PRIMAS
PRIMAS operates a decentralized content publishing ecosystem built on its proprietary DTCP blockchain protocol and PST token, serving individual content creators, consumers, and third-party developers through iOS and Android DApps across Asia, Europe, and North America.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PRIMAS does
PRIMAS (legal entity: Primas Lab Foundation) is a Singapore-headquartered blockchain company, founded in 2016, that operates a decentralized content publishing and exchange ecosystem built around a proprietary protocol called DTCP (Distributed Trusted Content Protocol). Its core products include the Primas DApp (available on iOS and Android as the consumer-facing publishing app), the Primas Token (PST) — an ERC-20 token listed on exchanges including OKEX, Gate.io, Bithumb, and others — and supporting infrastructure such as the Primas Node (a PoS-based layer-two scaling network) and the Decentralized Hawkeye content-tracking system. The technology generates a unique on-chain fingerprint ("Primas DNA") for every piece of content, immutably records authorship and modification history, and uses a Personal Index and HP (Health Points) value system to score user reputation and discourage low-quality sharing.
PRIMAS serves three primary user groups: individual content creators seeking provenance and token-based rewards, content consumers and community members who curate and rate material, and third-party application developers who can integrate the protocol via published JavaScript APIs. The company maintains an office footprint across six cities — Singapore, Shanghai, Beijing, Tokyo, Helsinki, and Silicon Valley — and runs a multi-channel community-led go-to-market motion spanning Telegram, Twitter, Medium, GitHub, Reddit, LinkedIn, YouTube, Facebook, WeChat, QQ, Weibo, and Kakaotalk.
The business model is a tokenized ecosystem rather than a traditional subscription or SaaS structure: users earn PST by creating quality content, mining via nodes or Hawkeye crawlers, and participating in reviews and curation. The company lists strategic investors Fenbushi Capital, Jiedian Capital, and Mijia (Xiaomi-affiliated), and disclosed a $1 million funding round in November 2017 from ChainFunder, Fundamental Labs, and Node Capital. No pricing, revenue, or enterprise customer data is publicly disclosed; the most recent DApp versions and website copyright are dated 2019, signaling limited recent development activity.
PRIMAS firmographics
Firmographics- Name
- PRIMAS
- Legal name
- Primas Lab Foundation
- Website
- https://primas.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRIMAS operates a decentralized content publishing ecosystem built on its proprietary DTCP blockchain protocol and PST token, serving individual content creators, consumers, and third-party developers through iOS and Android DApps across Asia, Europe, and North America.
- Ownership category
- akta.pro rank
PRIMAS industry classification
Industry- Product category
- Decentralized Content Protocol
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Governance Analytics, Reporting & Transparency Dashboards (FSAPAHAI)
- akta.pro secondary industry
- Coordination & Contributor Management (tasks, bounties, roles) (FSAPAHAD)
Keywords
Where PRIMAS is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
PRIMAS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Primas Token (PST) Economy: The Primas ecosystem operates on a token-based economy using PST (Primas Token). Users earn PST by creating and sharing premium quality content, reviewing, and interacting on the Primas DApp. Miners who run support functions such as the Primas Node and Hawkeye crawlers are also rewarded with PST. PST is tradeable on cryptocurrency exchanges including LBANK, BCEX, Gate.io, Bithumb, OKEX, CoinMex, and BigOne.
- Content Publishing and Exchange Ecosystem: The Primas DApp provides an open content publishing, referral, and exchange ecosystem. While the platform incentivizes content creation, the ecosystem creates value through content exchange protocols defined by DTCP, allowing applications within the ecosystem (content producers, content distributors, content recommenders, content search services, advertising services) to participate in the economic model.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels14 records
PRIMAS product offering
Product offeringCore offering
PRIMAS operates a decentralized blockchain-based content platform that enables publishing, distribution, recommendation, and exchange of content through its proprietary Distributed Trusted Content Protocol (DTCP). The platform provides a mobile DApp (iOS and Android) for content creators and consumers, a layer-two acceleration network powered by Primas Nodes, a distributed Hawkeye content-tracking system, and the PST cryptocurrency token economy that incentivizes quality content production and curation.
Product overview
Primas is a decentralized content ecosystem comprising multiple integrated products: the core Primas DApp (available on iOS and Android) for decentralized content publishing, the Distributed Trusted Content Protocol (DTCP) that establishes blockchain-based content metadata standards, the Primas Token (PST) cryptocurrency powering the economic incentive system, Primas Node providing PoS-based layer-two scaling, and the Decentralized Hawkeye distributed content tracking network. These components work together to solve internet problems like fake news, plagiarism, and low-quality content through blockchain technology.
Differentiator
Problem solved
Functional benefit
Brands
- DTCP (Distributed Trusted Content Protocol): A protocol built to ensure content metadata is true and reliable using blockchain technology to generate unique digital identities
- PST (Primas Token)
- Primas DApp
Products and services
- Primas DApp The first mobile application built on top of the Primas network, serving as a decentralized content publishing platform based on DTCP technology. Available on iOS and Android, it is positioned as the world's first truly decentralized app for publishing, distributing, recommending, and exchanging content, with PST token incentives for producing quality content. Targeted at individual content creators and consumers.
- Distributed Trusted Content Protocol (DTCP) A proprietary protocol that establishes standards for content metadata using blockchain technology to generate unique digital identities (Primas DNA) that cannot be tampered with or lost. It ensures content metadata such as release time and author identity is true and reliable, and defines the content exchange protocol between applications within the content ecosystem. Available to third-party applications via APIs.
- Primas Token (PST) A cryptocurrency used by the Primas ecosystem that can be earned by creating and sharing content, mining, or trading on cryptocurrency exchanges including LBANK, BCEX, Gate.io, Bithumb, OKEX, CoinMex, and BigOne. PST is rewarded to original authors, Groups in the Primas DApp, and miners who run support functions such as Primas Node and Hawkeye crawlers.
- Primas Node A decentralized infrastructure component using Proof-of-Stake secondary networking, providing high scalability, accelerated accessing speeds, and ability to support large-scale simultaneous applications. Connected to Ethereum, the node layer enables users to operate during extreme congestion without stalling and reduces transaction costs. Operators are economically incentivized through PST rewards.
- Decentralized Hawkeye System A distributed system that tracks the entire network of content, recording it on the blockchain and contributing to the content scoring system. Uses an economic incentive mechanism with task scheduling and crawler algorithms so that any browser, mobile phone, or personal computer can be integrated into the Hawkeye system to achieve extensive content tracking.
- Primas API Integration
Companies that use PRIMAS
Customer profileSegments3 records
Ideal customer profiles3 records
PRIMAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
PRIMAS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Guigumitan (贵金属)minorGuigumitan is listed as a strategic partner supporting PRIMAS, contributing to the broader ecosystem development and content industry analysis.
- Tiansuan (天算)minorTiansuan is listed as a partner supporting PRIMAS, providing strategic support within the blockchain and content ecosystem.
- Qianbi (铅笔)minorQianbi is listed as a partner contributing to PRIMAS's ecosystem and content industry initiatives.
- Daguan (大数据)minorDaguan is listed as a partner supporting PRIMAS, providing data analytics and insights capabilities within the content ecosystem.
- CYBEXminorCYBEX is listed as a partner providing blockchain and cryptocurrency infrastructure support to the PRIMAS ecosystem.
- LotsminorLots is listed as a partner supporting PRIMAS's content ecosystem and platform development.
- TechtecminorTechtec is listed as a partner contributing technology expertise and support to the PRIMAS ecosystem.
- SohomuseminorSohomuse is listed as a partner supporting PRIMAS, contributing to the content ecosystem and platform initiatives.
- BTCMediaminorBTCMedia is listed as a partner providing blockchain media and communications support to the PRIMAS ecosystem.
- Singapore FinTech Association (SFA)minorSingapore FinTech Association (SFA) is listed as a partner supporting PRIMAS's activities in the Singapore and broader FinTech ecosystem.
- EthereumcorePRIMAS integrates with Ethereum as its underlying blockchain. The layer-two secondary network is connected to Ethereum, supporting large numbers of users. Even during extreme congestion on the Ethereum network, users can still use Primas without stalling and do not need to pay gas fees.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
PRIMAS competitors and assessment
Company assessmentDirect peers
- Publish0x: Publish0x is a crypto-powered blogging platform that pays readers and authors in tokens, closely matching PRIMAS's dual-incentive content economy model.
- Steemit: Steemit is a blockchain-based content publishing and social platform that rewards creators with cryptocurrency tokens, the most direct comparable to PRIMAS's token-incentivized content ecosystem.
- Lens Protocol: Lens Protocol is a decentralized social graph built on Polygon for portable content profiles and social interactions, competing directly with PRIMAS in the Web3 content/social layer.
- Mirror.xyz: Mirror is a Web3 publishing platform for tokenized writing and creator-owned content, with comparable blockchain-based content provenance and crypto-native monetization.
- Hive Blog: Hive Blog is a decentralized content community forked from Steemit that rewards publishing with tokens, offering a comparable tokenized-content model targeting similar creators.
- Contentos: Contentos is a blockchain-based decentralized content platform with a content production, distribution, and incentive ecosystem that overlaps directly with PRIMAS's DTCP-driven model.
- Subsocial: Subsocial is a Polkadot-based decentralized social network with tokenized content and censorship-resistant publishing, comparable to PRIMAS as a Web3 content protocol.
- Voice (by Block.one): Voice is an EOS-based social content platform that rewards creators with tokens, pursuing the same tokenized quality-content thesis as PRIMAS.
Emerging players
- CyberConnect: CyberConnect provides decentralized social graph and content infrastructure that overlaps with PRIMAS's API-driven content/identity layer for Web3 applications.
Broad incumbents
- Medium: Medium is a large-scale Web2 content publishing platform with social recommendations and a partner program, representing the incumbent model PRIMAS attempts to disrupt with blockchain-based provenance.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PRIMAS social profiles
Digital presencePRIMAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIMAS leadership team
Management profileNumber of profiles
Profiles3 records
PRIMAS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIMAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIMAS
What does PRIMAS do?
PRIMAS operates a decentralized blockchain-based content platform that enables publishing, distribution, recommendation, and exchange of content through its proprietary Distributed Trusted Content Protocol (DTCP). The platform provides a mobile DApp (iOS and Android) for content creators and consumers, a layer-two acceleration network powered by Primas Nodes, a distributed Hawkeye content-tracking system, and the PST cryptocurrency token economy that incentivizes quality content production and curation.
Is PRIMAS a public or private company?
PRIMAS is a private company. It is classified as venture growth investor backed and is currently operating.
When was PRIMAS founded?
PRIMAS was founded in 2016. It employs 11 to 50 people.
Where is PRIMAS based?
PRIMAS is headquartered in Singapore, Singapore, in the Asia region.
How does PRIMAS make money?
Two revenue lines are on record. Primas Token (PST) Economy is the primary driver. The others are content Publishing and Exchange Ecosystem.
Who are PRIMAS's main competitors?
Direct peers on record are Publish0x, Steemit, Lens Protocol, Mirror.xyz, Hive Blog, Contentos, Subsocial and Voice (by Block.one). CyberConnect is listed as an emerging player. Medium is listed as a broad incumbent.
Does PRIMAS have an API?
Yes. Primas provides APIs allowing third-party applications to join the Primas Ecosystem, gaining capabilities in content traceability, social recommendations, and the economic incentive system. The Primas Node's technical ability to accelerate blockchain access and reduce blockchain fees can be used directly by third parties without needing to know blockchain technology. Developer documentation is at github.com/primasio/primas-api-doc.
What industry is PRIMAS in?
PRIMAS's product category is Decentralized Content Protocol. Its primary akta.pro industry code is FSAPAHAI, Governance Analytics, Reporting & Transparency Dashboards, with a secondary code of FSAPAHAD, Coordination & Contributor Management (tasks, bounties, roles). Its NAICS code is 516210 and its SIC code is 7822.