Crossville

What Crossville does

Crossville Inc. is a US-based tile manufacturer founded in 1986 and headquartered in Crossville, Tennessee, producing ceramic, porcelain, glass, and natural stone tiles for residential and commercial applications. The company sells across six core verticals — residential, healthcare, hospitality, multifamily, automotive, and education — through a multi-channel distribution architecture combining showrooms, commercial distributors, contractors, direct sales representatives, and a National Accounts program for large enterprise customers. Technical differentiation rests on proprietary durability technologies (slip-resistance, freeze-thaw resistance) enabling outdoor, pool, and freeze-thaw applications, alongside a carbon neutral tile offering that supports LEED-certified construction projects.

The company operates a two-tier product strategy: a premium portfolio of ceramic, porcelain, glass, and natural stone tiles organized by visual aesthetic (marble look, wood look, stone look, solid color) and the CrossValue value-oriented program targeting price-sensitive segments. Pricing is project-based and quote-driven, with no public pricing — consistent with a B2B specification sale model in which tiles are embedded into commercial build documents by architects and designers. Marketing emphasizes trade show presence at NeoCon, Healthcare Design Conference, BDNY, and Coverings, supported by case-study content, a specifications library, and Visual Touch Technology for design visualization.

In October 2023, Crossville was acquired by AHF Products, a strategic flooring operator pursuing vertical integration across multiple flooring categories. Crossville now operates as a wholly-owned subsidiary, retaining its brand identity, US manufacturing footprint, and 501-1000 employee base. The company celebrated its 40th anniversary in 2026 and continues to participate in major industry events, with the US Department of Energy providing a $150,000 grant in October 2023 tied to industrial decarbonization initiatives.

Name

Crossville

Legal name

Crossville Inc.

Website

https://crossvilleinc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crossville is a US-based tile manufacturer founded in 1986, producing ceramic, porcelain, glass, and natural stone tiles for residential and commercial customers across healthcare, hospitality, multifamily, automotive, and education segments. Now a subsidiary of AHF Products following its October 2023 acquisition, it sells through showrooms, distributors, contractors, and a National Accounts program.

Ownership category

akta.pro rank

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tile Product Sales: Crossville generates revenue through one-time sales of ceramic, porcelain, glass, and natural stone tile products. Products are sold through distributors, showrooms, and directly to contractors and project managers for commercial and residential applications.
2. National Accounts: Large-scale project accounts managed directly with national corporate customers for consistent product supply across multiple locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Crossville is a U.S.-based manufacturer of ceramic, porcelain, glass, and natural stone tile products, founded in 1986 and headquartered in Crossville, Tennessee. The company designs and produces tile surfacing for residential and commercial applications, including flooring, walls, countertops, and exterior cladding. Following its October 2023 acquisition by AHF Products, Crossville continues to operate its manufacturing facility and product portfolio under the new corporate parent.

Product overview

Crossville is a US-based tile manufacturer with over 40 years of experience producing ceramic, porcelain, glass, and natural stone tiles. The company operates as a single unified product portfolio organized by material type (ceramic, porcelain, glass) and visual aesthetics (marble look, wood look, stone look, solid color), supplemented by a CrossValue value-oriented product line. Tiles are designed for diverse market segments including residential, healthcare, hospitality, multifamily, automotive, and education, with applications spanning indoor, outdoor, pool, resort, wall, and tile-over-tile installations. The company was acquired by AHF Products in October 2023.

Differentiator

Problem solved

Functional benefit

Brands

• CrossValue: A value-oriented tile program offering affordable ceramic and porcelain tile solutions.

Products and services

• Porcelain Tile Porcelain tile collections manufactured by Crossville for use as flooring, wall coverings, countertops, and exterior cladding in residential and commercial settings.
• Ceramic Tile Ceramic tile products manufactured for residential and commercial surfacing applications, including floors and walls.
• Glass Tile Glass tile offerings produced and distributed by Crossville for decorative and architectural surfacing applications.
• Natural Stone Tile Natural stone tile products sourced and distributed by Crossville for premium residential and commercial surfacing projects.
• Tile Panels Larger-format tile panel products designed for efficient installation in commercial and high-end residential projects.
• CrossValue Program A customer program offered by Crossville, providing value-added services or incentives to qualified purchasers and partners.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Marshall Medical CenterminorOthersHealthcare facility featured as a case study customer, demonstrating Crossville tile installation in healthcare settings. Customer reported satisfaction with product durability, design excellence, and responsive technical support from local representatives.
• Bridgestone ArenaminorOthersMajor entertainment venue featuring Crossville tile in the Lexus Lounge, demonstrating hospitality application of porcelain, ceramic, glass, and natural stone tile designs.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Daltile: Daltile is the largest US-based manufacturer and distributor of ceramic, porcelain, and stone tile, offering a comparable product portfolio across residential and commercial segments and directly competing with Crossville in domestic tile specification.
• Mohawk Industries: Mohawk Industries is a US-listed flooring conglomerate owning major tile brands (American Olean, Marazzi) and competing broadly with Crossville through its tile portfolio as well as carpet, LVT, and wood categories.
• Shaw Industries: Shaw Industries is one of the largest US flooring manufacturers across multiple categories including tile, broadloom, LVT, and resilient; as a broad incumbent it competes with Crossville in commercial specification.

Direct peers

• American Olean: American Olean is a US tile brand (owned by Mohawk Industries) producing ceramic and porcelain tile for residential and commercial applications, directly competing with Crossville in similar specifications and channels.
• Florida Tile: Florida Tile is a US-based manufacturer of porcelain and ceramic tile serving residential and commercial markets with a comparable product range, distribution model, and sustainability positioning to Crossville.
• Marazzi: Marazzi is a major US-marketed porcelain and ceramic tile brand offering a comparable design-driven, multi-vertical product range and competing directly with Crossville in commercial specification.
• Emser Tile: Emser Tile is a US tile and natural stone manufacturer/distributor serving residential and commercial channels through showrooms and dealers, directly competing with Crossville's distribution model and product range.
• MSI (M S International): MSI is a large US distributor and importer of flooring, countertops, and tile including porcelain and ceramic tile, competing with Crossville in residential and commercial specifications via a multi-brand showroom model.
• Bedrosians Tile & Stone: Bedrosians is a US tile, stone, and surfacing manufacturer and distributor with showrooms nationwide, offering comparable ceramic, porcelain, and glass tile assortments to design and commercial buyers.

Others

• AHF Products: AHF Products is Crossville's parent company and a strategic acquirer of flooring brands, providing distribution, supply chain, and R&D infrastructure that directly shapes Crossville's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crossvilleinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossville