Bloodbuy
Bloodbuy operates a digital marketplace connecting 38 blood collectors with 450+ hospitals across 160+ integrated healthcare delivery networks in the US, Europe, and Asia, earning marketplace commissions on blood product transactions.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bloodbuy does
Bloodbuy (legally BloodSolutions, LLC) is a Dallas-based, privately held healthcare technology company founded in 2013 that operates a digital marketplace platform connecting blood collection centers with hospitals and integrated healthcare delivery networks. The platform addresses a fragmented and regionally siloed blood supply chain by enabling real-time matching between supply (38 industry-leading blood collectors) and demand (450+ hospitals organized into 160+ delivery networks), with operations spanning the United States, Europe, and Asia. The company is also expanding into the life sciences sector to serve companies requiring blood products for research or manufacturing. The platform is delivered through a website-based exchange with self-serve onboarding and direct sales, and the company is led by founder and CEO Christopher Godfrey alongside a small multidisciplinary team spanning technology, healthcare, science, design, engineering, and operations.
The underlying technology is a web-based marketplace built on Python, Django, and JavaScript, deployed on AWS and Heroku, and protected by three granted US patents (Nos. 10,636,521; 11,551,809; and 11,948,679). The company maintains a bi-weekly agile feature release cadence (current platform version v4.61.4) and emphasizes cross-network interoperability as its primary technical differentiator. Distribution is supported by an earned-media presence across Wired, Harvard Business Review, TechCrunch, NPR, Bloomberg, Becker's, FierceHealthcare, and other industry publications, supplemented by a content marketing blog (Hemoblogin) covering blood industry trends.
Bloodbuy operates under a marketplace commission revenue model with transaction-based / take-rate pricing governed by a non-public Exchange Participation Agreement. Its go-to-market motion is sales-led, using "Request a Demo" and "Let's Connect" CTAs to engage enterprise hospital networks and blood centers. The company is financially backed and strategically aligned with three industry-leading healthcare organizations: Premier, Inc. (NASDAQ: PINC), Grifols, S.A. (NASDAQ: GRFS), and Providence St. Joseph Health. Its only disclosed funding round was a $3.75 million raise in February 2016 led by Premier Inc and St. Joseph's Health System. Revenue, ownership structure beyond the named backers, and detailed financial metrics are not publicly disclosed.
Bloodbuy firmographics
Firmographics- Name
- Bloodbuy
- Legal name
- BloodSolutions, LLC
- Website
- https://bloodbuy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloodbuy operates a digital marketplace connecting 38 blood collectors with 450+ hospitals across 160+ integrated healthcare delivery networks in the US, Europe, and Asia, earning marketplace commissions on blood product transactions.
- Ownership category
- akta.pro rank
Bloodbuy industry classification
Industry- Product category
- Healthcare Blood Supply Chain Marketplace
- NAICS
- Blood and Organ Banks (621991), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Plasma-Derived & Blood Products Distributors (HLAIAJAJ)
- akta.pro secondary industries
- Blood Bank/Transfusion Medicine LIS (HLACAMAE), Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)
Keywords
Where Bloodbuy is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloodbuy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction/Exchange Fees: Bloodbuy operates a digital exchange/marketplace connecting blood product suppliers with healthcare providers. The platform facilitates transactions between blood centers and hospitals, likely earning transaction fees or a take rate on exchanges conducted through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise B2B platform - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bloodbuy product offering
Product offeringCore offering
Bloodbuy operates a digital marketplace platform that connects blood centers and blood collectors with hospitals and integrated healthcare delivery networks to facilitate the efficient distribution of lifesaving blood products. The platform serves over 160 healthcare delivery networks, 450+ hospitals, and 38 industry-leading blood collectors across the United States, Europe, and Asia, monetizing transactions conducted through the exchange.
Product overview
Bloodbuy offers a single unified digital marketplace platform that connects blood centers with hospitals across the United States. The platform enables healthcare delivery networks to source lifesaving blood products directly from industry-leading blood collectors, facilitating efficient distribution across a network of over 450 hospitals and 38 blood centers.
Differentiator
Problem solved
Functional benefit
Brands
- Hemoblogin: Bloodbuy's blog covering blood industry news, trends, and insights
Products and services
- Bloodbuy Exchange Platform
Quantifiable outcome
- Over 160 integrated healthcare delivery networks served
- +3 more outcomes
Companies that use Bloodbuy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bloodbuy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bloodbuy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bloodbuy competitors and assessment
Company assessmentOthers
- Cerus Corporation: Provides blood safety and pathogen-reduction technology for transfusion medicine, an adjacent technology player in the same blood supply ecosystem Bloodbuy serves.
- Vitalant: One of the largest US nonprofit blood collection and distribution organizations; a supply-side ecosystem participant whose distribution needs Bloodbuy's platform addresses.
- American Red Cross Blood Services: Major national blood collector and distributor; an ecosystem incumbent in the blood supply chain that Bloodbuy's marketplace connects to hospital demand.
- Grifols: Global plasma-derived medicines and blood products manufacturer (and a Bloodbuy backer); operates in the same blood/plasma value chain as a supplier and ecosystem participant.
Direct peers
- Blood Centers of America (BCA): A cooperative aggregating blood-product purchasing and distribution across member blood centers, directly overlapping Bloodbuy's role in optimizing blood supply matching between centers and hospitals.
Broad incumbents
- Haemonetics: Global blood management technology company offering blood collection, processing, and software (e.g., SafeTrace); overlaps with Bloodbuy's transfusion-medicine and blood supply-chain technology focus.
- Cardinal Health: Large medical products distributor supplying hospitals; overlaps as a broad healthcare supply-chain incumbent, though not specialized in blood-product exchange.
Emerging players
- WellSky: Health IT vendor providing blood bank and transfusion management software (SafeTrace Tx, HemaTerra), overlapping Bloodbuy's digital blood-bank informatics and inventory management use case.
- Cohealo: Healthcare asset-sharing marketplace connecting hospitals to optimize resource utilization; comparable in its marketplace/network model applied to hospital supply chains.
Regional players
- OneBlood: Regional blood center serving the southeastern US with collection and distribution operations, comparable as a blood supply participant but geographically focused rather than a national exchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloodbuy social profiles
Digital presenceBloodbuy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloodbuy leadership team
Management profileNumber of profiles
Profiles2 records
Bloodbuy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloodbuy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloodbuy
What does Bloodbuy do?
Bloodbuy operates a digital marketplace platform that connects blood centers and blood collectors with hospitals and integrated healthcare delivery networks to facilitate the efficient distribution of lifesaving blood products. The platform serves over 160 healthcare delivery networks, 450+ hospitals, and 38 industry-leading blood collectors across the United States, Europe, and Asia, monetizing transactions conducted through the exchange.
Is Bloodbuy a public or private company?
Bloodbuy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloodbuy founded?
Bloodbuy was founded in 2013. It employs 11 to 50 people.
Where is Bloodbuy based?
Bloodbuy is headquartered in Dallas, United States, in the North America region.
How does Bloodbuy make money?
One revenue line is on record: platform Transaction/Exchange Fees.
Who are Bloodbuy's main competitors?
Others on record are Cerus Corporation, Vitalant, American Red Cross Blood Services and Grifols. Blood Centers of America (BCA) is listed as a direct peer. Broad incumbents are Haemonetics and Cardinal Health. Emerging players are WellSky and Cohealo. OneBlood is listed as a regional player.
Does Bloodbuy have an API?
No public API is recorded for Bloodbuy.
What industry is Bloodbuy in?
Bloodbuy's product category is Healthcare Blood Supply Chain Marketplace. Its primary akta.pro industry code is HLAIAJAJ, Plasma-Derived & Blood Products Distributors, with a secondary code of HLACAMAE, Blood Bank/Transfusion Medicine LIS. Its NAICS code is 621991 and its SIC code is 5047.