MyDeal

What MyDeal does

MyDeal was an Australian online marketplace that operated a deals and discount platform serving Australian consumers across multiple product categories. The company received $200,000 in seed funding from MNF Ventures in December 2011, the only documented capital event. It ceased operations in 2026, closing alongside Catch.com.au as global e-commerce competitors — Amazon (reaching 60% of Australian shoppers), Temu (4.7 million Australian users), and Shein (30% reach) — captured Australian market share at the expense of local platforms. Detailed revenue mechanics, GMV, and unit economics are not disclosed in available sources.

The business operated as a third-party marketplace model, monetizing through commissions on transactions across its platform. No information is available on the technology stack, proprietary features, or platform architecture. Geographic scope was limited to Australia (Oceania region), and no subsequent funding rounds beyond the initial 2011 seed were recorded. A separate Morocco-linked domain (mydeal.ma) is currently listed for sale on sites.ma, framed for potential use in Morocco's deals and e-commerce sector; the relationship between the Australian MyDeal entity and this Morocco domain is not established in the data. Note: firmographic data references Casablanca, Morocco with 11–50 employees and a 2010 founding date, but this conflicts with substantive Australian operational data (December 2011 funding, 2026 Australian-market closure context) and likely refers to the Morocco domain listing rather than the Australian marketplace.

Name

MyDeal

Legal name

MyDeal

Website

https://mydeal.ma

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

11–50 employees

Short description

MyDeal was an Australian online deals and discount marketplace that ceased operations in 2026 amid competitive pressure from Amazon, Temu, and Shein. It had received $200,000 in seed funding from MNF Ventures in December 2011.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Closeout & Liquidation Marketplaces (CRAEAFAF)

Keywords

• Online deals platform
• Discount marketplace
• E-commerce marketplace
• Consumer deals platform
• Online shopping deals

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

MyDeal was an Australian online marketplace platform that aggregated deals and discounts across multiple consumer product categories. The platform connected third-party sellers with Australian consumers seeking discounted merchandise. The company has ceased operations as of 2026, closing alongside Catch.com.au amid increased competition from global e-commerce players.

Product overview

MyDeal was an Australian online marketplace platform offering deals and discounts across various product categories. According to third-party reporting, the platform has ceased operations following the closures of Catch and MyDeal in the Australian marketplace sector.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDeal Online Marketplace

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Broad incumbents

• CouponNetwork: Established digital coupon and promotional marketing platform connecting consumers with brand discounts — adjacent in mechanism (deal/coupon distribution) and comparable in monetization model.
• Jumia: Pan-African e-commerce marketplace with Moroccan operations offering broad assortment across shopping, lifestyle, and adjacent categories; larger incumbent that overlaps with MyDeal's retail/discovery layer.
• RetailMeNot: Large-scale coupon, deals, and cashback aggregator serving broad consumer shopping demand; comparable in offering discount-led discovery across many merchants, but operates at significantly greater scale.

Direct peers

• Groupon: Global horizontal deals and discounts marketplace offering discounted experiences and goods across categories including travel, lifestyle, and shopping — directly comparable business model to MyDeal's multi-vertical offering.
• Wowcher: UK-based deals and discounts marketplace offering local experiences and goods across multiple consumer categories, providing a regional benchmark for horizontal deals platform unit economics.
• Savoo: UK deals and voucher platform offering discounts across multiple consumer categories including travel, shopping, and lifestyle — a comparable horizontal deals player with similar GTM.
• LivingSocial: Historically a major horizontal deals marketplace covering local experiences, travel, and goods; its multi-category discount model closely mirrors MyDeal's stated offering.
• Hmizate: Morocco's most prominent local deals and promotions platform, operating across dining, travel, beauty, and lifestyle — the most directly comparable Moroccan-market competitor to MyDeal.

Emerging players

• PepperTap (historical reference for horizontal local-commerce aggregator): Included as an example of a regional/emerging horizontal local-commerce aggregator that competed against deeper-pocketed vertical incumbents; relevant as a structural comparison for sub-scale horizontal marketplace economics rather than direct category overlap.

Regional players

• Avito: Morocco's leading classifieds marketplace covering goods, services, and lifestyle categories — comparable as a Moroccan consumer-discovery platform, though the primary model is listings rather than curated deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/mydealmaroc
• LinkedInlinkedin.com/company/mydeal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDeal