GreenSky
GreenSky is a U.S. credit technology platform that enables home improvement merchants and healthcare providers to offer point-of-sale installment financing to consumers via bank partners, administering the program with proprietary technology, multi-state licensing, and ABS-backed capital.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What GreenSky does
GreenSky, founded in 2006 and headquartered in Atlanta, Georgia, is a credit technology platform that powers point-of-sale installment lending for U.S. home improvement merchants and, secondarily, healthcare providers. The company operates a B2B2C model: enrolled contractors and merchants offer GreenSky financing to consumers at the point of sale, with paperless applications processed via mobile app, web, or phone and credit decisions delivered in seconds. GreenSky administers the program on behalf of two federally insured bank partners — Pinnacle Bank (operating as Synovus Bank) and Comenity Capital Bank — which originate and hold the loans, while GreenSky Servicing, LLC (NMLS #1416362) provides origination and servicing support. The proprietary, patented technology stack is complemented by a merchant portal, consumer portal, mobile application, and the ProFinder contractor referral service.
The business generates revenue through per-transaction merchant fees invoiced monthly plus servicing/participation economics on bank-originated installment loans, some of which carry promotional 0% terms for qualified borrowers. GreenSky holds an extensive multi-state licensing footprint spanning 22+ jurisdictions for debt collection, supervised lending, money transmission, and consumer finance activities. The asset-backed securitization program — including a $500 million issuance in May 2026 via GreenSky Home Improvement Issuer Trust 2026-REV1 — provides capital-markets funding access and signals ongoing portfolio scale. The company was acquired by Goldman Sachs in 2021, divested to a Sixth Street-led consortium in March 2024, and currently operates as a private platform with a renewed leadership team installed across 2025–2026.
GreenSky firmographics
Firmographics- Name
- GreenSky
- Legal name
- GreenSky, LLC
- Website
- https://greensky.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GreenSky is a U.S. credit technology platform that enables home improvement merchants and healthcare providers to offer point-of-sale installment financing to consumers via bank partners, administering the program with proprietary technology, multi-state licensing, and ABS-backed capital.
- Ownership category
- akta.pro rank
GreenSky industry classification
Industry- Product category
- Consumer Lending Platform
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Finance Services (6199)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), Underwriting Automation & Income/Employment Verification (FSAGAHAD)
Keywords
Where GreenSky is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GreenSky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Merchant Transaction Fees: Merchants pay a small fee each time they run a transaction through the GreenSky platform. GreenSky invoices participating merchants monthly for transactions that occurred the previous month.
- Interest Income from Consumer Loans: GreenSky facilitates installment loans for consumers, with interest rates varying based on credit plan. Some promotional plans offer 0% interest for qualified borrowers. The program works with bank partners (Pinnacle Bank/Synovus, Comenity Capital Bank) who originate and hold the loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Consumer promotional financing plans with rates as low as 0% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GreenSky product offering
Product offeringCore offering
GreenSky operates a credit technology platform that enables merchants—primarily home improvement contractors and healthcare providers—to offer point-of-sale installment loan financing to their customers. The platform delivers paperless applications, real-time credit decisions in seconds, and digital loan processing, while partnering with federally insured bank partners (Pinnacle Bank/Synovus, Comenity Capital Bank) that originate and hold the loans. GreenSky Servicing, LLC manages origination and servicing support for program lenders.
Product overview
GreenSky is a credit technology platform (fintech) that operates as a single unified platform offering point-of-sale financing programs through two primary product lines: the GreenSky® Home Improvement Program serving contractors and home improvement merchants, and GreenSky Patient Solutions serving healthcare providers. The platform is administered by GreenSky, LLC in partnership with federally-insured bank partners (Pinnacle Bank/Synovus Bank and Comenity Capital Bank). The platform provides installment loans enabling consumers to finance home improvement and medical procedures at the point of sale. Key platform components include the consumer loan program infrastructure, merchant and customer web portals, a mobile application, and the ProFinder contractor referral service. GreenSky Servicing, LLC manages loan origination and servicing on behalf of program lenders. The Deferred Loan program serves as collateral for GreenSky's asset-backed securitization transactions. The company was acquired by a Sixth Street-led consortium in March 2024 and joined the American Fintech Council board in June 2026.
Differentiator
Problem solved
Functional benefit
Brands
- GreenSky Patient Solutions: Healthcare patient financing solutions offered through the GreenSky platform
- ProFinder
Products and services
- GreenSky Home Improvement Program A financing program enabling home improvement merchants to offer installment loans to consumers at point-of-sale, facilitating home improvement purchases through a network of participating contractors and retailers.
- GreenSky Patient Solutions Healthcare financing program providing installment loans for medical procedures, enabling patients to pay for treatments over time through participating healthcare providers.
- GreenSky Consumer Loan Program The overarching credit technology platform administered by GreenSky, LLC on behalf of federally-insured lenders, facilitating point-of-sale financing through a merchant network with real-time credit decisions and digital loan processing.
- GreenSky Mobile Application A mobile application enabling consumers to apply for loans, manage accounts, make payments, and authorize transactions electronically from their mobile devices.
- GreenSky Merchant Portal An online portal for merchants to process transactions, manage customer accounts, invoice payments, and access transaction history and funding reports.
- GreenSky Customer Portal An online portal enabling consumers to view their loan agreements, make payments, manage their GreenSky account, and access account information.
- ProFinder Service A home improvement contractor referral service connecting consumers with pre-screened merchants participating in the GreenSky network, featuring business screening, licensing verification, and background checks.
- Deferred Loan Program An installment loan product allowing consumers to finance home improvement projects with deferred payment options, used as collateral for GreenSky's asset-backed securitization transactions.
Quantifiable outcome
- Contractors who provide financing see an 18% increase in close rates and 30% increase in average project size
Companies that use GreenSky
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
GreenSky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
GreenSky partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- American Fintech Council (AFC)coreGreenSky joined the American Fintech Council Board of Directors in June 2026 to lead future responsible innovation in financial services.
- Northwest Plumbing, Heating & ACminorNorthwest Plumbing, Heating & AC partnered with GreenSky to offer financing options for furnace replacements and major repairs to customers in the Quad Cities area of Iowa.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GreenSky competitors and assessment
Company assessmentDirect peers
- Affirm: Public POS financing platform offering installment loans to consumers at the merchant point of sale. Directly competes with GreenSky in pay-over-time lending, though GreenSky is more vertically focused on home improvement and healthcare.
- Klarna: Global BNPL and POS installment lender. While Klarna's US footprint skews more to retail/checkout, its core product — interest-bearing and promotional consumer installment credit at merchant POS — directly competes with GreenSky's model.
- EnerBank USA: Utah-chartered, FDIC-insured bank that specializes in home improvement contractor POS financing. The closest direct vertical peer to GreenSky in the home improvement lending space; several GreenSky executives (including Jesse Davis) previously held roles at EnerBank.
- Upgrade: Fintech consumer lender offering personal installment loans and a POS credit card used for home improvement and healthcare. Comparable to GreenSky in product structure (fixed-rate installment credit, mobile-first application) though broader in end-use.
- LendingClub: Fintech consumer lending marketplace that originated and now also operates a bank (LendingClub Bank). Overlaps with GreenSky in digital consumer installment lending and a bank-partner-led origination model.
- Prosper Marketplace: Online consumer installment lender offering fixed-rate personal loans, including for home improvement use cases. Comparable to GreenSky's installment-credit product structure, though without a dedicated merchant-network POS channel.
Broad incumbents
- Synchrony Financial: One of the largest US private-label credit card and POS financing issuers, with deep home improvement and healthcare relationships (e.g., CareCredit). Provides overlapping capabilities to GreenSky's bank partners but operates at far broader scale.
- Bread Financial: Public consumer lender offering white-label and co-branded credit products including BNPL-style pay-over-time financing at merchant POS. Comparable in providing installment credit to consumers at checkout, including home improvement partners.
- LightStream (Truist): Online unsecured consumer loan division of Truist that funds home improvement and other major purchases through a digital application. Overlaps with GreenSky in offering installment credit for home improvement, but operates inside a much larger bank.
- SoFi: Diversified consumer fintech offering personal loans, home loans, and a credit card. Provides competitive overlap with GreenSky in unsecured consumer installment credit used for home improvement, while operating a broader depository franchise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GreenSky social profiles
Digital presenceGreenSky financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenSky leadership team
Management profileNumber of profiles
Profiles12 records
GreenSky funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenSky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenSky
What does GreenSky do?
GreenSky operates a credit technology platform that enables merchants—primarily home improvement contractors and healthcare providers—to offer point-of-sale installment loan financing to their customers. The platform delivers paperless applications, real-time credit decisions in seconds, and digital loan processing, while partnering with federally insured bank partners (Pinnacle Bank/Synovus, Comenity Capital Bank) that originate and hold the loans. GreenSky Servicing, LLC manages origination and servicing support for program lenders.
Is GreenSky a public or private company?
GreenSky is a private company. It is classified as private equity controlled and is currently operating.
When was GreenSky founded?
GreenSky was founded in 2006. It employs 1,001 to 5,000 people.
Where is GreenSky based?
GreenSky is headquartered in Atlanta, United States, in the North America region.
How does GreenSky make money?
Two revenue lines are on record. Merchant Transaction Fees are the primary driver. The others are interest Income from Consumer Loans.
Who are GreenSky's main competitors?
Direct peers on record are Affirm, Klarna, EnerBank USA, Upgrade, LendingClub and Prosper Marketplace. Broad incumbents are Synchrony Financial, Bread Financial, LightStream (Truist) and SoFi.
Does GreenSky have an API?
No public API is recorded for GreenSky.
What industry is GreenSky in?
GreenSky's product category is Consumer Lending Platform. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service). Its NAICS code is 522 and its SIC code is 6141.