The Entertainer

What The Entertainer does

The Entertainer is a Dubai-based, privately-held lifestyle savings platform founded in 2001 that operates annual subscription memberships providing Buy One Get One Free (BOGO) offers at restaurants, attractions, activities, spas, salons, and hotels. The company sells country-specific memberships (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Singapore) and a multi-country GCC variant, priced in local currency (AED 395–650 for UAE, AED 545–795 for GCC, SGD 65–85 for Singapore, BHD 19.50–29.50 for Bahrain), with a 30-day free trial as the primary acquisition hook. A secondary corporate/B2B channel sells VIP Keys in bulk for employee benefits and client rewards.

The technology backbone is a mobile-first consumer platform available on iOS and Android, supported by a country-localized e-commerce website with checkout, plus BNPL integrations (Tabby, Tamara, Atome) and Apple Pay/Google Pay. The platform runs on AWS cloud infrastructure and features H.A.P.I (Helpful Artificial Personalized Intelligence), a text-based AI virtual assistant that handles natural-language queries about offers and merchants; the company self-discloses limitations in H.A.P.I's response accuracy. Distribution is exclusively digital via owned channels — no physical retail. The company is headquartered at Landmark Group Tower in Dubai Marina with a regional office in Singapore (76A Tras Street) and employs 251–500 staff.

Revenue is generated almost entirely through recurring annual B2C subscriptions supplemented by B2B VIP Key bulk sales. The company has raised disclosed institutional capital from MVI/Abraaj Group (2012) and Al-Futtaim Group (2018), and operates as The Entertainer FZ LLC, a free-zone entity in Dubai. In March 2026 it launched the 'Our Home. Our Heart.' community initiative offering up to 50,000 complimentary One Heart memberships to UAE residents in partnership with Emirates Skywards, and is marking its 25th anniversary in 2026 with a branded documentary co-produced with Ti22 Films that was shortlisted for the New York Festivals TV & Film Awards.

Name

The Entertainer

Legal name

The Entertainer FZ LLC

Website

https://theentertainerme.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

The Entertainer is a Dubai-based lifestyle savings platform that sells annual subscription memberships offering Buy One Get One Free deals at restaurants, attractions, spas, and hotels across the UAE, GCC, and Singapore, serving individual consumers and corporate B2B clients with a mobile-first app.

Ownership category

akta.pro rank

Product category

Lifestyle Discount Subscriptions

NAICS

All Other Miscellaneous Retailers (45999), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Premium/Upmarket Membership Clubs (CRAEADAG), Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Lifestyle discount subscriptions
• BOGO savings platform
• Consumer membership services
• Dining entertainment deals
• Family savings app

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Memberships: Annual digital membership subscriptions providing buy-one-get-one-free (BOGO) offers at partner restaurants, attractions, activities, spas, salons, and hotels. Memberships are sold in country-specific tiers (UAE, GCC, Singapore, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman) with retail and discounted prices. Also offers VIP Key corporate bulk sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Entertainer sells annual subscription memberships that grant individual consumers and corporate buyers Buy One Get One Free (B2O) and discounted offers at a network of third-party partner merchants covering dining, attractions, fitness, beauty, retail, and travel. Memberships are delivered through a mobile-first iOS/Android app (and supporting websites), with regional product variants for the UAE, GCC, Bahrain, Singapore, and complementary B2B bulk VIP Keys distributed via a separate corporate sales channel.

Product overview

The ENTERTAINER is a lifestyle savings platform founded in 2002, offering Buy One Get One Free (BOGO) deals across the Middle East and Asia. The core product is an annual membership subscription (ENTERTAINER Membership) available in country-specific variants (UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Singapore) and a GCC-wide multi-country version. The platform connects users with partner merchants across restaurants, attractions, theme parks, wellness/spa, hotels, and leisure activities. The mobile app (available on iOS and Android) serves as the primary access point for offers. H.A.P.I AI Assistant provides conversational support. The company also offers a free One Heart membership tier as part of community initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• ENTERTAINER UAE Membership
• ENTERTAINER GCC Membership
• ENTERTAINER Singapore Membership
• ENTERTAINER Bahrain Membership
• One Heart Membership
• VIP Keys (Corporate B2B Bulk Offers)

Quantifiable outcome

• Save up to AED 600 at premium restaurants like Asia Asia - The Palm
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Ti22 FilmsflagshipStrategic or Co-development Partner · 7 April 2026Co-production partnership for a branded documentary celebrating The ENTERTAINER's 25th anniversary. The documentary was shortlisted for the New York Festivals TV & Film Awards 2026 in the Corporate Image category. This represents the only UAE entry recognized that year and is considered a milestone for both companies and the broader UAE creative industry.
• Emirates SkywardscoreGTM or Marketing Partner · 12 March 2026Loyalty program partnership for the 'Our Home. Our Heart.' initiative. Emirates Skywards offers members the chance to win a share of up to 2.5 million Skywards Miles through a prize draw, with 25 winners each receiving 100,000 miles. The initiative provides complimentary One Heart memberships to 50,000 UAE residents.
• TabbycoreChannel Partner/ Reseller/ DistributorBuy Now Pay Later (BNPL) payment partner offering pay in 3 zero-interest monthly installments at checkout. Integrated into the purchase flow on the website and app.
• TamaracoreChannel Partner/ Reseller/ DistributorBuy Now Pay Later (BNPL) payment partner offering pay in 4 interest-free monthly installments at checkout. Integrated into the purchase flow on the website and app.
• AtomeminorChannel Partner/ Reseller/ DistributorBuy Now Pay Later (BNPL) payment partner offering 3 monthly payments with 0% interest at checkout. Alternative payment option for customers preferring installment payments.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for H.A.P.I AI assistant and overall platform operations. User data is securely transmitted to AWS for processing, cloud hosting, analytics, and maintaining security.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupon: Global pioneer in BOGO and discounted local experiences via merchant partnerships and app-based redemption. Closest direct analog to The Entertainer's subscription-based deals model across dining, attractions, and leisure.
• LivingSocial: Historical direct competitor to Groupon in BOGO local experiences and subscription deal clubs. Useful peer benchmark for the economics and lifecycle of deal-club subscription businesses.
• Cobone: Dubai-headquartered deals and vouchers platform focused on UAE and wider Middle East, offering discounted dining, attractions, spa, and travel experiences. Competes head-to-head with The Entertainer for merchants and subscribers in the GCC.
• VoucherCodes (Mih/Empathway): Online deals and voucher codes platform operating via web/app, with merchant-funded offers across dining, travel, and leisure. Comparable GTM and merchant-funded model to The Entertainer.

Regional players

• The Luxury Closet: UAE-based membership-driven online marketplace for pre-owned luxury with concierge subscription tiers. Comparable in operating from Dubai with a membership-style consumer model, though category (luxury resale) differs.
• MyDeal.ae / DealHub UAE: UAE-focused deals and discounts aggregator offering vouchers and BOGO-style offers on dining and attractions. Regional peer competing for both merchants and end consumers in the same geography.

Emerging players

• Smiles (Etisalat by e&): UAE telco-led loyalty and rewards programme with merchant offers across dining, retail, and travel. Comparable in bundling consumer deals with telco loyalty but wider category and captive-distribution driven.
• Klook: Asia-Pacific travel and experiences booking platform with merchant-funded deals and packages across attractions, dining, and wellness. Overlaps with The Entertainer's Singapore and lifestyle offer portfolio.

Broad incumbents

• Marriott Bonvoy: Global hospitality loyalty/subscription programme offering members exclusive rates, free nights, and experiences. Adjacent in monetizing consumer access to hospitality and dining through recurring memberships.

Others

• Entertainer (legacy UK brand) / lifestyle deal clubs: UK-based voucher and deals programme operating under the same historical brand category. Adjacent in product category though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theentertainerme/videos
• Facebookfacebook.com/EntertainerApp
• LinkedInlinkedin.com/company/the-entertainer-
• Instagraminstagram.com/entertainerdxb
• Xx.com/EntertainerGCC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Entertainer