Atrium Health Foundation

What Atrium Health Foundation does

Atrium Health Foundation (legal entity: Carolinas HealthCare Foundation, Inc.) is a 501(c)(3) nonprofit philanthropic organization established in 1959 and headquartered in Charlotte, North Carolina. It operates as the fundraising arm of the Atrium Health system, channeling charitable contributions to support healthcare programs across the Carolinas, including Levine Children's Hospital, Levine Cancer, heart and vascular care, neurological disorders, behavioral health, hospice, women's care, and medical research. The foundation serves individual donors, corporate partners, grateful patients, and legacy/planned givers, and operates within a regional Carolinas/Southeast footprint.

Revenue is generated entirely through philanthropic contributions across five streams: individual donations (online via the foundation's website and designated funds), corporate giving and sponsorships (e.g., PNC Bank as presenting sponsor of the Levine Children's Gala, contributing over $1.2 million over a decade), event-based fundraising (24 Hours of Booty, Keep Pounding 5K, Levine Children's Gala), employee/workplace giving programs, and legacy/planned giving via the Dreamcatcher Society ($1,000+/year tier) and ahflegacy.org microsite. The foundation raised $64.6 million from 8,351 donors across 12,686 donations in 2025. Strategic partnerships include PNC Bank, Carolina Panthers, 24 Foundation, the William, Jeff & Jennifer Gross Family Foundation ($2M gift), and Hyundai Hope On Wheels ($300K grant, 2022).

The operating technology stack is conventional and non-proprietary — a WordPress-based donation platform, event registration pages, and a blog ('Stories of Hope'). The foundation holds BBB Accredited Charity status and benefits from the U.S. News & World Report 'Best Children's Hospital' designation held by its Levine Children's beneficiary. It employs 51-100 staff and is governed by a Board of Directors.

Name

Atrium Health Foundation

Legal name

Atrium Health Foundation

Website

https://atriumhealthfoundation.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Atrium Health Foundation is a 501(c)(3) nonprofit philanthropic organization, established in 1959 and based in Charlotte, NC, that raises charitable funds from individual donors, corporate partners, and events to support Atrium Health programs across the Carolinas.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Healthcare philanthropy
• Charitable fundraising
• Nonprofit foundation
• Medical research funding
• Corporate giving

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: Individual donors contribute through the foundation's website, with various designated funds for specific causes such as cancer, heart and vascular disease, neurological disorders, infants and children, and other health areas.
2. Corporate Giving and Sponsorships: Corporate partners provide gifts and sponsorships to support healthcare programs, with examples including PNC Bank's $1.2+ million contribution as presenting sponsor of the Levine Children's Gala over a decade.
3. Event-Based Fundraising: The foundation organizes and hosts fundraising events such as the 24 Hours of Booty and Keep Pounding 5K, with proceeds supporting cancer care, research, and patient support programs.
4. Employee Giving Programs: Workplace giving programs where employees contribute through employer-matched charitable contributions.
5. Legacy and Planned Giving: The Dreamcatcher Society and legacy giving programs support long-term philanthropy with annual contributions of $1,000 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atrium Health Foundation is a nonprofit healthcare philanthropy organization that raises and manages charitable donations to support Atrium Health programs across the Carolinas. It offers donors multiple ways to contribute—via online designated funds, signature fundraising events, employee giving programs, and legacy/planned giving through the Dreamcatcher Society—directing proceeds to cancer care, pediatric services, heart and vascular programs, neurological care, and medical research.

Product overview

Atrium Health Foundation is a healthcare philanthropy organization that operates as a single unified offering—providing fundraising and donation management services to support healthcare programs across the Carolinas. The core platform enables donors to contribute to specific causes including cancer, heart and vascular disease, neurological disorders, infants and children, and medical research. The foundation operates several branded programs including the Dreamcatcher Society (a $1,000+ annual giving society supporting Levine Children's), employee giving programs for workplace philanthropy, signature events like the 24 Hours of Booty and Keep Pounding 5K, and the Levine Children's Gala. All offerings funnel charitable contributions to advance health-related issues, programs, and services at Atrium Health facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation and Fundraising Platform A web-based philanthropy platform enabling donors to contribute to designated healthcare causes at Atrium Health, including cancer, heart and vascular disease, neurological disorders, infants and children, behavioral health, hospice, and medical research.
• Dreamcatcher Society A giving society honoring individuals and community partners who contribute $1,000 or more annually to support programs and funds at Levine Children's Hospital.
• Employee Giving Programs Workplace giving programs that enable employers to facilitate charitable giving among employees through workplace campaigns and employer-matched contributions to the foundation.
• 24 Hours of Booty Annual cycling fundraising event raising funds for individuals and families impacted by cancer, held in Charlotte in partnership with 24 Foundation.
• Keep Pounding 5K Annual 5K run/walk fundraising event held in partnership with the Carolina Panthers to support cancer care, research, and patient support programs at Atrium Health Levine Cancer and Levine Children's.
• Levine Children's Gala Annual gala event benefiting Levine Children's Hospital, with PNC Bank serving as presenting sponsor for the past decade, contributing over $1.2 million.

Quantifiable outcome

• Raised $64.6 million from 8,351 donors with 12,686 donations in 2025

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 24 FoundationcoreStrategic or Co-development Partner · 24 July 202624 Foundation partners with Atrium Health Foundation for the annual 24 Hours of Booty event on July 24-25, 2026, in Charlotte, supporting individuals and families impacted by cancer.
• PNC BankcoreGTM or Marketing PartnerPNC Bank has been the presenting sponsor of the Levine Children's Gala for the past decade, donating over $1.2 million to Atrium Health Levine Children's Hospital. Their support demonstrates commitment to children and families in the Carolinas.
• Carolina PantherscoreGTM or Marketing PartnerThe Carolina Panthers partner with Atrium Health Foundation for the Keep Pounding 5K event, supporting cancer care, research, and patient support programs at Atrium Health Levine Cancer and Atrium Health Levine Children's in Charlotte.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Make-A-Wish Foundation: National children's health and wellness charity with overlapping pediatric-cause fundraising, corporate partnership, and event-driven revenue model.
• Children's Miracle Network Hospitals: National children's hospital fundraising organization with overlapping pediatric-cause focus, including corporate partner relationships with regional brands that may also support Atrium Health Foundation events.
• American Heart Association: National health-focused nonprofit with heart-disease cause alignment that overlaps with Atrium Health Foundation's heart and vascular disease fund, competing for corporate sponsors and event-based donors in the Carolinas.
• American Cancer Society: National cancer-focused nonprofit with cause alignment to Atrium Health Foundation's cancer funds, competing for individual donors, corporate sponsors, and event participation in the Carolinas region.
• St. Jude Children's Research Hospital (ALSAC): Large-scale pediatric health philanthropy with similar mission of supporting children's healthcare and research, competing for national corporate sponsors and major-gift donors who may consider the Carolinas.
• Shriners Hospitals for Children: Pediatric specialty hospital philanthropy with comparable mission focus on children's healthcare, sharing donor personas, planned-giving vehicles, and corporate sponsor pools.

Direct peers

• Novant Health Foundation: Regional healthcare foundation serving the Carolinas with a parallel mission of advancing community health through philanthropy, directly competing for individual, corporate, and event-based donors in the same Charlotte-area geography.
• Duke Children's Foundation: Pediatric-focused healthcare philanthropy supporting Duke's children's hospital, with comparable donor cultivation, event, and planned-giving programs targeting individual and corporate donors in the Carolinas.
• Levine Cancer Institute (Philanthropy): Cancer-focused fundraising arm within the broader Atrium Health system that overlaps directly with Atrium Health Foundation's cancer, heart, and pediatric cause funds, sharing donor pools and corporate sponsors.

Regional players

• Vanderbilt University Medical Center Development: Health-system-affiliated development office with comparable academic-medical-center fundraising model (major gifts, planned giving, corporate partnerships), operating in a different geography but serving as a structural and operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/giveatrium
• Facebookfacebook.com/AtriumHealthFoundation
• LinkedInlinkedin.com/company/atriumhealthfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrium Health Foundation