CleanAir

What CleanAir does

CleanAir, now operating commercially as Cimatec, is a residential HVAC air filtration company that designs and sells a single low-maintenance filter unit, the Cimatec Model 1010, positioned as an upgrade over conventional pleated HVAC filters. The product is offered in ten standard residential sizes plus a custom 'OTHER' variant and an optional wall adapter accessory, all priced uniformly at $165.00 USD per unit, and is marketed on a "HEPA-like" filtration claim that captures dust, pollen, dander, and airborne viruses/germs while maintaining HVAC airflow. The underlying technology is a redesigned filter media housed in a low-maintenance form factor that the company claims cuts filter replacements in half relative to typical pleated filters.

The company's revenue model is a one-time hardware sale through a direct-to-consumer e-commerce storefront (cimatec.com), built on Shopify, with no disclosed subscription, replacement filter, or service revenue stream. The target customer is the individual residential homeowner with a standard HVAC system seeking a higher-efficiency, lower-maintenance filter upgrade. CleanAir is affiliated with Blade Air as a parent/strategic operating entity and has gone through three prior rebrands (InnerEco Environmental → ToxBox → CleanAir.ai → Cimatec), with no public financial filings, no disclosed management beyond three named executives (CEO Devin Ramphal, CSO Michael Petgrave, SVP of Revenue Jacob Molz), and no partnerships, certifications, patents, or enterprise customers referenced in the available data.

Geographically, CleanAir sells into the United States as its primary market, with a Canadian storefront selector displayed on the site but no evidence of meaningful Canadian fulfillment or revenue. The team is described at 1–10 employees, only $100,000 of disclosed external funding has been raised (from CapitaLand in July 2022), and at the time of capture the Model 1010 was listed as "sold out" across all size variants — a signal that could reflect either supply constraint, very low inventory turnover, or an active product/pivot phase following the latest rebranding.

Name

CleanAir

Legal name

Cimatec

Website

https://cleanair.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CleanAir (operating as Cimatec) is a residential HVAC filter company selling a single $165 low-maintenance, HEPA-like filter (Model 1010) direct-to-consumer through its Shopify storefront, targeting homeowners seeking to replace traditional pleated filters.

Ownership category

akta.pro rank

Product category

Residential HVAC Air Filtration

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Filter Replacement & Vent Register Checks (HSAGAOAB)

akta.pro secondary industry

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

Keywords

• Residential HVAC filters
• Air filtration products
• HEPA-like filtration
• Indoor air quality
• Low-maintenance filters

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. HVAC Filter Sales: One-time hardware sales of air filtration products. Customers purchase the Cimatec Model 1010 filter unit along with optional accessories like wall adapters. The product is designed to cut filter replacements in half, potentially driving repeat accessory purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CleanAir (operating as Cimatec) sells a residential HVAC air filter — the Cimatec Model 1010 — a low-maintenance, HEPA-like filtration unit sold directly to homeowners via its owned e-commerce storefront at a uniform $165 per-unit price across all standard and custom filter sizes, with an optional wall adapter accessory. The product is positioned as an upgrade from typical pleated filters, capturing dust, pollen, dander, and airborne viruses/germs while keeping HVAC airflow unrestricted and reducing replacement frequency.

Product overview

Cimatec is a residential air filtration brand affiliated with Blade Air, formerly operating under CleanAir.ai, ToxBox, and InnerEco Environmental. The company offers a single unified product: the Cimatec Model 1010, a low-maintenance HVAC filter with HEPA-like filtration that captures dust, pollen, and dander while maintaining efficient airflow. The product is available in multiple standard sizes and is designed to reduce filter replacement frequency.

Differentiator

Problem solved

Functional benefit

Products and services

• Cimatec Model 1010 A low-maintenance residential HVAC air filtration system designed to capture dust, pollen, and dander more effectively than traditional pleated filters while maintaining better airflow so the HVAC system runs efficiently; positioned as protecting the home from airborne viruses and germs and as cutting filter replacements in half compared to typical pleated filters. Sold at a uniform $165 list price across all sizes via the company's owned e-commerce storefront, intended for individual residential homeowners with standard HVAC systems.

Quantifiable outcome

• Cuts filter replacements in half compared to typical pleated filters

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Rabbit Air: Rabbit Air is a DTC-leaning residential air purifier brand with HEPA-grade filtration sold direct online. Comparable to Cimatec in go-to-market (DTC, IAQ-focused, design-conscious branding) and end customer, though its product is a standalone purifier rather than an in-duct filter.
• Levoit: Levoit is a fast-growing DTC residential air purifier brand sold primarily through Amazon and its own site. Comparable to Cimatec in DTC-first go-to-market, IAQ positioning and residential customer base, though Levoit focuses on standalone room purifiers rather than in-duct HVAC filtration.

Direct peers

• AprilAire: AprilAire specializes in whole-home residential air filtration and humidification systems installed on HVAC equipment. Closely comparable to Cimatec's 'low-maintenance, high-efficiency filter for any HVAC system' pitch, with overlapping target customer (homeowners seeking a permanent upgrade over disposable filters).
• Honeywell Home (Resideo): Honeywell Home markets residential air filters, air purifiers and IAQ accessories to homeowners. Comparable to Cimatec in end-customer (residential HVAC owners), product category (home air filtration) and brand-led positioning around cleaner indoor air.
• Filtrete (3M): 3M's Filtrete brand is the dominant residential HVAC air filter line in North America. Directly comparable to Cimatec because both sell pleated/HVAC-grade replacement filters to homeowners through retail and DTC, with overlapping size matrices and value propositions around dust, allergen and IAQ capture.

Broad incumbents

• Coway: Coway is a global home air purifier and water appliance brand with strong DTC and subscription mechanics. Comparable to Cimatec in targeting IAQ-conscious homeowners and operating a direct-to-consumer model, though Coway is much larger and primarily sells standalone purifiers.
• Blueair: Blueair is an established residential air purifier brand with HEPA-type filtration sold globally through DTC and retail. Comparable to Cimatec in positioning around HEPA-grade filtration for homeowners, though it sells standalone purifiers at higher price points.
• Carrier: Carrier is a major HVAC OEM whose systems integrate with high-end filtration media. Comparable as a broad incumbent that touches residential indoor air quality through installed HVAC equipment, even though filters are typically OEM/accessory SKUs rather than the lead product.
• Lennox: Lennox sells residential HVAC systems and the Healthy Climate filtration line that competes for IAQ-conscious homeowners. Comparable as a broad incumbent in residential air quality, though its filter line is sold primarily through its dealer network rather than DTC e-commerce.
• Trane: Trane is a leading residential and light commercial HVAC manufacturer. Comparable because Trane systems rely on high-MERV / HEPA-grade filter media for IAQ performance, and the brand competes in the same 'cleaner air at home' narrative that Cimatec sells against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/cleanairai
• LinkedInlinkedin.com/company/cleanair-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanAir