Neakasa
Neakasa is a Hong Kong/Shenzhen-based smart home and pet care brand selling IoT-enabled self-cleaning cat litter boxes, pet grooming vacuums, and home cleaning devices to consumers in 60+ countries via DTC e-commerce, Amazon, and regional distributors, with a recurring consumables subscription.
- Company typePrivate
- Founded2017
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neakasa does
Neakasa, the consumer brand of Hong Kong-domiciled GenHigh Tech Co., Limited (with R&D entity Genhigh Tech Co., Ltd. in Shenzhen), designs and sells IoT-enabled pet care and smart home cleaning devices to global consumers. Founded in 2017 under the name Neabot and rebranded to Neakasa in 2021, the company operates across 60+ countries and serves cat owners, multi-cat households, large-breed owners, and home cleaning enthusiasts.
The product portfolio is anchored by the M1 and M1 Lite self-cleaning cat litter boxes (open-top design, 6-array infrared and 4 weight safety sensors, Bristle Seal odor control, Pull & Wrap waste system, 14-day scoop-free capacity, and Neakasa app with weight-based multi-cat identification for up to 3 cats). The line is extended by P1/P2/S1 vacuum grooming kits, the Magic 1 garment steamer, AirStep odor-control step, and consumable accessories including proprietary mineral and cassava-tofu cat litters, waste bags, and deodorizers. US Patent Pending status is disclosed for the hardware IP.
Neakasa operates a direct-to-consumer model through neakasa.com and regional storefronts (DE, FR, JP), sells on Amazon where it holds the #1 position in self-cleaning cat litter boxes, and uses regional distributors including Liverpool in Mexico. Revenue combines one-time hardware sales ($379–$549 litter boxes, premium grooming kits) with a recurring consumables subscription (10–15% discounts, 2-week to 6-month cadence) and AIG-backed extended warranty plans, marketed through influencer partnerships, affiliate programs on Impact and Awin, social, content, and trade show channels including CES 2026.
Neakasa firmographics
Firmographics- Name
- Neakasa
- Legal name
- GenHigh Tech Co., Limited
- Website
- https://neakasa.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Neakasa is a Hong Kong/Shenzhen-based smart home and pet care brand selling IoT-enabled self-cleaning cat litter boxes, pet grooming vacuums, and home cleaning devices to consumers in 60+ countries via DTC e-commerce, Amazon, and regional distributors, with a recurring consumables subscription.
- Ownership category
- akta.pro rank
Neakasa industry classification
Industry- Product category
- Smart Pet Care Appliances
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
- akta.pro secondary industries
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Pet Supplies Omnichannel (CRAFAEAJ)
Keywords
Where Neakasa is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Neakasa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from self-cleaning cat litter boxes (M1, M1 Lite series), pet grooming vacuum kits (P1, P2, S1), and home cleaning appliances (Magic 1 steamer). Products sold at premium pricing ($379-$499 for litter boxes) with accessories and add-ons.
- Consumables Subscription: Recurring revenue from waste bags, cat litter, and deodorizers through subscription model with 10-15% discounts. Waste bags (2 rolls, 30 pcs) at $19.99, mineral litter (8kg) at $34.99, deodorizer (12 pcs) at $32.99. Subscription delivers every 2 weeks to 6 months.
- Accessories and Replacement Parts: Revenue from complementary products including litter box steps ($49.99-$69.99), waste bags, litter mats, litter fence/pee guards, and nail clippers. Volume discounts available for bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | M1 Plus Open Top Self-Cleaning Cat Litter Box |
| One time/ perpetual license | Pay-as-you-go | M1 Lite Plus Open-Top Self-Cleaning Cat Litter Box |
| Subscription | Monthly | M1 Waste Bags - 2 Rolls (30 pcs) |
| Subscription | Monthly | Neakasa Mineral Cat Litter 8kg |
| Unit Pricing | Pay-as-you-go | Neakasa Cat Litter Deodorizer (12 pcs) |
| Unit Pricing | Pay-as-you-go | M1 Cat Litter Box Ramp Step |
| One time/ perpetual license | Pay-as-you-go | Pet Grooming Kits (P1, P2, S1) |
| One time/ perpetual license | Pay-as-you-go | Magic 1 Vacuum Steamer |
| One time/ perpetual license | Pay-as-you-go | Bundle Packages |
| Subscription | Multi-year contract | Accident Protection Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Neakasa product offering
Product offeringCore offering
Neakasa designs, manufactures, and sells IoT-enabled smart pet care products (self-cleaning cat litter boxes, pet grooming vacuum kits) and home cleaning appliances (vacuum steamer). Products are sold direct-to-consumer through neakasa.com and Amazon, with subscription-based consumables (waste bags, litter, deodorizers) generating recurring revenue. The company operates across 60+ countries with regional warehouses in the US, EU, and Canada.
Product overview
Neakasa (formerly Neabot, established 2017) offers a diversified portfolio of automated pet care products and smart home cleaning solutions across 60+ countries. The pet care product line centers on the Neakasa M1 and M1 Lite self-cleaning cat litter boxes, featuring open-top designs, app-based monitoring, safety sensors, and 14-day scoop-free operation. The pet grooming lineup includes P2 Pro, P1 Pro, and S1 Pro vacuum grooming kits designed for controlled shedding and all-in-one grooming. The AirStep odor control step provides litter tracking capture and deodorization. The home cleaning category features the Magic 1 vacuum steamer with 2300Pa suction for garment care. Supporting accessories include waste bags, litter mats, deodorizers, ramps, and nail clippers. Consumables include mineral and cassava-tofu blend cat litters. The company operates through two product lines—Pets and Home—and sells directly via neakasa.com as well as through Amazon and international regional sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Neakasa M1 Plus Open Top Self-Cleaning Cat Litter Box Self-cleaning automatic cat litter box with open-top design, IoT app connectivity, 6 infrared safety sensors, 4 weight sensors, 76L drum capacity, 14-day scoop-free operation, and 50dB whisper-quiet operation. Supports cats weighing 2.2-33 lbs with multi-cat household compatibility.
- Neakasa M1 Lite Plus Open-Top Self-Cleaning Cat Litter Box Budget-friendly self-cleaning automatic litter box with same core technology as M1 Plus, featuring open-top design, app connectivity, and 14-day scoop-free operation. Excludes premium bundle accessories.
- Neakasa P2 Pro Pet Grooming Kit
Quantifiable outcome
- 14-day scoop-free operation reduces daily pet care maintenance to minutes per week
- +5 more outcomes
Companies that use Neakasa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Neakasa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Neakasa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional, core and minor.
- Liverpool (Mexico)regionalPartnership with Liverpool department store chain to launch Neakasa smart pet care products in Mexico through retail stores.
- Impact (Neakasa Merchant ID: 4694412)coreAffiliate marketing platform enabling content creators, influencers, and website owners to promote Neakasa products and earn up to 15% commission per sale with 30-day cookie duration.
- Awin (Neakasa Merchant ID: 37918)coreAffiliate marketing network providing additional affiliate recruitment channel with up to 15% commission and 30-day tracking window for promoter partners.
- Seal SubscriptionscoreSubscription management platform enabling recurring deliveries of consumables (waste bags, litter, deodorizers) with automated billing, skip, pause, and cancel capabilities.
- AIG (Accident Protection)minorExtended warranty and accident protection insurance provider for 1-3 year coverage plans on Neakasa products.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Neakasa competitors and assessment
Company assessmentDirect peers
- Whisker (Litter-Robot): Direct competitor in the self-cleaning, app-connected litter box category. Whisker's Litter-Robot is the category-defining incumbent in the US, with comparable IoT health monitoring, multi-cat support, and premium DTC positioning.
- CatGenie: Direct competitor offering self-flushing/washable litter boxes with consumable cartridges. Targets the same hands-off-litter-management pain point as Neakasa's M1, though with a different (water-based) solution mechanism.
- PETKIT: Smart pet product brand with self-cleaning litter boxes (e.g., Pura X) and connected feeders. Closely comparable on IoT-enabled cat care, app integration, and consumable subscription model.
Broad incumbents
- PetSafe (ScoopFree): Established pet-product brand (Radio Systems Corporation) with the ScoopFree self-cleaning litter box line. Competes in the same category but as part of a broader pet product portfolio and with stronger traditional retail distribution.
- SharkNinja: Diversified small-appliance incumbent with adjacent vacuum and home-cleaning products. Relevant peer for the Magic 1 steamer line and as a broader home-appliance competitive benchmark for go-to-market and retail placement.
- Dyson: Premium vacuum and home-cleaning appliance leader. Comparable to Neakasa's pet-grooming vacuum kits (P1/P2/S1) and Magic 1 steamer on premium hardware positioning, R&D intensity, and global retail presence.
- Anker (Eufy): Smart home brand under Anker Innovations with pet-focused and home-cleaning product lines. Comparable on direct-to-consumer e-commerce distribution, IoT-enabled product strategy, and consumable-driven recurring revenue.
Emerging players
- Xiaomi (Mijia Pet Products): Smart home giant with Mijia-branded connected pet litter boxes, feeders, and water fountains at competitive price points. Comparable on IoT pet-care feature set and ecosystem-level smart-home integration.
- Oneisall: Direct-to-consumer pet-grooming vacuum brand offering comparable brush/de-shed/trim attachments and suction-based grooming. Closely comparable on the P1/P2/S1 grooming vacuum product line and DTC marketing playbook.
Others
- Liverpool (El Puerto de Liverpool): Mexican department-store chain and existing Neakasa distribution partner. Relevant as a regional omnichannel channel for pet-tech products in LATAM, comparable on physical-retail-plus-e-commerce distribution mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neakasa social profiles
Digital presenceNeakasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neakasa leadership team
Management profileNumber of profiles
Neakasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neakasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neakasa
What does Neakasa do?
Neakasa designs, manufactures, and sells IoT-enabled smart pet care products (self-cleaning cat litter boxes, pet grooming vacuum kits) and home cleaning appliances (vacuum steamer). Products are sold direct-to-consumer through neakasa.com and Amazon, with subscription-based consumables (waste bags, litter, deodorizers) generating recurring revenue. The company operates across 60+ countries with regional warehouses in the US, EU, and Canada.
Is Neakasa a public or private company?
Neakasa is a private company. It is classified as corporate owned and is currently operating.
When was Neakasa founded?
Neakasa was founded in 2017.
Where is Neakasa based?
Neakasa is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does Neakasa make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are consumables Subscription and accessories and Replacement Parts.
Who are Neakasa's main competitors?
Direct peers on record are Whisker (Litter-Robot), CatGenie and PETKIT. Broad incumbents are PetSafe (ScoopFree), SharkNinja, Dyson and Anker (Eufy). Emerging players are Xiaomi (Mijia Pet Products) and Oneisall. Liverpool (El Puerto de Liverpool) is listed as an others.
Does Neakasa have an API?
No public API is recorded for Neakasa.
What industry is Neakasa in?
Neakasa's product category is Smart Pet Care Appliances. Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail, with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 45991 and its SIC code is 5531.