Competera
Competera sells an AI-driven retail price optimization platform that uses deep-learning neural networks trained on over 10 billion transactions to help enterprise retailers across 18 countries set optimal prices, with anchor customers including Sephora, JD.com/Joybuy, and Starboard.
- Company typePrivate
- Founded2014
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Competera does
Competera is an AI-driven retail price optimization software company that sells a Contextual AI pricing platform to enterprise retailers managing tens of thousands of SKUs across multiple channels and geographies. Founded in 2014 by Alex Galkin and Alexander Sazonov and incorporated in Cyprus as COMPETERA LIMITED, the company operates with US sales operations in San Mateo and engineering roots in Kyiv, Ukraine. The platform combines deep-learning neural networks trained on over 10 billion transactions and 9 million products with a Model Routing architecture that orchestrates specialized AI models toward revenue, margin, sales, or profit objectives, plus Vision AI for shelf-image price extraction. Functional modules include a Pricing Platform, Competitive Data, Pricing Consultancy, Dynamic Pricing, Price Intelligence, Price Tracking, Pricing Analytics, Promo Management, and Omnichannel Pricing, certified to ISO 27001:2022 and integrated with SAP and SOLUM Electronic Shelf Labels.
The company generates revenue primarily through enterprise software subscriptions consisting of a one-time activation fee plus a monthly volume-based subscription fee, sold via direct field sales and supported by a "Market Test" self-evaluation option. Competera serves 50+ enterprise retailer customers across 18 countries including Sephora, JD.com/Joybuy, Flaconi, Starboard, Lyreco, Speedway Motors, Novus, and a Fortune 500 US department store, with claimed $60 billion in customer revenue optimized and 100% customer retention. Recognition spans Gartner Market Guide (Representative Vendor), Forrester Now Tech, IDC MarketScape (Major Player), QKS Group Spark Matrix (Leader), Inc. 5000 (2025), and consecutive VIP Awards (2023-2024), alongside a 2024-2025 capital base of approximately $8 million across three funding rounds led primarily by SMRK VC Fund.
Competera firmographics
Firmographics- Name
- Competera
- Legal name
- COMPETERA LIMITED
- Website
- https://competera.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Competera sells an AI-driven retail price optimization platform that uses deep-learning neural networks trained on over 10 billion transactions to help enterprise retailers across 18 countries set optimal prices, with anchor customers including Sephora, JD.com/Joybuy, and Starboard.
- Ownership category
- akta.pro rank
Competera industry classification
Industry- Product category
- Retail Price Optimization Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)
- akta.pro secondary industry
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Competera is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Competera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (License Fee): The use of the Software is subject to a Licence Fee consisting of Activation Fee (agreed individually) and Subscription Fee (depending on volume and configuration of Software used). Licensed on a non-exclusive, non-transferable, non-sublicensable basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise subscription with volume-based configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Competera product offering
Product offeringCore offering
Competera provides an AI-driven retail pricing optimization platform that combines contextual AI, competitive data collection, and pricing analytics to help enterprise retailers set optimal prices across categories, stores, and channels. The platform uses deep-learning neural networks trained on over 10 billion transactions and 9 million products, processes around 60 pricing and non-pricing factors, and integrates with retailer ERP systems such as SAP. It also offers a pricing consultancy service and complementary competitive intelligence, price tracking, promo management, and omnichannel pricing capabilities.
Product overview
Competera is an AI-driven retail pricing platform company offering a portfolio of products consisting of two core offerings (Pricing Platform and Competitive Data) complemented by specialized sub-products for dynamic pricing, price intelligence, price tracking, pricing analytics, promo management, and omnichannel pricing. The platform uses Contextual AI and machine learning to analyze over 20 factors, processing data from over 10 billion transactions and 9 million products to generate optimal pricing recommendations with 95%+ accuracy. The system integrates with retailer ERP systems (SAP) and provides both automated pricing optimization and human-in-the-loop control capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pricing Platform
- Competitive Data Competitive intelligence solution providing pricing data collection, product matching, scraping, and crawling services with up to 98% delivery SLA across identical and similar product matches and up to 99% matching accuracy.
- Pricing Consultancy Retail expertise service that provides professional pricing strategy consulting to help enterprise retailers optimize their pricing approaches and complement the platform's AI capabilities with human advisory.
- Store-Level Pricing Optimization and AI Pricing Assistant New capability announced in January 2025 bringing store-level pricing optimization to retailers together with an AI-powered pricing assistant to support day-to-day pricing decisions.
Quantifiable outcome
- Reduce pricing operations costs by up to 30%
- +11 more outcomes
Companies that use Competera
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles1 record
Competera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Competera partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Joybuy (JD.com)coreCompetera partnered with Joybuy, JD.com's online retail business, to implement a centralized pricing management system for its European operations. The system provides real-time competitive price tracking and delivers processed market insights to Joybuy teams each morning, enabling category managers to identify price gaps before peak shopping hours and reducing labor hours previously spent on manual research. Current rollout focuses on broadening SKU coverage and refining local price points across European markets.
- SOLUMcoreSOLUM and Competera expanded their strategic partnership to integrate AI-driven pricing solutions with real-time Electronic Shelf Label (ESL) execution across European retail networks. The collaboration combines Competera's machine learning pricing platform with SOLUM's Newton ESL infrastructure, enabling automated and synchronized price updates across large store estates. The integrated solution attracted significant interest at EuroShop 2026.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Competera competitors and assessment
Company assessmentDirect peers
- PROS: PROS is a direct competitor offering AI-powered pricing and revenue optimization software, with retail pricing as a core vertical. PROS serves similar enterprise customers with overlapping dynamic pricing and price optimization capabilities.
- Prisync: Prisync is a direct competitor in competitor price tracking and dynamic pricing software, serving retailers and brands with comparable product matching and price intelligence capabilities—overlapping with Competera's Competitive Data product.
- Vendavo: Vendavo is a direct competitor offering AI-driven pricing, margin management, and price optimization primarily for B2B but with retail extensions—comparable in technology approach (ML pricing) and enterprise customer focus.
- Omnia Retail: Omnia Retail is a direct competitor offering dynamic pricing, competitor price monitoring, and price optimization for retail chains—directly comparable to Competera's Competitive Data and Dynamic Pricing offerings.
- Zilliant: Zilliant is a direct competitor providing AI-driven pricing and sales optimization for B2B and retail enterprises, with comparable price optimization, account segmentation, and margin management capabilities.
- Revionics (now Aptos): Revionics (acquired by Aptos) is a direct competitor offering AI-driven retail price optimization and markdown solutions for enterprise retailers, competing head-to-head with Competera in the same product category with similar ML-based pricing recommendations.
Broad incumbents
- Blue Yonder (formerly JDA Software): Blue Yonder (owned by Panasonic) is a broad incumbent in retail and supply chain software, offering pricing optimization as part of a much larger merchandising and planning suite—competing with Competera for the same enterprise retail RFPs but with vastly broader portfolio scope.
- SymphonyAI (Retail CPG division): SymphonyAI is a broad AI software incumbent with retail-focused offerings covering demand forecasting, assortment, and pricing—competing with Competera in enterprise retail pricing while offering a wider AI platform portfolio.
- DemandTec (IBM): DemandTec, now part of IBM, is a broad incumbent in retail price optimization and lifecycle pricing—competing with Competera for enterprise retail accounts through IBM's much larger software portfolio and global sales reach.
Emerging players
- Wise Athena: Wise Athena is an emerging player in AI-driven pricing optimization for retail and ecommerce, with comparable ML-based pricing recommendations and SMB-to-mid-market focus that partially overlaps with Competera's enterprise positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Competera social profiles
Digital presenceCompetera compliance and trust
Trust signalCompliance1 record
Competera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Competera leadership team
Management profileNumber of profiles
Profiles4 records
Competera funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Competera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Competera
What does Competera do?
Competera provides an AI-driven retail pricing optimization platform that combines contextual AI, competitive data collection, and pricing analytics to help enterprise retailers set optimal prices across categories, stores, and channels. The platform uses deep-learning neural networks trained on over 10 billion transactions and 9 million products, processes around 60 pricing and non-pricing factors, and integrates with retailer ERP systems such as SAP. It also offers a pricing consultancy service and complementary competitive intelligence, price tracking, promo management, and omnichannel pricing capabilities.
Is Competera a public or private company?
Competera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Competera founded?
Competera was founded in 2014. It employs 51 to 100 people.
Where is Competera based?
Competera is headquartered in San Mateo, United States, in the North America region.
How does Competera make money?
One revenue line is on record: software Subscription (License Fee).
Who are Competera's main competitors?
Direct peers on record are PROS, Prisync, Vendavo, Omnia Retail, Zilliant and Revionics (now Aptos). Broad incumbents are Blue Yonder (formerly JDA Software), SymphonyAI (Retail CPG division) and DemandTec (IBM). Wise Athena is listed as an emerging player.
Does Competera have an API?
No public API is recorded for Competera.
What industry is Competera in?
Competera's product category is Retail Price Optimization Software. Its primary akta.pro industry code is HDAAAHAB, Pricing, Revenue Management & Promotion Optimization, with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its NAICS code is 541511.