Joe & Bella
Joe & Bella is a Chicago-based direct-to-consumer apparel company that designs and sells adaptive clothing featuring hidden magnetic closures, patented CareZips zippers, and stretch fabrics for older adults, people with disabilities, and post-surgery patients.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Joe & Bella does
Joe & Bella is a direct-to-consumer adaptive apparel company headquartered in Chicago that designs and sells clothing engineered for older adults and individuals with disabilities or post-surgical mobility limitations. The company's proprietary technology centers on hidden magnetic closures concealed behind decorative buttons for one-handed dressing, a patented CareZips zipper system that enables targeted toileting or medical access without removing the garment, magnetic HoodEase hoodies, ultra-stretch cuffs, and a proprietary fabric blend (77% Polyester, 20% Rayon, 3% Spandex) that maintains a conventional, non-medical aesthetic. The catalog spans men's and women's shirts, pants, hoodies, cardigans, sleepwear, and specialty socks organized around condition-specific collections (Parkinson's, ALS, post-surgery, catheter, ostomy, etc.).
Joe & Bella firmographics
Firmographics- Name
- Joe & Bella
- Legal name
- Joe & Bella Inc.
- Website
- https://joeandbella.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joe & Bella is a Chicago-based direct-to-consumer apparel company that designs and sells adaptive clothing featuring hidden magnetic closures, patented CareZips zippers, and stretch fabrics for older adults, people with disabilities, and post-surgery patients.
- Ownership category
- akta.pro rank
Joe & Bella industry classification
Industry- Product category
- Adaptive Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industries
- Personal Styling for Seniors & Adaptive Needs (HSACAJAK), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Joe & Bella is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Joe & Bella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Joe & Bella generates revenue through direct-to-consumer sales of adaptive clothing via their e-commerce platform. Products are sold as one-time purchases at various price points, with periodic promotional discounts (e.g., 20% sitewide sales). The company accepts HSA/FSA funds for purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard adaptive clothing pricing |
| Unit Pricing | Pay-as-you-go | Sale and promotional pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Joe & Bella product offering
Product offeringCore offering
Joe & Bella designs, brands, and sells adaptive apparel — easy-on, easy-off clothing featuring hidden magnetic closures, patented CareZips® side-zip systems, magnetic zip-up hoodies, and stretch fabrics — for older adults and people living with arthritis, limited mobility, post-surgery recovery, disabilities, or progressive neurological conditions. The company sells exclusively direct-to-consumer through its own e-commerce website joeandbella.com, with U.S. domestic-only fulfillment via UPS and HSA/FSA payment acceptance on all items.
Product overview
Joe & Bella is an adaptive apparel company offering a unified product portfolio of magnetic closure shirts, adaptive pants with side zippers or CareZips® easy-access systems, and specialized socks for men and women. The core products include Everyday Magnetic Button-Down shirts (Tailored-Fit and Relaxed-Fit), HoodEase® magnetic zip-up hoodies, Signature Magnetic Cardigans, Everyday Side-Zip Pants, CareZips® Adaptive Pants, and adaptive socks (gripper and compression varieties). All products are designed with accessibility features such as hidden magnets, strategic zippers, and stretch fabrics to enable independent dressing for individuals with limited mobility, arthritis, or recovering from surgery, while maintaining a stylish, non-medical appearance.
Differentiator
Problem solved
Functional benefit
Brands
- CareZips: Patented easy-access adaptive pants with zipper system for targeted access during toileting, changing, or medical care
- HoodEase
- The Everynight Gown
Products and services
- Everyday Magnetic Button-Down Shirts for Men (Tailored Fit) Men's adaptive dress shirt featuring hidden magnetic closures that replace traditional buttons for one-handed dressing, with stretch cuffs and a 77% Polyester / 20% Rayon / 3% Spandex breathable stretch blend. Targeted at men with arthritis or limited hand mobility who want a shirt that looks like normal clothing.
- Everyday Magnetic Button-Down Shirts for Men (Relaxed Fit) Men's adaptive shirt with magnetic button closures and a relaxed body and sleeve cut for easier movement and layering; designed for one-handed dressing.
- Short-Sleeve Everyday Magnetic-Button Shirt for Men Men's short-sleeve shirt with magnetic button closures designed for warmer weather or casual wear while still enabling one-handed dressing.
- Everyday Magnetic Flannel for Men Men's flannel shirt with magnetic button closures, relaxed fit, available in Blue Plaid, Red Plaid, Green Plaid, and Black Plaid patterns.
- Everyday Magnetic Flannel for Women Women's flannel shirt with magnetic button closures in plaid patterns including Black Plaid, Red Plaid, Blue Plaid, and Green Plaid.
- HoodEase®: The Magnetic Zip-Up Hoodie (Men's) Men's hoodie featuring the proprietary HoodEase® magnetic zipper closure for easier on and off, designed for individuals with limited mobility who want a normal-appearing hoodie.
- HoodEase®: The Magnetic Zip-Up Hoodie (Women's) Women's hoodie featuring the proprietary HoodEase® magnetic zipper closure for easier on and off dressing.
- Signature Magnetic Zip-Up Sweater for Men Men's sweater with magnetic front closure for easier dressing, available in Heathered Grey and Navy.
- Signature Magnetic Cardigan for Women Women's cardigan with magnetic front closure for easy dressing, available in Berry and Heathered Grey.
- Everyday Magnetic Button Blouse for Women Women's blouse with magnetic button closures for easier dressing, available in Slate Blue, Pink Floral, and Black & White Geo.
- Men's Everyday Polo Men's polo shirt designed for comfort and ease of dressing, available in Black, Sky Blue, and Dark Navy.
- Everyday Side-Zip Pants for Men Men's pants with side zippers for easier on and off, featuring an elastic waistband and available in Black, Navy, Dark Khaki, and Slate Grey.
- Signature Side-Zip Chinos for Men (Freedom Chinos) Men's chinos with side-zip closure for easier dressing, available in Khaki and Navy.
- CareZips® Men's Adaptive Pants Men's adaptive pants featuring the patented CareZips® zipper system allowing targeted toileting access during use, changing, or medical care without fully removing the garment, available in Black, Dark Navy, and Slate Grey.
- Everyday Side-Zip Pants for Women Women's pants with side zippers for easier on and off, available in Black, Navy, Dark Khaki, and Slate Grey.
- CareZips® Women's Adaptive Pants Women's adaptive pants with the patented CareZips® zipper system for easy toileting access without full garment removal, available in Black, Navy, and Grey.
- Everyday Gripper Socks (3-Pack) Socks with non-slip gripper treads on the bottom for traction and fall prevention, available in Black, Grey, White, and Dark Navy.
- Big-Grip No-Slip Compression Socks (3-Pack) Compression socks with non-slip grippers designed to promote blood flow and reduce swelling, available in multiple colors.
- The Everynight Gown Women's adaptive sleepwear gown designed for easy dressing, available in Navy, Orange Floral, and Purple Floral patterns.
Quantifiable outcome
- Rated 4.8/5 stars by thousands of customers
Companies that use Joe & Bella
Customer profileSegments4 records
Ideal customer profiles3 records
Joe & Bella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Joe & Bella partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UPScoreUPS is Joe & Bella's primary shipping partner for order fulfillment. All orders are shipped via UPS with standard ground shipping of 2-4 business days. The company uses UPS calculated shipping rates based on package weight and destination.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Joe & Bella competitors and assessment
Company assessmentDirect peers
- Silvert's Adaptive Clothing: Long-standing Canadian adaptive apparel retailer offering men's and women's easy-on clothing for seniors and people with disabilities. Directly comparable to Joe & Bella in target customer, product categories, and e-commerce-led distribution, though Silvert's skews more institutional and medical in aesthetic.
- MagnaReady: Adaptive apparel brand built around magnetic-button dress shirts for people with limited dexterity. Closely comparable to Joe & Bella's magnetic closure value proposition and arthritis/limited-mobility target customer, with overlapping product (shirts, sweaters).
- IZ Adaptive: Adaptive apparel designer (founded by designer Izzy Camilleri) producing fashion-forward adaptive clothing for wheelchair users and people with disabilities. Comparable in 'looks like normal clothing' positioning and DTC model, though more design-led and at higher price points.
- Buck & Buck: Adaptive clothing specialist for seniors and nursing home residents, offering easy-dress garments and institutional supply. Comparable customer (older adults, caregivers) with overlap in side-zip and snap clothing; differs in being more clinically positioned and less fashion-led.
Emerging players
- No Limbits: Adaptive apparel startup focused on amputees and people with limb differences, with fashion-forward positioning. Comparable as a venture-backed DTC adaptive apparel brand targeting a mobility-impaired customer, though narrower demographic focus.
Broad incumbents
- Tommy Hilfiger Adaptive: Adaptive line from Tommy Hilfiger (PVH), one of the first mainstream fashion brands to launch adaptive apparel. Comparable adaptive apparel category and overlap with Joe & Bella (Tommy Hilfiger has even awarded Joe & Bella), but operates at vastly greater scale, global distribution, and brand recognition.
- Target (Cat & Jack Adaptive & Pillowfort Adaptive): Major US mass retailer with adaptive apparel lines for kids and adults. Comparable end-customer need, but distributed through Target's national store and e-commerce footprint at mainstream price points — a scale and channel advantage Joe & Bella cannot match.
- Zappos Adaptive: Dedicated adaptive shopping experience from Zappos (Amazon-owned), focused primarily on adaptive footwear but expanding into apparel. Comparable in mission of serving mobility-impaired customers online, with the backing of Amazon's logistics and customer-acquisition engine.
- Nike Adaptive: Nike's adaptive and FlyEase footwear and apparel lines for athletes and everyday wearers with disabilities. Comparable 'easy on/off' design language (one-handed entry) at mass scale, though positioned around athletic performance rather than senior care.
Regional players
- Adaptive Clothing Australia: Australia-based adaptive clothing retailer serving seniors, people with disabilities, and care facilities. Comparable product mix (easy-dress shirts, pants, side-zips) and customer segment, but operates in a different geography and does not directly compete in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Joe & Bella social profiles
Digital presenceJoe & Bella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joe & Bella leadership team
Management profileNumber of profiles
Profiles1 record
Joe & Bella funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joe & Bella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joe & Bella
What does Joe & Bella do?
Joe & Bella designs, brands, and sells adaptive apparel — easy-on, easy-off clothing featuring hidden magnetic closures, patented CareZips® side-zip systems, magnetic zip-up hoodies, and stretch fabrics — for older adults and people living with arthritis, limited mobility, post-surgery recovery, disabilities, or progressive neurological conditions. The company sells exclusively direct-to-consumer through its own e-commerce website joeandbella.com, with U.S. domestic-only fulfillment via UPS and HSA/FSA payment acceptance on all items.
Is Joe & Bella a public or private company?
Joe & Bella is a private company. It is classified as venture growth investor backed and is currently operating.
When was Joe & Bella founded?
Joe & Bella was founded in 2021. It employs 1 to 10 people.
Where is Joe & Bella based?
Joe & Bella is headquartered in Chicago, United States, in the North America region.
How does Joe & Bella make money?
One revenue line is on record: direct Product Sales.
Who are Joe & Bella's main competitors?
Direct peers on record are Silvert's Adaptive Clothing, MagnaReady, IZ Adaptive and Buck & Buck. No Limbits is listed as an emerging player. Broad incumbents are Tommy Hilfiger Adaptive, Target (Cat & Jack Adaptive & Pillowfort Adaptive), Zappos Adaptive and Nike Adaptive. Adaptive Clothing Australia is listed as a regional player.
Does Joe & Bella have an API?
No public API is recorded for Joe & Bella.
What industry is Joe & Bella in?
Joe & Bella's product category is Adaptive Apparel. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of HSACAJAK, Personal Styling for Seniors & Adaptive Needs. Its NAICS code is 458110 and its SIC code is 5600.