Scarlatti

Name

Scarlatti

Legal name

Scarlatti

Website

https://scarlatti.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Research and Analytics Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Due Diligence & Investigative Research (BPAHALAI)

akta.pro secondary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Research consultancy
• Impact modelling
• Workforce research
• Evaluation services
• Psychosocial risk management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: Scarlatti generates revenue through project-based consulting engagements, research services, evaluation projects, and analytics engagements with government agencies, primary industry organizations, and educational institutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Scarlatti is a New Zealand research, evaluation, analytics, and insights consultancy that delivers eight service areas—psychosocial risk management, operations research, impact modelling, workforce research, monitoring and evaluation, social and market research, extension and training, and strategy facilitation—through project-based consulting engagements. The firm sells three proprietary in-house tools: Vocina (AI agent for oral assessment), Unità (psychosocial risk management package), and Confer (survey platform), plus the Primary Industry Research Panel.

Product overview

Scarlatti is a research, evaluation, analytics, and insights consultancy operating since 2004, offering a combination of professional services across eight service areas (psychosocial risk management, operations research, impact modelling, workforce research, monitoring and evaluation, social and market research, extension and training, and strategy facilitation) alongside three proprietary in-house products. The core product portfolio consists of Vocina (an AI agent for oral assessment), Unità (a psychosocial risk management tool), and Confer (a customized survey and data-collection platform), all built and operated by Scarlatti. These products are complemented by a Primary Industry Research Panel (PIRP) and supported by specialized methodologies including the QUICK impact-modelling framework, conjoint analysis, and choice modelling.

Differentiator

Problem solved

Functional benefit

Brands

• Vocina: AI agent for oral assessment that engages learners with oral assessments conducted by AI agents.
• Unità
• Confer

Products and services

• Psychosocial Risk Management Service area that identifies and assesses psychosocial risks to prioritise the impact of work on health, delivered for New Zealand employers and organisations, including through the Unità package.
• Operations Research Service that uses mathematical modelling and data analysis to solve critical business challenges and optimise performance for clients.
• Impact Modelling Service that measures and demonstrates the impact of interventions, including through the proprietary QUICK agent-based modelling framework, for primary industry, government, and education clients.
• Workforce Research Service that uncovers workforce-level insights using statistical modelling, choice modelling, and labour market data to support workforce planning for primary industry and government clients.
• Monitoring and Evaluation Service that measures programme progress and identifies opportunities and achievements through dynamic monitoring and evaluation frameworks for government and primary sector clients.
• Social and Market Research Service that gathers insights on how to drive behaviour and practice change via custom surveys and research design for government, primary industry, and sector clients.
• Extension and Training Service that develops and tests ideas to achieve social and practice change, including workforce development and extension programme design, primarily for New Zealand primary industries.
• Strategy Facilitation Service that brings people and ideas together with a facilitator to agree on a path forward for organisations and programmes.
• Vocina Proprietary AI-powered oral assessment platform that uses AI agents to conduct verbal assessments with learners in real time, generate questions, and grade responses against rubrics and course materials. Built for vocational education providers seeking alternatives to written or one-on-one oral assessments.
• Unità Proprietary 3-step psychosocial risk management package that helps organisations understand and manage psychosocial risks in the workplace with confidence.
• Confer In-house data-collection survey platform offering fully customised techniques including conjoint analysis, choice modelling, live feedback, two-way conversations, and brand-customised surveys with real-time result presentation, used for client research projects.
• Primary Industry Research Panel (PIRP) Research panel for New Zealand's primary industries that recruits participants for paid surveys, interviews, and focus groups via eligibility matching and incentive-based participation.

Quantifiable outcome

• GoodYarn mental health literacy programme has educated over 20,000 people and served over 500 clients in the wellbeing space.
• +1 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Food and Fibre CoVEcoreStrategic or Co-development PartnerFood and Fibre Centre of Vocational Excellence partnered with Scarlatti to develop an AI agent for learner oral assessment. This project aims to offer students alternatives to traditional written assessments and providers alternatives to costly one-on-one oral assessments.
• Enablers of ChangeminorStrategic or Co-development PartnerScarlatti partnered with Enablers of Change and J&R Coutts on an Australian-based project 'Designing the Integration of Extension into Research Projects' examining how the agricultural sector can get greater adoption of RD&E outcomes.
• J&R CouttsminorStrategic or Co-development PartnerPartnered with Scarlatti and Enablers of Change on the 'Designing the Integration of Extension into Research Projects' project in Australia.
• DairyNZcoreStrategic or Co-development PartnerOngoing partnership on workforce research, including the 'Know the Market' project to help dairy farm employers understand job competitiveness. Also collaborated on the Great Futures in Dairying workforce plan.
• Beef + Lamb New ZealandcoreStrategic or Co-development PartnerLong-standing client for impact modelling and monitoring and evaluation services, including the Hill Country Futures programme benefit-cost analysis.
• Te WaihangacoreStrategic or Co-development PartnerCompleted infrastructure workforce capacity baselining study for Te Waihanga (New Zealand Infrastructure Commission) to help identify future capacity pressures across the workforce.
• Ministry for Primary IndustriescoreStrategic or Co-development PartnerMPI has engaged Scarlatti for research services and Scarlatti has applied the QUICK framework for MPI's Extension Services programme evaluation.
• Hort InnovationminorStrategic or Co-development PartnerAustralian horticultural research body partnered with Scarlatti through the 'Designing the Integration of Extension into Research Projects' project.
• Te PūkengaminorStrategic or Co-development PartnerScarlatti undertook data analysis using Statistics New Zealand's Integrated Data Infrastructure to understand and quantify learner volumes, origins and destinations post-graduation for Te Pūkenga's equity strategy.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MartinJenkins: Wellington-based policy advisory, research, and evaluation consultancy serving NZ government and primary-sector clients. Directly comparable to Scarlatti in service mix (evaluation, research, strategy facilitation) and customer base (ministries and Crown entities).
• Sapere Research Group: NZ-headquartered research and economic consultancy offering impact evaluation, social research, and policy analysis for government and primary industries. Closely overlaps Scarlatti's monitoring and evaluation, impact modelling, and workforce research service areas.
• NZIER (New Zealand Institute of Economic Research): Independent economic research institute providing macroeconomic, sector, and policy analysis. Comparable to Scarlatti's economic/impact modelling work and primary-industry sector research, with a shared NZ government and industry-body client base.
• Research First: NZ-based social and market research consultancy with strong government and primary-industry client base. Directly comparable to Scarlatti in research panel management, survey design, and policy-related market research services.

Broad incumbents

• Kantar (formerly Colmar Brunton New Zealand): Global market research and insights firm operating in NZ (formerly Colmar Brunton, where Scarlatti's Workforce Research Lead previously worked). Overlaps directly with Scarlatti's Confer-powered social and market research and survey-based offerings, but at much larger scale and with broader geographic reach.
• Ipsos New Zealand: Global market research and public opinion firm with NZ operations. Comparable to Scarlatti in survey-based research, conjoint/choice modelling, and public-sector evaluation work, but operating at significantly greater scale with broader international infrastructure.
• Deloitte New Zealand: Big Four advisory firm with deep NZ government and primary-industry practices covering evaluation, workforce strategy, and impact analysis. Competes with Scarlatti for similar mandates but operates at vastly larger scale and offers a broader service portfolio.
• Mathematica Policy Research: US-based non-profit research organisation specialising in social programme evaluation, impact analysis, and policy research. Comparable to Scarlatti's QUICK framework and monitoring/evaluation capabilities, particularly in the design and assessment of extension and behavioural-change programmes.

Others

• AgResearch (Impact and Social Sciences teams): NZ Crown Research Institute focused on pastoral agriculture with internal social-science and impact-evaluation capacity. Connected to Scarlatti through overlapping primary-industry research mandates and partnership with Manaaki Whenua; represents an adjacent rather than directly competing capability.

Emerging players

• Behavioural Insights Team: Global behavioural science consultancy applying rigorous evaluation and randomised methodologies to policy and programme design. Comparable to Scarlatti's extension-and-training and impact-modelling practice in methodology, though operating at materially larger scale with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ScarlattiLtd
• LinkedInlinkedin.com/company/scarlatti

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarlatti