Basic Matrix

What Basic Matrix does

Basic Matrix is a privately held LLC founded in 2004 in Shreveport, Louisiana, operating as a locally-owned full-service digital agency for small businesses, online stores, and nonprofit organizations in the regional Southeast US market. Its core offering is custom website design and development, built primarily on WordPress with the DIVI page builder, supplemented by logo, brand identity, graphic, and print design services. Founder Chris Martin (Software Architect) and Co-Owner Dana Takach (Lead Web Designer) lead a team of 51–100 employees, and the company has designed "hundreds" of websites for clients across nonprofits, restaurants, professional services, religious organizations, and local government.

The company's technology stack centers on self-operated shared and dedicated Linux servers with Imunify360 security (antivirus, firewall, WAF, patch management), WHMCS-based self-service client management, and AWS SES for premium email delivery. Beyond core web services, Basic Matrix resells Microsoft 365 (Business Basic through Premium, Project, Visio, Power BI, Azure AD Premium, and Copilot), offers Voice-Over IP phone services with Polycom and Yealink hardware, and provides Barracuda security add-ons (Sentinel, Phishline, Security Essentials). Domain registration and SSL certificate sales round out the catalog.

Commercially, Basic Matrix generates revenue through a hybrid mix: project-based professional services for custom websites and design (e.g., $700 logos, $150/hour graphic design, $250 print packages), plus recurring subscription revenue from shared hosting ($20–$150/month), dedicated servers ($500/month plus $200 setup), VOIP lines ($5–$35/month), Microsoft 365 resale, and SSL/email security add-ons. Distribution is primarily direct-to-consumer via the basicmatrix.com website and a self-service client portal launched in January 2023, supplemented by local direct sales for custom engagements. Customer acquisition relies on portfolio showcasing, organic search, and direct relationships rather than paid marketing.

Name

Basic Matrix

Legal name

Basic Matrix, LLC

Website

https://basicmatrix.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Basic Matrix is a locally-owned Louisiana-based digital agency founded in 2004 that designs custom websites, provides hosting, and resells Microsoft 365, VOIP, and security services to small businesses, nonprofits, and local organizations in the Southeast US.

Ownership category

akta.pro rank

Product category

Web Design and Hosting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

Keywords

• Web design services
• Web hosting
• VOIP services
• Microsoft 365 reseller
• Brand identity design

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Web Design & Development Services: Custom website development for local companies, online stores, and nonprofit organizations. Professional design services including brand identity, logos, graphic design, and print design.
2. Hosting Services: Shared hosting and dedicated server solutions. Subscription-based monthly pricing with various tiers.
3. VOIP Phone Services: Voice-Over IP services with monthly subscription for lines, plus one-time fees for hardware (phones, base stations) and number porting.
4. Microsoft 365 Resale: Resale of Microsoft 365 products including Business Basic, Business Standard, Business Premium, and various add-ons. Subscription-based monthly pricing.
5. Email & Security Services: Email hosting services, Microsoft 365 resale, Email Security services, Fraud Prevention services, and Barracuda security products.
6. Domain Registration: Domain registration and transfer services for various TLDs.
7. Graphic Design Services: Custom logo design, digital mockups, and print materials. Logo design offered at fixed price, graphic design at hourly rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Basic Matrix is a locally-owned Shreveport, Louisiana web services company that designs custom websites for local businesses, online stores, and nonprofits, and operates in-house shared and dedicated web hosting, resells Microsoft 365 and email, and provides VOIP phone services along with brand identity, graphic, and print design.

Product overview

Basic Matrix is a locally-owned web services company operating since 2004 that provides a comprehensive suite of digital services centered around website design and hosting. The core offerings include Custom Website Design (websites for businesses, online stores, and nonprofits) and a range of hosting solutions (Shared Hosting with multiple tiers, Dedicated Servers with Imunify360 security). Additional services span Email and Phone (Microsoft 365 resale, hosted email, VOIP phone services with Polycom/Yealink hardware), Brand and Graphic Design (logo, print, and custom design), and Domain Services (registration and transfer). The company also resells Microsoft 365 products (Business Basic, Standard, Premium, Copilot, Project, Visio, Power BI) and Barracuda security add-ons (Sentinel, Phishline, Security Essentials) for Microsoft 365 environments. All services are managed through a self-service Client Portal launched in January 2023. The company was founded by Chris Martin (Software Architect) and Dana Takach (Lead Web Designer).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design

Quantifiable outcome

• Designed hundreds of custom websites for local companies, online stores, and nonprofit organizations

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationBasic Matrix resells Microsoft 365 products including Business Basic, Business Standard, Business Premium, Apps for Business, Copilot, and various add-ons like Project, Visio, Power BI, and Azure AD Premium.
• WordPresscoreTechnology or IntegrationBasic Matrix designs websites using WordPress, the platform that powers their own site and most client websites.
• Imunify360coreTechnology or IntegrationAll dedicated servers include Imunify360, a comprehensive security suite for Linux web servers including Antivirus, Firewall, WAF, PHP Security Layer, and Patch Management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoDaddy: Full-service SMB platform offering domain registration, web hosting, site builder, email, and Microsoft 365 — the most direct large-scale analogue to Basic Matrix's bundled SMB service stack.
• Bluehost: Mass-market shared and managed WordPress hosting provider with bundled domain and email, competing in the same small-business hosting tier Basic Matrix occupies.
• WP Engine: Managed WordPress hosting with premium positioning — directly comparable because Basic Matrix's website builds are centered on WordPress and DIVI.
• DreamHost: Independent SMB hosting provider offering shared, managed WordPress, VPS, and email — comparable bundle of services to Basic Matrix's web hosting + email stack.
• SiteGround: SMB-tier managed hosting with WordPress-optimized plans — overlapping Basic Matrix's shared hosting tiers and managed-WordPress positioning.
• Squarespace: Premium DIY site builder popular with small businesses and creators — competing alternative for the same customer outcome (SMB web presence + online store) that Basic Matrix delivers as a service.
• Wix: DIY website builder targeting small businesses and online stores — competes for the same end-customer SMB design budget, just via self-serve rather than custom agency delivery.
• HostGator: SMB-focused shared, VPS, and dedicated hosting with website builder and email — directly overlapping Basic Matrix's hosting and site-stack products.
• Web.com: SMB-focused web design, hosting, domains, and digital marketing services — the closest scaled analogue to Basic Matrix's agency-style one-stop digital service model.

Broad incumbents

• RingCentral: Cloud communications (UCaaS) provider offering VOIP, fax, and SMS — directly comparable product to Basic Matrix's VOIP offering but operating at enterprise scale and across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/basicmatrix
• Facebookfacebook.com/basicmatrix
• LinkedInlinkedin.com/company/basic-matrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basic Matrix