MartinJenkins
MartinJenkins is a privately owned New Zealand advisory firm specialising in economics, strategy, and transformational public policy. Its 40+ person consulting team serves central and local government, iwi and Māori organisations, businesses, and community groups, supplemented by the Subsense AI-powered submissions analysis platform built with DataSing.
- Company typePrivate
- Founded1990
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MartinJenkins does
MartinJenkins is a privately owned New Zealand advisory firm founded in the early 1990s, specialising in economics, strategy, and transformational public policy. The firm operates from offices in Wellington (headquarters) and Auckland, with a consulting team of 40+ professionals serving central and local government, iwi and Māori organisations, businesses and industry groups, and community organisations across Aotearoa New Zealand. Service lines span strategy, organisational performance and design, policy and regulatory advisory, evaluation and insights, investment advisory, economic and financial analysis, and partnerships and engagement. The firm is a registered All-of-Government (AoG) Consultancy Services provider across seven categories, giving it preferred access to NZ government procurement.
The firm's revenue model is professional services consulting, with project-based, quote-driven engagements sized by scope, duration, and team composition. In 2024, MartinJenkins extended its offering beyond traditional advisory with the launch of Subsense, an AI-enabled analysis and reporting platform co-developed with DataSing. Subsense is purpose-built for high-volume government submissions processing, theming, stance analysis, and end-to-end report creation, with NZ/AU-hosted infrastructure aligned with NZISM and PSR standards. The firm also uses Microsoft 365 Copilot as a general productivity AI tool within its enterprise security perimeter.
Go-to-market is relationship-led and enterprise-oriented, with direct client engagement through website forms, dedicated Auckland and Wellington contact numbers, and the AoG procurement channel. Marketing is concentrated in thought leadership via the 'What We Think' content hub, LinkedIn, and email newsletter, with a recent emphasis on AI transformation perspectives authored by Practice Lead Jarred Griffiths and Principal Consultant Nicci Simmonds (former High Commissioner to Vanuatu). Ownership is management-held via Executive Directors (Managing Partner Allana Coulon, Partners Nick Davis, Sarah Baddeley, Nick Carlaw) alongside Independent Directors (Independent Chair Dr David Prentice, Jenn Bestwick).
MartinJenkins firmographics
Firmographics- Name
- MartinJenkins
- Legal name
- MartinJenkins
- Website
- https://martinjenkins.co.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MartinJenkins is a privately owned New Zealand advisory firm specialising in economics, strategy, and transformational public policy. Its 40+ person consulting team serves central and local government, iwi and Māori organisations, businesses, and community groups, supplemented by the Subsense AI-powered submissions analysis platform built with DataSing.
- Ownership category
- akta.pro rank
MartinJenkins industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Risk, Compliance & Internal Controls Consulting (BPAHACAJ)
- akta.pro secondary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where MartinJenkins is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
MartinJenkins business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting and Advisory Services: Professional consulting services spanning economics, strategy, transformational public policy, organisational performance, policy and regulatory work, evaluation and insights, investment advisory, economic and financial analysis, and partnerships and engagement. Revenue is generated through project-based engagements with government, iwi, and private sector clients.
- Subsense AI Platform Services: AI-powered analysis and reporting platform services potentially offered as part of consulting engagements, particularly for government consultation and submissions processing. The platform is backed by MartinJenkins expertise and DataSing technology partnership.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MartinJenkins product offering
Product offeringCore offering
MartinJenkins is a New Zealand advisory firm that delivers specialist consulting services across Strategy, Organisational Performance and Design, Policy and Regulatory, Evaluation and Insights, Investment, Economic and Financial Analysis, and Partnerships and Engagement. It complements these professional services with an AI-enabled analysis and reporting platform called Subsense (co-developed with DataSing) that automates high-volume submissions processing, theming, stance analysis, and end-to-end report creation for government consultation work.
Product overview
MartinJenkins is a specialist consulting and advisory firm that offers both consulting services across multiple disciplines and an AI-powered product called Subsense. Subsense is an AI-enabled analysis and reporting platform developed in partnership with DataSing, designed for high-volume submissions processing and consultation analysis. The consulting services include Strategy; Organisational performance and design; Policy and regulatory; Evaluation and insights; Investment; Economic and financial analysis; and Partnerships and engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Subsense: An AI-enabled analysis and reporting platform developed in partnership with DataSing that provides secure consultation analysis with features including high-volume submissions processing, theming and stance analysis, custom content creation, and NZ/AU-hosted infrastructure aligned with New Zealand Government expectations.
Products and services
- Strategy Consulting Specialist strategy consulting for organisations, sectors, and communities, translating high-level aspirations into practical strategies that produce tangible, measurable results. Targeted at NZ government and private sector clients.
- Organisational Performance and Design Consulting service diagnosing organisational issues and aligning operating models with strategy using proven design and implementation frameworks to deliver lasting performance change. For organisations whose strategies are failing because operating models are not aligned.
- Policy and Regulatory Advisory Rigorous, independent policy research, analysis and advice that guides organisations through complex policy processes from regulatory design through to major reform programmes. For clients navigating legislative or policy change and seeking trusted independent advice.
- Evaluation and Insights Designs effective evaluation frameworks, generates data-driven insights, measures the effectiveness of programmes, and helps organisations understand impacts to make evidence-based decisions. For clients needing robust measurement and evaluation.
- Investment Advisory Develops compelling business cases and successful Budget bids, drawing insights from data to measure financial and social returns, and creates investment frameworks that demonstrate value across financial, social, cultural, and environmental dimensions. For organisations seeking investment decision support.
- Economic and Financial Analysis Industry-leading economic and financial analysis, modelling, and advice covering cost-benefit analysis, value-for-money assessments, and business case development. Advises clients on investment decisions to unlock growth opportunities across infrastructure, social services, and regional development.
- Partnerships and Engagement Helps clients connect with diverse communities and stakeholders to realise growth opportunities, partnering with iwi, hapū, and Māori and supporting organisations to be effective and inclusive Treaty partners. For organisations seeking trusted stakeholder and Treaty-partnership outcomes.
- Subsense AI-enabled analysis and reporting platform developed in partnership with DataSing, designed for high-volume submissions processing, theming and stance analysis, custom content and end-to-end report creation for government consultation work. Embeds bespoke terminology, includes fixed human-in-the-loop quality control, and is hosted on secure NZ/AU infrastructure aligned with NZISM and PSR. For government and public-sector clients.
Quantifiable outcome
- Flood forecasting systems help New Zealand avoid an average of $1.2 billion in damage each year (regional and unitary authorities)
- +1 more outcomes
Companies that use MartinJenkins
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
MartinJenkins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
MartinJenkins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DataSingcoreMartinJenkins partnered with DataSing to develop Subsense, an AI-enabled analysis and reporting platform. The partnership combines MartinJenkins' public sector policy and consultation expertise with DataSing's leading-edge capability in applied AI and data infrastructure. Subsense addresses challenges in processing high-volume submissions, theming analysis, and end-to-end report creation for government clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MartinJenkins competitors and assessment
Company assessmentBroad incumbents
- PwC New Zealand: Big 4 advisory firm in New Zealand providing consulting, economics, policy, and public-sector advisory services. Directly comparable because PwC NZ competes for the same AoG consultancy mandates as MartinJenkins, including policy, finance and economics, and risk and assurance categories.
- EY New Zealand: Big 4 advisory firm in NZ offering management consulting, public-sector advisory, and economic analysis. Comparable to MartinJenkins as it competes on AoG panels and serves central and local government clients across similar service categories.
- Deloitte New Zealand: Big 4 advisory firm providing consulting, policy, economic, and transformation services to NZ government and private clients. Comparable because it competes for the same AoG procurement work and operates at the strategy/policy/regulatory intersection.
- KPMG New Zealand: Big 4 firm in NZ delivering advisory, economic, risk and assurance services. Comparable to MartinJenkins as a competing AoG provider with overlapping risk and assurance, finance and economics, and policy capabilities.
- McKinsey & Company: Global management consulting firm with NZ public-sector practice covering strategy, organisational performance and economic advisory. Comparable to MartinJenkins because it competes for major NZ government transformation mandates and operates in the policy/strategy space.
Direct peers
- Castalia Advisors: Boutique economic and policy advisory firm operating in NZ, Australia and the Pacific. Direct peer to MartinJenkins because it offers economics, public policy and regulatory advisory to government clients with a similar boutique specialist positioning.
- Sapere Research Group: NZ-based research and consulting firm specialising in health, social, economic and public policy advisory. Comparable to MartinJenkins because it serves NZ government agencies on policy, evaluation, and economic analysis with a similar specialist boutique model.
- Nous Group: Australasian management consultancy focused on public sector and social sector strategy, policy and organisational performance. Comparable to MartinJenkins because it operates in the same public-sector strategy, evaluation and transformation niche across NZ and Australia.
- Allen + Clarke: NZ-based policy, regulatory and evaluation consultancy serving central and local government. Comparable to MartinJenkins because it competes for similar AoG policy, regulatory and evaluation mandates with a similarly sized specialist team.
- Synergia: NZ consultancy specialising in health, social and public sector evaluation and policy. Comparable to MartinJenkins because it delivers evaluation and insights, policy advice and engagement work to NZ government clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MartinJenkins social profiles
Digital presenceMartinJenkins financial estimates
Financial estimateRevenue estimate
Valuation estimate
MartinJenkins leadership team
Management profileNumber of profiles
Profiles15 records
MartinJenkins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MartinJenkins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MartinJenkins
What does MartinJenkins do?
MartinJenkins is a New Zealand advisory firm that delivers specialist consulting services across Strategy, Organisational Performance and Design, Policy and Regulatory, Evaluation and Insights, Investment, Economic and Financial Analysis, and Partnerships and Engagement. It complements these professional services with an AI-enabled analysis and reporting platform called Subsense (co-developed with DataSing) that automates high-volume submissions processing, theming, stance analysis, and end-to-end report creation for government consultation work.
Is MartinJenkins a public or private company?
MartinJenkins is a private company. It is classified as management employee owned and is currently operating.
When was MartinJenkins founded?
MartinJenkins was founded in 1990. It employs 51 to 100 people.
Where is MartinJenkins based?
MartinJenkins is headquartered in Wellington, New Zealand, in the Oceania region.
How does MartinJenkins make money?
Two revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are subsense AI Platform Services.
Who are MartinJenkins's main competitors?
Broad incumbents on record are PwC New Zealand, EY New Zealand, Deloitte New Zealand, KPMG New Zealand and McKinsey & Company. Direct peers are Castalia Advisors, Sapere Research Group, Nous Group, Allen + Clarke and Synergia.
Does MartinJenkins have an API?
No public API is recorded for MartinJenkins.
What industry is MartinJenkins in?
MartinJenkins's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAJ, Risk, Compliance & Internal Controls Consulting, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 54161 and its SIC code is 8742.