silverts

What silverts does

Silverts, legally Silvert's Universal Dressing Solutions Inc, is an adaptive apparel and footwear company founded in 1930 and headquartered in Cincinnati, Ohio. The company designs and sells clothing engineered for individuals with limited mobility, dexterity loss, or specific medical conditions, including magnetic-closure shirts, open-back tops, side-zipper pants, anti-strip jumpsuits for Alzheimer's patients, and easy-touch footwear with adjustable widths. Its core technology is proprietary adaptive garment construction rather than software, with decades of accumulated design IP targeting dressing challenges caused by arthritis, Parkinson's, ALS, stroke, dementia, post-surgical recovery, and wheelchair use. The company also sells a Care Essentials+ line of caregiving daily-living aids and acquired Canadian adaptive brand IZ Adaptive in September 2025, appointing its founder Izzy Camilleri as Chief Design Officer for both brands.

Silverts operates a direct-to-consumer e-commerce model through silverts.com with localized storefronts and native currency pricing across 21+ countries including the US, Canada, UK, Germany, France, Japan, and Australia. A parallel B2B channel serves nursing homes and assisted-living facilities with multi-user institutional accounts, volume pricing, and dedicated support. Products are sold as one-time unit purchases (typically $25-$70 per item) with free US shipping over $75, a 30-day return policy, and HSA/FSA payment acceptance. Distribution is supported by a Cincinnati headquarters and a Toronto distribution center opened in September 2025 to serve North American demand following the IZ Adaptive deal.

The company is privately held and appears to be founder-owned with no disclosed private equity, venture capital, or institutional investor involvement. It claims to have served over 10 million customers since 1930 and sells through organic social channels, content marketing via the Giving Care Blog, email, SEO, and an affiliate program. There is no public revenue disclosure, no public ticker, and limited public-facing leadership information beyond the President & CEO (Joshua Norris) and Chief Design Officer (Izzy Camilleri). The business model is fundamentally a niche, multi-decade specialty retailer with global DTC reach rather than a venture-backed growth company.

Name

silverts

Legal name

Silvert's Universal Dressing Solutions Inc

Website

https://silverts.com

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Silverts is an adaptive apparel and footwear company founded in 1930 that designs magnetic-closure, open-back, and side-zipper clothing for seniors, disabled individuals, and post-surgery patients. It sells direct-to-consumer via silverts.com across 21+ countries and through B2B accounts for nursing homes.

Ownership category

akta.pro rank

Product category

Adaptive Apparel & Footwear

NAICS

Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Adaptive clothing
• Adaptive footwear
• Senior apparel
• Assisted dressing
• Medical apparel

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Silverts generates revenue through direct online sales of adaptive clothing and footwear to individual consumers via its e-commerce platform. Products include tops, pants, footwear, sleepwear, outerwear, and accessories. Average order values range from approximately $25 to $100 per item.
2. B2B Institutional Sales: Silverts offers dedicated nursing home accounts with B2B features including multiple user profiles, exclusive pricing, and volume purchasing capabilities for healthcare facilities and nursing homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Silverts designs, manufactures, and sells adaptive clothing and footwear engineered for seniors, disabled individuals, and people with limited mobility. Its proprietary design features include magnetic closures, open-back tops, side-zipper pants, easy-touch footwear, and anti-strip jumpsuits. The company sells direct-to-consumer via silverts.com and operates a dedicated B2B channel serving nursing homes and healthcare institutions.

Product overview

Silverts is an adaptive clothing and footwear company founded in 1930, operating as Silvert's Universal Dressing Solutions Inc. The company offers a comprehensive portfolio of adaptive apparel and accessories organized around three core dressing solutions: Assisted Dressing (for individuals requiring caregiver help), Self Dressing (for independent dressing with adaptive closures), and Recovery Wear (post-surgery comfort garments). The product line spans Adaptive Clothing (tops, pants, outerwear, pajamas), Adaptive Footwear (slippers, shoes, socks), Adaptive Swimwear, Care Essentials+ (daily living aids), and specialty categories for conditions including Alzheimer's/dementia, arthritis, diabetes, and limited mobility. In September 2025, Silverts expanded its portfolio through the acquisition of IZ Adaptive, retaining the Canadian brand's identity while integrating supply chain and distribution operations. The company also opened a new Canadian distribution center in Toronto and appointed Izzy Camilleri as Chief Design Officer for both brands.

Differentiator

Problem solved

Functional benefit

Brands

• IZ Adaptive: Canadian adaptive clothing brand acquired by Silverts in September 2025, continuing operations under its own brand identity with Izzy Camilleri serving as Chief Design Officer for both brands.

Products and services

• Adaptive Clothing Clothing designed with adaptive features such as open backs, side zippers, magnetic closures, and elastic waists for seniors, disabled individuals, and those with limited mobility who need assistance or struggle with traditional fastening.
• Adaptive Footwear Shoes, slippers, and socks designed with easy closures (hook-and-loop, adjustable straps), extra-wide widths, removable insoles, and non-slip soles for individuals with swollen feet, diabetes, arthritis, or limited hand dexterity.
• Adaptive Pajamas & Intimates Sleepwear, bras, underwear, and hospital gowns with adaptive features including snap closures, open backs, and front-fastening designs for easier dressing.
• Recovery Wear Garments designed to support healing and comfort post-surgery, featuring easy-on/easy-off designs with closures positioned for medical access and reduced dressing time.
• Alzheimer's & Dementia Clothing Clothing specifically designed for individuals with Alzheimer's or dementia, including anti-strip jumpsuits and easy-on designs that prevent undressing and maintain dignity.
• Adaptive Swimwear
• Care Essentials+ Daily Living Aids Daily living aids and caregiving products including bedroom essentials, mobility and transfer aids, bathroom safety equipment, personal care items, wound care products, and senior safety electronics.
• IZ Adaptive Brand Canadian adaptive clothing brand founded by Izzy Camilleri, acquired by Silverts in September 2025 to expand innovation and distribution capabilities across North America. Brand identity and operations retained under Silverts' ownership.
• Brooke Eby x Silverts Collection Adaptive clothing collection created in collaboration with Brooke Eby, featuring designs that combine adaptive functionality with modern styling for individuals with mobility challenges.
• Magnetic Closure Shirts Shirts and tops featuring hidden magnets that snap together, eliminating the struggle of traditional button closures for those with arthritis, tremors, or limited hand mobility.
• HSA/FSA Payment Option Silverts accepts HSA (Health Savings Account) and FSA (Flexible Spending Account) payments for adaptive clothing and footwear products at checkout, enabling healthcare-account-funded purchases.

Quantifiable outcome

• Serves 10+ million customers since founding in 1930

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IZ AdaptivecoreStrategic or Co-development Partner · 10 September 2025Silverts acquired IZ Adaptive, a Canadian adaptive clothing brand founded by Izzy Camilleri, as part of its strategy to expand presence in North American adaptive fashion. The acquisition includes retention of IZ Adaptive's brand identity and operational responsibilities, while Silverts handles supply chain and distribution. Izzy Camilleri was appointed Chief Design Officer for both brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IZ Adaptive: Canadian adaptive clothing brand founded by Izzy Camilleri, now wholly owned by Silverts but operating as a retained sub-brand. Directly competes in the women's adaptive fashion segment and was strategically acquired by Silverts in September 2025 — making it both a subsidiary and a peer reference for adaptive fashion.
• Buck & Buck: Established adaptive clothing specialist focused on seniors, particularly nursing home and assisted living residents. Directly competes with Silverts in the adaptive senior apparel category with overlapping product features (open-back designs, easy closures) and similar institutional/B2B institutional customer base.
• MagnaReady: Adaptive shirt brand built around patented magnetic button technology for individuals with limited hand dexterity (arthritis, Parkinson's). Direct competitor in self-dressing adaptive shirts, a key product overlap with Silverts' Magnetic Closure Shirt line.
• Orthofeet: Specialty comfort and orthopedic footwear retailer offering diabetic shoes, extra-wide widths, and orthotic-friendly designs. Direct overlap with Silverts' Adaptive Footwear range, including Medicare-approved diabetic shoes, edema-friendly slippers, and orthotic-accommodating slippers.
• Dr. Comfort: Medical footwear brand specializing in diabetic shoes, therapeutic shoes, and comfort/orthopedic footwear often reimbursed through Medicare. Directly comparable to Silverts' medical/comfort footwear segment with similar Medicare-approved certification positioning.

Broad incumbents

• Tommy Hilfiger Adaptive: Adaptive apparel line from Tommy Hilfiger (PVH Corp.) offering magnetic closures, seated-wear designs, and easy closures in mainstream fashion styles. Comparable as a direct competitor in adaptive clothing for disabled consumers, but with vastly broader brand reach and mainstream fashion positioning.
• Mölnlycke Health Care: Global healthcare/medical supplier with adjacent exposure to wound care, pressure care, and patient apparel used in hospitals and long-term care facilities. Comparable as a broader incumbent serving the institutional healthcare customer base that Silverts accesses through B2B nursing home accounts.

Emerging players

• Joe & Bella: Modern adaptive apparel brand for seniors and disabled individuals, focusing on dignity-preserving design with contemporary styling. Comparable as a DTC adaptive apparel peer with a younger, design-forward positioning vs. Silverts' more utilitarian offering.
• Juniper Unlimited: DTC adaptive clothing brand for adults with disabilities, focused on modern styling and inclusive sizing. Comparable as an emerging adaptive apparel competitor with a similar direct-to-consumer e-commerce model and design-led positioning.

Regional players

• Able2Wear: UK-based adaptive clothing specialist offering easy-dressing designs for disabled and elderly consumers. Comparable as a regional (UK/Europe) adaptive clothing peer, addressing the same Silverts-served customer needs from a UK-centric distribution base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SilvertsAdapt
• YouTubeyoutube.com/user/silvertsca
• Facebookfacebook.com/silvertsadaptive
• Instagraminstagram.com/silverts_adaptive
• Pinterestco.pinterest.com/silvertsadaptive
• TikToktiktok.com/@SilvertsAdaptive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about silverts