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PrimeRx

Full company profile

uuid000584j

Namestring
PrimeRx
Legal namestring
PrimeRx Software, LLC
Websiteurl
primerx.io
Company typeenum
Private
Founded yearint
1995
Descriptiontext

PrimeRx (legal entity PrimeRx Software, LLC, developed by Micro Merchant Systems, Inc.) is a US-based pharmacy management software provider founded around 1995 and headquartered in Uniondale, New York. The company serves independent retail pharmacies, specialty pharmacies, long-term care facilities, 340B pharmacies, health systems, mail order operations, compounding pharmacies, and physician offices through three core products: PrimeRx Enterprise (on-premise PMS), PrimeRx CLOUD (cloud-based PMS), and the PrimeRx MARKET / RxMarket pharmaceutical procurement marketplace. The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and real-time wholesale drug pricing across 100+ third-party integrations including Surescripts, RelayHealth, and Covermymeds.

The business operates on a subscription revenue model across three tiers — Essentials, Pro, and Plus — with quote-based monthly billing, supplemented by transaction-based revenue from the RxMarket marketplace, professional services (implementation, training, data conversion), and advertising on the marketplace platform. Distribution combines direct inside sales for SMB accounts, enterprise field sales for health systems, self-service onboarding via the RxMarket marketplace, and channel partnerships through group purchasing organizations and the CPESN clinically integrated network. Pricing is not publicly disclosed.

PrimeRx was acquired by RedSail Technologies (backed by Francisco Partners and Leonard Green & Partners) on February 5, 2026, expanding RedSail's combined footprint to approximately 16,000 pharmacies and nearly 50 million active patients. Following the acquisition, PrimeRx Market was rebranded as RxMarket in May 2026, and the SmartIntegration feature (launched August 2025) embeds real-time marketplace pricing directly into the prescription dispensing workflow. The company holds SOC 2 Type II and HIPAA compliance certifications and has won multiple Stevie Awards for customer service and innovation in 2024-2025.

Short descriptiontext

PrimeRx provides pharmacy management software (Enterprise, CLOUD) and a pharmaceutical procurement marketplace (RxMarket) to independent retail pharmacies, specialty, LTC, 340B, and health system pharmacies across the United States, now operating as part of RedSail Technologies following a February 2026 acquisition.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersUniondale, United States
HQ citystring
Uniondale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
pharmacy management software, prescription processing, pharmaceutical marketplace, pharmacy point of sale, medication adherence
Industry3 codes
1Medication Inventory, Procurement & Supply Chain (Pharmacy)
CodeHLACAKAIPrimaryYes
2Telepharmacy & Prescription Fulfillment Marketplaces
CodeHLALALAFPrimaryNo
3Specialty Pharmacy & Complex Therapy Management Platforms
CodeHLACAKAGPrimaryNo
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Pharmacy Management Software
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Pharmacy Management Software Subscriptions
TypeSubscription Recurring
Description

PrimeRx generates recurring revenue through subscription-based licensing of its pharmacy management software, offered in three tiers: Essentials (core functions), Pro (advanced features), and Plus (enterprise/multi-pharmacy). Revenue is subscription-based with monthly or annual billing, serving independent pharmacies, health systems, and specialty pharmacies.

primerx.io
2PrimeRx MARKET Transaction & Commission
TypeTransaction Fee
Description

The RxMarket pharmaceutical marketplace generates revenue through transaction facilitation and potentially commission-based pricing when pharmacies purchase from listed wholesalers. The platform connects pharmacies with 40+ vetted suppliers for drug purchasing.

primerx.io
3Professional Services
TypeProfessional Services
Description

Implementation, training, data conversion, and customer support services generate one-time and recurring service revenue. The company offers controlled substance reporting, remote backup services, and eVoucher conversion services.

primerx.io
4Advertising & Promotional Services
TypeAdvertising
Description

PrimeRx MARKET offers advertising opportunities to pharmaceutical manufacturers and wholesale suppliers, including banner ads, popup messages, and targeted marketing to the platform's 13,200+ member pharmacies.

primerx.io
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details4 tiers
1PrimeRx Essentials - Core package for new pharmacies with essential features
ModelSubscriptionBilling cadenceMonthly
Notes

Includes: Prior Authorization Manager, Electronic Signature Capture, Document Management, Controlled Substance Reporting (1 state), PrimePORTAL, PrimeRx Owners App, Care Plan Management, Point of Sale Bundle. No publicly listed pricing - quote-based.

primerx.io
2PrimeRx Pro - Core package for sophisticated retail pharmacies with advanced features
ModelSubscriptionBilling cadenceMonthly
Notes

Includes all Essentials features plus: Patient Engagement Bundle, FillMyRefills, Two-Way SMS (3,000 messages/month), Text2Pay, PrimeCOMM (3,000 messages/month). No publicly listed pricing - quote-based.

primerx.io
3PrimeRx Plus - Enterprise package for health systems, hospitals, and multi-pharmacy operations
ModelSubscriptionBilling cadenceMonthly
Notes

Includes all Pro features plus: eFax (1,000 pages/month), Enterprise Bundle with Custom Workflow and Task Manager, PrimeRxPAY. No publicly listed pricing - quote-based.

primerx.io
4PrimeRx MARKET / RxMarket - Pharmaceutical marketplace platform
ModelSubscriptionBilling cadenceMonthly
Notes

Marketplace access at no cost to pharmacies. Pharmacies can compare pricing across multiple suppliers. Revenue may come from transaction fees or commissions on purchases made through the platform.

primerx.io
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 12 records shown
1PrimeRx Enterprise
Description

Feature-rich on-premise pharmacy management platform offering comprehensive, integrated functionality for all pharmacy types.

primerx.io
+11 more records
Core offering1 text field

PrimeRx provides pharmacy management software for independent, specialty, long-term care, health-system, mail-order, compounding, and 340B pharmacies, offered as PrimeRx Enterprise (on-premise) and PrimeRx CLOUD (cloud). The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and regulatory compliance. PrimeRx also operates RxMarket (formerly PrimeRx Market), a pharmaceutical marketplace connecting pharmacies with 40+ vetted wholesalers for real-time drug pricing and procurement.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Pharmacies using RxMarket report savings exceeding $700,000 annually
+4 more records
Product overview1 text field

PrimeRx is a comprehensive pharmacy management ecosystem consisting of three core products: PrimeRx Enterprise (on-premise pharmacy management system developed 30 years ago), PrimeRx CLOUD (cloud-based pharmacy management platform), and PrimeRx MARKET (now rebranded as RxMarket) - a pharmaceutical marketplace offering real-time pricing comparison across 40+ vetted wholesalers. The ecosystem also includes PrimeRx POS for point-of-sale transactions, myPrimeRx.com for patient engagement, and multiple mobile applications (FillMyRefills, MyPrimeRx Owners App, PrimeDELIVERY, PrimeINVENTORY). The software is offered in three tiers - Essentials, Pro, and Plus - serving pharmacies across retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician office segments. PrimeRx was acquired by RedSail Technologies in February 2026, expanding to approximately 16,000 pharmacies and nearly 50 million active patients.

Product and service2 records
1PrimeRx Enterprise
CategoryPharmacy Management Software
Description

Feature-rich on-premise pharmacy management system offering comprehensive, integrated functionality for retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician-office pharmacies.

2PrimeRx CLOUD
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

CPESN is a clinically integrated network of community pharmacies. PrimeRx integrates with CPESN allowing pharmacies to record clinical services, track patient outcomes, and document services for potential reimbursement. Case study partnership with Port Richmond Pharmacy demonstrating eCare plan integration.

Strategic tierCoreTypeTechnology or Integration
Description

Dominant provider of EHR management systems and electronic prescriptions processing. PrimeRx integrates with Surescripts for real-time prescription benefit review, e-prescribing, and formulary access.

Strategic tierCoreTypeTechnology or Integration
Description

Connectivity solutions enabling secure information exchange between retail pharmacies, physicians, health plans, PBMs, and pharmaceutical manufacturers. RelayHealth processes over 18 billion healthcare transactions annually across 50,000+ retail pharmacies.

Strategic tierCoreTypeTechnology or Integration
Description

Prior authorization automation platform that streamlines the authorization process, allowing patients to receive medications faster and reducing administrative burden.

5AAP American Associated Pharmacies
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Member-owned cooperative with nearly 2,500 independent pharmacies leveraging combined buying power for better pricing on products and services.

primerx.io
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Largest group purchasing organization with over 6,000 independent pharmacy members, offering comprehensive distribution purchasing and contracted vendor access.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

ePrescribing and medication management platform with growing presence in telehealth and clinic dispensing. Overlaps with PrimeRx in e-prescribing, prior authorization, and clinical documentation workflows.

TypeRegional player
Description

Pharmacy automation and workflow systems with global reach, particularly strong in robotic dispensing. While not a direct software competitor, ScriptPro is an integration partner and an adjacent automation peer serving large pharmacy operations.

TypeDirect peer
Description

Pharmacy management software serving independent pharmacies. Now a sister company under RedSail Technologies alongside PrimeRx, offering directly competing dispensing, inventory, and clinical workflow capabilities.

TypeDirect peer
Description

Pharmacy management software platform purpose-built for independent pharmacies, offering prescription processing, inventory, clinical, and POS modules directly comparable to PrimeRx Enterprise and PrimeRx CLOUD.

TypeDirect peer
Description

Pharmacy software solution targeted at independent retail pharmacies, providing prescription processing, clinical services, and workflow management comparable to PrimeRx's Essentials/Pro tiers.

TypeBroad incumbent
Description

Pharmacy module within the Oracle Health (formerly Cerner) EHR ecosystem. Competes for integrated health-system pharmacy contracts and adjacent to PrimeRx's enterprise/multi-pharmacy tier.

TypeBroad incumbent
Description

Epic's pharmacy module used by large health systems and academic medical centers. Competes with PrimeRx Plus for hospital outpatient and health-system pharmacy deployments, where PrimeRx positions its enterprise tier.

TypeDirect peer
Description

Long-established pharmacy management system for retail, long-term care, and hospital outpatient pharmacies. Also part of the RedSail portfolio, making it the closest direct competitor in core pharmacy workflow software.

TypeBroad incumbent
Description

Enterprise pharmacy management system owned by McKesson, one of the largest pharmaceutical wholesalers globally. Competes for chain, health-system, and high-volume independent accounts and is connected to PrimeRx via the RelayHealth integration.

TypeDirect peer
Description

Pharmacy management system for independent and small-chain pharmacies. Competes with PrimeRx in core dispensing, refills, and inventory management, with a similar SMB-pharmacy focus.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration102 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature9 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PrimeRx

Pharmacy Management Softwareprimerx.io

PrimeRx provides pharmacy management software (Enterprise, CLOUD) and a pharmaceutical procurement marketplace (RxMarket) to independent retail pharmacies, specialty, LTC, 340B, and health system pharmacies across the United States, now operating as part of RedSail Technologies following a February 2026 acquisition.

What PrimeRx does

PrimeRx (legal entity PrimeRx Software, LLC, developed by Micro Merchant Systems, Inc.) is a US-based pharmacy management software provider founded around 1995 and headquartered in Uniondale, New York. The company serves independent retail pharmacies, specialty pharmacies, long-term care facilities, 340B pharmacies, health systems, mail order operations, compounding pharmacies, and physician offices through three core products: PrimeRx Enterprise (on-premise PMS), PrimeRx CLOUD (cloud-based PMS), and the PrimeRx MARKET / RxMarket pharmaceutical procurement marketplace. The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and real-time wholesale drug pricing across 100+ third-party integrations including Surescripts, RelayHealth, and Covermymeds.

The business operates on a subscription revenue model across three tiers — Essentials, Pro, and Plus — with quote-based monthly billing, supplemented by transaction-based revenue from the RxMarket marketplace, professional services (implementation, training, data conversion), and advertising on the marketplace platform. Distribution combines direct inside sales for SMB accounts, enterprise field sales for health systems, self-service onboarding via the RxMarket marketplace, and channel partnerships through group purchasing organizations and the CPESN clinically integrated network. Pricing is not publicly disclosed.

PrimeRx was acquired by RedSail Technologies (backed by Francisco Partners and Leonard Green & Partners) on February 5, 2026, expanding RedSail's combined footprint to approximately 16,000 pharmacies and nearly 50 million active patients. Following the acquisition, PrimeRx Market was rebranded as RxMarket in May 2026, and the SmartIntegration feature (launched August 2025) embeds real-time marketplace pricing directly into the prescription dispensing workflow. The company holds SOC 2 Type II and HIPAA compliance certifications and has won multiple Stevie Awards for customer service and innovation in 2024-2025.

PrimeRx firmographics

Firmographics
Name
PrimeRx
Legal name
PrimeRx Software, LLC
Website
https://primerx.io
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
51–100 employees
Short description
PrimeRx provides pharmacy management software (Enterprise, CLOUD) and a pharmaceutical procurement marketplace (RxMarket) to independent retail pharmacies, specialty, LTC, 340B, and health system pharmacies across the United States, now operating as part of RedSail Technologies following a February 2026 acquisition.
Ownership category
akta.pro rank

PrimeRx industry classification

Industry
Product category
Pharmacy Management Software
NAICS
Software Publishers (5132)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)
akta.pro secondary industries
Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

  • Pharmacy management software
  • Prescription processing
  • Pharmaceutical marketplace
  • Pharmacy point of sale
  • Medication adherence

Where PrimeRx is headquartered

Location

Headquarters

HQ city
Uniondale
HQ country
United States
HQ region
North America

Offices1 record

Markets served

PrimeRx business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Pharmacy Management Software Subscriptions: PrimeRx generates recurring revenue through subscription-based licensing of its pharmacy management software, offered in three tiers: Essentials (core functions), Pro (advanced features), and Plus (enterprise/multi-pharmacy). Revenue is subscription-based with monthly or annual billing, serving independent pharmacies, health systems, and specialty pharmacies.
  2. PrimeRx MARKET Transaction & Commission: The RxMarket pharmaceutical marketplace generates revenue through transaction facilitation and potentially commission-based pricing when pharmacies purchase from listed wholesalers. The platform connects pharmacies with 40+ vetted suppliers for drug purchasing.
  3. Professional Services: Implementation, training, data conversion, and customer support services generate one-time and recurring service revenue. The company offers controlled substance reporting, remote backup services, and eVoucher conversion services.
  4. Advertising & Promotional Services: PrimeRx MARKET offers advertising opportunities to pharmaceutical manufacturers and wholesale suppliers, including banner ads, popup messages, and targeted marketing to the platform's 13,200+ member pharmacies.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPrimeRx Essentials - Core package for new pharmacies with essential features
SubscriptionMonthlyPrimeRx Pro - Core package for sophisticated retail pharmacies with advanced features
SubscriptionMonthlyPrimeRx Plus - Enterprise package for health systems, hospitals, and multi-pharmacy operations
SubscriptionMonthlyPrimeRx MARKET / RxMarket - Pharmaceutical marketplace platform

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

PrimeRx product offering

Product offering

Core offering

PrimeRx provides pharmacy management software for independent, specialty, long-term care, health-system, mail-order, compounding, and 340B pharmacies, offered as PrimeRx Enterprise (on-premise) and PrimeRx CLOUD (cloud). The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and regulatory compliance. PrimeRx also operates RxMarket (formerly PrimeRx Market), a pharmaceutical marketplace connecting pharmacies with 40+ vetted wholesalers for real-time drug pricing and procurement.

Product overview

PrimeRx is a comprehensive pharmacy management ecosystem consisting of three core products: PrimeRx Enterprise (on-premise pharmacy management system developed 30 years ago), PrimeRx CLOUD (cloud-based pharmacy management platform), and PrimeRx MARKET (now rebranded as RxMarket) - a pharmaceutical marketplace offering real-time pricing comparison across 40+ vetted wholesalers. The ecosystem also includes PrimeRx POS for point-of-sale transactions, myPrimeRx.com for patient engagement, and multiple mobile applications (FillMyRefills, MyPrimeRx Owners App, PrimeDELIVERY, PrimeINVENTORY). The software is offered in three tiers - Essentials, Pro, and Plus - serving pharmacies across retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician office segments. PrimeRx was acquired by RedSail Technologies in February 2026, expanding to approximately 16,000 pharmacies and nearly 50 million active patients.

Differentiator

Problem solved

Functional benefit

Brands

  • PrimeRx Enterprise: Feature-rich on-premise pharmacy management platform offering comprehensive, integrated functionality for all pharmacy types.
  • PrimeRx CLOUD
  • PrimeRx MARKET
  • FillMyRefills
  • MyPrimeRx Owners App
  • PrimeDELIVERY
  • PrimeINVENTORY
  • PrimeRxPAY
  • PrimeFax
  • PrimeCOMM
  • PrimeRx POS
  • myPrimeRx.com

Products and services

  • PrimeRx Enterprise Feature-rich on-premise pharmacy management system offering comprehensive, integrated functionality for retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician-office pharmacies.
  • PrimeRx CLOUD

Quantifiable outcome

  • Pharmacies using RxMarket report savings exceeding $700,000 annually
  • +4 more outcomes

Companies that use PrimeRx

Customer profile

Named customers7 records

Segments8 records

Ideal customer profiles3 records

PrimeRx technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration102 records

AI capability2 records

Feature9 records

PrimeRx partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • CPESN (Clinically Integrated Network)coreStrategic or Co-development PartnerCPESN is a clinically integrated network of community pharmacies. PrimeRx integrates with CPESN allowing pharmacies to record clinical services, track patient outcomes, and document services for potential reimbursement. Case study partnership with Port Richmond Pharmacy demonstrating eCare plan integration.
  • SurescriptscoreTechnology or IntegrationDominant provider of EHR management systems and electronic prescriptions processing. PrimeRx integrates with Surescripts for real-time prescription benefit review, e-prescribing, and formulary access.
  • RelayHealth (McKesson)coreTechnology or IntegrationConnectivity solutions enabling secure information exchange between retail pharmacies, physicians, health plans, PBMs, and pharmaceutical manufacturers. RelayHealth processes over 18 billion healthcare transactions annually across 50,000+ retail pharmacies.
  • CovermymedscoreTechnology or IntegrationPrior authorization automation platform that streamlines the authorization process, allowing patients to receive medications faster and reducing administrative burden.
  • AAP American Associated PharmaciesminorChannel Partner/ Reseller/ DistributorMember-owned cooperative with nearly 2,500 independent pharmacies leveraging combined buying power for better pricing on products and services.
  • Independent Pharmacy CooperativeminorChannel Partner/ Reseller/ DistributorLargest group purchasing organization with over 6,000 independent pharmacy members, offering comprehensive distribution purchasing and contracted vendor access.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

PrimeRx competitors and assessment

Company assessment

Emerging players

  • DoseSpot: ePrescribing and medication management platform with growing presence in telehealth and clinic dispensing. Overlaps with PrimeRx in e-prescribing, prior authorization, and clinical documentation workflows.

Regional players

  • ScriptPro: Pharmacy automation and workflow systems with global reach, particularly strong in robotic dispensing. While not a direct software competitor, ScriptPro is an integration partner and an adjacent automation peer serving large pharmacy operations.

Direct peers

  • PioneerRx: Pharmacy management software serving independent pharmacies. Now a sister company under RedSail Technologies alongside PrimeRx, offering directly competing dispensing, inventory, and clinical workflow capabilities.
  • Rx30 (Computer-Rx): Pharmacy management software platform purpose-built for independent pharmacies, offering prescription processing, inventory, clinical, and POS modules directly comparable to PrimeRx Enterprise and PrimeRx CLOUD.
  • BestRx: Pharmacy software solution targeted at independent retail pharmacies, providing prescription processing, clinical services, and workflow management comparable to PrimeRx's Essentials/Pro tiers.
  • QS/1: Long-established pharmacy management system for retail, long-term care, and hospital outpatient pharmacies. Also part of the RedSail portfolio, making it the closest direct competitor in core pharmacy workflow software.
  • Liberty Software: Pharmacy management system for independent and small-chain pharmacies. Competes with PrimeRx in core dispensing, refills, and inventory management, with a similar SMB-pharmacy focus.

Broad incumbents

  • Oracle Health (Cerner) Pharmacy: Pharmacy module within the Oracle Health (formerly Cerner) EHR ecosystem. Competes for integrated health-system pharmacy contracts and adjacent to PrimeRx's enterprise/multi-pharmacy tier.
  • Epic Willow: Epic's pharmacy module used by large health systems and academic medical centers. Competes with PrimeRx Plus for hospital outpatient and health-system pharmacy deployments, where PrimeRx positions its enterprise tier.
  • McKesson Pharmacy Systems (EnterpriseRx): Enterprise pharmacy management system owned by McKesson, one of the largest pharmaceutical wholesalers globally. Competes for chain, health-system, and high-volume independent accounts and is connected to PrimeRx via the RelayHealth integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

PrimeRx social profiles

Digital presence

PrimeRx compliance and trust

Trust signal

Compliance2 records

PrimeRx financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PrimeRx leadership team

Management profile

Number of profiles

Profiles8 records

PrimeRx funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PrimeRx M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeRx

What does PrimeRx do?

PrimeRx provides pharmacy management software for independent, specialty, long-term care, health-system, mail-order, compounding, and 340B pharmacies, offered as PrimeRx Enterprise (on-premise) and PrimeRx CLOUD (cloud). The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and regulatory compliance. PrimeRx also operates RxMarket (formerly PrimeRx Market), a pharmaceutical marketplace connecting pharmacies with 40+ vetted wholesalers for real-time drug pricing and procurement.

Is PrimeRx a public or private company?

PrimeRx is a private company. It is classified as corporate owned and is currently operating.

When was PrimeRx founded?

PrimeRx was founded in 1995. It employs 51 to 100 people.

Where is PrimeRx based?

PrimeRx is headquartered in Uniondale, United States, in the North America region.

How does PrimeRx make money?

Four revenue lines are on record. Pharmacy Management Software Subscriptions are the primary driver. The others are primeRx MARKET Transaction & Commission, professional Services and advertising & Promotional Services.

Who are PrimeRx's main competitors?

DoseSpot is listed as an emerging player. ScriptPro is listed as a regional player. Direct peers are PioneerRx, Rx30 (Computer-Rx), BestRx, QS/1 and Liberty Software. Broad incumbents are Oracle Health (Cerner) Pharmacy, Epic Willow and McKesson Pharmacy Systems (EnterpriseRx).

Does PrimeRx have an API?

No public API is recorded for PrimeRx.

What industry is PrimeRx in?

PrimeRx's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLACAKAI, Medication Inventory, Procurement & Supply Chain (Pharmacy), with a secondary code of HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces. Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
Digital Commerce 360RedSail relaunches PrimeRx marketplace as RxMarketRedSail Technologies relaunched its prescription drug marketplace PrimeRx Market as RxMarket in late May, consolidating supplier options and pricing data into a single platform for independent pharmacies. The marketplace, originally launched by PrimeRx in July 2024 before RedSail acquired the company in February, offers real-time pricing comparison across multiple suppliers at no cost to pharmacies. RedSail claims pharmacies using RxMarket have reported savings exceeding $700,000 annually and reclaimed over 520 hours per year through more efficient purchasing.Pharmacypodcast(Author Opinion) Vertical Integration in Pharmacy Software Systems — A Risk to Pharmacy StabilityTodd Eury, founder of the Pharmacy Podcast Network, argues in an opinion piece that vertical integration among pharmacy software vendors poses significant risks to independent pharmacy stability, echoing concerns raised in healthcare about market concentration. The article highlights RedSail Technologies—which owns PrimeRx, PioneerRx, QS/1, Powerline, and acquired RxMile—as a primary example of consolidation in pharmacy management systems, raising questions about whether one company could control a majority of the 60,000+ U.S. pharmacies' software infrastructure. Eury urges stakeholders to prioritize open systems, diversified vendor ecosystems, and regulatory guardrails to prevent pharmacy software consolidation from mirroring the problematic vertical integration seen among PBMs and insurers.William BlairPrimeRx Has Been Acquired by RedSail TransactionPrimeRx, a portfolio company of private equity firm TA Associates, has been acquired by RedSail Technologies, a pharmacy software provider backed by Francisco Partners and Leonard Green & Partners. The transaction closed on February 5, 2026, with William Blair serving as the exclusive financial advisor to PrimeRx. The acquisition expands RedSail's pharmacy software footprint to approximately 16,000 pharmacies and nearly 50 million active patients.PR NewswirePrimeRx Launches First-Ever Real-Time Marketplace Integration in the Dispensing WorkflowPrimeRx launched a real-time pharmaceutical marketplace integration into its Enterprise and CLOUD platforms, embedding PrimeRx MARKET with over 40 vetted wholesalers directly into the dispensing workflow. The integration allows pharmacies to compare prices, select cost-effective NDCs, and place purchase orders without leaving the system, aiming to save over $30,000 per month on average in inventory costs.PR NewswirePrimeRx Announces Xplore 2025: First-Ever User Conference for Independent PharmaciesPrimeRx announced its first user conference, Xplore 2025, scheduled for October 10-11, 2025, in Jersey City, aimed at independent pharmacy owners and healthcare leaders. The event will feature discussions on pharmacy innovation, technology, and networking, emphasizing strategies for future growth and compliance.PR NewswirePrimeRx Achieves SOC 2 Type II Compliance, Reinforcing Our Commitment to Data SecurityPrimeRx, a pharmacy management solutions provider, announced the achievement of SOC 2 Type II compliance certification, completed with Prescient Security using Drata's GRC platform. The certification validates PrimeRx's systems and processes for securely handling sensitive patient health information and pharmacy operational data, meeting AICPA standards. PrimeRx stated it will maintain compliance through regular monitoring and annual audits to assure pharmacy partners of continued data security.PR NewswirePrimeRx Secures Multiple Wins at the 2025 Stevie® Awards for Innovation in Pharmacy TechnologyPrimeRx won two Stevie awards at the 2025 American Business Awards: Silver for Product Innovation and Bronze for New Product or Service Introduction. The awards recognize its launch of PrimeRx MARKET and CLOUD, which embed real-time purchasing and cloud access. The company also received a prior Silver for Customer Service.PR NewswirePrimeRx Pharmacy Ecosystem: Helping Independent Pharmacies Stay Ahead of the Curve and Accelerate GrowthPrimeRx announced the launch of its Pharmacy Ecosystem, unifying five platforms including Enterprise, CLOUD, MARKET, MyPrimeRx, and POS. The suite aims to optimize operations, safeguard customer engagement, and drive growth for independent pharmacies. It targets settings from retail to specialty and institutional pharmacies.PR NewswirePrimeRx introduces PrimeRx MARKET to its Pharmacy Solutions EcosystemPrimeRx launched PrimeRx MARKET, an online marketplace for pharmacy inventory, formerly known as Trxade. The platform offers real-time drug price research from over 40 suppliers and streamlined ordering. CEO Ketan Mehta said the service integrates purchase and dispensing data to help pharmacies source drugs intelligently.PR NewswirePrimeRx announces PrimeRx Cloud Web-Based Pharmacy Technology SolutionPrimeRx has announced PrimeRx Cloud, a browser-based pharmacy management platform that enables pharmacists to access pharmacy records and workflows remotely without being physically present in the pharmacy. The solution builds on PrimeRx's 30-year legacy with the core Enterprise system and addresses market needs for flexibility, reduced IT overhead, and cloud-based efficiencies. The launch expands PrimeRx's product portfolio for the thousands of independent pharmacies it serves nationwide.