Dunn-Edwards Corporation
Dunn-Edwards Corporation, founded in 1925, is a privately held paint and coatings manufacturer headquartered in Commerce, California, that sells interior, exterior, industrial, and specialty paints through 170+ company stores, 120+ dealers, and e-commerce across 18 Southwestern US states, serving homeowners, professional contractors, architects, and designers.
- Company typePrivate
- Founded1925
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM type—
- OfferingHardware or Manufacturing
What Dunn-Edwards Corporation does
Dunn-Edwards Corporation is a privately held paint and coatings manufacturer founded in 1925 and headquartered in Commerce, California (Los Angeles area). The company formulates, manufactures, and distributes interior paints (anchored by Exquisite®), exterior paints (anchored by Evershield®), industrial and high-performance coatings (anchored by Enduracoat®), specialty coatings such as Decoglo® and Porch and Floor, and a full line of painting supplies and sundries. Its proprietary Perfect Palette® color system offers 2,006 curated colors, supported by digital color-management and visualization tools including Color-Ark® Pro, Color-Ark® Home, Dunn-Edwards InstaColor®, and a third-party Roomvo integration for AR-based in-room color previewing.
The company operates a hybrid direct-to-consumer and B2B go-to-market model: over 170 company-owned retail stores and 120+ authorized dealers span 18 Southwestern US states (Alabama, Arizona, Arkansas, California, Colorado, Idaho, Kentucky, Louisiana, Missouri, Montana, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Utah, and Washington), supplemented by shop.dunnedwards.com e-commerce for samples and supplies. Professional painting contractors, architects, specifiers, interior designers, property and community managers, builders, government agencies, and commercial contractors are served through dedicated account services including credit facilities, account-based pricing, and dedicated account management. Individual homeowners are served through retail stores and online channels with in-store, online, and at-home color consultation by trained color advisors.
Dunn-Edwards emphasizes reduced-harm formulations under its "Greener by Design" positioning, holds an extensive registered trademark portfolio across product lines and corporate brands, and maintains privacy and accessibility compliance (GDPR, CCPA, WAI). The company is led by President and CEO Karl Altergott, has no disclosed parent company, and has remained independent and self-funded across its nearly 100-year history with no recorded funding rounds or M&A transactions.
Dunn-Edwards Corporation firmographics
Firmographics- Name
- Dunn-Edwards Corporation
- Legal name
- Dunn-Edwards Corporation
- Website
- https://dunnedwards.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dunn-Edwards Corporation, founded in 1925, is a privately held paint and coatings manufacturer headquartered in Commerce, California, that sells interior, exterior, industrial, and specialty paints through 170+ company stores, 120+ dealers, and e-commerce across 18 Southwestern US states, serving homeowners, professional contractors, architects, and designers.
- Ownership category
- akta.pro rank
Dunn-Edwards Corporation industry classification
Industry- Product category
- Architectural Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Color Matching, Tinting & Colorant Systems (IMAEAHAL)
- akta.pro secondary industries
- Powder Coatings (IMAEAHAE), Wood Coatings & Finishes (IMAEAGAG)
Keywords
Where Dunn-Edwards Corporation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dunn-Edwards Corporation business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Paint and Coatings Sales: Core revenue from manufacturing and selling interior paints, exterior paints, industrial and high-performance coatings, and specialty paints and coatings through company-owned stores and dealer networks.
- Paint Supplies and Sundries: Sales of painting supplies including abrasives, applicators, cleaning products, masking materials, patch and caulking compounds, spray equipment, and tools through both physical stores and e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Professional Contractor Accounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dunn-Edwards Corporation product offering
Product offeringCore offering
Dunn-Edwards Corporation manufactures and sells interior paints, exterior paints, industrial and high-performance coatings, and specialty paints under brands such as Exquisite, Evershield, Enduracoat, and Decoglo. The company also distributes painting supplies and sundries, and offers the proprietary Perfect Palette color system of 2,006 colors along with digital color visualization and consultation services.
Product overview
Dunn-Edwards Corporation is a paints and coatings manufacturer offering a comprehensive portfolio of interior, exterior, industrial, and specialty paint products. The product lineup is organized around four main categories: interior paints (led by Exquisite®), exterior paints (led by Evershield®), industrial/high-performance coatings (led by Enduracoat®), and specialty coatings (including Decoglo® textured finishes and Porch and Floor products). The company also offers a proprietary color system called Perfect Palette® with 2,006 colors, complemented by professional color tools including Color-Ark® Pro/Home and Dunn-Edwards InstaColor® for color visualization. Painting supplies are available through the company's e-commerce platform. Products are sold through over 170 company stores and 120 dealers across 17 U.S. states, primarily serving the Southwestern United States.
Differentiator
Problem solved
Functional benefit
Brands
- Perfect Palette: The company's signature color collection featuring 2,006 colors.
- Viridian Odyssey
- Midnight Garden
- Dunn-Edwards DURA
Products and services
- Exquisite® Premium interior paint line offering superior coverage, durability, and finish quality for residential and commercial interior applications.
- Evershield® High-performance exterior paint designed to withstand harsh weather conditions, UV exposure, and environmental factors for long-lasting exterior protection.
- Enduracoat® Industrial-grade coatings designed for high-wear environments, commercial applications, and specialized industrial coating requirements.
- Decoglo® Specialty textured paint and coating products for decorative finishes and unique aesthetic applications.
- Porch and Floor Specialized coating product designed for porch, floor, and deck applications with durability for high-traffic areas.
- Perfect Palette® Dunn-Edwards proprietary color system featuring 2,006 curated colors for residential and commercial projects.
- Color-Ark® Pro Professional color management and organization tool for architects, designers, and contractors.
- Color-Ark® Home Consumer-facing color organization and management tool for homeowners.
- Dunn-Edwards InstaColor® Mobile color visualization tool allowing users to preview paint colors using their device camera.
- Painting Supplies Complete range of painting supplies including abrasives, applicators, cleaning products, clothing, masks, respirators, masking products, patch and caulking materials, spray equipment, and tools.
- Professional Color Consultation In-store, online, and in-home color consultation services provided by trained professional color advisors for residential and commercial projects.
Quantifiable outcome
- Lifetime Limited Warranty on paint products
- +1 more outcomes
Companies that use Dunn-Edwards Corporation
Customer profileSegments8 records
Ideal customer profiles8 records
Dunn-Edwards Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Dunn-Edwards Corporation partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Dunn-Edwards Corporation competitors and assessment
Company assessmentEmerging players
- Backdrop: Direct-to-consumer premium paint startup focused on digital color experience and curated palettes; emerging competitive threat to Dunn-Edwards' consumer/DIY base and color-tool leadership.
Regional players
- Vista Paint: California-based architectural paint manufacturer serving the Western U.S.; directly comparable product portfolio (interior/exterior/industrial) and regional Southwest overlap.
- Frazee Paint: Southwest U.S. (California/Arizona) paint retailer and manufacturer with company stores; directly overlaps Dunn-Edwards' regional footprint and pro/retail go-to-market.
Broad incumbents
- PPG Industries: Global coatings manufacturer with strong architectural, industrial, and automotive lines (PPG Paints); overlaps with Dunn-Edwards' Enduracoat industrial coatings and professional channel.
- Sherwin-Williams: Largest U.S. paint manufacturer with national retail (Paint Stores Group), big-box (Valspar at Lowe's), and industrial coatings; directly comparable to Dunn-Edwards across architectural and industrial paint categories.
- Glidden: Architectural paint brand historically distributed through independent dealers and Home Depot; competes in the same mid-tier DIY/pro segment as Dunn-Edwards.
- Behr Paint: Masco-owned architectural paint brand sold exclusively at Home Depot; competes head-on with Dunn-Edwards in DIY and pro segments across the Southwest.
Direct peers
- Benjamin Moore: Premium architectural paint brand owned by Berkshire Hathaway, sold through independent retailers; mirrors Dunn-Edwards' independent-dealer-and-color-expert positioning with national scale.
- Kelly-Moore Paints: Long-established Western U.S. architectural paint manufacturer and retailer (company-owned stores and dealers); directly comparable in heritage, geography, and product breadth to Dunn-Edwards.
- Rodda Paint: Privately held Pacific Northwest paint manufacturer founded in 1932 with company stores and dealer network; closest regional/private peer in business model and scale to Dunn-Edwards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dunn-Edwards Corporation social profiles
Digital presenceDunn-Edwards Corporation compliance and trust
Trust signalCompliance3 records
Dunn-Edwards Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunn-Edwards Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Dunn-Edwards Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunn-Edwards Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunn-Edwards Corporation
What does Dunn-Edwards Corporation do?
Dunn-Edwards Corporation manufactures and sells interior paints, exterior paints, industrial and high-performance coatings, and specialty paints under brands such as Exquisite, Evershield, Enduracoat, and Decoglo. The company also distributes painting supplies and sundries, and offers the proprietary Perfect Palette color system of 2,006 colors along with digital color visualization and consultation services.
Is Dunn-Edwards Corporation a public or private company?
Dunn-Edwards Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dunn-Edwards Corporation founded?
Dunn-Edwards Corporation was founded in 1925. It employs 1,001 to 5,000 people.
Where is Dunn-Edwards Corporation based?
Dunn-Edwards Corporation is headquartered in Los Angeles, United States, in the North America region.
How does Dunn-Edwards Corporation make money?
Two revenue lines are on record. Paint and Coatings Sales are the primary driver. The others are paint Supplies and Sundries.
Who are Dunn-Edwards Corporation's main competitors?
Backdrop is listed as an emerging player. Regional players are Vista Paint and Frazee Paint. Broad incumbents are PPG Industries, Sherwin-Williams, Glidden and Behr Paint. Direct peers are Benjamin Moore, Kelly-Moore Paints and Rodda Paint.
Does Dunn-Edwards Corporation have an API?
No public API is recorded for Dunn-Edwards Corporation.
What industry is Dunn-Edwards Corporation in?
Dunn-Edwards Corporation's product category is Architectural Paints and Coatings. Its primary akta.pro industry code is IMAEAHAL, Color Matching, Tinting & Colorant Systems, with a secondary code of IMAEAHAE, Powder Coatings. Its NAICS code is 32551 and its SIC code is 2851.