Peak Brain Institute

What Peak Brain Institute does

Peak Brain Institute, founded in 2015 by Dr. Andrew Hill (PhD in Cognitive Neuroscience, UCLA), is a privately-held clinical services firm operating what it describes as a "neurotech gym for the brain." The company provides QEEG (quantitative electroencephalography) brain mapping and neurofeedback training, leveraging operant conditioning and real-time audio/visual feedback to drive measurable changes in brainwave patterns. Its three core products are QEEG Brain Mapping (diagnostic visualization of resting brain resource patterns), Neurofeedback training programs (personalized protocols lasting six weeks to six months), and Mindfulness Coaching delivered as a complementary offering. The firm serves a horizontal mix of individual consumer segments including growth-oriented adults, executives and high performers, peak athletes, and recovery-oriented populations addressing attention, sleep, stress, brain fog, TBI/concussion, and age-related cognitive concerns.

The company operates a hybrid delivery model combining physical offices in five US metros (Los Angeles, Orange County, New York City, St. Louis, Dallas) with international offices in London and Stockholm, plus a global remote neurofeedback channel. Pricing is not publicly disclosed; customers are captured through a consultative intake form and routed into subscription-style programs with renewal options. Revenue streams are predominantly subscription/recurring, with QEEG Brain Mapping memberships bundled into neurofeedback programs and ongoing renewal programs. The company claims 3,000+ cumulative clients served, 20+ brain coaches, and 10+ years of operating experience, and runs a content and podcast marketing engine (HeadFirst Podcast, Dr. Hill's personal site) to drive top-of-funnel demand. A wholly-owned publishing subsidiary, Peak Brain Press, extends the founder's authored works ("Gifted & Tortured" and forthcoming "Half a Second More," June 2026) into adjacent educational revenue.

Peak Brain appears bootstrapped and founder-controlled with no disclosed venture or private equity investment. The firm has formalized its executive layer with a COO (Derek Peacock) and a VP of Remote Program Management (Jonathon Lomeli). The underlying technology is clinical neuroscience hardware and protocol-driven services rather than a software or AI platform, and growth to date appears to have been achieved through geographic expansion, channel diversification (remote delivery), and verticalized program packaging rather than capital-intensive scaling.

Name

Peak Brain Institute

Legal name

Peak Brain Institute

Website

https://PeakBrainInstitute.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Peak Brain Institute is a privately-held clinical services firm founded in 2015 by Dr. Andrew Hill that delivers QEEG brain mapping, neurofeedback training, and mindfulness coaching to individual consumers seeking cognitive, performance, and recovery improvements across US and international locations plus remote delivery.

Ownership category

akta.pro rank

Product category

Neurofeedback and Cognitive Performance Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Educational Support Services (61171)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Neurofeedback training
• QEEG brain mapping
• Brain performance optimization
• Cognitive enhancement services
• Mindfulness coaching

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Neurofeedback Training Programs: Programs ranging from six weeks to six months with personalized brain training protocols, QEEG Brain Mapping Membership, and weekly online mindfulness group access.
2. QEEG Brain Mapping: Comprehensive brain mapping service including unlimited brain maps for one year, functional neuroscience consultations, and access to group mindfulness sessions.
3. Mindfulness Coaching: One-on-one mindfulness coaching with personal coaches plus access to remote and in-office group mindfulness classes.
4. Renewal Programs: Ongoing membership and renewal options for continued brain training and mapping services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peak Brain Institute provides personalized neurofeedback brain training and QEEG brain mapping services, supported by one-on-one mindfulness coaching, delivered both in-office across US and international locations and remotely worldwide. Programs range from six weeks to six months and use operant conditioning with real-time audio/visual feedback to drive measurable changes in brain function. The company serves individuals seeking cognitive enhancement, executive performance, athletic performance, and recovery from conditions such as TBI, concussion, brain fog, sleep issues, and stress.

Product overview

Peak Brain Institute is a neurofeedback and QEEG brain mapping services provider offering three core products. QEEG Brain Mapping provides advanced brain visualization and analysis, serving as the diagnostic foundation. Neurofeedback is the main training intervention using operant conditioning to shape brainwave patterns over time. Mindfulness Coaching complements these offerings as an add-on module providing one-on-one coaching and group classes. All programs are designed around personalized protocols with QEEG Brain Mapping membership included in neurofeedback programs.

Differentiator

Problem solved

Functional benefit

Products and services

• QEEG Brain Mapping Quantitative electroencephalography (QEEG) brain mapping service that visualizes the brain's electrical activity, analyzes resting patterns of resources (endophenotypes), and uses LORETA source localization to model performance and experience. Includes unlimited brain maps for one year, two functional neuroscience consultations, and access to group mindfulness sessions; designed for individuals seeking a detailed look at their personal physiology to inform a personalized training plan.
• Neurofeedback Training Brain training intervention that uses neuroplasticity and operant conditioning to drive long-term changes in brain function, with real-time audio and visual events contingent on brain activity to gently shape brainwave patterns over time. Programs range from six weeks to six months and include personalized brain training protocols; delivered remotely or in-office for individuals seeking improvements in attention, sleep, stress, focus, processing speed, creativity, motivation, and performance.
• Mindfulness Coaching One-on-one mindfulness coaching with a personal coach combined with access to remote and in-office group mindfulness classes. Designed to support health, healing, and greater awareness and to complement QEEG mapping and neurofeedback training; available as a standalone subscription program.

Quantifiable outcome

• Initial effects typically felt within first 2 weeks (6 sessions)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myndlift: Myndlift offers remote, home-based neurofeedback training using personal EEG devices, closely mirroring Peak Brain's remote delivery model and target audience of self-optimizing consumers.
• Apex Brain Centers: Apex Brain Centers runs clinical neurofeedback and QEEG-based brain training programs for performance and recovery, directly overlapping with Peak Brain's core service offering and clinical positioning.

Others

• Emotiv: Emotiv manufactures consumer and research-grade EEG hardware and brain-computer interface products, supplying the broader neurofeedback and brain-monitoring ecosystem in which Peak Brain operates.
• CogniFit: CogniFit offers digital cognitive assessment and brain-training tools sold to consumers, clinicians, and researchers, sitting in the same cognitive-performance category as Peak Brain's programs but delivered purely as software.
• Cerebral: Cerebral is a telehealth mental health platform addressing anxiety, depression, and attention issues — overlapping conditions Peak Brain targets through neurofeedback, but via prescription medication and therapy rather than brain training.

Broad incumbents

• BrainMaster Technologies: BrainMaster manufactures and supports clinical neurofeedback hardware and software used by practitioners worldwide, making it an incumbent in the underlying technology stack Peak Brain's services depend on.
• EEG Info: EEG Info is a long-established provider of neurofeedback equipment, training, and certification for clinicians, operating more broadly across the neurofeedback value chain than Peak Brain's clinic-only model.

Emerging players

• BrainHQ (Posit Science): BrainHQ offers computerized cognitive training exercises backed by clinical research, competing for the same attention, memory, and processing-speed customer demand that Peak Brain's neurofeedback programs address.
• Muse (Interaxon): Muse sells consumer EEG headbands marketed for meditation, sleep, and focus, occupying an adjacent brain-wellness category with lower price points and broader consumer reach than Peak Brain's clinical sessions.
• NeuroTracker: NeuroTracker provides cognitive perceptual training software used by athletes and high performers for focus and decision-making, overlapping with Peak Brain's Peak Athletes and Executives segments on the performance use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peakbrainla
• Facebookfacebook.com/peakbraininstitute
• LinkedInlinkedin.com/company/peak-brain-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Brain Institute