Emser Tile
Emser Tile is a privately-held U.S. designer and marketer of ceramic, porcelain, and natural stone tile, founded in 1968 and headquartered in West Hollywood. It sells primarily through independent contractors and installers serving residential and commercial construction, with growing emphasis on outdoor living applications.
- Company typePrivate
- Founded1968
- HeadquartersWest Hollywood, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Emser Tile does
Emser Tile is a privately-held U.S. designer and marketer of ceramic, porcelain, and natural stone tile products, headquartered in West Hollywood and founded in 1968. The company employs between 501 and 1,000 people and generates revenue primarily through one-time sales of tile products to independent contractors and installers serving the residential construction and renovation market, with a secondary commercial segment. Its portfolio spans indoor and outdoor applications — including porcelain pavers for driveways, rooftops, patios, pools, and building facades — differentiated by slip-resistance, freeze-thaw durability, and natural aesthetic finishes such as wood and marble looks and concrete-inspired designs.
The business operates via a channel-led go-to-market through independent contractors and installers, formalized by the July 2025 launch of Emser Rewards, a points-based loyalty program awarding one point per dollar spent on material purchases (with seasonal 4x multipliers), redeemable for merchandise, tools, trips, and experiences. Marketing emphasizes storytelling-led social engagement on Instagram and Pinterest, including influencer partnerships and user-generated content, supplemented by executive thought leadership in trade publications. Emser participates in industry positioning alongside major tile manufacturers Dal-Tile, MSI, and Crossville, with particular focus on the indoor-outdoor transition and outdoor living trend.
The company operates inside a $4.31B U.S. ceramic and porcelain tile market (2023) where tile holds 12.6% of total U.S. floor coverings sales; that market contracted 3.5% in 2023 due to high interest rates dampening residential activity, and 2025 U.S. tile consumption is projected at ~2.67B sq ft, the lowest since 2014. Pricing is not publicly disclosed, and the company carries no disclosed AI/ML, proprietary technology platform, or recurring revenue layer beyond the loyalty program.
Emser Tile firmographics
Firmographics- Name
- Emser Tile
- Website
- https://emser.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Emser Tile is a privately-held U.S. designer and marketer of ceramic, porcelain, and natural stone tile, founded in 1968 and headquartered in West Hollywood. It sells primarily through independent contractors and installers serving residential and commercial construction, with growing emphasis on outdoor living applications.
- Ownership category
- akta.pro rank
Emser Tile industry classification
Industry- Product category
- Ceramic and Porcelain Tile
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Flooring Contractors (23833)
- SIC
- Pottery & Related Products (3260), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG), Tile & Stone Flooring Installation (HSAPAGAE)
Keywords
Where Emser Tile is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
Emser Tile business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Tile product sales: Emser Tile generates revenue through the sale of ceramic and porcelain tile products to independent contractors, installers, and the residential trade segment. The company offers a loyalty program (Emser Rewards) that awards points per dollar spent on material purchases.
- Outdoor living products: Revenue from tile products designed for outdoor living spaces including porcelain pavers for driveways, rooftops, patios, pools, and building facades.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Emser Tile product offering
Product offeringCore offering
Emser Tile designs, sources, and markets a broad assortment of tile and natural stone products, including ceramic and porcelain tile and porcelain pavers for outdoor applications. The company distributes its products primarily through a network of independent contractors, installers, and trade partners across the United States.
Product overview
Emser Tile is a tile manufacturer offering residential and commercial tile products including porcelain pavers, ceramic tiles, and outdoor living solutions. The company operates Emser Rewards, a loyalty program for independent contractors and installers. Emser Tile serves both residential and commercial segments, providing products with features such as slip-resistance, freeze-thaw durability, and natural aesthetics like wood and marble looks.
Differentiator
Problem solved
Functional benefit
Brands
- Emser Rewards: Loyalty program for independent contractors and installers offering points for material purchases, redeemable for merchandise, tools, trips, and experiences.
Products and services
- Ceramic and Porcelain Tile A core assortment of ceramic and porcelain tile products designed for residential and commercial flooring and wall applications, featuring slip-resistance, freeze-thaw durability, and aesthetics that mimic wood, marble, and concrete.
- Natural Stone Products Quarried and finished natural stone products sold for architectural and interior applications, distributed through trade partners and contractors.
- Porcelain Pavers Porcelain pavers engineered for outdoor hardscape applications such as patios, walkways, and pool decks, offering durability and weather resistance.
- Emser Rewards Loyalty Program A loyalty program designed for trade customers and installers, providing rewards and incentives for repeat purchases of Emser Tile products.
Quantifiable outcome
- Industry market share maintained at 12.6% despite overall decline
Companies that use Emser Tile
Customer profileSegments3 records
Ideal customer profiles1 record
Emser Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Emser Tile partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Emser Tile competitors and assessment
Company assessmentEmerging players
- Lunada Bay Tile: Lunada Bay Tile is a niche tile manufacturer focused on glass, ceramic, and stone tiles for residential and commercial applications. Smaller and more design-forward than Emser but competes in adjacent tile categories and channels.
Broad incumbents
- American Olean (Dal-Tile/Mohawk): American Olean is a tile brand within the Dal-Tile/Mohawk portfolio serving residential and commercial markets. Comparable ceramic and porcelain tile product mix to Emser with strong national distribution.
- MSI (M S International): MSI is a leading national distributor of flooring, countertops, and tile, including extensive porcelain and ceramic tile lines. Named explicitly as a peer of Emser in outdoor living and indoor-outdoor transition product discussions, with comparable contractor-channel distribution.
- Marazzi (Mohawk Industries): Marazzi is a global ceramic tile brand owned by Mohawk Industries with significant U.S. distribution. It competes in the same residential and commercial tile categories as Emser, with broader international sourcing and scale advantages.
- Dal-Tile (Mohawk Industries): Dal-Tile is the largest U.S. ceramic tile manufacturer and a division of Mohawk Industries. It is explicitly named alongside Emser in industry discussions on outdoor living and competes directly in residential and commercial tile across similar distribution channels.
Direct peers
- Florida Tile: Florida Tile is a U.S. ceramic and porcelain tile manufacturer serving residential and commercial markets. Comparable mid-tier scale to Emser with overlapping product categories and distribution via dealers and contractors.
- StonePeak Ceramics: StonePeak Ceramics is a U.S. manufacturer of porcelain tile specializing in large-format and architectural applications. Comparable mid-tier manufacturer positioning with overlapping technical porcelain product offerings to Emser.
- Happy Floors: Happy Floors is a U.S. tile importer and distributor specializing in European porcelain and ceramic tile. Comparable mid-tier market positioning with similar contractor and dealer channel distribution to Emser.
- Bedrosians Tile & Stone: Bedrosians is a family-owned tile and stone distributor with national showrooms and a similar mid-tier positioning to Emser. Both companies serve residential contractors with comparable porcelain, ceramic, and natural stone offerings.
- Crossville (Mohawk Industries): Crossville is a U.S.-based porcelain tile manufacturer specializing in commercial and residential applications. Cited alongside Emser as a peer in industry executive discussions on outdoor living, with comparable product positioning and specifications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Emser Tile social profiles
Digital presenceEmser Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emser Tile leadership team
Management profileNumber of profiles
Profiles2 records
Emser Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emser Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emser Tile
What does Emser Tile do?
Emser Tile designs, sources, and markets a broad assortment of tile and natural stone products, including ceramic and porcelain tile and porcelain pavers for outdoor applications. The company distributes its products primarily through a network of independent contractors, installers, and trade partners across the United States.
When was Emser Tile founded?
Emser Tile was founded in 1968. It employs 501 to 1,000 people.
Where is Emser Tile based?
Emser Tile is headquartered in West Hollywood, United States, in the North America region.
How does Emser Tile make money?
Two revenue lines are on record. Tile product sales are the primary driver. The others are outdoor living products.
Who are Emser Tile's main competitors?
Lunada Bay Tile is listed as an emerging player. Broad incumbents are American Olean (Dal-Tile/Mohawk), MSI (M S International), Marazzi (Mohawk Industries) and Dal-Tile (Mohawk Industries). Direct peers are Florida Tile, StonePeak Ceramics, Happy Floors, Bedrosians Tile & Stone and Crossville (Mohawk Industries).
Does Emser Tile have an API?
No public API is recorded for Emser Tile.
What industry is Emser Tile in?
Emser Tile's product category is Ceramic and Porcelain Tile. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAOAG, Tile Setting Materials (Mortars, Mastics & Grouts). Its NAICS code is 327110 and its SIC code is 3260.