Vista Paint
- Company typePrivate
- Founded1956
- HeadquartersFullerton, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Vista Paint firmographics
Firmographics- Name
- Vista Paint
- Legal name
- The Vista Paint Corporation
- Website
- https://vistapaint.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Vista Paint industry classification
Industry- Product category
- Architectural Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF), Exterior Painting & Surface Coatings (HSAPAKAF), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)
Keywords
Where Vista Paint is headquartered
LocationHeadquarters
- HQ city
- Fullerton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vista Paint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Paint and Coating Sales: Vista Paint generates revenue through the sale of premium paint products, color collections, and painting supplies through their company-owned retail stores and e-commerce platform. The company manufactures and sells various paint lines including Scuff-Tec, Carefree, Polytec, Protec, V-PRO 5000, V-PRO 300, Acriglo, Coverall, Floortec, and Biketrac Kote.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct paint and supply sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vista Paint product offering
Product offeringCore offering
Vista Paint manufactures and sells premium interior and exterior paint products through 10 specialized product lines (including Scuff-Tec, Carefree, Polytec, Protec, V-PRO 5000, V-PRO 300, Acriglo, Coverall, Floortec, and Biketrac Kote) and a color palette of over 1,300 colors. The company distributes these products through more than 50 company-owned retail stores across California and Nevada, plus a direct e-commerce storefront, serving homeowners, contractors, architects, designers, property managers, and new home construction projects.
Product overview
Vista Paint is a premium paint manufacturer offering a comprehensive portfolio of 10 distinct paint product lines alongside an extensive color collection of over 1,300 colors. The product portfolio is organized around specialized lines including Scuff-Tec (scuff-resistant), Carefree (easy application), Polytec (polymeric technology), Protec (protective), V-PRO 5000 and V-PRO 300 (professional-grade), Acriglo (acrylic finish), Coverall (high-coverage), Floortec (floor coatings), and Biketrac Kote (specialty coatings). The company operates over 50 company-owned retail stores throughout California and Nevada, serving multiple market segments including architects, designers, contractors, property managers, and homeowners. Additional services include color consultation, HOA color archive access, and concrete floor grinder rental.
Differentiator
Problem solved
Functional benefit
Products and services
- Scuff-Tec Line A paint product line designed to resist scuffing and maintain appearance in high-traffic areas.
- Carefree Line A paint product line focused on ease of application and maintenance for residential use.
- Polytec Line A paint product line featuring polymeric technology for enhanced durability and performance.
- Protec Line A protective paint product line designed to shield surfaces from environmental damage.
- V-PRO 5000 Line Professional-grade paint product line for contractors and commercial applications, featuring premium durability.
- V-PRO 300 Line Professional paint product line offering quality performance for commercial and residential projects.
- Acriglo Line Paint product line with acrylic formulation providing excellent gloss retention and finish quality.
- Coverall Line High-coverage paint product line designed to minimize the number of coats required for complete coverage.
- Floortec Line Specialized floor coating product line for concrete and wood floor surfaces.
- Biketrac Kote Line Specialized coating product line for bicycle and sports equipment surfaces.
- Vista Color Palette Comprehensive color collection spanning Whites, Neutrals, Blues, Greens, Yellows, Oranges, Reds, and Purples with over 1,300 colors available.
- Color Archive HOA color archive service allowing homeowners associations to view approved community color schemes and past records.
- Concrete Floor Grinder Rental Equipment rental service for concrete floor preparation prior to painting.
Companies that use Vista Paint
Customer profileSegments5 records
Ideal customer profiles5 records
Vista Paint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vista Paint partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- C2 PaintminorC2 Paint is displayed as a partner logo on Vista Paint's website, suggesting a collaborative or referral relationship within the paint industry.
- PPG PaintsminorPPG Paints appears as a partner logo on Vista Paint's website, indicating a collaborative or industry relationship.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Vista Paint competitors and assessment
Company assessmentDirect peers
- Kelly-Moore Paints: Kelly-Moore is a Western U.S. premium paint manufacturer and retailer founded in 1946, operating company-owned stores primarily in California, Texas, and surrounding states. It is the closest direct competitor to Vista Paint given the overlapping regional footprint, manufacturer-retailer model, and professional/contractor customer base.
- Dunn-Edwards Paints: Dunn-Edwards is a California-headquartered premium paint manufacturer and retailer with over 150 company-owned stores across the Southwestern U.S. It directly competes with Vista in California and Nevada on architectural, contractor, and DIY segments, and uses a similar owned-store distribution model.
- Rodda Paint: Rodda Paint is a Pacific Northwest regional paint manufacturer founded in 1932, operating company-owned stores in Oregon, Washington, and Idaho. It is comparable to Vista as a regional manufacturer-retailer focused on professional contractors and color-driven product lines.
- Frazee Paint: Frazee Paint is a Western U.S. paint manufacturer and retailer serving California, Arizona, Nevada, and Texas through company-owned stores. It competes with Vista in the same Western regional paint market with similar pro-contractor focus and architectural color offerings.
- C2 Paint: C2 Paint is a boutique architectural paint manufacturer with a strong designer/specifier focus and proprietary color system. Vista lists C2 as a partner on its website, and the two share architectural/design-driven customer overlap and premium positioning.
Broad incumbents
- Benjamin Moore: Benjamin Moore is a national premium paint manufacturer (owned by Berkshire Hathaway) distributed through independent retailers across the U.S. It competes with Vista Paint across all customer segments and shares the premium positioning and color-driven brand approach.
- Sherwin-Williams: Sherwin-Williams is the largest U.S. paint manufacturer and retailer with thousands of company-owned stores nationwide. It competes with Vista across residential, contractor, and architectural segments, with significantly greater scale and pro-contractor loyalty programs.
- PPG Paints: PPG Paints is a global coatings manufacturer (parent of Pittsburgh Paints) serving residential and commercial markets through independent dealers and big-box retailers. Vista lists PPG as a partner, and PPG competes with Vista's architectural and contractor lines on the West Coast.
- Behr: Behr is a major architectural paint brand (owned by Masco) sold primarily through Home Depot. It competes with Vista in DIY and contractor segments across California and Nevada with significant shelf advantage and scale-backed marketing.
Emerging players
- Glidden: Glidden is a value-tier architectural paint brand owned by PPG, sold through Home Depot and independent dealers. While positioned at lower price points, it competes with Vista's Carefree and Coverall lines for budget-conscious DIY and light-contractor customers in the Western U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vista Paint social profiles
Digital presenceVista Paint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Paint leadership team
Management profileNumber of profiles
Vista Paint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Paint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Paint
What does Vista Paint do?
Vista Paint manufactures and sells premium interior and exterior paint products through 10 specialized product lines (including Scuff-Tec, Carefree, Polytec, Protec, V-PRO 5000, V-PRO 300, Acriglo, Coverall, Floortec, and Biketrac Kote) and a color palette of over 1,300 colors. The company distributes these products through more than 50 company-owned retail stores across California and Nevada, plus a direct e-commerce storefront, serving homeowners, contractors, architects, designers, property managers, and new home construction projects.
Is Vista Paint a public or private company?
Vista Paint is a private company. It is classified as unknown and is currently operating.
When was Vista Paint founded?
Vista Paint was founded in 1956. It employs 251 to 500 people.
Where is Vista Paint based?
Vista Paint is headquartered in Fullerton, United States, in the North America region.
How does Vista Paint make money?
One revenue line is on record: paint and Coating Sales.
Who are Vista Paint's main competitors?
Direct peers on record are Kelly-Moore Paints, Dunn-Edwards Paints, Rodda Paint, Frazee Paint and C2 Paint. Broad incumbents are Benjamin Moore, Sherwin-Williams, PPG Paints and Behr. Glidden is listed as an emerging player.
Does Vista Paint have an API?
No public API is recorded for Vista Paint.
What industry is Vista Paint in?
Vista Paint's product category is Architectural Coatings. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries). Its NAICS code is 325510 and its SIC code is 2851.