REKOLA Bikesharing

What REKOLA Bikesharing does

REKOLA Bikesharing s.r.o. is a Czech-headquartered stationless bike-sharing operator founded in 2013, providing shared pink-bike micromobility services across 14+ cities in four Central and Eastern European countries — the Czech Republic (Praha, Brno, České Budějovice, Jihlava, Prostějov, Nový Jičín and Kopřivnice, Havířov, Most, Chudčice, Děčín), Slovakia (Bratislava), Estonia (Tallinn), and Poland (Oleśnica). The fleet exceeds 1,000 bikes in Prague alone and is structured around a single Czech parent with 100%-owned national subsidiaries in SK, EE, and PL, each with country-specific Terms & Conditions and GDPR/RODO/TTJA-compliant data policies.

The platform is built around a mobile-first product: native iOS and Android apps plus a web app at app.rekola.cz, supporting free in-app registration, QR-code and unique verification-code unlocking, electronic app-controlled locks, GPS locators on every bike, hybrid virtual-and-physical parking enforcement, and a newer Tap & Ride (NFC) feature that lets users start or end a ride by tapping a chip, card or sticker against a reader. Distribution combines self-serve consumer onboarding (freemium registration, pay-as-you-go) with direct B2B field sales for corporate accounts, plus partnership channels covering brand promotions, transit-card integrations (Prague's Lítačka), benefit-card integrations (MultiSport Benefit), and licensed anonymized urban-mobility data for cities.

The business model blends multiple monetization streams: usage-based per-ride fares (e.g., 24.79 CZK + VAT for a 30-minute Prague ride), daily/monthly/annual subscriptions, B2B corporate employee-benefit programs (5,000 CZK starting credit, quarterly invoicing, optional parking stations and e-bike long-term rentals), promotional and advertising partnerships (RedBull, HBO, HelloBank!, Cool nealko), contractual penalty charges for T&C violations, and anonymized data licensing. Payments are processed via Comgate with Apple Pay, Google Pay, BLIK (Poland), pay-by-link, and bank transfer. One disclosed funding round of approximately $1.35M was raised from Reflex Capital in October 2016; named corporate customers include Economia, Kooperativa, MangoWeb, and BYZ.

Name

REKOLA Bikesharing

Legal name

Rekola Bikesharing s.r.o.

Website

https://rekola.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

REKOLA Bikesharing is a Czech-founded stationless bike-sharing operator running a fleet of pink shared bicycles across 14+ cities in Czech Republic, Slovakia, Estonia, and Poland, monetizing per-ride fares, subscriptions, B2B employee benefits, partnerships, and anonymized urban-mobility data.

Ownership category

akta.pro rank

Product category

Bike Sharing Services

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

akta.pro secondary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

Keywords

• Stationless bike sharing
• Urban micromobility services
• Shared bicycle platform
• App-based bike rental
• Corporate mobility benefits

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Per-ride fares (single rides): Pay-per-minute/per-ride charges for individual bike usage, with fares varying by location and time. In Prague a 30-minute ride is 24.79 CZK + VAT; charged immediately on ride start/end. Card-on-file required with verification fee up to 1 CZK / 0.1€ / 0.5 PLN.
2. Subscriptions (daily / monthly / annual): Recurring subscription plans (daily, monthly, annual) that allow multiple rides within a set period without additional charge, subject to a FUP (Fair Use Policy) interval. Monthly subscriptions auto-renew; can be cancelled at any time. Subscription is country-specific.
3. Corporate / B2B employee benefit program: Employer-funded ride benefit for employees: free corporate account with reporting/admin tools, 5,000 CZK starting credit per company, optional deployment of parking stations or fleet delivery, optional long-term e-bike rental to the company, and optional safe-riding courses. Quarterly invoicing based on actual usage; tax-deductible cost for the employer.
4. Promotional and advertising partnerships: Revenue from third-party brand collaborations including bike-basket branding (polepy na košících), in-app promotion, online channel advertising, and custom integrations for cities and brands.
5. Contractual penalties and fines: Penalty charges for T&C violations, including improper parking (up to 500 CZK / 100 PLN / 20€ within 1 km of a parking spot; up to 2,000 CZK / 400 PLN / 100€ beyond 1 km; up to 15,000 CZK / 2,600 PLN / 600€ for theft or serious damage).
6. Anonymized urban mobility data licensing: Sale/licensing of aggregated and anonymized bikesharing movement data (heat maps, trip bundles) to cities, municipal companies, and commercial entities for transport infrastructure planning and analysis.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels13 records

Core offering

REKOLA Bikesharing operates a stationless bike-sharing service using distinctive pink bicycles across 14+ cities in the Czech Republic, Slovakia, Estonia and Poland. Users register free in the mobile app, locate nearby bikes via GPS, unlock them by scanning a QR code or by NFC Tap & Ride, and pay per ride, subscription, or through corporate benefit programs. The platform combines a consumer B2C service with a dedicated B2B corporate benefit program (Rekola pro firmy) for employee mobility.

Product overview

REKOLA Bikesharing is a single unified bike-sharing platform built around one core product — the Rekola mobile app (iOS/Android) and its web counterpart at app.rekola.cz — used to locate, unlock and return shared pink bikes across cities in the Czech Republic, Slovakia, Estonia, Poland and a pilot site. Around this core product, the company offers a portfolio of modules and sub-products: the Tap & Ride feature (NFC chip/card/sticker-based unlocking) that sits on top of the core app, the Credit system (User Credit and Rekola Credit) that powers in-app payments, Subscription and Single Fare pricing products, the 'Rekola pro firmy' (Rekola for Companies) B2B benefit programme that lets employers offer rides as a tax-deductible employee benefit, a curated trip-routes module (Tipy na výlety) tied to public maps, and a partnership/advertising programme that lets cities and brands run campaigns on the bikes and in the app.

Differentiator

Problem solved

Functional benefit

Products and services

• Rekola Bikesharing mobile app Native iOS and Android application that lets individual consumers and corporate employees find, unlock and return shared pink bicycles via QR code or unique verification code, manage their account, subscription, Credit and payment. Communicates with an electronic lock on each bike, displays GPS-tracked bikes on a map, and provides ride history, push notifications and in-app chat support across the Czech Republic, Slovakia, Estonia and Poland.
• Rekola web app

Quantifiable outcome

• Trip distance sweet spot up to 3 km framed as the fastest transport option
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Cool nealkominorGTM or Marketing PartnerPromotional/brand partnership highlighted on Rekola's homepage ("Spolupráce: Cool nealko, RedBull, HBO, HelloBank!"). Each year Rekola prepares events and campaigns with such brand partners, including bike-basket branding and in-app promotion.
• RedBullminorGTM or Marketing PartnerPromotional/brand partnership listed on the homepage among Rekola's annual cooperation partners. Used for co-branded events and visibility on Rekola bikes.
• HBOminorGTM or Marketing PartnerPromotional/brand partnership with HBO for events and campaigns promoted on Rekola bikes and in the app.
• HelloBank!minorGTM or Marketing PartnerPromotional/brand partnership with HelloBank! for events and campaigns promoted on Rekola bikes and in the app.
• Lítačka (Prague transit card)coreTechnology or IntegrationIntegration with Prague's Lítačka transit card, allowing Prague commuters to use Lítačka to ride Rekola. The homepage and FAQ prominently link to a dedicated "Lítačka" page, indicating a deep technical and commercial integration for the largest Czech market.
• MultiSport Benefit, s.r.o.coreTechnology or IntegrationRekola integrates the MultiSport Benefit card in the app; under user consent it shares the card number, ride start/end time and (if relevant) distance with MultiSport Benefit to verify and settle the cost of the ride. Mentioned in the privacy policy as a "third party" for which trip-calculation evidence is provided.
• Comgate a.s.coreTechnology or IntegrationComgate a.s. (Gočárova třída 1754/48b, Hradec Králové, Czech Republic, IČ: 279 24 505) acts as Rekola's payment gateway provider. They receive minimum necessary customer data (mainly email, first and last name) to process payments, in compliance with EU Regulation 2015/847 and 2023/1113.
• Apple Pay / Google PaycoreTechnology or IntegrationApple Pay and Google Pay are accepted as valid payment methods for the Card-based verification fee and ongoing ride charges across all Rekola countries, enabling mobile-wallet onboarding and payments.
• META (Facebook, Instagram)coreGTM or Marketing PartnerRekola uses META (Facebook and Instagram) both as organic social channels (@rekolaeu, /RekolaEU) and for paid retargeting and ad optimization. Hashed email and phone are shared with META, X and TikTok to optimize commercial communications and measure ad performance.
• Google (AdWords, Analytics)coreGTM or Marketing PartnerGoogle Analytics and Google AdWords are used on Rekola's websites to track trends, user behavior and ad targeting. Third-party cookies are stored only after user consent.
• EconomiacoreGTM or Marketing PartnerNamed corporate customer/partner on the B2B page. Economia offers Rekola rides as a tax-deductible employee benefit and is shown as a flagship case study.
• KooperativacoreGTM or Marketing PartnerNamed corporate customer/partner on the B2B page. Kooperativa offers Rekola rides to its employees as a perk and is shown alongside Economia as a flagship case study.
• MangoWebminorGTM or Marketing PartnerNamed corporate customer on the B2B page, offering Rekola as an employee benefit.
• ČSOB (payment gateway for corporate benefits)coreTechnology or IntegrationRekola redirects corporate-benefit customers to the ČSOB payment gateway to collect payment for company benefits, then issues an invoice.
• BLIKcoreTechnology or IntegrationIn Poland, BLIK is supported as a payment method alongside debit/credit cards, Apple Pay, Google Pay, pay-by-link and bank transfer; this lets Polish users pay without a credit card if they maintain sufficient Funds.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bolt: Estonia-headquartered mobility super-app operating scooters, e-bikes and rideshare across Europe including Tallinn (a Rekola market). Comparable as a CEE-rooted micromobility operator with overlapping geography, scale advantages, and similar B2C urban-mobility use case.
• Tier Mobility: European micromobility operator (scooters and e-bikes) present in many of the same cities as Rekola. Comparable shared-mobility offering and urban target customer, though primarily scooter-led and broader in scope.
• Lime: Global micromobility giant operating e-bikes and e-scooters across Europe. Comparable in dockless bike-share mechanics and app-based UX, but operates at much larger scale and capital base; competes for the same urban riders and city contracts.
• Uber (JUMP successor / Lime partnership): Global rideshare and mobility platform that has historically offered or partnered on dockless bike-share. Comparable as a multi-modal urban mobility aggregator, though at vastly different scale and breadth.
• Cyclocity (JCDecaux): Long-established station-based bike-share brand operated by JCDecaux in cities across Europe and globally. Comparable urban bike-share business, but typically embedded in larger street-furniture/advertising concessions rather than a standalone micromobility play.

Others

• MultiSport Benefit: Benefit-card provider in CEE that integrates Rekola as an in-app payment/verification partner. Comparable not as a competitor but as a distribution and demand channel that shapes Rekola's B2B and benefit-driven usage.

Direct peers

• nextbike: One of Europe's largest bike-share operators with extensive municipal contracts in Germany, Austria, CEE and beyond. Comparable as a multi-city, multi-country bikeshare platform serving both consumers and corporate/municipal clients, though historically more station-based.
• Donkey Republic: Danish-listed dockless bike-share operator active across multiple European countries. Closely comparable to Rekola: station-less bike-share model, app-first UX with QR unlock, multi-country footprint, B2C + B2B/partner revenue mix, and similar fleet scale per city.

Regional players

• Homeport (Slovnaft GO Bikeshare): Bratislava-based station-based and dockless bikeshare operating in Slovakia and select CEE cities. Direct overlap with Rekola's Bratislava operations and similar municipal partnership approach.
• Vooi: Latin American dockless bike-share operator with comparable app-based, dockless urban micromobility model. Useful as a peer for dockless unit economics, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RekolaEU
• Instagraminstagram.com/rekolaeu
• Xx.com/RekolaEU
• LinkedInlinkedin.com/company/rekola

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REKOLA Bikesharing