What Lots* does

Lots* Gesellschaft für verändernde Kommunikation mbH is a Leipzig-based communication consulting firm founded in 2019 that serves German municipal utilities (Stadtwerke), transportation authorities, and public administration entities. The firm's central thesis is that infrastructure projects in the energy and mobility transitions fail due to lack of public trust rather than poor planning, and it provides strategic, dialog-oriented communication across all project phases spanning stakeholder engagement, moderation, change communication, crisis communication, and conflict management. Named engagements include Stadtwerke Halle GmbH (Roadmap Klimaneutralität <2045 program, since March 2023), Leipziger Gruppe (group-wide diversity and equal opportunity program since summer 2021), Stadt Erfurt (Clara-Zetkin-Straße traffic experiment with AI-supported citizen feedback analysis), and Verkehrsverbund Berlin-Brandenburg (i2030 simulation game for youth explaining planning processes for up to 180 km of new rail infrastructure).\n\nThe firm's intellectual property centers on the 'Lots* Framework for Effective Behavioral Change,' a stage model developed in collaboration with four scientists and 18 practice partners from the D-A-CH mobility sector. Beyond core consulting, Lots* operates a digital toolkit — Senf.app (participation and stakeholder engagement) and Scenerii (scenario planning simulation) — and publishes white papers covering multistakeholder management for hydrogen networks, political communication for municipal utilities, and deep geothermal communication. The firm runs original survey research (a nationwide Diversity Study with VKU Verlag and two Civey surveys of 5,000+ German citizens each on participation and municipal heat planning) and offers a structured training program via Lots* Campus covering participation methods, moderation, change leadership, diversity, and energy transition communication. AI capability is modest, limited to AI-supported text and sentiment analysis of citizen feedback inputs.\n\nLots* generates revenue through project-based professional services engagements sold via direct sales to public-sector clients, supplemented by Campus training programs and thought-leadership content (white papers, studies). Pricing is quote-based and not publicly disclosed. The company maintains offices in Leipzig (headquarters at Spinnereistraße 7), Dresden, Berlin, and Köln, and is co-led by managing directors Jörg Müller and Franziska Morgner. Customer relationships are characterized by multi-year engagements, and the firm has built a focused positioning in the niche of German municipal Daseinsvorsorge infrastructure communication.

Name

Lots*

Legal name

Lots* Gesellschaft für verändernde Kommunikation mbH

Website

https://lots.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lots* is a Leipzig-based communication consulting firm founded in 2019 that advises German municipal utilities, transportation organizations, and public administration on stakeholder engagement, change communication, and acceptance strategies for energy and mobility transition projects.

Ownership category

akta.pro rank

Product category

Communication Consulting

NAICS

Other Support Services (5619)

SIC

Services-Management Services (8741)

akta.pro primary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Communication consulting
• Stakeholder engagement
• Crisis communication
• Change management
• Infrastructure communication

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Consulting Services: Professional consulting services for infrastructure projects, including communication strategy development, stakeholder management, moderation, and project communication. Services are delivered through project-based engagements with municipal utilities and public organizations.
2. Training and Capacity Building: The company offers training programs (Lots* Campus) covering topics such as participation methods, project communication, moderation, change management, diversity, energy transition communication, and municipal heat planning.
3. Research and White Papers: Lots* conducts industry surveys and publishes white papers on topics including deep geothermal communication, political communication for municipal utilities, and multistakeholder management for hydrogen networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lots* is a communication and change-management consultancy that accompanies municipal infrastructure projects through every project phase, providing communication strategy development, stakeholder management, moderation, conflict management, and crisis communication services to municipal utilities and public-sector clients in Germany. Its services span dialogue and citizen participation, diversity-oriented organizational development, energy-transition communication (including hydrogen networks and deep geothermal), and traffic-transition projects, supplemented by training programs (Lots* Campus), proprietary digital tools (Senf.app, Scenerii), and AI-supported evaluation of citizen feedback.

Product overview

Lots* is a communication consulting company (Gesellschaft für verändernde Kommunikation) that does not offer a traditional software product but provides specialized consulting services for infrastructure projects. The core offerings include Dialog und Beteiligung (dialogue and participation) services, digital participation tools (Senf.app, Scenerii), change communication, crisis communication, and data-based communication. The company publishes white papers and research studies (Multistakeholder-Management Wasserstoffnetze, Politische Kommunikation für Stadtwerke, Kommunikation in Tiefengeothermie-Projekten) and conducts original surveys (Diversity-Studie, Civey citizen participation surveys, municipal heating planning surveys). Training programs are offered through the Lots* Campus on topics including participation methods, project communication, moderation, and diversity. The portfolio is organized around three main themes: Energiewende (energy transition), Diversität (diversity), and Verkehrswende (mobility transition), serving municipal utilities and public administration clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dialog und Beteiligung (Dialogue and Participation) Core consulting service providing dialogue formats and participation methods for infrastructure projects, enabling citizen engagement and stakeholder involvement for municipal and public-sector clients.
• Digitale Beteiligung (Digital Participation) Digital participation services enabling online engagement, surveys, and virtual collaboration for distributed stakeholder groups involved in municipal and infrastructure transformation projects.
• Change Communication Communication consulting for organizational change processes, helping companies and public-sector organizations manage transformations effectively across stakeholder groups.
• Krisenkommunikation (Crisis Communication) Crisis communication services for managing public relations during critical situations and emergencies, including conflict-management scenarios for infrastructure and public-sector projects.
• Datenbasierte Kommunikation (Data-Based Communication) Communication strategies grounded in data analysis and evidence, utilizing AI-assisted sentiment assessment of citizen feedback for infrastructure and transformation projects.
• Akzeptanzkommunikation für Wasserstoffprojekte (Acceptance Communication for Hydrogen Projects) Specialized communication consulting for hydrogen infrastructure projects, including stakeholder management for hydrogen network expansion and acceptance-building campaigns.
• Kommunikation für Tiefengeothermie (Deep Geothermal Communication) Communication services for geothermal energy projects, addressing public acceptance and stakeholder engagement for underground thermal energy infrastructure.
• Senf.app A participation tool offered as part of Lots*'s digital communication toolkit, enabling stakeholder engagement and digital participation formats for infrastructure and transformation projects.
• Scenerii A scenario planning tool enabling interactive planning exercises and simulation of infrastructure project outcomes for clients and stakeholders.
• Lots* Campus Training Program Professional training programs covering participation methods, project communication, moderation, change leadership, diversity, and energy-transition communication, delivered by Lots* for municipal and public-sector professionals.
• Bau- und Projektkommunikation (Construction and Project Communication) Construction and project communication service accompanying infrastructure projects through stakeholder information, citizen dialogue, and project-phase communication.
• Konfliktmanagement (Conflict Management) Conflict management consulting supporting municipal clients in resolving stakeholder conflicts that arise during transformation and infrastructure projects.
• Diversitätsorientierte Organisationsentwicklung (Diversity-Oriented Organizational Development) Diversity-oriented organizational development service supporting strategy development, leadership training, and implementation across municipal organizations.
• Stadtwerkekommunikation (Municipal Utility Communication) Specialized communication service for German municipal utilities (Stadtwerke), addressing political communication, project communication, and acceptance building across energy and infrastructure projects.
• Systemische Moderation (Systemic Moderation) Systemic moderation service for stakeholder workshops and large-group processes accompanying transformation and infrastructure projects.
• Veränderungskommunikation (Change Communication - Transformation) Transformation communication service guiding organizations through large-scale change with strategic, dialog-oriented messaging across all project phases.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Future Mobility LabminorStrategic or Co-development Partner · 1 January 2025Partnership with Future Mobility Lab on studies regarding professional mobility. Lots* contributes research insights and shares study findings on sustainable mobility transformation.
• CiveyminorStrategic or Co-development Partner · 1 January 2024Partnership with the market research company Civey for conducting representative online surveys on citizen participation, municipal heat planning, and other topics. Lots* conducts surveys in collaboration with Civey, reaching 5,000 German citizens per survey.
• Dr. Jutta Deffner (Mobilitätsforscherin)minorStrategic or Co-development Partner · 1 January 2024Academic partnership in the Lots* research project on mobility behavior change, conducted together with 18 partner organizations from the D-A-CH mobility sector and four scientists.
• VKU Verlag (Verband kommunaler Unternehmen)coreStrategic or Co-development Partner · 1 January 2023Collaboration with VKU Verlag and ZfK (Zeitung für kommunale Wirtschaft) on studies and surveys including the Diversity Study in Municipal Organizations and citizen participation surveys.
• Verkehrsverbund Berlin-Brandenburg (VBB)minorImplementation/ SI/ Consulting Partner · 1 January 2021Collaboration on the i2030 simulation game project for children and youth, helping explain planning processes for rail infrastructure expansion of up to 180 kilometers.
• Leipziger GruppecoreImplementation/ SI/ Consulting Partner · 1 January 2020Ongoing consulting partnership since 2021 for diversity-oriented organizational development. Lots* advises on strategy, process moderation, and implementation of diversity measures across the municipal group's multiple companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Klenk & Hoursch: German communications agency focused on energy, sustainability, infrastructure, and public-sector clients, with strong emphasis on Energiewende and mobility transformation. Direct peer because it sells very similar change/stakeholder communications to municipal utilities and infrastructure operators that Lots* also serves.
• PD – Berater der öffentlichen Hand: Public-sector-only consultancy owned by German federal and state entities that advises municipalities and public organizations on strategy, organization, and transformation. Highly relevant peer given Lots*'s municipal focus and the overlap on transformation/change programs in the public sector.
• Fischer Appelt: One of Germany's largest owner-led communications and content agencies with a strong public-affairs and energy/infrastructure practice. Comparable to Lots* because it delivers strategic communications, change communication, and stakeholder engagement for German corporates and public-sector clients in the same sectors.
• IFOK: German consultancy specializing in dialogue, participation, and stakeholder engagement across infrastructure and transformation projects. Closely comparable to Lots*: serves German public sector and infrastructure clients with similar methodology around multi-stakeholder processes, moderation, and communication across energy and mobility transitions.
• civity Management Consultants: Hamburg-based consultancy focused on the public sector and public services strategy, organization, and transformation. Direct peer to Lots* as it serves German municipalities and public utilities on transformation topics, with adjacent focus areas around energy transition and citizen participation.

Emerging players

• Z_punkt The Foresight Company: Cologne-based foresight and transformation consultancy advising German public and private organizations on energy, mobility, and sustainability transitions. Comparable as an emerging specialist that addresses similar transformation themes via strategy rather than communications-led engagement.
• Prognos AG: German research and consulting firm specializing in energy, climate, and mobility transition research for public and private clients. Comparable as an adjacent specialist whose energy-transition and municipal client base overlaps with Lots*'s buyer universe, though delivery is research/strategy rather than communications execution.
• B.&S.U. Beratungs- und Service-Gesellschaft Umwelt: Berlin-based environmental and sustainability consultancy serving German municipalities and public utilities on energy transition, climate, and infrastructure programs. Adjacent specialist with overlapping municipal/utility client base and overlapping transformation focus areas to Lots*.

Broad incumbents

• Roland Berger: Large German-origin strategy and management consultancy with an energy and public-sector practice that advises German utilities, governments, and infrastructure players. Comparable as a broader incumbent that overlaps with Lots* on transformation and energy-transition work but from a strategy-level lens rather than a niche comms-and-participation position.
• Edelman Germany: Global communications firm's German operations, with a strong public-affairs, energy, and sustainability practice. Relevant as a broader incumbent that competes in change/crisis communications and stakeholder engagement for the same German corporate and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LotsGmbH/?modal=admin_todo_tour
• LinkedInlinkedin.com/company/lots-gesellschaft-f%C3%BCr-ver%C3%A4ndernde-kommunikation-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lots*