What Edurio does

Edurio Ltd is a UK-based, private vertical SaaS company that provides a cloud-hosted stakeholder feedback survey platform to schools and multi-academy trusts (MATs), founded in 2014 and headquartered in London with a parallel Latvian contracting entity (Edurio SIA / Edurio Ltd Branch in Latvia). The core product is a web-based survey platform hosted on AWS in Ireland (EU residency), built around role-based workspace accounts, engineered anonymity safeguards, 50+ expert-designed survey templates covering staff, pupil, parent and DEIB use cases, automated executive summaries, matrix heat-maps, word-cloud visualisations, and a national benchmarking engine that aggregates responses across 2,000+ schools and 200+ trusts in England into the largest national education benchmarks in the country (85k+ staff, 231k+ pupil and 72k+ parent responses in 2024/25). The platform is extended by optional analyst-written add-ons: Bespoke Trust Results Summary Reports, Individual School Reports, and the Pupils at Risk Report.

Edurio monetises primarily through quote-based annual subscriptions (Edurio Unlimited) sized to trust or school scale, plus optional paid add-ons for deeper analyst-written reporting and safeguarding flagging; pricing is not publicly disclosed and is obtained via a 'Price Request' form or booked demo. The go-to-market is sales-led B2B — a ~45-minute video demo with a Survey Specialist followed by a tailored quote — supported by content marketing (blog, national reports, webinars, the open-access Stakeholder Feedback Hub, gated Survey Preview Pack, weekly newsletter) and word-of-mouth among MAT CEOs. Primary customers are English MATs and individual schools, with limited international footprint (e.g. Shanghai American Schools) and a small Latvian user base served under a separate contracting entity.

The company operates with 11-50 employees under founder/CEO Ernest Jenavs, alongside co-founder Janis Strods (Head of Implementation) and CTO Janis Gribusts, with cumulative disclosed funding of approximately $2.97M across four rounds (most recent February 2020, ~$571k from Practica Capital and Capitalia). Data is processed under UK GDPR / EU GDPR with EU-resident infrastructure and inspection-aligned survey templates (Ofsted, ISI, CQC, Social Care), and the product roadmap has emphasised per-school ownership (refreshed Individual School Reports, 2026-04), safeguarding (Pupils at Risk Report) and PLG-style self-serve onboarding features.

Name

Edurio

Legal name

Edurio Ltd

Website

https://home.edurio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Edurio is a UK-based SaaS platform that helps schools and multi-academy trusts run anonymous staff, parent and pupil surveys and benchmark results against England's largest national education dataset, serving 200+ trusts and 2,000+ schools via quote-based annual subscriptions and optional analyst-written reports.

Ownership category

akta.pro rank

Product category

Education Survey and Benchmarking Software

NAICS

Educational Support Services (611710), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

• Education survey platform
• School benchmarking analytics
• Stakeholder feedback software
• Staff pulse surveys
• Pupil wellbeing surveys

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS – Unlimited Survey Packages: Recurring subscription access to the Edurio platform providing unlimited staff, pupil and parent surveys within a trust or school, benchmarked against England's largest national education dataset; quote-based annual contracts sized to trust/school scale.
2. Optional Add-on Reports & Bespoke Services: Add-on revenue from Bespoke Trust Results Reports, Individual School Reports, and the Pupils at Risk Report, providing expert-led analyst-written analysis on top of base subscriptions.
3. Survey Preview Pack Lead Generation: Gated content marketing asset (50+ survey previews) used as a top-of-funnel lead capture mechanism to feed sales-led demo and quote conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Edurio provides a web-based SaaS survey platform that enables schools and multi-academy trusts (MATs) to design, distribute, and analyse anonymous stakeholder feedback surveys across staff, pupils, and parents. The platform offers 50+ expert-designed survey templates and is differentiated by England's largest national education benchmarking dataset (drawn from 200+ trusts and 2,000+ schools). Optional paid add-ons include bespoke analyst-written trust reports, per-school summary reports, and a Pupils at Risk report for safeguarding and wellbeing use cases.

Product overview

Edurio offers a single integrated web-based survey platform aimed at schools, multi-academy trusts and school groups, centered on the Edurio Survey Platform that hosts an unlimited subscription package (Edurio Unlimited) and a library of 50+ expert-designed survey templates (including the Staff Experience Survey, Pupil Experience/Safeguarding surveys, Parent Experience and DEIB surveys). The platform is extended by add-on reporting modules — Bespoke Trust Results Summary Reports, Individual School Reports and the Pupils at Risk Report — and is wrapped by the open-access Stakeholder Feedback Hub methodology and a National Reports insights publication that draw on Edurio's national benchmarking dataset.

Differentiator

Problem solved

Functional benefit

Products and services

• Edurio Survey Platform Core web-based SaaS survey platform used by schools, multi-academy trusts and school groups to design, distribute, and analyse anonymous stakeholder feedback surveys from staff, pupils and parents, with workspace/user management and results exploration features.
• Bespoke Trust Results Summary Reports Add-on reporting product that applies analyst-written advanced analytics to identify clusters, outliers and patterns across schools, staff roles and pupil year groups within a trust, classifying each survey section into 20+ defined areas such as Signs of growth, Clear strength, or Significant gap.
• Individual School Reports Add-on reporting product that delivers each school in a trust an expert-led summary of its own survey data, with comparisons to the national benchmark, year-on-year progress, and segmentation by staff role or pupil year group.
• Pupils at Risk Report Optional add-on to the Pupil Experience or Pupil Safeguarding Survey that produces a confidential, class-by-class list of named pupils flagged as 'Observe' (moderate concern) or 'Investigate' (higher concern) based on school-configured criteria such as safeguarding, wellbeing, engagement or belonging.

Quantifiable outcome

• ~£240,000 saved on supply costs in one year by retaining more staff after acting on Edurio feedback (King's Leadership Academy Liverpool / Diocese of Coventry MAT)
• +6 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationSub-processor relationship under Edurio's GDPR terms (clause 3.13.1). AWS hosts and processes all Edurio personal data; all AWS servers used by Edurio are located in the European Union, Ireland. Foundational infrastructure partnership for the survey platform.
• Google Inc.coreTechnology or IntegrationSub-processor relationship under Edurio's GDPR terms (clause 3.13.2). Google services used for communication and short-term storage of personal data insofar as necessary for the provision of services; also supports optional third-party account authorisation (Google sign-in).
• Twilio Inc. (SendGrid)coreTechnology or IntegrationSub-processor relationship under Edurio's GDPR terms (clause 3.13.3). Twilio's SendGrid e-mail delivery service is used by Edurio to distribute survey access links directly to each respondent.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• School Survey: UK-focused stakeholder survey provider serving schools and trusts with staff, parent and pupil surveys. Direct competitor to Edurio in the same school-survey SaaS category, with overlapping customer profiles and inspection-aligned offerings.
• Teacher Tapp: Daily survey platform polling teachers across the UK on classroom, policy and workload issues. Comparable to Edurio as a UK education-survey data business, though narrower in scope (staff-only) and weightier in policy-influence use cases.

Broad incumbents

• Culture Amp: Global employee engagement and survey platform used by education-sector employers. Comparable as an enterprise engagement-survey SaaS; broader in customer base but less specialised in K–12 inspection-driven use cases than Edurio.
• FFT Education: Established UK education-data and analytics provider serving schools, trusts and local authorities. Comparable to Edurio as a vertically specialised education-data vendor, but with broader reach into performance data and a longer institutional track record.
• Juniper Education: UK education-services group offering school improvement, HR and survey products to schools and MATs. Overlaps with Edurio on stakeholder surveys and trust-wide reporting, while offering broader operational services.
• SurveyMonkey Enterprise: Major horizontal survey SaaS used by schools and trusts for general feedback collection. Direct substitute for Edurio on basic survey functionality, though lacks education-specific benchmarks and templates.
• Microsoft Forms: Free, ubiquitous horizontal survey tool embedded in the Microsoft 365 stack. The most common low-cost substitute for Edurio inside schools and trusts with existing Microsoft licensing, particularly for non-mission-critical surveys.

Regional players

• Aspire School Improvement: UK-based school improvement and survey services provider with strong penetration among MATs. Comparable to Edurio in target buyer and use cases (stakeholder voice, Ofsted preparation), with overlap in product positioning.
• Picker Institute Europe: UK-based organisation specialising in service-user and stakeholder experience measurement across health and education. Comparable to Edurio in survey methodology and benchmarking, with overlapping use cases around experience measurement.

Emerging players

• Centre for Education and Youth: UK education think tank and research provider producing sector-wide surveys and youth-voice studies. Comparable to Edurio in education-survey methodology and benchmarking insight, though primarily research- rather than SaaS-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eduriocom
• Facebookfacebook.com/eduriolv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edurio