Kidbrooke
Kidbrooke is a Stockholm-based fintech that provides KidbrookeONE, an API-first unified financial planning, simulation, and analytics platform serving life insurers, pension providers, banks, brokers, and asset managers across Europe and the Middle East.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kidbrooke does
Kidbrooke is a Swedish financial technology company founded in 2011 that develops KidbrookeONE, a unified financial planning and analytics platform delivered via REST/OpenAPI to banks, life insurers, pension providers, brokers, and asset/wealth managers. The platform consolidates financial planning, ESG analytics, forecasting, portfolio engine, risk models, and data processing behind a single API, with an AI Agent ('Kate') providing conversational access to deterministic financial analytics. Co-founders are senior quantitative finance veterans from Goldman Sachs, CIBC Capital Markets, Investec, and leading Nordic banks; the company was bootstrapped through consulting work for eight years before pivoting to a product business in 2019.
The core technology is a proprietary simulation engine that handles complex multi-period scenario modeling — documented at 5,000 scenarios × 720 time steps per recalculation (~3.6 million time steps per change) — with embedded tax logic, ESG data harmonization, and regulatory compliance built in (GDPR by design, DORA-compliant). The platform powers customer-facing digital journeys including onboarding, self-service planning, customer portals, and advisor empowerment tools for enterprise clients. Documented production deployments include Skandia (digital pension planning, launched in 4 months), Ruth Asset Management (automated ESG/market data aggregation), and HAYAH Insurance (three digital journeys in under 3 weeks in the UAE). The company advertises 99.98% uptime SLA, sub-100ms API response times, and client-reported cost savings of 20–40% in wealth management and customer relationship processes.
Kidbrooke monetizes through three-tier subscription SaaS pricing (Starter for small advisors up to 100 clients, Professional up to 1,000 clients, Enterprise unlimited with on-premise options and SLAs) plus white-label turnkey solutions delivered by an in-house solution squad. All tiers conclude with 'Contact Sales,' indicating negotiated enterprise contracts on multi-year terms. The company operates from a registered headquarters in Österskär, Sweden, with offices in Stockholm (Nordic HQ), Dubai (regional HQ for Middle East), and London. The company is privately held by its founders, with one disclosed funding event (a 2022 round led by Tenity) and has been recognized consistently in FinTech Global's WealthTech100 for five consecutive years (2021–2025), alongside AIFinTech100, DataTech50, and ESGFinTech100 listings.
Kidbrooke firmographics
Firmographics- Name
- Kidbrooke
- Legal name
- Kidbrooke Advisory AB
- Website
- https://kidbrooke.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kidbrooke is a Stockholm-based fintech that provides KidbrookeONE, an API-first unified financial planning, simulation, and analytics platform serving life insurers, pension providers, banks, brokers, and asset managers across Europe and the Middle East.
- Ownership category
- akta.pro rank
Kidbrooke industry classification
Industry- Product category
- WealthTech Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Coaching & Budgeting Advisory (FSAEAAAH)
Keywords
Where Kidbrooke is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Kidbrooke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS — KidbrookeONE Platform Access: KidbrookeONE is offered as a subscription-based SaaS platform with three tiers (Starter, Professional, Enterprise), each providing access to platform modules including financial planning APIs, analytics, and reporting. The Starter tier targets small advisors (up to 100 clients), Professional targets growing firms (up to 1,000 clients), and Enterprise serves large institutions (unlimited clients). All tiers require Contact Sales for pricing, indicating a negotiated subscription model. The company also offers white-label options and custom integrations as part of higher-tier plans.
- API Usage and Developer Access: The platform provides API access across all plans, with sandbox keys available in minutes for self-service developer onboarding. This indicates a usage-based or tiered API consumption model where developers can test integrations before committing to a full subscription. The REST/OpenAPI approach suggests consumption-based or per-call pricing for API-heavy deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Starter — for small financial advisors: up to 100 clients, basic portfolio analytics, standard reporting, email support, and API access. |
| Subscription | Multi-year contract | Professional — for growing advisory firms: up to 1,000 clients, advanced analytics, custom reporting, priority support, full API access, white-label options, and advanced integrations. |
| Subscription | Multi-year contract | Enterprise — for large institutions: unlimited clients, enterprise-grade analytics, custom dashboard development, dedicated account manager, SLA guarantees, custom integrations, on-premise deployment options, and advanced security features. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kidbrooke product offering
Product offeringCore offering
Kidbrooke provides KidbrookeONE, a unified financial planning technology platform delivered via a REST/OpenAPI to financial institutions. The platform consolidates Financial Planning API, ESG Analytics, Forecast Module, Data Processing Hub, Portfolio Engine, and Risk Models into a single coherent architecture, serving as a calculation engine that powers client-facing digital journeys such as customer onboarding, self-service planning, customer portals, and AI-powered conversational tools for life insurers, pension providers, banks, and brokers.
Product overview
Kidbrooke offers KidbrookeONE, a unified financial planning technology platform that consolidates all data and analytics functionality into a single API. The platform architecture includes modules for Digital Customer Experiences (Customer Onboarding, Self-service Planning, Customer Portal, AI Agent/Kate), Core Analytics & Data Infrastructure (Forecast Module, Portfolio Engine, ESG Analytics, Risk Models), all accessible via REST/OpenAPI. Free consumer-facing tools include FIRE Calculator, Fund Fee Comparison, Compound Interest Calculator, and Cash Account Comparison. The offering is available across three pricing tiers (Starter, Professional, Enterprise) plus custom solutions.
Differentiator
Problem solved
Functional benefit
Brands
- KidbrookeONE: Unified financial planning technology platform providing APIs for financial planning, portfolio analytics, ESG analytics, and forecast modules for banks, insurers, and wealth managers.
Products and services
- KidbrookeONE A unified financial planning technology platform that consolidates all data and analytics functionality into a single REST/OpenAPI, enabling financial institutions (life insurers, pension providers, banks, brokers, wealth managers, and financial advisors) to build digital customer experiences, advisor empowerment tools, and core analytics with faster time-to-market. Offered across three subscription tiers (Starter, Professional, Enterprise) with white-label options.
Quantifiable outcome
- Cost savings of 20–40% in wealth management and customer relationship processes for major Swedish banks and insurance companies over several years
- +4 more outcomes
Companies that use Kidbrooke
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Kidbrooke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Kidbrooke partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SkandiacoreSkandia, a major Swedish insurance and pensions company, adopted KidbrookeONE API to power its digital pension planning solution. Kidbrooke provided the robust, flexible calculation engine capable of handling complex economic scenarios, tax rules, and compliance requirements, while Skandia's internal team built the customer-facing UX. The implementation launched in approximately 4 months, with Kidbrooke's deep quantitative finance expertise and regulatory knowledge enabling regulatory-compliant, sophisticated scenario modeling.
- Ruth Asset Management (part of Max Matthiessen)coreRuth Asset Management, a Swedish fund management company, partnered with Kidbrooke to overcome complex merger challenges and automate ESG and market data aggregation. The API-based workflows transformed manual processes into efficient automated operations while enhancing regulatory compliance. The transformation allowed Ruth's team to shift focus from data management to core fund management activities.
- HAYAH Insurance CompanycoreHAYAH Insurance, a UAE-based life insurance company, partnered with Kidbrooke to build a cutting-edge digital life insurer in the Middle East. Kidbrooke's dedicated solution squad (UX, quant & cloud) built engaging, self-service investment journeys with KidbrookeONE, driving new goals-based financial planning experiences. Three comprehensive digital journeys were implemented in less than 3 weeks, demonstrating rapid deployment capability. CEO Mohamed Seghir described the partnership as enabling HAYAH to 'stand out against the competition and become a true disruptor' in the UAE insurance market.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Kidbrooke competitors and assessment
Company assessmentEmerging players
- MX Technologies: US-based financial data aggregation and analytics platform offering connectivity, enrichment, and money management APIs — overlaps with Kidbrooke's Data Processing Hub and ESG/market data aggregation functionality.
Broad incumbents
- Temenos: Swiss-listed core banking and wealth software vendor serving 3,000+ banks worldwide. A broad incumbent covering core banking, wealth, and digital channels — competes with KidbrookeONE in the digital customer experience and financial planning layers on top of core banking.
- Yodlee (Envestnet): Established financial data aggregation and analytics platform within Envestnet serving banks, wealth managers, and fintechs — broad incumbent providing comparable data infrastructure and analytics capabilities that intersect with KidbrookeONE's portfolio engine and data hub.
- Salesforce Financial Services Cloud: Salesforce's vertical CRM and financial services platform for wealth and insurance workflows — broad incumbent offering wealth management and advisor empowerment tooling as part of a much larger CRM portfolio, competing for the same enterprise buyer budget.
- SS&C Advent: SS&C's wealth and asset management technology suite (Advent Portfolio Exchange, Geneva) serving asset managers and wealth firms globally — broad incumbent whose portfolio analytics and reporting capabilities overlap with KidbrookeONE's portfolio engine and reporting modules.
Others
- Plaid: US-based financial data connectivity API enabling bank account aggregation and account/transaction data — adjacent and enabling infrastructure that complements rather than directly competes with Kidbrooke's financial planning analytics layer.
Direct peers
- Moneyhub: UK-based open finance and financial planning platform offering data aggregation, analytics, and digital advice tooling to financial institutions — overlaps most directly with Kidbrooke's API-first financial planning and ESG aggregation capabilities, especially in the UK/Nordic corridor.
- Backbase: Netherlands-based digital banking and wealth platform powering customer journeys for major banks globally — comparable in delivering unified API-driven digital experiences and wealth management functionality to large financial institutions.
- Addepar: US-based multi-asset wealth management data and analytics platform serving financial institutions, family offices, and advisors — directly comparable in offering APIs and analytics for institutional wealth workflows that Kidbrooke's KidbrookeONE targets in Europe and the Middle East.
- Avaloq: Swiss wealth management software platform providing digital banking and wealth technology to financial institutions globally, acquired by NEC. Competes with KidbrookeONE in the same wealth-tech stack for banks, insurers, and pension providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kidbrooke social profiles
Digital presenceKidbrooke compliance and trust
Trust signalCompliance2 records
Kidbrooke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidbrooke leadership team
Management profileNumber of profiles
Profiles7 records
Kidbrooke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidbrooke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidbrooke
What does Kidbrooke do?
Kidbrooke provides KidbrookeONE, a unified financial planning technology platform delivered via a REST/OpenAPI to financial institutions. The platform consolidates Financial Planning API, ESG Analytics, Forecast Module, Data Processing Hub, Portfolio Engine, and Risk Models into a single coherent architecture, serving as a calculation engine that powers client-facing digital journeys such as customer onboarding, self-service planning, customer portals, and AI-powered conversational tools for life insurers, pension providers, banks, and brokers.
Is Kidbrooke a public or private company?
Kidbrooke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kidbrooke founded?
Kidbrooke was founded in 2011. It employs 11 to 50 people.
Where is Kidbrooke based?
Kidbrooke is headquartered in Stockholm, Sweden, in the Europe region.
How does Kidbrooke make money?
Two revenue lines are on record. Subscription SaaS — KidbrookeONE Platform Access are the primary driver. The others are API Usage and Developer Access.
Who are Kidbrooke's main competitors?
MX Technologies is listed as an emerging player. Broad incumbents are Temenos, Yodlee (Envestnet), Salesforce Financial Services Cloud and SS&C Advent. Plaid is listed as an others. Direct peers are Moneyhub, Backbase, Addepar and Avaloq.
Does Kidbrooke have an API?
Yes. KidbrookeONE provides a REST/OpenAPI that transforms complex financial calculations into simple API calls. The API offers consistent response format across all endpoints, comprehensive documentation with guides and examples, sandbox environment for testing, and starter widgets. Built for financial planning including pension planning, investment projections, tax-aware guidance, multi-period goal handling, and real-time scenario simulation (5,000 scenarios x 720 time steps). Developer documentation is at kidbrooke.com/developer.
What industry is Kidbrooke in?
Kidbrooke's product category is WealthTech Software. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory. Its NAICS code is 523940 and its SIC code is 6282.