The Gladys Foundation

What The Gladys Foundation does

The Gladys Foundation is a 501(c)(3) nonprofit organization headquartered in Colleyville, Texas, founded in 2021 by Troy Morrison to honor his mother Gladys Morrison. The foundation operates three core programs serving North Texas families: the Hardship Fund (up to $1,000 in financial assistance for individuals facing catastrophic circumstances), the Make A Difference (M.A.D.) Scholarship (an annual passion-based scholarship for higher-education students, scaling from $15,000 to $70,000 disbursed to 44 recipients in 2025), and Pop's Provisions (school supply distribution for elementary-aged children, including 100 backpacks distributed in the current year). The organization also runs an Angel Tree Project (6 families served) and channels funds to community partner organizations including Christian Community Action (CCA), Children First, and Hope Farm.

The foundation's business model is a hybrid of individual donations, corporate grants, and event-based fundraising. Individual donors contribute via a WordPress-hosted website at preset tiers of $5, $10, $50, $100, or custom amounts, with one-time, monthly, or annual cadence. Corporate funding is anchored by a $70,000 grant from the Taco Bell Foundation in June 2024 and a tiered annual Topgolf fundraiser featuring presenting sponsor MSI plus Platinum through Bronze corporate sponsors. The foundation is governed independently with 1–10 employees, does not have proprietary technology, and does not currently operate outside the North Texas / Dallas-Fort Worth service area.

Name

The Gladys Foundation

Legal name

The Gladys Foundation

Website

https://thegladysfoundation.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gladys Foundation is a 501(c)(3) nonprofit in Colleyville, Texas that supports North Texas families through hardship grants, passion-based scholarships, school supply distribution (Pop's Provisions), and donations to community partner organizations including CCA, Children First, and Hope Farm.

Ownership category

akta.pro rank

Product category

Community Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Community Foundations (BPAGAKAB), College Access, Scholarships & Student Success Nonprofits (BPAGADAE), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Community foundation services
• Youth scholarship programs
• Family hardship assistance
• School supply donations
• Nonprofit charitable giving

Headquarters

HQ city

Colleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to support the foundation's programs including scholarships, Pop's Provisions school supplies, and the hardship fund. Donations can be made as one-time, monthly, or annual contributions at various dollar levels.
2. Corporate Grants: Corporate foundations provide grants to support the foundation's youth scholarship and community programs. Example: Taco Bell Foundation awarded $70,000 grant for youth scholarships in Dallas-Fort Worth.
3. Fundraising Events: Annual fundraising events such as the Topgolf fundraiser bring in donations from participants and sponsors. The event includes sponsorship tiers (Platinum, Gold, Silver, Bronze) and participant contributions.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Gladys Foundation is a 501(c)(3) nonprofit that provides financial assistance, scholarships, and school supplies to North Texas families. It operates the Hardship Fund (up to $1,000 per individual for catastrophic circumstances), the Make A Difference (M.A.D.) Scholarship (approximately $15,000 awarded annually to passion-driven students), and Pop's Provisions (backpacks and school supplies for elementary-aged children), while also donating funds and volunteers to community partners CCA, Children First, and Hope Farm.

Product overview

The Gladys Foundation is a nonprofit organization offering three core programs to nourish and enrich North Texas families: the Hardship Fund (financial assistance up to $1,000 for individuals facing catastrophic circumstances), the Make A Difference Scholarship (annual passion-based scholarship program awarding $15,000 to students pursuing higher education), and Pop's Provisions (school supply distribution for elementary-aged children). The foundation also partners with and supports community organizations including Christian Community Action (CCA), Hope Farm, and Children First.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardship Fund Financial assistance program providing up to $1,000 to North Texas individuals experiencing significant, immediate hardship due to catastrophic circumstances such as illness, injury, death, or natural disaster.
• Make A Difference (M.A.D.) Scholarship Annual passion-based scholarship program awarding approximately $15,000 in total to young people in North Texas pursuing higher education, focused on students who demonstrate community impact through their passions rather than grade-based academic performance. In 2025, 44 recipients received $70,000 in total funding.
• Pop's Provisions School supply program providing backpacks and essential school supplies to elementary-aged children in North Texas communities to relieve financial burden and help children start school prepared for success. 100 backpacks were distributed in the most recent year of operation.

Quantifiable outcome

• Distributed $70,000 in scholarships to 44 students in 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, presenting sponsor, platinum sponsor, gold sponsor, silver sponsor and bronze sponsor.

• Christian Community Action (CCA)coreStrategic or Co-development PartnerCCA is a key community partner providing wrap-around services free of charge to low-income families in North Texas. The Gladys Foundation donates over $30,000 annually and volunteers at CCA events to help reduce food insecurity, prevent homelessness, and support emotional well-being.
• Hope FarmcoreStrategic or Co-development PartnerHope Farm is a community partner that receives donations and volunteer support from The Gladys Foundation. The partnership focuses on supporting children and families in the North Texas area.
• Children FirstcoreStrategic or Co-development PartnerChildren First provides hope and healing through counseling and education for all ages, emphasizing prevention of and recovery from physical and emotional abuse. The Gladys Foundation supports this partner through donations and volunteer efforts.
• MSIpresenting sponsorGTM or Marketing PartnerMSI serves as the presenting sponsor for The Gladys Foundation's Annual Topgolf Fundraiser event in 2025. Their logo appears prominently on event materials.
• Bravo Dentalplatinum sponsorGTM or Marketing PartnerBravo Dental is a Platinum sponsor for the 2025 Topgolf Fundraiser event, supporting the foundation's fundraising efforts.
• SS Commercialgold sponsorGTM or Marketing PartnerSS Commercial (Skiles Construction) is a Gold sponsor for the 2025 Topgolf Fundraiser event.
• Marshgold sponsorGTM or Marketing PartnerMarsh is a Gold sponsor for the 2025 Topgolf Fundraiser event.
• Dossani-Paradisesilver sponsorGTM or Marketing PartnerDossani-Paradise is a Silver sponsor for the 2025 Topgolf Fundraiser event.
• Frisby Enterprisessilver sponsorGTM or Marketing PartnerFrisby Enterprises is a Silver sponsor for the 2025 Topgolf Fundraiser event.
• First Horizon Banksilver sponsorGTM or Marketing PartnerFirst Horizon Bank is a Silver sponsor for the 2025 Topgolf Fundraiser event.
• McLanebronze sponsorGTM or Marketing PartnerMcLane is a Bronze sponsor for the 2025 Topgolf Fundraiser event.
• Basic Matrixbronze sponsorGTM or Marketing PartnerBasic Matrix is a Bronze sponsor for the 2025 Topgolf Fundraiser event.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tarrant County Community Foundation: Regional community foundation serving Tarrant County (part of DFW) with grantmaking, scholarships, and donor services. Closest direct geographic peer with similar scope of grantmaking and scholarship programs.
• Christian Community Action (CCA): North Texas faith-based nonprofit providing wrap-around services (food, housing, counseling) to low-income families — an active core partner of The Gladys Foundation. Comparable direct-service model for the same beneficiary population.
• Hope Farm: North Texas nonprofit supporting at-risk children and families through residential and community programs. Active core partner of The Gladys Foundation; comparable direct-service mission and beneficiary base.
• Boys & Girls Clubs of Greater Dallas: DFW-based youth services nonprofit providing after-school programs, academic support, and family services to North Texas youth. Comparable mission focus on school supplies, academic enrichment, and family support.

Regional players

• Austin Community Foundation: Texas-based community foundation administering charitable funds, scholarships, and grants for Central Texas. Comparable grantmaking and scholarship programs, but serves a different metro from The Gladys Foundation's DFW focus.

Broad incumbents

• Communities Foundation of Texas: Largest community foundation in Texas, serving the North Texas region with grantmaking, scholarships, and donor-advised funds. Comparably positioned geographically but at significantly greater scale, asset base, and program breadth.
• United Way of Metropolitan Dallas: Large-scale DFW funder supporting education, financial stability, and health programs for North Texas families. Operates with similar mission focus (family support, hardship relief) but at vastly greater scale and infrastructure.
• Scholarship America: National nonprofit that designs, manages, and administers scholarship programs for corporate, foundation, and individual funders. Directly comparable scholarship-administration model and donor-base overlap with corporate foundations.
• The Dallas Foundation: Long-standing Dallas-based community foundation managing charitable funds, scholarships, and grants for the DFW region. Directly overlaps with The Gladys Foundation's grantmaking and scholarship focus in the same metro.

Others

• Taco Bell Foundation: National corporate foundation funding youth education and career development, including the $70K grant to The Gladys Foundation. Not a peer in the competitive sense but the most material counterparty in the foundation's funding stack and aligned in mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegladysfoundation
• LinkedInlinkedin.com/company/the-gladys-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gladys Foundation