What SuperPlay does

SuperPlay (Superplay Ltd.) is a casual mobile game development studio founded in 2019 and headquartered in Tel Aviv, Israel, with additional operational offices in Bucharest, Romania, and Poland. The studio develops and operates three evergreen free-to-play titles—Dice Dreams, Domino Dreams, and Disney Solitaire (the latter co-developed with Disney Games and launched globally on April 17, 2025)—distributed worldwide via the Apple App Store, Google Play, and increasingly through Playtika-owned direct-to-consumer (DTC) platforms. Gameplay combines familiar casual mechanics (TriPeaks Solitaire, dice-rolling, dominoes) with social features, sweepstakes, seasonal events, and, in the case of Disney Solitaire, 75+ Disney and Pixar characters integrated across franchises including Frozen, Moana, Toy Story, and Coco. The studio's tech stack is built on the Unity engine for cross-platform iOS/Android deployment, with payments processed through Stripe, Braintree, PayPal, Adyen, Apple, and Google; social login integrated via Facebook, Google, and Apple; and AI/ML applied to gameplay personalization, automated decision-making, and customer support.

SuperPlay was acquired by Playtika Holding Corp. (NASDAQ: PLTK) in November 2024 for up to $1.95 billion (with potential earnouts of up to $1.25 billion), becoming a wholly-owned subsidiary and the primary growth engine for Playtika's direct-to-consumer transformation. The business model is freemium in-app purchases (virtual currency, in-game items, progression packs) supplemented by advertising and sweepstakes-driven engagement; specific IAP price points are not publicly disclosed. The studio serves adult (18+) casual mobile gamers, with strongest traction in the US, UK, and Japan. Disney Solitaire generated $123.3 million in Q1 2026 (up 72.1% sequentially), reached a $300 million annualized run rate by Q4 2025, and was described as the fastest-scaling title in Playtika's 15-year history. SuperPlay has publicly announced a follow-up title in collaboration with Disney and Pixar Games (November 2025) and lists a 'Coming Soon' product on superplay.co, signaling continued product-line expansion within the Disney IP partnership.

Name

SuperPlay

Legal name

Superplay Ltd.

Website

https://superplay.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

SuperPlay (Superplay Ltd.) is a casual mobile game studio developing evergreen free-to-play titles—Dice Dreams, Domino Dreams, and Disney Solitaire—for adult players globally via app stores and direct-to-consumer platforms, and was acquired by Playtika in November 2024 for up to $1.95 billion.

Ownership category

akta.pro rank

Product category

Casual Mobile Gaming

NAICS

Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Casual mobile games
• Free-to-play gaming
• Social mobile gaming
• In-app purchases
• Tripeaks solitaire

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-app purchases (freemium): Free-to-play mobile games (Dice Dreams, Domino Dreams, Disney Solitaire) generate revenue through virtual currency, in-game item, and progression purchases, with Disney Solitaire alone generating $123.3M in Q1 2026 (up 72.1% sequentially).
2. Direct-to-consumer platform revenue: Revenue generated via SuperPlay's own DTC platforms and websites, reducing reliance on third-party app stores; this channel is a primary growth engine under Playtika, with Disney Solitaire and Dice Dreams contributing substantially to Playtika's record DTC revenue of $291.8M in Q1 2026.
3. Advertising and tailored ad revenue: Ad-supported revenue through third-party advertiser integrations, including contextual and tailored advertising via advertising partners that collect information for ad functionality and targeting.
4. Sweepstakes and promotional programs: Sweepstakes programs (Disney Solitaire Social Media Giveaways and Raffles, Dice Dreams Birthday Sweeps, Domino Dreams Sweepstakes) operated as 'financial incentive' or 'bona fide loyalty' programs that collect player information for marketing.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

SuperPlay develops and publishes free-to-play casual mobile games distributed on iOS and Android. Its active portfolio comprises three hit titles—Dice Dreams (dice-rolling board game), Domino Dreams (domino casual game), and Disney Solitaire (TriPeaks Solitaire co-developed with Disney Games featuring over 75 Disney and Pixar characters)—monetized through in-app purchases of virtual currency and items, advertising, and a direct-to-consumer distribution pivot under parent Playtika.

Product overview

SuperPlay (Superplay Ltd., a studio within the Playtika group of companies) is a casual mobile game publisher built around a portfolio of evergreen free-to-play titles rather than a single unified product or platform-plus-modules architecture. Its live product portfolio comprises three hit games — Dice Dreams (flagship dice-rolling game), Domino Dreams (domino casual game), and Disney Solitaire (TriPeaks Solitaire co-developed with Disney Games featuring Disney and Pixar IP). The studio has publicly announced a Coming Soon fourth title, including an ongoing collaboration with Disney and Pixar Games for a new SuperPlay-developed game. Across this portfolio, SuperPlay monetizes via in-app purchases processed through Stripe, Braintree, PayPal, Adyen, Apple Store and Google Play, and supports social connectivity through Facebook, Google, and Apple login integrations. The company is part of the Playtika group following Playtika's approximately $1.95B acquisition of SuperPlay in November 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Dice Dreams: Mobile dice-rolling casual game by SuperPlay, available on app and social media platforms.
• Domino Dreams
• Disney Solitaire

Products and services

• Dice Dreams Dice Dreams is SuperPlay's flagship free-to-play mobile dice-rolling casual board game for individual adult players (18+), combining familiar dice and board mechanics with social features (friend invites, chat, sweepstakes) and in-app purchases of virtual currency and items for progression. It is one of three chart-topping SuperPlay titles reaching millions of players and was featured within PocketGamer.biz's Top 50 Mobile Game Makers of 2024.
• Domino Dreams Domino Dreams is SuperPlay's free-to-play mobile domino casual game for individual adult players (18+), combining familiar domino mechanics with social features, sweepstakes (Domino Dreams Sweepstakes), and in-app purchases of virtual currency and items for progression. It is one of the studio's three chart-topping hit titles reaching millions of players worldwide.
• Disney Solitaire Disney Solitaire is a free-to-play mobile TriPeaks Solitaire game developed by SuperPlay in collaboration with Disney Games for individual adult players (18+), integrating over 75 Disney and Pixar characters from franchises including Frozen, Moana, Toy Story, and Coco with narrative progression, seasonal events, and collectible elements. The title generated $123.3M in Q1 2026 revenue (up 72.1% sequentially) and reached a $300M annualized run rate by Q4 2025.

Quantifiable outcome

• Disney Solitaire generated $123.3M in Q1 2026 revenue, up 72.1% sequentially — fastest-scaling title in Playtika's 15-year history
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, flagship / parent relationship, core infrastructure, core distribution, core social/login, core analytics and minor.

• Disney Games (Disney and Pixar Games)flagshipStrategic or Co-development Partner · 17 April 2025SuperPlay developed Disney Solitaire in collaboration with Disney Games, with the title launching globally on April 17, 2025. The game integrates over 75 Disney and Pixar characters from franchises including Frozen, Moana, Toy Story, and Coco. Disney Solitaire generated $123.3M in Q1 2026 (up 72.1% sequentially), reached a $300M annualized run rate by Q4 2025, and a follow-up new SuperPlay title with Disney and Pixar Games was announced in November 2025.
• Playtika Holding Corp.flagship / parent relationshipStrategic or Co-development Partner · 1 November 2024Playtika acquired SuperPlay in November 2024 for $1.95 billion (with additional earnouts), making SuperPlay a flagship studio within Playtika. SuperPlay has since become a primary growth engine for Playtika, driving record direct-to-consumer revenue ($291.8M in Q1 2026, 62.8% YoY growth) and validating Playtika's DTC pivot strategy. SuperPlay's games are now part of Playtika's portfolio-wide strategic review announced in April 2026.
• Stripecore infrastructureTechnology or IntegrationStripe is integrated as a payment processor for in-app purchases across SuperPlay's games, listed alongside Apple, Google, Braintree, PayPal, and Adyen as a third-party platform providing payment services. Stripe is also referenced as a third-party login provider.
• Apple (App Store)core distributionTechnology or IntegrationApple's App Store is a distribution platform for SuperPlay's games (Dice Dreams, Domino Dreams, Disney Solitaire), provides in-app purchasing services, and serves as a third-party login provider referenced in SuperPlay's Privacy Policy.
• Google (Google Play)core distributionTechnology or IntegrationGoogle Play is a distribution platform for SuperPlay's games and provides in-app purchasing and login services, referenced in the SuperPlay Privacy Policy alongside Apple, Stripe, and Facebook.
• Facebook (Meta)core social/loginTechnology or IntegrationFacebook is integrated as a social login and social-media connection provider for SuperPlay's games, enabling friend invites, social features, and chat functions. Facebook Audience Insights is also used for behavioral and demographic analytics.
• Google Analyticscore analyticsTechnology or IntegrationGoogle Analytics is used by SuperPlay to collect behavioral and demographic information about users for service improvement and advertising optimization, as disclosed in the Privacy Policy.
• Group107minorImplementation/ SI/ Consulting PartnerGroup107 is credited on the superplay.co website footer as the party that 'Powered' the website, alongside Awesome, indicating a web development/design vendor relationship.
• Awesome (Awesome Deloitte)minorImplementation/ SI/ Consulting PartnerAwesome (linked to awesome-deloitte.com) is credited on the superplay.co website footer as the developer of the website, indicating a web design/build vendor relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moon Active: Israeli-based casual mobile game developer behind Coin Master; directly comparable to SuperPlay as a privately held, Israel-rooted casual mobile studio with a flagship free-to-play hit and strong social/UA-driven monetization.
• Dream Games: Developer of Royal Match, a chart-topping casual mobile puzzle game; comparable to SuperPlay in targeting the same casual free-to-play audience with polished, evergreen puzzle/card mechanics.
• Scopely: Mobile games publisher behind Monopoly GO! and Stumble Guys; directly comparable to SuperPlay as a casual mobile hit-maker featured alongside it in PocketGamer.biz's Top 50 Mobile Game Makers 2024.
• King (King Digital Entertainment): Developer of Candy Crush and a long-standing Solitaire franchise; the most direct competitive overlap with Disney Solitaire in the TriPeaks/Solitaire casual-card category.
• Peak Games: Developer of casual board and card games including Toy Blast and Toon Blast; directly comparable to SuperPlay's Dice Dreams/Domino Dreams in the casual social board/card genre.
• Wooga: Berlin-based casual mobile game studio behind June's Journey and Merge Mansion-adjacent titles; comparable to SuperPlay as a story/narrative-driven casual mobile developer focused on long-life hits.
• Metacore (formerly Everywear Games): Developer of Merge Mansion, a narrative-driven casual mobile hit; directly comparable to SuperPlay in pairing IP/narrative progression with live-ops casual mechanics for high-LTV retention.
• Belka Games: Developer of casual mobile titles such as Clockmaker and Mysteriez; comparable to SuperPlay as a similarly scaled casual mobile free-to-play studio with a portfolio approach to evergreen titles.
• Product Madness: Aristocrat-owned publisher of social casino and casual mobile titles; directly comparable to SuperPlay in free-to-play social/monetization mechanics, virtual currency economies, and high-value player VIP programs.

Broad incumbents

• Zynga: Broad incumbent publisher of casual mobile games (CSR, Words With Friends, FarmVille, Hit It Rich); comparable to SuperPlay in casual mobile free-to-play, with a wider portfolio and Nowparent-company of Peak Games.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperPlayGames
• LinkedInlinkedin.com/company/superplay
• Instagraminstagram.com/superplaygames

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperPlay