Azahar Coffee
Azahar Coffee is a Colombian specialty coffee company founded in 2018 that directly sources micro-lots from named farmers, roasts at its own Quindío facility, and sells via four Bogotá cafés, e-commerce subscriptions, domestic foodservice wholesale, and international green coffee export.
- Company typePrivate
- Founded2018
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Azahar Coffee does
Azahar Coffee is a Colombian specialty coffee company founded in 2018 that operates a vertically integrated direct-trade business spanning producer sourcing, roasting, retail, e-commerce, foodservice wholesale, and green coffee export. The company sources micro-lots directly from named small and medium-sized farmers across multiple Colombian coffee regions, including Huila, paying fixed prices above market rates and applying the Anker Research Institute Living Price framework to inform producer compensation. Operations are anchored by an owned roastery in Armenia, Quindío, where coffees are milled, roasted, and packaged for both domestic sale and international export, with quality control performed by Q-Grader certified cuppers using sensory evaluation and micro-lot-specific roast curves.
The retail and direct-to-consumer business comprises four physical cafés in Bogotá (El Dorado Airport open 24/7, Parque 93, Nogal, and the Azahar To Go headquarters), an e-commerce storefront on azaharcoffee.com with national shipping via Envía Colvanes, and a coffee subscription product offering biweekly or monthly deliveries of 340g or 500g bags on 3- or 6-month terms. The product portfolio centers on three seasonal roasted coffee lines (Edición Especial Huila, Fruta, Arcoíris) plus a sugarcane-ethyl-acetate decaf processed by partner Descafecol, with complementary merchandise and brewing equipment (Chemex, V60, Aeropress) sold as individual SKUs and starter kits. Pricing ranges from roughly $49,100 to $65,500 COP per 340-500g bag and from $18,400 to $538,900 COP across accessories, with free domestic shipping above $180,000 COP.
The commercial model spans three revenue streams: (1) retail/DTC roasted coffee and merchandise sales in Colombia, (2) recurring subscription revenue, and (3) B2B channels including wholesale supply to Colombian restaurants and cafés and green coffee export to international importers and roasters worldwide. The company is privately held through two Colombian entities (Azahar Coffee Company S.A.S. and Azahar Retail S.A.S.) with no disclosed institutional funding, no parent company, and no subsidiaries.
Azahar Coffee firmographics
Firmographics- Name
- Azahar Coffee
- Legal name
- Azahar Coffee Company S.A.S.
- Website
- https://azaharcoffee.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azahar Coffee is a Colombian specialty coffee company founded in 2018 that directly sources micro-lots from named farmers, roasts at its own Quindío facility, and sells via four Bogotá cafés, e-commerce subscriptions, domestic foodservice wholesale, and international green coffee export.
- Ownership category
- akta.pro rank
Azahar Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Blending & Flavoring (AFAFADAC)
Keywords
Where Azahar Coffee is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
Azahar Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Roasted Coffee Retail Sales: Direct sales of roasted specialty coffee to consumers through physical retail locations and e-commerce. Products include seasonal microlots and blends in 340g, 500g, and 1kg formats. Merchandise (pins, tote bags, notebooks, socks) and brewing equipment (Chemex, V60, Aeropress) also sold.
- Coffee Subscriptions: Recurring subscription revenue from biweekly or monthly deliveries of two bags of roasted coffee (340g or 500g). Subscriptions run for 3 or 6 month terms, providing predictable recurring revenue.
- Green Coffee Export: Export of green coffee (microlots and regional blends) to international importers and roasters worldwide. The company mills and exports directly sourced coffee from Colombian producers.
- B2B Coffee Supply: Supplying roasted coffee to restaurants and cafés in Colombia. Contact via [email protected] or +57 317 7205538 for wholesale inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 340g Coffee Subscription - 2 bags delivered biweekly or monthly |
| Subscription | Monthly | 500g Coffee Subscription - 2 bags delivered biweekly or monthly |
| Unit Pricing | Pay-as-you-go | Single Bag Coffee Products |
| Unit Pricing | Pay-as-you-go | Merchandise and Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Azahar Coffee product offering
Product offeringCore offering
Azahar Coffee is a Colombian specialty coffee company that sources green coffee directly from small and medium-sized producers across Colombia, roasts it in their Quindío department roastery, and sells roasted specialty coffee through four physical cafés in Bogotá, an e-commerce website with subscription options, B2B wholesale supply to restaurants and cafés in Colombia, and international green coffee export to importers and roasters worldwide.
Product overview
Azahar Coffee is a Colombian specialty coffee company offering a diversified portfolio centered on roasted coffee products and green coffee for export. The core product line consists of seasonal single-origin and blended roasted coffees sold in 340g, 500g, and 1kg bags under three main brands: Edición Especial Huila (limited special edition from Huila department), Fruta (fruity profile blends), and Arcoíris (rainbow multi-origin blends). The company also offers decaf coffee and coffee subscriptions (3 or 6 month terms delivering 2 bags every 2 or 4 weeks). Gift sets include Trilogía 340g and Duo Orígenes. Brewing equipment includes Chemex (3-cup and 6-cup), V60 drippers (ceramic and plastic), and Aeropress, sold individually or as complete kits (Kit Café Método series). The merchandise line includes tote bags, notebooks themed around Colombian coffee regions, striped and cream-colored socks, and enamel pins featuring farm and coffee-related motifs. Green coffee (Café Verde) is offered for wholesale and export. All products can be purchased online with national shipping through Envía Colvanes and payment processing via PayU Latam.
Differentiator
Problem solved
Functional benefit
Products and services
- Edición Especial Huila Special edition coffee blend from Huila department featuring Colombia, Castillo, Ombligón, and Caturra varieties with notes of caramel candy, green apple, and peach. Limited quantity seasonal release available in 340g, 500g, and 1kg sizes.
- Fruta Seasonal blend of micro lots with fruity profiles featuring notes of rose water, honey, and strawberry juice. Made from coffees processed with prolonged fermentations. Available in 340g, 500g, and 1kg formats.
- Arcoíris Rainbow blend featuring multiple microlots with notes of plum, panela, and black tea. Celebrates artisanal producer work and Colombian coffee diversity. Available in 340g, 500g, and 1kg formats.
- Decaf Coffee Decaffeinated coffee from El Diamante farm in Santa María, Huila. Made from Caturra and Colombia F6 varieties, processed using ethyl acetate derived from sugarcane at Descafecol Colombia. Features notes of caramel, banana, and vanilla.
- Coffee Subscription Service Recurring coffee subscription delivering two bags of freshly roasted coffee every 2 or 4 weeks. Options include 340g and 500g bags, whole bean or ground (coarse, medium, or fine grind), with 3 or 6 month subscription terms.
- Trilogía Gift Set Gift set containing 3 bags of 340 grams featuring Arcoíris and Fruta house blends plus the latest seasonal release.
- Duo Orígenes Combo Combo of two 500-gram bags allowing customers to choose from Arcoíris, Fruta, and Edición Especial Huila in whole bean or ground format.
- Café Verde (Green Coffee) Green coffee sourced directly from producers across Colombia, available as micro lots from single producers or regional blends. For export to international importers and roasters, and wholesale to Colombian roasting businesses.
- Chemex Coffee Makers Classic Chemex pour-over coffee makers available in 3-cup and 6-cup capacities, paired with paper filters. Targeted at home brewing enthusiasts seeking premium pour-over equipment.
- Hario V60 Drippers Hario V60 pour-over coffee drippers available in ceramic and plastic (size No. 02), for 1-2 cup brewing. Sold alongside HARIO V60 paper filters in packs of 100.
- Aeropress Coffee Maker Aeropress coffee maker for 1-3 cup brewing, sold individually and as part of brewing method kits.
- Coffee Brewing Method Kits Bundled starter kits (Kit Café Método series) combining a bag of Azahar roasted coffee (340g or 500g) with brewing equipment and paper filters for V60, Aeropress, or Chemex methods. Targeted at new home brewing enthusiasts.
- Coffee Merchandise Gift Kits Gift kits (Kit Café Merch series) combining Azahar roasted coffee bags (340g) with branded merchandise such as Colombia-themed tote bags, surprise pins, and notebooks.
- Coffee-themed Merchandise and Apparel Branded merchandise line including Colombia-themed canvas tote bags, coffee-culture socks, softcover notebooks themed around Colombian coffee regions, and engraved enamel lapel pins featuring farm and coffee-related motifs. Sold individually as accessories and gift items.
Quantifiable outcome
- Producers paid fixed prices above market rates, e.g., $2,733,837 COP per 125kg carga for Edición Especial Huila
- +1 more outcomes
Companies that use Azahar Coffee
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Azahar Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Azahar Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Descafecol ColombiacoreDecaffeination facility used for processing decaf coffee products. One of the few facilities in the world to commercially use naturally-derived ethyl acetate from sugarcane for decaffeination, preserving coffee flavor and aroma.
- Small and Medium Coffee Producers Across ColombiacoreDirect trade relationships with individual producers, cooperatives, and grower associations throughout Colombia. Examples include Miller Walles Cruz, Luis Alberto Jojoa, Yina Andrea Silva, Sebastián Valencia, Aldahyr Vaquiro Collazos (Huila), and Diego Andrade Chimbaco (Santa María).
- Cooperatives and Grower AssociationscoreWorking relationships with producer cooperatives and associations across Colombian coffee regions for sourcing microlots and regional blends.
- Anker Research Institute (Sustainable Coffee Buyers Guide)minorUses the Sustainable Coffee Buyers Guide methodology developed by Anker Research Institute to estimate impact on producer livelihoods and set Living Price targets for fair compensation.
- Envía Colvanes S.A.S.minorNational shipping partner for deliveries within Colombia. Company reserves right to change carrier for more efficient service without additional cost to customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Azahar Coffee competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Specialty coffee roaster with strong direct-trade and sustainability programs, training centers, and DTC subscriptions. Highly comparable sustainability/transparency narrative and producer-relationship model, though primarily US-focused.
- Intelligentsia Coffee: Specialty coffee roaster known for direct-trade sourcing, single-origin and seasonal microlot releases, and café/retail operations. Closely comparable in direct-trade philosophy, microlot limited editions, and DTC subscription model.
- Stumptown Coffee Roasters: Pioneer US specialty roaster with in-house roasting, direct-trade sourcing, cafés, and wholesale/DTC channels. Comparable in roasting-plus-cafe hybrid model, subscription commerce, and direct-trade producer relationships, though at significantly larger scale.
- Verve Coffee Roasters: Specialty coffee roaster operating its own roastery, multiple cafés, and DTC subscriptions with a strong farm-relationship and seasonal-release narrative. Comparable in micro-lot focus, café/roastery hybrid, and DTC commerce.
- Devoción: Colombian-born specialty coffee roaster that operates its own roastery in Brooklyn and multiple cafés in NYC, sourcing green coffee directly from Colombian producers. Highly comparable in origin (Colombia), direct-trade model, roastery-plus-cafe footprint, and DTC/subscription channels.
- Juan Valdez Café: Flagship Colombian specialty coffee brand and café chain operated by Federación Nacional de Cafeteros. Most direct peer by origin, target market (Colombian specialty consumer), café model, and global brand association with Colombian coffee.
- La Colombe Coffee Roasters: Specialty coffee roaster with extensive café footprint, DTC e-commerce, subscription services, and B2B wholesale. Comparable across roastery-plus-cafe model, multi-channel GTM, and subscription revenue engine.
- Heart Coffee Roasters: Smaller specialty coffee roaster and café operator with direct-trade sourcing, seasonal single-origin offerings, and DTC subscriptions. Comparable in size profile, roastery-plus-cafe model, and seasonal microlot product strategy.
Broad incumbents
- Blue Bottle Coffee: Large specialty coffee roaster and café operator (owned by Nestlé) with flagship cafés, DTC e-commerce, and subscription offerings. Comparable product mix (specialty roasted coffee + cafés + subscriptions) but operates at substantially broader scale across multiple geographies.
Emerging players
- % Arabica: Specialty coffee brand and rapidly expanding café chain with strong design-led positioning and direct sourcing from producing countries. Comparable in specialty positioning and café-led growth, though primarily Asia-Pacific focused and typically multi-origin rather than Colombian-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Azahar Coffee social profiles
Digital presenceAzahar Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azahar Coffee leadership team
Management profileNumber of profiles
Azahar Coffee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azahar Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azahar Coffee
What does Azahar Coffee do?
Azahar Coffee is a Colombian specialty coffee company that sources green coffee directly from small and medium-sized producers across Colombia, roasts it in their Quindío department roastery, and sells roasted specialty coffee through four physical cafés in Bogotá, an e-commerce website with subscription options, B2B wholesale supply to restaurants and cafés in Colombia, and international green coffee export to importers and roasters worldwide.
Is Azahar Coffee a public or private company?
Azahar Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azahar Coffee founded?
Azahar Coffee was founded in 2018. It employs 11 to 50 people.
Where is Azahar Coffee based?
Azahar Coffee is headquartered in Bogotá, Colombia, in the Latin America region.
How does Azahar Coffee make money?
Four revenue lines are on record. Roasted Coffee Retail Sales are the primary driver. The others are coffee Subscriptions, green Coffee Export and B2B Coffee Supply.
Who are Azahar Coffee's main competitors?
Direct peers on record are Counter Culture Coffee, Intelligentsia Coffee, Stumptown Coffee Roasters, Verve Coffee Roasters, Devoción, Juan Valdez Café, La Colombe Coffee Roasters and Heart Coffee Roasters. Blue Bottle Coffee is listed as a broad incumbent. % Arabica is listed as an emerging player.
Does Azahar Coffee have an API?
No public API is recorded for Azahar Coffee.
What industry is Azahar Coffee in?
Azahar Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 31192 and its SIC code is 2080.