Microgreens

Name

Microgreens

Legal name

Microgreens

Website

https://microgreens.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Microgreens is a Portuguese e-commerce specialty-produce retailer selling live microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, and rare ingredients to upscale restaurants and individual consumers across Iberia and eight other European countries, with a 24-hour harvest-to-delivery guarantee.

Ownership category

akta.pro rank

Product category

Specialty Produce

NAICS

All Other Specialty Food Retailers (445298), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Retail-Food Stores (5400), Food And Kindred Products (2000)

akta.pro primary industry

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

akta.pro secondary industries

Fresh Herbs & Microgreens Wholesale (AFAIACAC), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Microgreens production
• Edible flowers retail
• Specialty produce e-commerce
• Culinary garnish products
• Fresh edible plants

Headquarters

HQ city

Amora

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue is generated through direct online sales of microgreens, edible flowers, living micro vegetables, mini vegetables, edible leaves, algae, dehydrated edible flowers, foliage, rarities, preserves, and specialty items like Flownie (floral brownie). Products are sold at fixed unit prices with per-item and weight-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Microgreens is a Portuguese producer and direct-to-consumer e-commerce retailer specializing in microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, halophytes, foliage, preserves, and rare specialty plants. The company grows and ships fresh perishable produce to customers within 24 hours of harvest, offering 191 SKUs across 14 categories via its own Shopify storefront at microgreens.pt.

Product overview

Microgreens is a Portuguese e-commerce platform specializing in microgreens, edible flowers, and specialty produce for the hospitality industry. The company operates a unified online storefront with multiple product categories including Live Microgreens (Micro Vegetais Vivos), Fresh Edible Flowers (Flores Comestíveis), Dehydrated Edible Flowers (Flores Comestíveis Desidratadas), Mini Vegetables (Mini Legumes), Edible Leaves (Folhas Comestíveis), Seaweeds and Halophytes (Algas e Halófitas), Foliage (Folhagens), Preserves (Conservas), Rarities (Raridades), and the branded Flownie Floral Brownie. The product portfolio spans 191 total results across categories, with the Novidades (New Arrivals) section showcasing the latest additions including specialty seaweeds and rare ingredients. The company ships fresh products within 24 hours of harvest, targeting upscale restaurants and hospitality businesses across Portugal, Spain, and other European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Microgreens (Micro Vegetais Vivos) Live microgreen plants sold in pots and harvested within 24 hours of delivery to ensure maximum freshness. Includes varieties such as Agrião (cress), Aipo (celery), Alho Francês (leek), Amaranto (amaranth), and Beterraba (beetroot). Available only within continental Portugal, Spain, and Balearic Islands due to shipping constraints.
• Edible Flowers (Flores Comestíveis) Fresh edible flowers including Alyssum, Amores Perfeitos (pansies), Aster, Begónias, and Bellis, available in multiple colors and varieties for garnish and decoration of dishes, cocktails, and desserts. 42 products in this category.
• Dehydrated Edible Flowers (Flores Comestíveis Desidratadas) Dehydrated and pressed edible flowers for extended shelf life, including dehydrated Amores Perfeitos and Bellis for use in cakes, desserts, and decorative applications. 28 products in this category.
• Mini Vegetables (Mini Legumes) Miniature vegetables including Flor de Curgete (zucchini flowers), Mini Tomate Tomberry, Mini Curgete Mix, and Cucamelons. Sold as live plants or fresh produce for culinary use. 9 products in this category.
• Edible Leaves (Folhas Comestíveis) Fresh edible leaves including Beldroega Tips, with varieties in green, mix, pink, purple, red, white, yellow, brown, orange, and tiger eye colors. Used for plating, cocktails, infusions, dishes, and desserts. 25 products in this category.
• Seaweeds and Halophytes (Algas e Halófitas) Edible seaweeds and halophytes preserved in salt, including Alga Alface do Mar, Alga Botelho Comprido, Alga Cabelo de Velha, Alga Chorão do Mar, Alga Fava do Mar, Alga Musgo da Irlanda, Alga Wakame, Alga Kombu, Alga Uva do Mar, and Sarcocórnia. Require soaking before consumption. 16 products in this category.

Quantifiable outcome

• 55 MWh annual renewable energy production
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koppert Cress: Dutch-based specialist producer and global distributor of microgreens, edible flowers, and cresses to chefs and hospitality. Highly comparable in product mix, customer base (upscale restaurants), and category specialization.
• Infarm: Berlin-headquartered vertical farming company producing microgreens and herbs in-store and via distribution centers across Europe. Closest European geographic and product overlap, though broader in scope and significantly larger in scale.
• The Chef's Garden: US specialty grower of microgreens, edible flowers, and heritage vegetables supplying top chefs worldwide. Closely comparable in category focus, chef customer base, and SKU breadth of specialty produce.

Broad incumbents

• Gotham Greens: US-based indoor agriculture company growing leafy greens, herbs, and microgreens for retail and foodservice. Comparable in controlled-environment agriculture and microgreens category, but operates at significantly larger scale and broader product portfolio.
• Bowery Farming: US vertical farming operator producing leafy greens, herbs, and microgreens for grocery and foodservice channels. Comparable in indoor production model and microgreens/leafy greens overlap, though at substantially larger scale and broader portfolio.
• Plenty: US vertical farming company producing leafy greens and herbs for retail. Overlaps on indoor-grown specialty produce including microgreens, but operates at much larger scale and broader category scope.
• AeroFarms: US indoor vertical farming company producing microgreens and leafy greens for retail and foodservice. Overlaps in microgreens and indoor agriculture, but operates at much larger scale with broader leafy greens portfolio.

Regional players

• Les Crudettes: France-based specialist in fresh, washed, ready-to-eat salads, herbs, and microgreens for retail and foodservice. Comparable in fresh specialty produce category and European foodservice/retail customer overlap, but more retail-grocery focused.

Emerging players

• GoodLeaf Farms: Canadian vertical farming company specializing in microgreens and leafy greens. Comparable in microgreens specialization and controlled-environment agriculture, but smaller scale and geographically separate.
• TruLeaf Sustainable Agriculture: Canadian indoor farming company specializing in microgreens for retail and foodservice. Comparable in microgreens category focus and indoor production model, though smaller scale and Canada-only geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microgreens