Garage Beer
Garage Beer is a Barcelona-founded craft brewery (est. 2015) producing hop-forward IPAs, sours, and limited-edition collaborations across three city taprooms, EU e-commerce, and a tiered monthly subscription, now expanding nationwide in the US backed by NFL co-owners Travis and Jason Kelce.
- Company typePrivate
- Founded2015
- HeadquartersEspina, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Garage Beer firmographics
Firmographics- Name
- Garage Beer
- Legal name
- Cerveceros Garage SL
- Website
- https://garagebeer.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Garage Beer is a Barcelona-founded craft brewery (est. 2015) producing hop-forward IPAs, sours, and limited-edition collaborations across three city taprooms, EU e-commerce, and a tiered monthly subscription, now expanding nationwide in the US backed by NFL co-owners Travis and Jason Kelce.
- Ownership category
- akta.pro rank
Garage Beer industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer Brewing & Brands (CRADAIAA)
Keywords
Where Garage Beer is headquartered
LocationHeadquarters
- HQ city
- Espina
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Garage Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Craft Beer Product Sales (US): Garage Beer US generates revenue through the sale of craft beer products nationwide, supported by national expansion following Durational Capital Management's investment. The company is scaling its distribution to reach broader consumer markets.
- Craft Beer Product Sales (Barcelona): Garage Beer Co sells canned craft beer directly to consumers via its e-commerce store (shop.garagebeer.co) and at its three Barcelona taprooms. Individual cans are priced from €3.95 to €7.00.
- Garage Beer Club Subscription: Monthly recurring subscription delivering new beer launches to members' homes. Three tiers: STANDARD (4 cans, €25/month), SESSION (8 cans, €40/month with free shipping), IMPERIAL (16 cans, €74/month). Billing occurs on the 1st of each month.
- Taproom / On-site Sales: Garage Beer Co operates three taprooms in Barcelona (Poblenou, Universitat, Sant Andreu) serving beers on-site, with Poblenou open daily and weekend late-night service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Imperial membership: 16 cans of new releases monthly with 20% online discount |
| Subscription | Monthly | Session membership: 8 cans of new releases monthly with 15% online discount |
| Subscription | Monthly | Standard membership: 4 cans of new releases monthly with 10% online discount |
| Unit Pricing | Pay-as-you-go | Single can pricing (on-demand) |
| Unit Pricing | Pay-as-you-go | Soup Day Pack: limited bundle of Soup Day 2026 special releases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Garage Beer product offering
Product offeringCore offering
Garage Beer is a craft brewery producing and selling a portfolio of canned craft beers (NEIPAs, West Coast Pilsners, sours, Double IPAs, gluten-free variants) under its own brand. Products are sold directly to consumers through three Barcelona taprooms, an e-commerce store shipping within Spain and the EU, and a monthly Beer Club subscription service in three membership tiers (Standard, Session, Imperial).
Product overview
Garage Beer is a craft beer company based in Barcelona, Spain, offering a portfolio of canned beers organized into categories: Core Range (year-round staples), Hoppy (including IPAs, DIPAs, and West Coast Pils), Sours (fruit-forward sour beers), Classic, Dark, and Lagers. The portfolio features named products such as Soup (the signature NEIPA), Soup Nectaron, Soup Dolcita, Soup DIPA, Nabulio, Stef, Lollies, Drumsticks, Ocata, Knudsen, Santako, Palomar, HEXCRAFT, Cold Killer Trout, Amphitryon, Morpheme, Soundscapes, Unzipped '26, 500, Five Dollar Sub, Aphelion Red, and 498. The company also sells limited-edition mixed packs (e.g., Soup Day Pack) and merchandise (limited-edition glassware and apparel). A subscription offering, the Garage Beer Club, provides monthly deliveries of new releases across three tiers: Standard (4 cans), Session (8 cans), and Imperial (16 cans).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Garage Beer valued at $200 million after recent funding, succeeding in a declining craft beer market
- +1 more outcomes
Companies that use Garage Beer
Customer profileIdeal customer profiles2 records
Garage Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Garage Beer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Jay BilasminorGarage Beer engaged Jay Bilas (known as 'Attorney at Lager') for its March Madness giveaway campaign, leveraging his sports commentary persona for marketing and brand awareness.
- BeatBox BeveragesminorPatrick Brang, newly appointed CFO of Garage Beer, joined from BeatBox Beverages which was recently acquired by Anheuser-Busch InBev. Brang's beverage industry experience supports Garage Beer's national scaling.
- Molson CoorsminorAndrew McGuire, newly appointed Chief Revenue Officer at Garage Beer, spent over two decades in sales leadership at Molson Coors, bringing deep distribution and sales expertise from one of the largest North American brewers.
- Bullhouse Brewery (Belfast)minorCollaboration with Bullhouse Brewery from Belfast on APHELION RED, an Irish Red Ale 5.2% ABV, demonstrating international craft beer collaboration culture.
- OLOGY Brewing Co. (Tallahassee, Florida)minorCollaboration on MORPHEME, a 7% creamy IPA brewed with Riwaka, Riwaka Hopkief, and Bru-1 hops. Garage Beer Co's Pacific intercoastal hop adventure collaboration.
- Finback (New York, USA)minorThird collaboration with Finback from New York. Previous collaboration was a pastry stout; this time focusing on a pale, soft, and juicy Double IPA (SOUNDSCAPES) featuring Strata, Columbus, and Mosaic hops.
- Brujos Brewing (Portland, Oregon)minorCollaboration with Brujos Brewing on HEXCRAFT, a West Coast IPA brewed during Sam's visit for the MASH festival. A classic West Coast IPA featuring Simcoe and Mosaic hops on a German Pilsner malt base.
- Hercules Brewing (Querétaro, Mexico)minorSecond collaboration with Hercules Brewing following their MASH visit. AMPHITRYON is a 6% NEIPA featuring Eclipse, Citra, and El Dorado Cryo hops, celebrating Hercules Brewing's craft and Mexican brewing culture.
- 2 Kiwis (Rupia, Girona)minorCollaboration on beer #498, an Extra Pale Ale featuring Nelson Sauvin and Nectaron hops, a modern take on a West Coast IPA with New Zealand fruitiness.
- PRIZM (Montpellier, France)minorCollaboration on NABULIO, a 6.6% IPA blending East Coast haze with West Coast dryness. Features Strata, Columbus, and Bru-1 hops for strawberry, grapefruit, and dank character.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Garage Beer competitors and assessment
Company assessmentRegional players
- Mahou San Miguel: Spain's largest domestic brewery, dominant in on-premise channels. Represents the dominant Spanish competitor Garage Beer must differentiate against in its home market.
- Estrella Damm: Leading Spanish brewery with strong Barcelona/Catalan identity and Mediterranean positioning. Closest local-market incumbent to Garage Beer's Barcelona craft base.
Broad incumbents
- Bell's Brewery: Established US craft brewery with regional-to-national distribution and a portfolio of hop-forward and amber styles. Comparable as a mid-to-large craft competitor for shelf space.
- Stone Brewing: Established US craft brewery with broad national distribution and taproom venues. Comparable to Garage Beer's planned US national footprint and craft brand positioning.
- Lagunitas Brewing Company: Major US craft brewery (owned by Heineken) with national distribution and hop-forward IPAs. Relevant benchmark for Garage Beer's US scale-up ambition and hop-forward product style.
- Sierra Nevada Brewing Co. Pioneer US craft brewer with deep national distribution and a portfolio of hop-forward styles. Provides a comparable scale and brand-loyalty benchmark for Garage Beer's US ambitions.
- New Belgium Brewing: Large US craft brewery with national distribution, owned by Kirin. Comparable to Garage Beer on craft heritage, sustainability positioning, and US retail scale.
Direct peers
- BrewDog: Scotland-based international craft brewery operating its own taproom bars and DTC e-commerce/subscription channels, with multi-geography distribution. Closest analog to Garage Beer's craft-plus-taproom-plus-DTC model.
Emerging players
- Athletic Brewing Company: Fast-growing US craft brewer (non-alcoholic focus) with national distribution. Comparable trajectory of a craft brand achieving rapid US national scale from a niche positioning.
- Toppling Goliath Brewing Co. Iowa-based craft brewery known for highly rated IPAs, DIPAs, and limited releases. Comparable to Garage Beer on hop-forward style emphasis and limited-release hype model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Garage Beer social profiles
Digital presenceGarage Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garage Beer leadership team
Management profileNumber of profiles
Profiles6 records
Garage Beer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garage Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garage Beer
What does Garage Beer do?
Garage Beer is a craft brewery producing and selling a portfolio of canned craft beers (NEIPAs, West Coast Pilsners, sours, Double IPAs, gluten-free variants) under its own brand. Products are sold directly to consumers through three Barcelona taprooms, an e-commerce store shipping within Spain and the EU, and a monthly Beer Club subscription service in three membership tiers (Standard, Session, Imperial).
Is Garage Beer a public or private company?
Garage Beer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Garage Beer founded?
Garage Beer was founded in 2015. It employs 1 to 10 people.
Where is Garage Beer based?
Garage Beer is headquartered in Espina, Spain, in the Europe region.
How does Garage Beer make money?
Four revenue lines are on record. Craft Beer Product Sales (US) is the primary driver. The others are craft Beer Product Sales (Barcelona), garage Beer Club Subscription and taproom / On-site Sales.
Who are Garage Beer's main competitors?
Regional players on record are Mahou San Miguel and Estrella Damm. Broad incumbents are Bell's Brewery, Stone Brewing, Lagunitas Brewing Company, Sierra Nevada Brewing Co. and New Belgium Brewing. BrewDog is listed as a direct peer. Emerging players are Athletic Brewing Company and Toppling Goliath Brewing Co..
Does Garage Beer have an API?
No public API is recorded for Garage Beer.
What industry is Garage Beer in?
Garage Beer's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.