OpenBrand
- Company typePrivate
- Founded2023
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
OpenBrand firmographics
Firmographics- Name
- OpenBrand
- Legal name
- OpenBrand
- Website
- https://openbrand.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OpenBrand industry classification
Industry- Product category
- Market Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where OpenBrand is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OpenBrand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Data Services: OpenBrand operates primarily as a subscription-based market intelligence platform. Full data access is part of OpenBrand's paid subscription. Public quarterly MarketSignal dashboards are freely available, but comprehensive real-time pricing, promotions, market share, consumer insights, and forecasting data require a paid subscription. The subscription model includes dashboard access, data exports, API delivery, and analyst support.
- Custom Research & Analyst Services: Custom analyst research, bespoke data reports, and tailored market insights delivered by category expert analysts for specific client needs, complementing the core data subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | MarketSignal Free Dashboards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OpenBrand product offering
Product offeringCore offering
OpenBrand provides a subscription-based real-time market intelligence platform for the consumer durables industry, combining AI-powered optical web processing, a daily-fielded consumer tracking survey, receipt data, in-store collection, web traffic/clickstream, and economic data. The platform delivers SKU-level competitive pricing and promotional intelligence, modeled market share, consumer behavior insights, and economic forecasting to consumer durable brands, retailers, distributors, and suppliers. Custom analyst research and bespoke data reports complement the core subscription offering.
Product overview
OpenBrand is a unified market intelligence platform for consumer durables, combining four acquired companies under one roof. The core platform integrates MarketShare (accurate market share modeling), MindShare (consumer behavior insights from TraQline's daily-tracking survey), Competitive Intelligence (real-time pricing/promotions via AI-powered optical web processing), and Economic Forecasting (neural net-based scenario predictions). Additional modules include Retail Pricing Intelligence, Leakage Analysis, and Line Review Readiness. Public dashboards (MarketSignal) provide free quarterly data while full access requires subscription. Acquired brands TraQline (1999) and CPR (1989) extend capabilities into consumer tracking and health/beauty/wellness. Data delivery options include dashboards, API feeds, and expert analyst support.
Differentiator
Problem solved
Functional benefit
Brands
- MarketSignal: Quarterly overview dashboards delivering market share, pricing, promotions, and purchase insights publicly
- MindShare
- MarketShare
Products and services
- MarketShare The most accurate market share data available for consumer durables, calculated using a dynamic model that combines transaction data, optically collected web data, clickstream records, in-store data, and survey insights to deliver a holistic view of market share across key retailers, brands, and models.
- MindShare In-depth consumer behavior insights from the longest-running large-scale consumer tracking survey for durables, collected daily. Delivers buyer profiles, competitive draws, consumer consideration sets, purchase motivations, and demographic insights.
- Competitive Intelligence Real-time pricing, promotions, inventory, and product assortment insights across competitive landscapes. Features same-day, daily, and weekly updates with AI-powered optical web processing for price change detection and promotional depth measurement across 200+ retailers and 720K+ product categories.
- Economic Forecasting Neural net-based scenario forecasting for pricing/CPI, retail channel sales, and shipments. Includes baseline, pessimistic, and optimistic scenarios with monthly recalibration and 36-month forecast horizons, achieving MAPE below 2%.
- MarketSignal Dashboards Free quarterly category-level dashboards delivering market share, pricing, promotions, and purchase insights across 270+ consumer durables categories with no paid subscription required.
- OpenBrand CPI Consumer Price Index for Durable Goods and Personal Goods (CPI-DPG), released monthly to public with weekly updates for clients. Built off over 200,000 products collected daily.
- TraQline Longest-running consumer tracking survey for durable goods, providing MindShare buyer behavior and consumer insights data with daily fielding.
- CPR (Competitive Promotion Report) Trade costs, retail margins, new product introductions, package and ingredient changes tracking for health, beauty, and wellness markets.
- Gap TCO Total cost of ownership analysis across printer and copier models and configurations.
Quantifiable outcome
- Most forecasts achieve MAPE below 2%, giving clients high confidence in projections
- +1 more outcomes
Companies that use OpenBrand
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OpenBrand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
OpenBrand partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
OpenBrand competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global insights and consulting firm with extensive consumer panels, retail measurement, and brand-tracking services. Competes for enterprise consumer-insights and market-share budgets alongside OpenBrand's MindShare and MarketShare products.
- Circana: Formed from the merger of IRI and NPD, Circana is one of the largest consumer-intelligence incumbents covering CPG and durables. It offers market share, pricing, and consumer insights at scale and competes for the same enterprise brand and retailer budgets as OpenBrand.
- NielsenIQ: Global measurement and consumer-intelligence incumbent serving CPG, retail, and durables. Its retail measurement services and panel-based consumer data directly overlap with OpenBrand's market share and consumer-insights offerings.
Emerging players
- SPINS: Consumer-goods data provider focused on natural, organic, and specialty products with retail measurement, consumer insights, and market-share analytics. Comparable as an emerging data-and-insights platform expanding into adjacent consumer verticals.
Direct peers
- Prisync: SaaS pricing-intelligence platform that monitors competitor prices, stock levels, and MAP compliance across e-commerce and retail. Directly comparable to OpenBrand's competitive-intelligence and retail-pricing-intelligence modules, though without the consumer-survey and receipt-data layers.
- Numerator: Consumer-panel and market-intelligence platform that emerged from the same Dynamite Data / MarketTrack lineage as OpenBrand's CTO. Numerator competes in receipt-data-driven purchase behavior and consumer insights across categories including durables, making it the closest direct competitor in alternative data and consumer panel analytics.
- Pricefx: Enterprise pricing-software vendor serving manufacturers and distributors with price optimization, rebate management, and competitive pricing workflows. Comparable in serving the same enterprise pricing and revenue-management buyers as OpenBrand.
- MarketTrack: Competitive intelligence and channel-pricing platform that acquired Dynamite Data (the CTO's prior company) before it evolved into Numerator. Directly comparable in real-time pricing, promotion, and assortment intelligence for brands and retailers.
- Competera: AI-driven pricing platform for retail, providing competitive price monitoring, demand-aware pricing recommendations, and SKU-level optimization. Overlaps with OpenBrand's pricing intelligence and forecasting solutions for retail buyers.
Others
- 1010data: Big-data and alternative-data analytics platform founded/led by OpenBrand's CEO Greg Munves. While not a direct competitor today, it represents the broader alternative-data ecosystem and Munves's network, and serves similar enterprise data buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenBrand social profiles
Digital presenceOpenBrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenBrand leadership team
Management profileNumber of profiles
Profiles8 records
OpenBrand subsidiaries and ownership
Company hierarchySubsidiaries4 records
OpenBrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenBrand M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenBrand
What does OpenBrand do?
OpenBrand provides a subscription-based real-time market intelligence platform for the consumer durables industry, combining AI-powered optical web processing, a daily-fielded consumer tracking survey, receipt data, in-store collection, web traffic/clickstream, and economic data. The platform delivers SKU-level competitive pricing and promotional intelligence, modeled market share, consumer behavior insights, and economic forecasting to consumer durable brands, retailers, distributors, and suppliers. Custom analyst research and bespoke data reports complement the core subscription offering.
Is OpenBrand a public or private company?
OpenBrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenBrand founded?
OpenBrand was founded in 2023. It employs 51 to 100 people.
Where is OpenBrand based?
OpenBrand is headquartered in San Diego, United States, in the North America region.
How does OpenBrand make money?
Two revenue lines are on record. Subscription Data Services are the primary driver. The others are custom Research & Analyst Services.
Who are OpenBrand's main competitors?
Broad incumbents on record are Kantar, Circana and NielsenIQ. SPINS is listed as an emerging player. Direct peers are Prisync, Numerator, Pricefx, MarketTrack and Competera. 1010data is listed as an others.
Does OpenBrand have an API?
Yes. OpenBrand supports API data feeds for competitive pricing data delivery. Data can be mapped to product catalogs using model numbers and UPCs for internal system integration. The API enables automated data ingestion and action on pricing intelligence.
What industry is OpenBrand in?
OpenBrand's product category is Market Intelligence Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7310.