Changan Automobile

Name

Changan Automobile

Legal name

Chongqing Changan Automobile Co., Ltd.

Website

https://globalchangan.com

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jiangbei

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from manufacturing and selling automobiles under multiple brands (CHANGAN, NEVO, DEEPAL, AVATR, Kaicheng LCV). Includes ICE, PHEV, REEV, BEV, and hydrogen fuel cell vehicles. Sales through authorized dealerships and distributors globally.
2. Aftersales Services and Parts: Service network providing maintenance, repairs, parts supply, and technical training across 14,000+ service outlets globally. Revenue from spare parts, service labor, and warranty services.
3. Battery and Energy Services: Golden Shield battery brand development and sales, battery swapping network participation, and energy management services. Revenue from battery sales to third parties and energy infrastructure services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Changan Automobile manufactures and sells passenger and commercial vehicles across multiple brands (AVATR, DEEPAL, CHANGAN NEVO, CHANGAN UNI, CHANGAN LCV) covering ICE, PHEV, REEV, BEV, and hydrogen fuel cell powertrains. The company delivers software-defined vehicles built on its proprietary SDA architecture, Tianshu autonomous driving and AI systems, and Golden Shield battery technology, serving mainstream to premium consumer segments in 115+ countries.

Product overview

Changan Automobile operates a multi-brand portfolio spanning five sub-brands: AVATR (premium EV with Huawei Qiankun ADS and HarmonyOS, co-developed with CATL), DEEPAL (mid-range NEV for young consumers with design awards), CHANGAN NEVO (digital intelligent vehicles on the proprietary SDA software-defined architecture), CHANGAN UNI (mainstream gasoline/hybrid for family users), and CHANGAN LCV/Kaicheng (commercial vehicles and pickups). Supporting technologies include the Tianshu Pilot autonomous driving system (L3-certified on Deepal SL03), the Tianshu large AI model (in-house multimodal generative AI), the Tian Shu AI cockpit (Intel AI Box Ultra-based), the Golden Shield battery brand, the BlueCore hybrid system (44.28% thermal efficiency engine), the SDA software-defined vehicle platform (L1-L6 architecture), and hydrogen fuel cell technology. The company is accelerating globalization under the 'Vast Ocean Plan' with local production in Thailand, Brazil, Mexico, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• AVATR (阿维塔): High-end emotional intelligence EV brand co-developed with Huawei and CATL. Positioned as premium intelligent driving brand with models AVATR 11, 12, 06T.
• DEEPAL (深蓝汽车)
• CHANGAN NEVO (长安启源)
• CHANGAN UNI (长安引力)
• CHANGAN LCV (长安凯程)
• Golden Shield (金钟罩)
• New Blue Core (新蓝鲸动力)

Products and services

• AVATR Premium intelligent EV sub-brand jointly developed with Huawei and CATL, targeting high-end consumers with advanced Huawei Qiankun autonomous driving and HarmonyOS-powered interiors. Models include AVATR 11, 12, 06T, and 07.
• DEEPAL Mid-range new energy vehicle (BEV, REEV, hydrogen) sub-brand designed for tech-savvy younger consumers, featuring award-winning design (Red Dot, iF Design Awards) and advanced electric powertrains.
• CHANGAN NEVO Digital intelligent EV sub-brand built on Changan's proprietary SDA software-defined architecture, targeting mainstream family and younger consumers seeking smart, software-updatable vehicles.
• CHANGAN UNI Mainstream passenger vehicle sub-brand offering ICE, HEV, and PHEV models including the CS75 Plus and Eado series, targeting middle-class family consumers with affordable smart mobility.
• CHANGAN LCV (Kaicheng) Commercial vehicle and pickup sub-brand (Kaicheng) offering vans, trucks, and the Hunter/Hunter Plus pickup line for logistics operators and commercial fleet buyers.
• AVATR 07 Premium intelligent electric SUV from the AVATR sub-brand featuring 800V architecture, Huawei Qiankun autonomous driving system, and three electric powertrain options.
• DEEPAL S05 Mid-range new energy vehicle SUV from the DEEPAL sub-brand available in BEV and REEV variants, sold through Changan's UK, Middle East, and other international subsidiaries.
• Deepal SL03 Mid-range new energy sedan from the DEEPAL sub-brand available in BEV, REEV, and hydrogen fuel cell variants for tech-savvy younger consumers.
• CS75 Plus BlueCore HEV Hybrid electric SUV from CHANGAN UNI sub-brand featuring the proprietary BlueCore hybrid powertrain with 44.28% thermal efficiency, targeted at mainstream family consumers at an entry price of 109,900 yuan.
• Fourth-Generation Eado HEV Hybrid electric sedan from CHANGAN UNI sub-brand featuring the BlueCore hybrid powertrain, targeted at mainstream family sedan buyers.
• Changan Nevo A06 (Sodium-Ion) Digital intelligent EV from CHANGAN NEVO sub-brand equipped with CATL sodium-ion battery technology, marking the world's first mass-produced sodium-ion passenger EV.

Quantifiable outcome

• 500,000 vehicle sales target by 2030, reaching top-10 global automakers
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered moderate, major, minor and core.

• IntelmoderateTechnology or Integration · 22 June 2026Joint release of AI cockpit solution at China International Supply Chain Promotion Expo. Intel AI Box Ultra's first mass production launch in Changan vehicle. Solution based on Intel Core Ultra SoC with heterogeneous CPU/GPU/NPU architecture for local AI processing, voice interaction, and multimodal perception. Product is Changan Tian Shu cockpit AI Box with Android ecosystem compatibility.
• BAIC GroupmajorStrategic or Co-development Partner · 15 June 2026Strategic cooperation agreement signed June 13, 2026 focusing on forward-looking technologies, emerging industries, green and low-carbon development, industrial supply chains, and overseas markets. Both companies are pillars of China's automotive sector and first two companies in China to obtain L3 autonomous driving model approvals. Partnership leverages complementary R&D, industrial resources, and overseas market capabilities.
• Chongqing Liangjiang New AreaminorOthers · 13 June 2026Chongqing regained position as China's top automobile-producing city in 2025 with 2.788M vehicles manufactured. International media delegation visited Changan Global R&D Center as part of 5th CMG Forum exploring city's smart EV innovations.
• JD.com (Deepal L06)moderateChannel Partner/ Reseller/ Distributor · 1 June 2026Strategic partnership for exclusive sales of Deepal L06 extended-range version through JD.com's e-commerce platform. JD.com provides exclusive online sales channel for the model as part of Deepal's multi-channel distribution strategy.
• Portugal National Football Federation (FPF)moderateGTM or Marketing Partner · 22 May 2026Global strategic partnership making Changan Official Global Partner of Portugal National Football Team. Partnership includes DEEPAL S05 PHEV handover, 1,000km European test drive program (Lisbon to Madrid to Turin), and brand collaboration film 'Sounds Like Changan'. Supports Vast Ocean Plan European expansion targeting Middle East and Africa markets with 500M+ supporters.
• Kawa Group (Brazil)majorStrategic or Co-development Partner · 22 May 2026Joint unveiling of new production line in New Mexico and Changan Uni-T in Brazil with $950M investment cycle 2026-2028. Vehicle features advanced engine technology and flexible fuel capability tailored for local markets.
• OgilvymoderateGTM or Marketing Partner · 13 May 2026Strategic partnership for global social media and website operations spanning Europe, Latin America, Middle East & Africa, and Asia-Pacific. Supports Vast Ocean Plan 2.0 expansion targeting doubling overseas sales to 1.5 million units by 2030. Ogilvy deploys global operating model for consistent culturally resonant brand identity.
• CATL Battery Swapping Network Partners (NIO, FAW, BAIC, Chery, GAC)moderateTechnology or Integration · 1 May 2026CATL's Chocolate Swap battery swapping network partnership involving Changan along with NIO, FAW, BAIC, Chery, and GAC. Network growing to 1,650 stations across 127 cities by May 2026, targeting 3,000+ stations by end of 2026 across nearly 190 cities.
• CATL (Contemporary Amperex Technology)coreTechnology or Integration · 21 April 2026Strategic partnership for sodium-ion battery development and mass production. CATL and Changan launched the world's first mass-produced sodium-ion passenger vehicle (Nevo A06) in February 2026. CATL's Naxtra sodium-ion battery achieves 175 Wh/kg energy density. Partnership includes 60 GWh supply agreement with HyperStrong and $725M investment in Fujian sodium-ion production capacity. CATL is Changan's launch customer for sodium-ion batteries.
• JD.com (Ride-hailing)minorStrategic or Co-development Partner · 1 April 2026JD.com planning ride-hailing service 'Open Ride Service' in partnership with Changan with pilot testing in Jinan. New e-commerce plus automaker mobility model potentially bypassing traditional ride-hailing aggregators.
• CAOA Group (Brazil)majorStrategic or Co-development Partner · 26 March 2026Joint venture for manufacturing in Brazil with R$5 billion (~$950M USD) investment cycle 2026-2028. Inaugurated new automated production line in Anápolis producing first Brazil-made CHANGAN UNI T vehicle. Partnership focuses on high-tech and green mobility including flex-fuel technology development and EV production.
• CATL (Naxtra Sodium-ion)coreTechnology or Integration · 1 February 2026Joint unveiling of Nevo A06, the first mass-production passenger EV with sodium-ion batteries (45 kWh pack) achieving 400+ km range. Partnership positions both companies at forefront of sodium-ion commercialization targeting 30-40% of total battery market.
• Thailand Manufacturing BasemajorStrategic or Co-development Partner · 1 May 2025First overseas NEV production base in Rayong, Thailand with 100,000 annual capacity expandable to 200,000. Regional manufacturing headquarters for Southeast Asia and global supply center for right-hand-drive vehicles. NEVO Q05 secured over 3,000 orders in Thailand within three days of May launch.
• Ganfeng LithiumcoreStrategic or Co-development Partner · 22 December 2023Cooperation memorandum signed for joint venture on (semi-) solid-state battery R&D and manufacturing industrialization. Partnership based on equal shareholding and efficient operation principles, exploring cooperation across entire battery chain from upstream lithium mining to downstream recycling. Represents Changan's commitment to next-generation battery technology development.

Scale indicators14 records

Recent moves12 records

Expansion highlights7 records

Emerging players

• NIO: NIO is a Chinese premium EV maker focused on battery-swap infrastructure and software-driven cabins, competing with AVATR in the premium intelligent EV segment and participating in CATL's swap network alongside Changan.

Broad incumbents

• Toyota Motor Corporation: Toyota is the global volume leader in hybrid powertrains and a benchmark for Changan's BlueCore hybrid system and overseas service network build-out (115+ countries, 14,000+ outlets).
• Volkswagen Group: Volkswagen is the incumbent European volume leader and a primary competitor as Changan enters 10+ European markets via Deepal and AVATR with the new Madrid headquarters.

Direct peers

• BYD Auto: BYD is China's largest NEV maker with vertical battery integration and broad geographic expansion (Thailand, Brazil, Hungary). Competes head-to-head with Changan in domestic NEV pricing and in emerging market exports.
• Chery Automobile: Chery is a Chinese state-affiliated automaker with a heavy export orientation (Russia, Middle East, Latin America, South Africa) and similar small/medium vehicle focus, often cited alongside Changan in overseas market entries.
• Great Wall Motor: Great Wall is a Chinese SUV and pickup-focused OEM (Haval, Tank, Ora, Wey) with NEV and overseas factory investments (Thailand, Brazil). Highly comparable on product mix, brand portfolio structure, and globalization timing.
• SAIC Motor: SAIC is one of China's Big Four state-owned automakers and a direct peer on joint-venture heritage (SAIC-Volkswagen, SAIC-GM), NEV transition (IM Motors, Roewe, MG) and overseas volume scale.
• BAIC Group: BAIC is a state-owned Chinese automaker and the only other L3-permitted OEM alongside Changan; the two signed a 2026 strategic cooperation on autonomous driving and overseas markets, making BAIC both a peer and explicit partner.
• GAC (Guangzhou Automobile Group): GAC is a Chinese state-owned automaker with NEV sub-brands (Aion, Hycan) and JV operations (GAC Toyota, GAC Honda). Comparable to Changan on multi-brand state-owned structure and NEV transition strategy.
• Geely Automobile Holdings: Geely is a Chinese multi-brand automaker with similar portfolio breadth (Geely, Lynk & Co, Zeekr, Geometry, Proton) and an aggressive overseas push. It is the most direct strategic analogue to Changan's sub-brand and globalization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/globalchangan
• YouTubeyoutube.com/@changanautomobile
• Facebookfacebook.com/globalchangan
• Instagraminstagram.com/changanautomobile
• TikToktiktok.com/@changanautomobile

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changan Automobile