What Super Star Car Wash does

Super Star Car Wash, DBA of SSCW Enterprises, is a Phoenix-headquartered operator of express and full-service car wash facilities founded in 1993 and owned since November 2024 by private equity firm TSG Consumer Partners. The company runs more than 118 locations across Arizona, California, Colorado, and Texas, and serves over 550,000 members, positioning it as the 12th-largest car wash operator in the United States. Core products include tiered unlimited monthly memberships (Super Protect at promotional $23.99-$33.99/month, Super Shine at promotional $18.99-$28.99/month, and Clean at $20.99/month), single-wash purchases (~$23 express, $22-$39 full-service), fleet/corporate wash plans with volume-based prepaid cards, premium auto detailing packages ranging from $79.95 to $899.95 at six Arizona full-service sites, and oil and lube services at four Arizona quick-lube shops.

The business model blends subscription recurring revenue with transaction fees and one-time detailing sales. Customer acquisition runs through self-serve online membership signup, mobile app (iOS/Android) enrollment, physical retail, and a dedicated fleet sales team for corporate accounts. Underlying technology includes license plate recognition (LPR) and RFID windshield tags for membership verification, free amenity bundling (high-suction vacuums, tire inflators, microfiber towels, mat cleaners, dash wipes), and a chain-wide migration to DRB's Patheon carwash management platform (hybrid cloud) for integrated consumer marketing, transaction processing, and data visibility, completion targeted by end of 2026. Frontline training is being modernized through the Opus Training mobile-first platform with an AI module builder.

The company uses a multi-channel marketing mix (website, Instagram, Facebook, YouTube, email/SMS, community fundraising events) and participates in flagship brand partnerships with the Arizona Diamondbacks (since 2022) and Big Brothers Big Sisters of Arizona (15th year, over $300,000 raised). Inbound enterprise customers include individual consumer members and fleet/corporate accounts; no significant single-customer revenue concentration is disclosed.

Name

Super Star Car Wash

Legal name

SSCW Enterprises

Website

https://superstarcarwashaz.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Super Star Car Wash is a Phoenix-headquartered operator of 118 express and full-service car wash locations across Arizona, California, Colorado, and Texas. It serves more than 550,000 unlimited-wash members, fleet customers, and detailing buyers, and was acquired by TSG Consumer Partners in November 2024.

Ownership category

akta.pro rank

Product category

Express Car Wash Services

NAICS

Car Washes (811192), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)

Keywords

• Express car wash services
• Unlimited wash memberships
• Auto detailing services
• Fleet wash programs
• Full service car wash

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Unlimited Car Wash Memberships: Monthly subscription plans (Super Protect, Super Shine, Clean tiers) providing unlimited express washes at all locations. Recurring monthly billing with no long-term contracts. Permits up to two car washes per plan per day.
2. Single Wash Purchases: One-time per-wash purchases for non-members at approximately $23 per express wash. Full-service washes priced at $22-$39 per single wash.
3. Fleet/Corporate Plans: Volume-based fleet wash plans for businesses with multiple vehicles. Includes wash cards, prepaid washes, and monthly billing options. Pricing varies by volume with discounts for larger fleets.
4. Loyalty Program: Free loyalty program offering every 5th wash free after four qualifying retail express washes. Additional bonus washes for new online signups.
5. Full-Service Detailing: Premium detailing services at six full-service locations in Phoenix area. Services include hand wax, interior detail, carpet shampoo, headlight restoration, and complete detail packages priced from $79.95 to $899.95.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Super Star Car Wash operates a network of express and full-service car wash tunnels offering no-contract monthly unlimited wash memberships, single-pay washes, premium auto detailing, oil & lube services, and corporate fleet wash plans across 115+ locations in Arizona, California, Colorado, and Texas. Every wash includes free high-suction vacuums, tire inflators, microfiber towels, mat cleaners, air fresheners, and dash wipes, and members are verified seamlessly via RFID tags and license plate recognition technology.

Product overview

Super Star Car Wash operates a multi-tiered car wash service network offering express exterior washes and full-service detailing across over 117 locations in Arizona, California, Colorado, and Texas. The core offering consists of unlimited membership plans (Super Protect, Super Shine, Clean) and single-pay washes at express tunnel facilities. Supporting services include auto detailing, oil and lube (Arizona only), fleet corporate plans, and a loyalty rewards program. The company recently adopted the DRB Patheon platform for membership and operational management, and Opus Training for employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Car Wash Membership

Quantifiable outcome

• Unlimited plans pay for themselves after just 2 washes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• DRB (a Vontier company)coreTechnology or Integration · 8 May 2026DRB, a Vontier company, has been selected by Super Star Car Wash to deploy its Patheon carwash management platform across all 118 Super Star locations. The migration to DRB's hybrid cloud architecture includes integrated consumer marketing, transaction processing, and data visibility tools. Conversions are underway and expected to complete in 2026, representing one of the largest technology deployments in the car wash industry.
• Big Brothers Big Sisters of ArizonaflagshipGTM or Marketing Partner · 19 October 2022Paul's Car Wash is a week-long televised fundraiser for Big Brothers Big Sisters of Arizona, hosted by weather anchor Paul Horton. 15th year of partnership with over $300,000 raised. Event includes corporate and community volunteers washing cars with live entertainment and celebrity appearances.
• Arizona DiamondbacksflagshipGTM or Marketing Partner · 18 June 2022Official car wash of the Arizona Diamondbacks with youth baseball camp partnerships at Chase Field. Partnership includes D-backs Give Back program for youth ages 7-12 with on-field training and celebrity coach appearances. First partnership with a major professional sports organization.
• SimonizminorOthersUses Simoniz brand products including Carnauba Hot Wax, Ceramic Sealant, and Tire Shine. Simoniz products featured as premium-grade wash supplies in marketing materials.
• Rain-XminorOthersUses Rain-X products for vehicle protection and finishing. Featured in Mega Star full-service wash packages.
• MeguiarsminorOthersUses Meguiars products for detailing services including carnauba wax for hand wax treatments and leather conditioner for interior protection.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mister Car Wash: The largest publicly traded express car wash operator in the U.S. with an unlimited membership model very similar to Super Star's Super Protect/Super Shine/Clean tiers. Direct competitor across multiple Southwest markets.
• Take 5 Car Wash: Express car wash brand owned by Driven Brands with a similar membership/subscription model and aggressive Southwest expansion. Directly comparable in unit economics and customer proposition.
• ZIPS Car Wash: Express car wash chain owned by Driven Brands operating an unlimited membership model. Direct competitor for both retail and fleet customers in overlapping Sun Belt geographies.
• Quick Quack Car Wash: PE-backed express car wash operator with a comparable unlimited membership model and aggressive multi-state expansion in the Western U.S. Highly comparable in customer value proposition and unit economics.
• Tommy's Express Car Wash: Express car wash franchise with a similar unlimited membership model and rapid unit growth across the Sun Belt. Comparable in member experience, pricing tiers, and operational scale.
• WhiteWater Express Car Wash: Express car wash operator with unlimited membership plans and growing footprint across the Southern U.S. Competes directly for retail membership share in overlapping Texas markets.
• Flagship Car Wash: Texas-based express car wash operator with a strong unlimited membership proposition. Direct overlap with Super Star in the Dallas/Fort Worth market.

Broad incumbents

• Driven Brands: Public franchisor and operator of multiple car wash brands (ZIPS, Take 5) plus broader auto services. Largest multi-brand car wash incumbent and the most relevant aggregator comparable for Super Star's PE-backed roll-up trajectory.
• Spotless Brands: Multi-brand car wash operator and franchisor (including IMO Car Wash) with both express and full-service sites. Comparable in multi-format, multi-geography operating model.

Others

• DRB (a Vontier company): Technology provider and vendor — owner of the Patheon platform deployed across Super Star's 118 locations. Industry ecosystem participant rather than direct competitor, but central to Super Star's operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/CarWashAZ
• YouTubeyoutube.com/channel/UCIAuQVYAeITBuIHLDXNeNqQ
• Facebookfacebook.com/SuperStarCarWashAZ
• LinkedInlinkedin.com/company/super-star-car-wash
• Instagraminstagram.com/superstarcarwashes/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Star Car Wash