GreenSky

What GreenSky does

GreenSky, founded in 2006 and headquartered in Atlanta, Georgia, is a credit technology platform that powers point-of-sale installment lending for U.S. home improvement merchants and, secondarily, healthcare providers. The company operates a B2B2C model: enrolled contractors and merchants offer GreenSky financing to consumers at the point of sale, with paperless applications processed via mobile app, web, or phone and credit decisions delivered in seconds. GreenSky administers the program on behalf of two federally insured bank partners — Pinnacle Bank (operating as Synovus Bank) and Comenity Capital Bank — which originate and hold the loans, while GreenSky Servicing, LLC (NMLS #1416362) provides origination and servicing support. The proprietary, patented technology stack is complemented by a merchant portal, consumer portal, mobile application, and the ProFinder contractor referral service.

The business generates revenue through per-transaction merchant fees invoiced monthly plus servicing/participation economics on bank-originated installment loans, some of which carry promotional 0% terms for qualified borrowers. GreenSky holds an extensive multi-state licensing footprint spanning 22+ jurisdictions for debt collection, supervised lending, money transmission, and consumer finance activities. The asset-backed securitization program — including a $500 million issuance in May 2026 via GreenSky Home Improvement Issuer Trust 2026-REV1 — provides capital-markets funding access and signals ongoing portfolio scale. The company was acquired by Goldman Sachs in 2021, divested to a Sixth Street-led consortium in March 2024, and currently operates as a private platform with a renewed leadership team installed across 2025–2026.

Name

GreenSky

Legal name

GreenSky, LLC

Website

https://greensky.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GreenSky is a U.S. credit technology platform that enables home improvement merchants and healthcare providers to offer point-of-sale installment financing to consumers via bank partners, administering the program with proprietary technology, multi-state licensing, and ABS-backed capital.

Ownership category

akta.pro rank

Product category

Consumer Lending Platform

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), Underwriting Automation & Income/Employment Verification (FSAGAHAD)

Keywords

• Point-of-sale lending
• Home improvement financing
• Consumer installment loans
• Merchant lending platform
• Patient healthcare financing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchant Transaction Fees: Merchants pay a small fee each time they run a transaction through the GreenSky platform. GreenSky invoices participating merchants monthly for transactions that occurred the previous month.
2. Interest Income from Consumer Loans: GreenSky facilitates installment loans for consumers, with interest rates varying based on credit plan. Some promotional plans offer 0% interest for qualified borrowers. The program works with bank partners (Pinnacle Bank/Synovus, Comenity Capital Bank) who originate and hold the loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GreenSky operates a credit technology platform that enables merchants—primarily home improvement contractors and healthcare providers—to offer point-of-sale installment loan financing to their customers. The platform delivers paperless applications, real-time credit decisions in seconds, and digital loan processing, while partnering with federally insured bank partners (Pinnacle Bank/Synovus, Comenity Capital Bank) that originate and hold the loans. GreenSky Servicing, LLC manages origination and servicing support for program lenders.

Product overview

GreenSky is a credit technology platform (fintech) that operates as a single unified platform offering point-of-sale financing programs through two primary product lines: the GreenSky® Home Improvement Program serving contractors and home improvement merchants, and GreenSky Patient Solutions serving healthcare providers. The platform is administered by GreenSky, LLC in partnership with federally-insured bank partners (Pinnacle Bank/Synovus Bank and Comenity Capital Bank). The platform provides installment loans enabling consumers to finance home improvement and medical procedures at the point of sale. Key platform components include the consumer loan program infrastructure, merchant and customer web portals, a mobile application, and the ProFinder contractor referral service. GreenSky Servicing, LLC manages loan origination and servicing on behalf of program lenders. The Deferred Loan program serves as collateral for GreenSky's asset-backed securitization transactions. The company was acquired by a Sixth Street-led consortium in March 2024 and joined the American Fintech Council board in June 2026.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSky Patient Solutions: Healthcare patient financing solutions offered through the GreenSky platform
• ProFinder

Products and services

• GreenSky Home Improvement Program A financing program enabling home improvement merchants to offer installment loans to consumers at point-of-sale, facilitating home improvement purchases through a network of participating contractors and retailers.
• GreenSky Patient Solutions Healthcare financing program providing installment loans for medical procedures, enabling patients to pay for treatments over time through participating healthcare providers.
• GreenSky Consumer Loan Program The overarching credit technology platform administered by GreenSky, LLC on behalf of federally-insured lenders, facilitating point-of-sale financing through a merchant network with real-time credit decisions and digital loan processing.
• GreenSky Mobile Application A mobile application enabling consumers to apply for loans, manage accounts, make payments, and authorize transactions electronically from their mobile devices.
• GreenSky Merchant Portal An online portal for merchants to process transactions, manage customer accounts, invoice payments, and access transaction history and funding reports.
• GreenSky Customer Portal An online portal enabling consumers to view their loan agreements, make payments, manage their GreenSky account, and access account information.
• ProFinder Service A home improvement contractor referral service connecting consumers with pre-screened merchants participating in the GreenSky network, featuring business screening, licensing verification, and background checks.
• Deferred Loan Program An installment loan product allowing consumers to finance home improvement projects with deferred payment options, used as collateral for GreenSky's asset-backed securitization transactions.

Quantifiable outcome

• Contractors who provide financing see an 18% increase in close rates and 30% increase in average project size

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American Fintech Council (AFC)coreStrategic or Co-development Partner · 16 June 2026GreenSky joined the American Fintech Council Board of Directors in June 2026 to lead future responsible innovation in financial services.
• Northwest Plumbing, Heating & ACminorChannel Partner/ Reseller/ Distributor · 21 February 2026Northwest Plumbing, Heating & AC partnered with GreenSky to offer financing options for furnace replacements and major repairs to customers in the Quad Cities area of Iowa.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Affirm: Public POS financing platform offering installment loans to consumers at the merchant point of sale. Directly competes with GreenSky in pay-over-time lending, though GreenSky is more vertically focused on home improvement and healthcare.
• Klarna: Global BNPL and POS installment lender. While Klarna's US footprint skews more to retail/checkout, its core product — interest-bearing and promotional consumer installment credit at merchant POS — directly competes with GreenSky's model.
• EnerBank USA: Utah-chartered, FDIC-insured bank that specializes in home improvement contractor POS financing. The closest direct vertical peer to GreenSky in the home improvement lending space; several GreenSky executives (including Jesse Davis) previously held roles at EnerBank.
• Upgrade: Fintech consumer lender offering personal installment loans and a POS credit card used for home improvement and healthcare. Comparable to GreenSky in product structure (fixed-rate installment credit, mobile-first application) though broader in end-use.
• LendingClub: Fintech consumer lending marketplace that originated and now also operates a bank (LendingClub Bank). Overlaps with GreenSky in digital consumer installment lending and a bank-partner-led origination model.
• Prosper Marketplace: Online consumer installment lender offering fixed-rate personal loans, including for home improvement use cases. Comparable to GreenSky's installment-credit product structure, though without a dedicated merchant-network POS channel.

Broad incumbents

• Synchrony Financial: One of the largest US private-label credit card and POS financing issuers, with deep home improvement and healthcare relationships (e.g., CareCredit). Provides overlapping capabilities to GreenSky's bank partners but operates at far broader scale.
• Bread Financial: Public consumer lender offering white-label and co-branded credit products including BNPL-style pay-over-time financing at merchant POS. Comparable in providing installment credit to consumers at checkout, including home improvement partners.
• LightStream (Truist): Online unsecured consumer loan division of Truist that funds home improvement and other major purchases through a digital application. Overlaps with GreenSky in offering installment credit for home improvement, but operates inside a much larger bank.
• SoFi: Diversified consumer fintech offering personal loans, home loans, and a credit card. Provides competitive overlap with GreenSky in unsecured consumer installment credit used for home improvement, while operating a broader depository franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenskypay
• Facebookfacebook.com/greenskyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenSky