What OAG does

OAG is a global aviation data platform founded in 1929 and headquartered in Luton, United Kingdom. The company collects, processes, and distributes flight-related data — schedules, real-time status, airfares, historical performance, passenger bookings, seat capacity, and minimum connection times — across 900+ airlines and 4,000 airports worldwide. Its data infrastructure ingests from 2,000+ global sources, processes 140 million flight schedule records and 190 billion pricing records monthly, and delivers over one million flight status updates per day with 97% worldwide coverage and 99.98% pricing data validity. The 20+ year historical archive is a notable differentiator.

The product portfolio is organized around three delivery channels — Flight Info API (RESTful JSON, powered by Microsoft Azure), Flight Info Direct via Snowflake (SQL-queryable native cloud), and Flight Info Alerts (real-time push) — plus an analytics suite (Analyser+, Schedules Analytics, Airfare Analytics, Traffic Analyser) and industry reports (Megahubs). The 2023 acquisition of Infare added deep airfare data capabilities, and the October 2025 launch of Shopping Data extended OAG into the dynamic airline pricing segment.

OAG operates a hybrid go-to-market combining enterprise field sales to airlines, airports, finance firms, and travel technology companies with a self-serve developer motion via RapidAPI and the Microsoft Azure Marketplace. Revenue is generated through annual enterprise subscriptions (billed in advance), usage-based consumption tracked via Snowflake Processing Credits, and quote-based enterprise contracts. Pricing is not publicly disclosed. The company is privately held by Vitruvian Partners following the 2023 transaction that valued the combined OAG-Infare entity at over US$500 million.

Name

OAG

Legal name

OAG Aviation Worldwide Limited

Website

https://oag.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

OAG is a global aviation data platform founded in 1929 that provides flight schedules, real-time status, airfare, and historical data to 900+ airlines, airports, travel technology firms, and adjacent industries worldwide. It delivers data via API, Snowflake, and analytics tools to enterprise and developer customers globally.

Ownership category

akta.pro rank

Product category

Aviation Data Intelligence

akta.pro primary industry

Inventory, Availability & Schedule Distribution (SSIM/OAG, Direct Connect) (THABAJAH)

akta.pro secondary industry

Schedule & Availability Data Distribution (OAG/SSIM Feeds) (THALAAAI)

Keywords

• Aviation data
• Flight schedules
• Flight status data
• Airfare analytics
• Aviation intelligence

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Aviation Data Subscriptions and Licensing: OAG licenses aviation data products (schedules, flight status, airfares, historical data, seats, passenger booking data) to airlines, airports, finance firms, and travel technology companies on a subscription or per-seat/usage basis. Products are delivered via API, Snowflake, direct feed, or analytics tools. Pricing includes advance payment for subscriptions and pay-as-you-go for usage-based access.
2. API and Data Delivery Services: Revenue generated from data delivery via Flight Info API (RESTful JSON), Snowflake platform access, and real-time flight status alerts. Snowflake platform queries are tracked using Processing Credits. Evaluation/trial access available under evaluation license.
3. Analytical Tools and Reports: OAG provides analytics products (Analyser+, Schedules Analytics, Airfare Analytics, Passenger Booking Analytics) and publishes reports (Megahubs, Takeoff, Regional Market Analysis) that serve as both customer value-add and revenue stream.
4. Online Sales and Subscriptions: Online product sales with credit/debit card payment. Subscriptions auto-renew for consecutive terms. Fees billed in advance (annual) or monthly. Usage-based (pay-as-you-go) fees invoiced monthly based on processing credits or volume of data requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

OAG operates a global aviation data platform that delivers flight schedules, real-time flight status, airfare pricing, passenger booking, seat capacity, and historical flight data covering 900+ airlines and 4,000 airports. Data products are delivered via RESTful APIs, Snowflake data sharing, real-time alerts, and visual analytics tools to airlines, airports, finance firms, and travel technology companies. OAG has been a trusted aviation data source since 1929 and expanded its capabilities through the 2023 acquisition of Infare.

Product overview

OAG is a data platform for the global travel industry offering a comprehensive portfolio of aviation data products organized around three core data delivery methods (API, Snowflake Direct, and Alerts) and an analytics platform (Analyser+). The core data products include Schedules Data, Flight Status Data, Airfares Data, Historical Flight Data, Passenger Booking Data, Flight Seats Data, Minimum Connection Times, Master Data, and Global Flight Connections. The product portfolio was significantly expanded through the 2023 acquisition of Infare, adding airfare data and shopping data capabilities. Analytics offerings include Schedules Analytics, Airfare Analytics, and Traffic Analyser. The platform covers 900+ airlines, 4,000+ airports, with 140 million flight schedule records monthly and 190 billion pricing records monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Info API A RESTful JSON API providing near real-time flight data including flight status, schedules, and related flight information into applications and workflows. Powered by Microsoft Azure and available through Azure Marketplace and RapidAPI, with a freemium testing option for developers.
• Flight Info Direct Direct delivery of OAG data sets into a customer's Snowflake environment, enabling SQL querying at scale alongside the customer's internal data, with consumption tracked via Snowflake Processing Credits.
• Schedules Data Forward-looking and historical flight schedules from 900+ airlines, updated every 15 minutes, covering 4,000 airports globally with departure/arrival times, routes, and carrier information. Processes 140 million flight schedule records monthly.
• Flight Status Data Real-time tracking of flight cancellations and delays across thousands of flights daily, providing over 1 million flight status updates daily with 97% worldwide flight coverage.
• Airfares Data Airfare data at route and market level, tracked across carriers, channels, and markets globally. Includes 190 billion pricing records monthly with 98% global pricing coverage and 99.98% data validity, enhanced through the 2023 Infare acquisition.
• Historical Flight Data A unique worldwide archive of more than 20 years of flight schedules, status, and performance data for historical analysis and trend tracking.
• Passenger Booking Data Passenger traffic and booking data showing where passengers originate, connect, and fly to, across carriers, markets, and points of sale.
• Flight Seats Data The number of seats by cabin class on scheduled and operated flights worldwide, updated daily and covering 4,000 airports and 900 airlines.
• Minimum Connection Times Standard minimum connection time data for specific airports and carriers, essential for constructing viable multi-carrier itineraries and virtual interlining products.
• Master Data Reference and master data supporting aviation analytics, including airline, airport, and route reference information.
• Global Flight Connections Data on global flight connections and routing options across the aviation network.
• Flight Info Alerts Push feed delivering notifications the instant flight information changes, across single flights or global coverage, enabling real-time response to disruption.
• Analyser+ Visual analytics tool for spotting capacity shifts, pricing moves, and demand trends, usable without building a data pipeline integration.
• Schedules Analytics Analytics tool for analyzing flight schedules data to understand capacity, frequency, and route network trends.
• Airfare Analytics Analytics tool for analyzing airfare data at route and market level to understand pricing trends and competitive positioning.
• Traffic Analyser Passenger booking analytics tool for analyzing traffic patterns, demand trends, and passenger flow across routes and markets.
• Shopping Data Airline shopping data product introduced to help airlines transition toward dynamic, real-time pricing models, identified as a critical enabler for modern retailing practices.
• Megahubs Airport connectivity ranking that lists the world's most connected airports based on valid connection options and global destination coverage.

Quantifiable outcome

• OAG's flight data API supports the Flight Data API industry projected to grow from $500M in 2025 to $1.165B by 2031 at 13.5% CAGR.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 27 January 2026OAG was awarded Microsoft IP Co-Sell Status through the Microsoft Partner Program in January 2026. This status enables Microsoft resellers worldwide to sell and market OAG's real-time flight information solutions directly through Microsoft Azure Cloud and Azure Marketplace. OAG's CTO stated this partnership represents validation of OAG's market-leading data capabilities and expertise. OAG also collaborates with Microsoft on AI research, publishing joint reports on AI in aviation and airline operations (e.g., 'AI and Trusted Data: Building Resilient Airline Operations', October 2025; 'Can AI and the Right Data Rewrite the Rules of Flight', June 2025).
• RapidAPIminorChannel Partner/ Reseller/ Distributor · 31 December 2024OAG integrated its Flight Info API into the RapidAPI platform in December 2024, expanding access for developers and businesses. The API provides flight status, schedules, and related data powered by Microsoft Azure, with a freemium testing option.
• SnowflakecoreTechnology or IntegrationOAG delivers all its data sets directly into the customer's Snowflake environment, enabling SQL querying at scale alongside internal data. Snowflake's Processing Credit system tracks OAG data consumption. This partnership provides OAG's 140 million monthly flight schedule records and other data products in a cloud-native format for enterprise analytics.
• Data Integrators and ResellersminorChannel Partner/ Reseller/ DistributorOAG operates a formal Integrators and Resellers program for third-party distribution of OAG data products globally. This channel enables partners to resell and integrate OAG data into their own platforms and offerings.
• Airline PartnerscoreStrategic or Co-development PartnerOAG operates an Airline Partner Hub enabling airlines to contribute and access data through OAG's platform. The program facilitates data sharing between OAG and its 900+ airline data sources, strengthening OAG's data supply chain.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amadeus: Amadeus is a leading GDS and travel technology platform serving airlines, airports, and travel sellers globally. Its Altéa passenger service system and travel intelligence offerings position it as both a partner and broad competitor to OAG in the airline data ecosystem.
• SITA: SITA is the air transport industry's IT specialist, providing communications, data, and operational technology to airlines and airports globally. Its AirportPulse and broader aviation intelligence offerings overlap with OAG's airport and operational data products.
• Sabre Corporation: Sabre is a major GDS and travel technology incumbent with data products (Sabre Data, AirVision) overlapping OAG's schedules and pricing analytics. While Sabre's core is GDS and airline IT, its data and analytics offerings compete for similar enterprise customers in network planning and revenue management.

Direct peers

• FlightAware: FlightAware (acquired by Collins Aerospace/RTX) provides real-time flight tracking and ADS-B data, competing head-to-head with OAG's Flight Status Data. Both serve airlines, airports, and travel tech companies with flight status feeds and predictive ETA products.
• Trax USA: Trax provides airline maintenance, engineering, and operational data solutions, with airport-facing products. While more focused on MRO/EAM, it competes with OAG in operational data analytics serving airline operations teams.
• Cirium: Cirium (owned by RELX/LexisNexis Risk Solutions) is the most direct competitor to OAG, offering flight schedules, status, on-time performance, and aviation analytics. Both compete for the same airline, airport, and finance customers with overlapping product portfolios including historical data and analytics tools.
• ATPCO: ATPCO is the airline-owned standards body for fare distribution and pricing data. It is both a supplier to OAG's airfare products and a competitor in routing/pricing intelligence, particularly relevant given OAG's Shopping Data launch into the dynamic pricing space.

Emerging players

• Duffel: Duffel is an API-first travel booking platform for airlines and travel sellers, competing indirectly with OAG in the travel technology stack. While it sources data from OAG for some use cases, it represents the new wave of API-native travel tech that could shift value capture away from traditional data aggregators.
• Skyscanner: Skyscanner (owned by Trip.com Group) is a travel search and price comparison platform that uses and competes with aviation data providers. It overlaps with OAG's airfare data products from the consumer/travel tech angle and represents both a customer and competitor dynamic.

Regional players

• VariFlight (China): VariFlight is a leading flight data provider in Greater China covering Chinese carriers and airports with real-time status and historical data. While regionally focused, it competes with OAG for global airline customers seeking comprehensive Asia coverage, particularly relevant given the data's importance in the world's second-largest aviation market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OAGAviationTV
• LinkedInlinkedin.com/company/oag
• Xx.com/oag_aviation
• Facebookfacebook.com/oagaviation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAG