What Dougall's does

Dougall's, legally CERVEZAS ARTESANALES DE CANTABRIA S.L., is a privately held Spanish craft brewery founded in 2006 by Andrew Dougall in Liérganes, Cantabria. The company produces a portfolio of approximately a dozen craft beers across styles (IPAs, pale ales, pilsners, amber ale, stout, bitter, alcohol-free/gluten-free variants, and collaborations) using traditional brewing methods with an enzymatic gluten-reduction process for its Sin line. Distribution is concentrated in Cantabria and northern Spain through a combination of an owned e-commerce platform, on-site factory sales, a regional wholesale network of partner bars and restaurants, and an on-site restaurant serving a weekend menú del día at €39.90.

The business model blends three revenue streams: packaged beer sales (€2.28–€4.36 per bottle/can), on-premise food and beverage through the brewery restaurant, and an experiential layer comprising guided Saturday factory tours at €18 per person, the recurring Los Jueves de DouGall's event series (extending into Santander via the DouGall's San Celedonio partner venue), branded merchandise, gift vouchers, and a DouGall's Coin points-based loyalty program. Cross-industry circular-economy partnerships — Serrería José Lavín (sawdust/hops upcycling) and La Pasiega de Peña Pelada (yeast-to-cheese Cremosuco, World Cheese Awards 2016 Gold) — and a planned 300 m² greenhouse fed by fermenter CO₂ distinguish the sustainability narrative. External funding to date consists of a 2019 ~€1.4M crowdfunding round via Fellow Funders and three small non-reimbursable regional subsidies from Sodercan (€13.3K cumulative, 2023–2024) for domestic promotion and international market opening.

Dougall's customer base is entirely B2C/long-tail: craft beer enthusiasts in Cantabria and northern Spain, supplemented by tourists visiting the Liérganes brewery. Geographic reach is described as regional, with stated ambitions for European export supported by a dedicated Export webpage and 2024 Exporta Más Cantabria grant funding. The company is preparing to celebrate its 20th anniversary in September 2026 with a festival in Liérganes.

Name

Dougall's

Legal name

CERVEZAS ARTESANALES DE CANTABRIA S.L.

Website

https://dougalls.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Dougall's is a craft brewery founded in 2006 in Liérganes, Cantabria, Spain, producing a portfolio of artisanal beers sold through e-commerce, on-site restaurant, factory tours, and regional wholesale to craft beer enthusiasts in northern Spain.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Craft beer production
• Artisanal brewery
• Craft beer e-commerce
• Brewery tours and tastings
• Regional beer distribution

Headquarters

HQ city

Valverde De Leganés

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer sales: Direct sale of packaged and canned craft beers to consumers through the company's e-commerce platform and factory direct channel. Beers are sold in individual units as well as discounted multi-pack bundles.
2. On-site restaurant: The brewery operates an on-site restaurant (menú del día at €39.90) that generates revenue from food and beverage consumption during factory visits and events.
3. Merchandise: Sale of branded merchandise including apparel and accessories bearing the DouGall's brand identity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dougall's manufactures and sells a portfolio of craft beers (IPAs, Pale Ales, Pilsners, Amber Ales, Stouts, Bitters, and specialty beers including alcohol-free/gluten-free variants) under its own brand, distributed primarily through its own e-commerce platform and on-site factory direct sales, supplemented by wholesale to local bars and restaurants in Cantabria. The brewery additionally operates an on-site weekend restaurant, guided brewery tours, branded merchandise, and a points-based loyalty program (DouGall's Coin).

Product overview

DouGall's is a craft brewery based in Liérganes, Cantabria, Spain, operated by CERVEZAS ARTESANALES DE CANTABRIA S.L. The company produces a portfolio of craft beers including IPAs (IPA4, IPA9, Session IPA), pale ales (942), pilsners (Raquera, Hoppy Pils), amber ales (Tres Mares), stouts (Session Stout), bitters (Leyenda), and specialty beers (Sin gluten-free, xBuyer collaboration). The core beer products are sold in bottles and cans through the e-commerce platform, complemented by a points-based loyalty program (DouGall's Coin), branded merchandise (t-shirts, sweatshirts, glasses), and on-site experiences including guided factory tours and a weekend restaurant serving a closed menu with beer pairings. The company also collaborates with third-party platforms like Google Analytics for web analytics and accepts multiple payment methods including Visa, MasterCard, and Bizum.

Differentiator

Problem solved

Functional benefit

Products and services

• IPA4 (West Coast IPA) West Coast IPA brewed since 2015 for IPA lovers. Golden beer with melon and citrus aromas built on pale malt with generous dry hopping; very fresh with low body allowing long sips, finishing dry with moderate bitterness.
• IPA9 (DDH Hazy West Coast IPA) DDH Hazy West Coast IPA brewed since 2018 for hop enthusiasts. Orange-colored, very hazy beer with citrus aromas, grapefruit on the palate supported by peach and mango on a malty base with silky texture from oats.
• 942 (American Pale Ale) American Pale Ale brewed since 2012. Golden beer with generous American hop additions providing citrus and tropical fruit aromas (mango, peach) with tasty body and a balanced finish.
• Sin (Alcohol-Free and Gluten-Free IPA) Alcohol-free and gluten-free IPA brewed since 2024 for non-drinkers and celiac consumers. Features aroma of grass, fruit, resin, and pineapple from Idaho7 and Citra hops; fruity on the palate with good body, balance, and clean slightly bitter finish. Gluten-reduced via enzyme treatment during fermentation.
• Tres Mares (American Amber Ale) American Amber Ale brewed since 2006 for lovers of dark beers. Combines malt aromas of licorice, toffee, and smoky touches with biscuit, chocolate, and dried fruit on the palate, finishing dry, bitter, and pleasant.
• Session Stout (Sweet Stout) Sweet Stout brewed since 2017, combining malts for flavor depth with roasted aromas recalling coffee and chocolate. Black beer with full body and tasty sip; finishes with sweet roasty notes.
• Leyenda (Extra Special Bitter) Extra Special Bitter brewed since 2006. The company's first recipe. Copper-colored British-style ale with caramel, flowers, noble hops and biscuit on the nose and palate; moderate body, tasty, bitter finish.
• Raquera (Pilsen) Pilsen brewed since 2012 following the 1516 German Purity Law with pale malt, noble hops and lager yeast. Crystalline, well-carbonated with light, friendly, subtle, and refreshing aroma and flavor.
• Hoppy Pils Hoppy Pils brewed since 2026. Refreshing, hoppy Pilsen-style beer with citrus and tropical fruit notes (grapefruit, lime) and a light resinous background; light body, crisp bitterness, and dry clean finish.
• Session IPA Session IPA brewed since 2025. Clean, crystal-clear, very drinkable beer with strong citrus, tropical fruit, and floral aromas; balanced flavor of grapefruit, peach, and strawberry with a bitter dry aftertaste.
• xBuyer Rubia (Collaboration Lager) Lager beer created in collaboration with the xBuyer Team of the Kings League. Clean fresh aroma with citrus, orange peel, and light floral notes; balanced palate with medium body, agile sip, and soft malty base.
• Branded Merchandise Dougall's branded merchandise including t-shirts (e.g., black original 'DouGall's Fresh Beer' tee, gray and dusty-blue variants, women's fit shirts), sweatshirts, and accessories — sold via the e-commerce storefront and points store.
• Factory Visit (Guided Brewery Tour & Tasting) Guided tours of the brewery in Liérganes every Saturday at 12:30. Includes the history of founder Andrew Dougall and the company's evolution, step-by-step brewing process, raw materials, and a beer and cheese tasting. Duration ~1.5 hours; priced at €18 per person.
• On-Site Restaurant (Menú del Día) Weekend restaurant service at the Liérganes brewery with a closed menu of local seasonal products and honest recipes, multiple taps of Dougall's beers available during the meal. Saturdays and Sundays at 14:30; €39.90 per person (€14 children's menu).
• Pack 12 Vasos (Branded Glassware) Pack of 12 branded DouGall's 'medidor de felicidad' (happiness meter) glasses made of tempered glass, lightweight and resistant, stackable, decorated on both sides. Conil 47 cl model. Redeemable via the DouGall's Coin loyalty points store.
• Gift Vouchers (Vales) Digital gift vouchers redeemable for factory visits, restaurant meals, or combined packages for 1–4 people. Delivered via email, never expire, require prior reservation.

Quantifiable outcome

• Cremosuco cheese made with DouGall's yeast won Gold at the World Cheese Awards 2016, validating the quality and commercial potential of the brewery's yeast by-product stream.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Serrería José LavíncoreStrategic or Co-development PartnerSerrería José Lavín supplies sawdust to DouGall's as a raw material for upcycling spent hops. This circular economy partnership transforms a brewing waste product into a usable input, demonstrating the brewery's commitment to sustainability and zero-waste principles.
• La Pasiega de Peña PeladacoreStrategic or Co-development PartnerLa Pasiega de Peña Pelada uses yeast recovered from DouGall's brewing process to produce the Cremosuco cheese, which won a gold medal at the World Cheese Awards 2016. This cross-industry partnership leverages brewing by-products in artisanal food production.
• xBuyer TeamminorGTM or Marketing PartnerCollaboration with xBuyer Team for the co-creation of the xBuyer Rubia beer, leveraging the xBuyer community's audience and co-marketing reach.
• DouGall's San Celedonio (Santander)coreGTM or Marketing PartnerDouGall's San Celedonio in Santander is a partner venue for the Los Jueves de DouGall's weekly events series, extending the brewery's event programming beyond Liérganes to the city of Santander.
• El Bigote MexicanominorGTM or Marketing PartnerCollaboration with El Bigote Mexicano for themed events, combining Mexican culinary themes with DouGall's craft beers to attract new audiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Basqueland Brewing Project: Spanish craft brewery (Hernani, Basque Country) with a similar producer-owned, IP-forward portfolio, omnichannel distribution (own e-commerce + bars), and a strong brand identity in northern Spain. Closest analog to DouGall's in scale, geography, and product strategy.
• Naparbier: Independent Spanish craft brewery from Navarra with a comparable hop-forward IPA-led portfolio and on-premise taproom model. Similar production scale and Spanish craft positioning make it a direct head-to-head competitor for on-trade taps in northern Spain.
• Garage Beer Co. Spanish craft brewery with own-brand canned distribution primarily through bar accounts and own e-commerce. Closely comparable model (specialty IPAs, premium pricing, no mass-market discounts) and similar geographic positioning to DouGall's.
• Laugar Brewing Co. Basque craft brewery with an on-site taproom, festival-driven community events, and a flagship IPA portfolio — directly comparable to DouGall's in terms of brewing approach and experience-led distribution in northern Spain.

Broad incumbents

• BrewDog: UK-headquartered craft brewery pioneer operating its own taprooms, e-commerce, and franchised bars globally. Relevant as a blueprint for scaling a craft brand around taprooms and DTC, even though its product strategy is broader than DouGall's regional focus.
• Estrella Galicia (Hijos de Rivera): Galician regional brewer with a craft sub-brand (1906) and dominant on-premise presence in northern Spain. Direct competitor for tap handles in Cantabria and the natural incumbent DouGall's must displace for wholesale growth.
• Mahou San Miguel: Spain's largest national brewer with a craft-leaning portfolio (including craft-acquisition experiments). Relevant as the structural incumbent DouGall's competes against for shelf space, draft taps, and consumer mind share in the on-premise channel.
• Sierra Nevada Brewing Co. Pioneering US craft brewery known for founding-era IPAs (e.g., Pale Ale) and producing a broad hop-forward portfolio. Relevant as the canonical 'pioneer craft brewer' peer whose brand-equity trajectory DouGall's aspires to within the Spanish market.
• Cervezas Alhambra (Mahou San Miguel): Granada-based specialty/craft-leaning brand inside the Mahou portfolio positioned as an artisanal Spanish lager/pilsner line. Closest large-incumbent benchmark for DouGall's on-trade pricing and brand storytelling in Mediterranean Spain.

Regional players

• Barcelona Beer Company: Independent Spanish craft brewery serving the Catalonian/Madrid market via own-brand cans and bar accounts. Comparable business model (DTC + on-premise) operating in a different Spanish region, useful for understanding cross-regional craft pricing and channel benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CervezaDougalls
• Instagraminstagram.com/dougalls
• Xx.com/cervezadougalls
• LinkedInlinkedin.com/company/dougalls-cerveza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dougall's