one of HUB's closest structural peers — family-style ownership, specialty industry practices, and a comparable mix of commercial and benefits brokerage without public market governance.
• AssuredPartners: PE-backed US insurance brokerage built through aggressive acquisitions, owned by GTCR. Closest structural analog to HUB given the PE-backed roll-up playbook, private status, and aggressive North American M&A pace.
• USI Insurance Services: Privately held insurance brokerage and consulting firm serving commercial, employee benefits, and personal lines. Directly comparable to HUB given similar North American footprint, vertical specialization, and PE/sponsor-backed history.
• Alliant Insurance Services: Privately held US insurance brokerage serving commercial, personal, employee benefits, and specialty lines. Comparable to HUB in employee-benefits and specialty-practice emphasis and PE-backed acquisition strategy.

Emerging players

• Gallagher Bassett: Subsidiary of Arthur J. Gallagher focused on third-party claims administration and risk management. Adjacent comparator to HUB's Risk Services practice, illustrating the narrowing of standalone risk-services as embedded broker offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hub-international
• Xx.com/HUBInsurance
• Facebookfacebook.com/HUBInternationalLimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A416 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB International